DEAL: Fujifilm GFX50S II Drops to $2,999 (-$1,000) and GFX100S to $4,399 (-$1,600)

Fujifilm has decided to increase the rebate also on the Fujiiflm GFX50SII body and kit. You now save $1,000 (previously $800).

Just as the $1,600 rebate on the GFX100S, also this deal runs until December 31.

New Gear

GFX Deals

X Cameras

X Lenses

Fujifilm GFX100S MEGA-DISCOUNT Extended

Fujifilm has decided to extend its insane deal on the Fujifilm GFX100S until December 31.

FujiRumors told you from one of the most beautiful lakes in the Dolomites, that the Fujifilm GFX100SII is coming.

But in that video I also told you that, as an owner of GFX100S myself, for that price, with that discount, the GFX100S is still an excellent pick, even if the successor is coming.

GFX Deals

X Series Deals

X Cameras

X Lenses

Fujifilm UK New Crazy Rebates on X-H2S (-£1,000), X-H2 (-£600), X-T5 (-£200), GFX100S (-£1,700)

Fujifilm UK has increased the offer on some of their current deals and you can now get some gear at an even deeper discount (end December 1st).

It is not listed under the official deals, but I notice some UK retailers are also offering the Fujifilm X-S20 with a £100 discount

List of Fujifilm USA + EU Deals
** updated Nov.23 **

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Fujifilm USA goes CRAZY: Save $1,600 on GFX100S, Additional X-H2 and X-H2S Savings and More

Fujifilm USA just went totally crazy.

Until November 27 they offer terrific deals, especially on the Fujifilm GFX100S.

You now save $1,600 on the GFX100S! Being an ultra happy GFX100S owner, I’d recommend the camera even at its regular price. Now at this one I can call it a steal.

NEW DEALS – End Nov. 27

FULL LIST OF DEALS (X and GFX Lenses Included)

** CLICK HERE to Read the Rest of the Article **

Big Fujifilm Winter Deals in Europe: Save BIG on X-T5, X-H2/S, XF150-600, XF50mmF1.0, GFX Gear and More

Fujifilm has launched big new X/GFX deals in Europe.

As for UK, WexPhotoVideo has a dedicated deal page for Fujifilm products here.

If you buy at AmazonDE or AmazonIT, then make sure the gear is also shipped and sold by Amazon to qualify for the cashback.

X Deals

GFX Deals

Fujifilm CEO Says Cameras Sell Well (if they Are Made), Increased R&D for More New Products and BLACK FRIDAY Sales Opportunity

Recently we shared the second quarter financial results of Fujifilm (in Japan the fiscal year starts in April and ends in March)

The numbers were actually good:

Imaging achievements. The sales of instant photo systems and digital cameras were strong, with revenue up 19.5% YoY to JPY219.2 billion and operating income up 85.5% to JPY49.4 billion.

But despite that, the growth was not as strong as Fujifilm hoped for.

Hence, in a Q&A session discussing the financial results, the Fujifilm CEO (Mr. Goto) and the Vice President (Mr. Higuchi) were asked about the reasons for that.

Shibano [Q]: I would like to ask President Goto about Imaging. Since President Goto took office, I believe you have often expressed your strong belief in the potentials of Imaging. In fact, the strong performance of H1 of the fiscal year indicates this, but the operating income for H1 was JPY49.4 billion, and even though Q4 is usually weak, there is Q3, so H2 of the fiscal year, which includes the sales season, is expected to see a 387% decrease, or even a 17% decrease YoY, which is a little questionable. I would like to ask again if there is any specific reason for such a decline, worse than the previous year, in H2. This is the point what I would like to reconfirm.

Higuchi [A]: Regarding H2 of last year, we closed our U.S. plant in H2 of last year, and there was a one-time profit. One reason is that we don’t have it in this term. Another is that we have increased development costs for new products in H2 in order to continue to introduce new products without interruption, and we have also increased marketing expenses and marketing investment.

Goto [A]: I will continue with my answer. Now, we are looking at Black Friday toward December, the biggest sales season in the U.S. at the end of November, and the purchasing situation, or rather the movement, is on par with the previous year, but the voice from the person in charge is that inflation in the U.S. is high. We have heard that it is not clear whether it will be as good as the previous year. However, in fact, given the tight demand for INSTAX film and the fact that cameras are selling well if they are made, I believe that there is room for a bounce upward, although we are taking a firm stance now. Is that all right?

Good thing first: one reason why the profit was not as strong as hoped, was that Fujifilm has allocated lots of resources to increase development and marketing expenses in order to assure “to continue to introduce new products without interruption“.

Of course the managers talk about R&D money for Instax as well as digital cameras. But it’s great to hear that overall they keep investing more money to push development.

Also worth to note is the comment of Fujifilm CEO Mr. Goto, who says that “cameras are selling well if they are made“. And this is probably Fujifilm’s biggest issue so far, with lots of cameras out of stock and in many cases even a complete suspension of camera sales in certain countries until who knows when.

The CEO says the hope is to “bounce back” thanks to Black Friday sales, although inflation is still high and it is not sure if the holiday season will run as good as last year.

And in this regard, here are the current deals you find on X/GFX gear that should help Fujifilm to show up with better figures by the end of the fiscal year.

GFX Gear

X Cameras

X Lenses

Fujifilm Q&A here

Some Fujifilm X/GFX Gear is Now as Cheap as Ever

Fujifilm has currently a huge black Friday sale running in USA.

You can check out the full list of deals at B&H here.

Probably on their lowest price ever the XF50mmF1.0, the XF150-600mm, as well as substantial rebates on other gear.

Record rebate also for the Fujifilm GFX100S.

X Cameras

X Lenses

GFX Gear

GFX Deals in EUROPE – end Nov. 13

Fujifilm BLACK FRIDAY Starts NOW with Massive Rebates on X and GFX Cameras and Lenses

Before we start with the black Friday Fujifilm deals, maybe some of you will remember Michal Krause.

He is the fellow FR-reader who wrote one of the most successful and appreciated guest posts here on FujiRumors (with LOTS of great images!)

Well, Michal has launched the English version of his book: Capture One Effectively – The Complete Guide to Capture One Pro 23.

You can read more details about the ebook at this page here.

Black Friday

Fujifilm has currently a huge black Friday sale running in USA.

You can check out the full list of deals at B&H here.

The deals include rebates on the X-H2 and X-H2S and lots of lenses.

Probably on their lowest price ever the XF50mmF1.0, the XF150-600mm, the XF200mmF2 as well as other lenses.

X Cameras

BONUS OFFER: Purchase a qualifying X Series body (X-H2, X-H2S, X-S10) or kit product along with a LEXAR 2000X 256GB SD Card and receive $100 off the combined purchase price!

X Lenses

GFX Gear

Live Blog: Fujifilm X-S20, Fujinon XF 8mmF3.5, New X-App, New Firmware Officially Announced



Fujifilm Launch Blog
(refresh for latest updates)

Official Fujifilm Info

Fujifilm X-S20 + XF8mmF3.5 – First Looks & Samples

  • B&H Explora – FUJIFILM Announces X-S20 Mirrorless Camera and XF 8mm f/3.5 R WR Lens
  • Adorama – Fujifilm X-S20 Mirrorless Camera: Hands-On Review
  • ivanjoshualoh – First impression with X-S20 + XF 8mm F3.5
  • keithwee – Review of the Fujifilm X-S20 – Evolution of the S(tragetic) series
  • d-pixx (German) – X-S20 first look and samples
  • Rico’s Flickr – X-S20 sample images
  • gizguide – Fujifilm X-S20 First Camera Samples in Bangkok, Thailand
  • williamchua – X Summit BKK 2023 xf 8 mm f3.5 R WR
  • CineD – XF8mmF3.5 first impressions (vs XF8-16mmF2.8)
  • digitalcameraworld – Fujifilm Fujinon XF 8mm f/3.5 R WR lens review

Fujifilm X-App

↓ Launch Videos ↓
Fuji Guys & More

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Surprising Price Drops on Selected Fujinon XF Lenses (Not Listed on New Official Fujifilm Deals)

Official Fujifilm Deals

There is some confusion right now, which might need to be addressed.

Earlier today we reported how Fujifilm has launched some huge XF lens deals.

Some readers noticed that I separated the lens offers in two lists: “official Fujifilm deals” and “price drop“.

My fault is that I did not elaborate on why I did that, so I’ll do it now.

The official Fujifilm USA promotion page does not mention any deal on the XF200mmF2 and XF8-16mmF2.8. However, BHphoto lists those lenses as having a “price drop”. Also Adorama and Amazon list them with a lower price.

I don’t know how long this  “price drop” will last, as those rebates do not appear listed as official deals on any of the official Fujifilm channels. And that’s why I put them on a dedicated “price drop” section.

What is official, though, is the deal on the other XF lenses, which will end on March 26 and we share in the list “official Fujifilm deals”.

I will work to find out what exactly is going on with the XF200mmF2 and XF8-16mmF2.8 and how long that rebate will last.

Price Drops

Official Fujifilm Deals

X Camera Deals

GFX Deals