Fujifilm was the most busy camera brand of all in 2022.
They have released three higher end cameras, four XF lenses and one GF lens. Plus some accessories, such as the legendary cooling fan and the TG-BT1 Tripod Grip.
Now the question is: can the Fujifilm year 2023 match the year 2022 in terms of product launches?
Well, let’s look at it.
Eduardo Soteras has just been awarded with the UNICEF Photo of the Year 2022 for the image you can see above. The story is this one:
Although destroyed, the library in this elementary school in Ethiopia’s Tigray region is where two children have taken refuge in books. This little moment of happiness shows in their smiles. It is a rare moment. Because of the armed conflict with the central government, 5.2 million people in this region in northern Ethiopia are suffering from violence, displacement, malnutrition and a shortage of drinking water.
[…] The desire to discover and learn new things is often so great in children that it makes them forget the threat of a situation.That is the message of the Unicef photo of the year 2022,” said Unicef patron Elke Büdenbender, wife of Federal President Frank-Walter Steinmeier.
“The winning image challenges us to do everything we can to ensure that children can play and learn even under the most adverse circumstances.
Because this is the only way they can maintain their hope and confidence in times of war and other crises.
Given the importance of this image, little it matters that the EXIF data shows it has been taken with the Fujinon XF 16mm f/1.4 R WR.
Here on FujiRumors we just want to congratulate with fellow X shooter Eduardo Soteras for his important recognition and for making the best possible use of our beloved Fujifilm gear: encapsulating meaningful moments and important messages into a single powerful image.
You can read more about this image and Eduardo Soteras at the dedicated UNICEF page here.
Thanks to Daniel Stocker (instagram) for letting me know about it.
And in case you are being brainwashed by some YouTubers that you can only get real Pro work done with Full Frame gear, check out the articles below.
Not enough? Well, then know that photographers using Fujifilm cameras also…
DPRTV teamed up with Ted Forbes to predict the future of the Fujifilm system for 2023.
They predict two cameras:
I won’t make any comment on anything at the moment, because as you can imagine, I am looking deep into 2023 already, and when the time has come and all the checks are done, I will drop 100% accurate rumors for you.
So for now take their predictions as what they are: fun speculations and wishes.
The FujiRumors community has a clear idea on what they want for 2023.
For the X series the most wished camera is indeed the Fujifilm X-Pro4 followed by the Fujifilm X100VI (or X100Vs or X200 or however Fujifilm is going to call the Fujifilm X100V successor).
For the GFX series, the top wish could be summed up with one word: speed!
I’ve looked at the results of your future X camera wish and future GFX camera wish.
Here they are… and what they tell us.
X series
GFX gear
Conclusion for X series
There is a tendency to prefer more megapixel over more speed. And as a Fujifilm X-T5 owner myself, I can understand why: the X-T5 is plenty of fast enough for most of us thanks to the brand new processor. Plus, the 40MP sensor gives us the best dynamic range on any X series camera.
But most importantly, the list is dominated by rangefinder cameras.
So, after a year full of DSLR styled cameras (X-T5, X-H2 and X-H2s), people are hungry to see something happening on the rangefinder front… and I am totally with you guys!
Conclusion for GFX series
Stacked sensor makes the top of the list. Which means that contrary to the X series, for the GFX series people desire more speed rather than more resolution.
DPRTV tells us which was the best and worst gear launched in 2022.
The Fujifilm X-H2s establishes itself as the best hybrid camera, as it snaps the first spot in the video camera category and the second spot in the still camera section.
But it’s not all good for Fujifilm. In fact, the Fujinon XF 18-120mm f/4 PZ has been declared the worst lens.
Best Lens
A pity that none of the four Fujinon lenses launched this year got even a honorable mention.
Best Video Camera
Fujifilm X-H2s: BHphoto / AmazonUS / Adorama / Moment
Best Photo Camera
Worst Lens
Fujinon XF 18-120mm f/4: BHphoto / AmazonUS / Adorama / Moment / Focuscamera
Worst Video Camera
Worst Photo Camera
List of Fujifilm Related Gear launched in 2022
Apparently Annie Leibovitz is not really following the photography forums and certain gear youtubers, otherwise she would know that the Fujifilm GFX100S is a completely useless tool because:
Limited by her gear, Annie stucks with minor gigs like photographing the two most iconic soccer players of the last 15 years, Ronaldo and Messi, for an insignificant company like Louis Vuitton in the context of a negligable event like the FIFA World Cup.
If only she would listen to certain big YouTubers, she would get rid of her GFX gear and finally be able to shine artistically by recording selfie videos in a basement.
The day will come, when wisdom will finally illumiate her. Until then, you can see a video of her working with GFX, Messi and Ronaldo as well as the final image below.
And btw… the gear Annie uses, is now heavily discounted.
NOTE: this is a satirical post… we don’t take life too seriously on weekends, right? ;) And thanks to our Greek friends at pttl.gr who spotted the news and shared it with us.
Lionel Messi and Cristiano Ronaldo, 2022 / For @LouisVuitton pic.twitter.com/D76Wx4C3nW
— Annie Leibovitz (@annieleibovitz) November 19, 2022
So Sigma has officially launched the Sigma 18-50mm f/2.8 DC DN lens.
The question now is: how does it compare to Fujifilm’s closest competitors, the Fujinon XF18-55mmF2.8-4 and the (currently discounted) Fujinon XF16-55mmF2.8?
Well, I have gone through the various videos we shared in the dedicated live blog here, and to sum it up I’d say:
FujiRumors has already reported how the upcoming Sigma 18-50mm f/2.8 for Fujifilm X mount is already listed at some stores.
You can read the reviews about the Sigma 18-50mm f/2.8 for Sony APS-C E-mount at B&H Photo here and at AmazonUS here.
Now, according to Nokishita, pre-orders for the Sigma 18-50mmF2.8 should start on November 15 at 10 AM (I guess Tokyo time), which would mean 8PM of November 14 in New York. The release is scheduled for December 2 (via digicame-info).
Here in Italy, where I live, it will be 2AM. But don’t worry, I will be awake and cover the launch so you don’t miss anything.
Other Sigma X Mount lenses
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Well, not bad at all Fujifilm!
3 higher end cameras coming out and 4 XF lenses.
We certainly can agree upon the fact that Fujifilm wasn’t lazy in 2022!
And since during the last X summit the Japanese manager said that this was the last X summit of the year (hence there won’t be any more announcements), we can already vote on what was, according to you, the top Fujifilm related product of 2022.
In the survey I will also include the Sigma 18-50mmF2.8, which might not be available yet, but as latest leaks suggest, it should come shorty. And we pretty much also know how it performs optically, as it is already available for Sony E mount and you can read the reviews at B&H Photo here and at AmazonUS here.
So feel free to vote the survey down below:
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Sigma told us many months ago here, that the Sigma 18-50mm f/2.8 for Fujifilm X mount will come in December.
Well, it seems it is about to happen as the first stores started to list it on their websites.
The first one has to be New Zealand located store photowarehouse, who has listed it here (thanks Massimo for letting me know via the revived contact form)
