Another Fujifilm GFX roundup… and it all comes from our wonderful and extremely lively Fujifilm GFX facebook group. It’s one of my daily joys to surf through the work and knowledge shared over at the group… feel free to join, and enjoy.

Join the 14,000+ strong GFX facebook group, and incredibely helpful community creating infinite GFX content. For fast, reliable, and 100% GFX news and rumors follow the Fujifilm GFX facebook page.

Fujifilm GFX 50s: BHphoto, Adorama, AmazonUS

For Europe: Deal on Demo G-Gear: Check out the discounted (as new) Fujifilm GFX 50s, GF32-64 and GF120.

The Boeing-Drone for the Fujifilm GFX :)

Written for Fuji Rumors by Rick Birt of romeobravophoto.com

*Note* This is a long post – I have a summary of pros and cons in my conclusion

As soon as the Hasselblad X1D-50c and Fuji GFX 50s were announced, I wanted one. The promise of Medium Format in a cheaper, and smaller package was incredibly alluring. For the past year my main camera has been a Fuji X-Pro2. I love it. I love the image quality, the colors, the size, and the Rangefinder styling. I also love Fujifilm’s Kaizen philosophy of constantly updating their camera lineup via firmware. All of these things influenced my decision toward the GFX. Luckily, my wife (Kelly Williams), and I were also given the opportunity to demo the Hasselblad X1D. The svelte styling, leaf shutter (ability to sync strobes at 1/2000s), and simple menus were all big pluses in the Hassy’s favor.

When we opened the boxes, we were woefully unimpressed by the Fuji GFX. Even though it kind of looks like a bigger X-T2, it’s actually kind of ugly in person. It almost looks like three different teams designed parts of the camera, and then they Frankenstein’d it all together in the end.

In stark contrast when we opened the X1D box, my wife said,

“We may have to buy two of these so we don’t fight over it.”

Similarly, we conducted two fashion shoots with these cameras. When we brought out the X1D, both models said

“Oh! A Hasselblad!”

Neither commented on the GFX.

Should this matter? My left brain says no. However, it does matter. What is this industry about? IMAGE. These tools are used to take images, because the world has placed value on images of pretty things. Don’t kid yourself, image is paramount in this business – especially in fashion and portraits.

Back to testing…

Fujifilm GFX

So it happens, that almost 7 months after its launch, the Fujifilm GFX 50s is ranked as the #69 best selling mirrorless camera. To me, that does not sound bad at all.

The Fujifilm GFX 50s is just the beginning of something new and awesome in the medium format world, just like the Fujifilm X100 and X-Pro1 were the beginning of something new and awesome in the APS-C world.

But while it took Fujifilm a couple of years to finally launch a mature product and have huge success in the APS-C world (X-Trans2 cameras and especially X-T1), I think that the next iteration of Fujifilm’s medium format cameras, the Fujifilm GFX 100S (or however they will call it) will already be a 100% mature product, especially if it will feature Sony’s 100MP BSI sensor that Sony officially announced at the CEBit here.

But until then, the Fujifilm GFX 50s is already a great tool, and a whole lot of fun to use today.

• All in with the GFX and new stuff! at matrichardson
• Fujinon GF 110mm f/2: The must-have G-mount lens at brennanjanderson
• Fujifilm GF 23mm F4 sample gallery at dpreview
• Cosplay Portraits from the Hong Kong Ani-Com 2017 – Fuji GFX at f8photography
• Fujifilm GFX 50S – Day 1 at dylangoldby
• Fujifilm GFX 50S – Day 2 at dylangoldby
• M lenses on the Fuji GFX at valentino-photography
• Fringer Contax 645 lens adapter for Fujifilm GFX at dc.watch (transaltion)
• Spotlight Series: Karen Hutton at Fuji Guys youtube
• Ichigo Sugawara, photographer from Japan, visits northern part of Sakhalin to capture portraits of people in the area with the GFX at Fuji Guys Youtube
• Fujifilm GFX 50s test at the Italian web magazine tomshw

Join the 14,000+ strong GFX facebook group, and incredibely helpful community creating infinite GFX content. For fast, reliable, and 100% GFX news and rumors follow the Fujifilm GFX facebook page.

Fujifilm GFX 50s: BHphoto, Adorama, AmazonUS

And now… one of the most appreciated sections of the GFX roundups: the images.

I know it means a lot to you guys if I share your work on FujiRumors. As photographers, you can need any visibility (and improved SEO google search results) you can get on the web, and I know I can help with it.

More visibility can also mean more clients for you guys.

This is why I keep it up, of course giving you all the credit you deserve for your great work, even if these image roundups are a really very time consuming activity for me. But I really want to support your as much as I can.

Rich Legg
shared here
Ruger, Bloodhound. GF120

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Alan Aurmont
shared here
“Dorothy”
Shot on GFX+110 but this particular photo could be shot on any camera+tele combo

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Damien Lovegrove
shared here
GFX50s with 32-64mm zoom lens and a splash of flash.

Push READ MORE to Enjoy a Stunning Set of Images
(NSFW Included)

Mike Leung
shared here
Point me to heaven
Giant Playground, Keetmanshoop, Namibia
GFX 50s, GF23 F4

Fujifilm GFX

In my last Fujifilm GFX roundup, some of you guys noticed that all images I shared were taken with adapted glass on GFX.

Sure, if all you care is the ultimate sharpness and clinically perfect image output, go for any of the Fujinon GF lenses. They are nothing but perfect and will just blow you away (just as X-mount glass does).

But maybe, sometimes, what you want is not the ultimate sharpness, but a certain “character”, a certain “look”, a unique rendering only some old vintage glass can give you.

And it seems that the Fujifilm GFX 50s is just the perfect system, if you want to breathe life into your old glass. It’s fun, it’s flexible (also thanks to the focal plane shutter), and it’s the most affordable medium format system in the known universe.

And hell yes… I do think I should really start again my GFX fundraising campaign, because otherwise I’m afraid that when I’m back teaching, things like these will happen all over again ;) .

Enough said, Patrick, let FR readers enjoy some good GFX stuff… so here it is :)

• Damien Lovegrove Monochrome studio portraits at prophotonut
• Model Shoot with the GFX and Vintage Minolta Lenses at Bert Stephani Youtube
• Fuji GFX50S bridal photoshooting at Meteora at katsianis
• Fujifilm GF 110mm F2 sample gallery at dpreview
• Fstoppers Reviews The Fujifilm GFX Medium Format Camera at fstoppers
• Shooting Urban Decay with a Fujifilm GFX 50s at ironcreekphotographyblog
• Fujifilm GFX 50s Medium Format Camera at Studio EVF youtube
• FujiFilm GFX/Josh McCullock at Bedford Camera & Video Youtube
• Fuji GFX 32-64 mm F4 review ( NSFW ) at modelography

Join the 14,000+ strong GFX facebook group, and incredibely helpful community creating infinite GFX content. For fast, reliable, and 100% GFX news and rumors follow the Fujifilm GFX facebook page.

Fujifilm GFX 50s: BHphoto, Adorama, AmazonUS

Taner Öner
shared here
GF110/2

Push READ MORE to Enjoy More Images

John Armstrong GFX 50S Fujifilm Medium Format Camera at MARKDREWFISHER Professional Videographer Youtube

Fujifilm GFX

FujiRumors is the by far largest Fujifilm community. And as such, there are many Fujifilm GFX lovers and owners reading this blog, but also people, who do not own a GFX and are also not interested to purchase one.

So I thought… how can I make Fujifilm GFX roundups a nice experience for everybody, also for those who do not care about the Fujifilm GFX?

…. thinking…

… Got it!

There is one thing that unites us all: the image. Because we all love nice images, right?

This is why in every Fujifilm GFX roundup you will find a selection of wonderful images shared by GFX owners all over the world at our 14,000+ strong GFX facebook group.

So even if you don’t care about GFX, you might enjoy these roundups even just for the wonderful images shared here. And who cares if they have been taken with GFX or not. A nice image is a nice image, and something we will enjoy in any case.

And if you care about GFX, don’t forget to join the dedicated Fujifilm GFX facebook page.

• Funny Oversight by the British tech magazine Stuff UK. In their GFX article, they recommend the Fujinon XF 35mmF2 for the Fujifilm GFX. Check it out at page 51 at issuu.com.
• Fujifilm GFX – Medium format for photojournalism and documentary photography? at the Spanish site albedomedia (translation) – NOTE: on my computer, the google translated version does not open the videos. So make sure to check out the GFX in Guatemala here and in India here.
• Fuji GFX 120mm F4 Macro Review at modelography (NSFW)
• Model Shooting (Dennis) with the GFX and GF 63 at the German site bjoernwunderlich (translation)
• Cambo Actus + FUJIFILM GFX at varis. For the video check out CamboActusGFX at Lee Varis Youtube and also this video.
• Fujifilm UK GFX50s London Shoot at David Stanbury Youtube
• X100F + GFX travel images: Seoul Playful with X-Series at ivanjoshualoh
• Shooting with a Fuji GFX 50s – Behind the Scenes Fashion Shoot at Dalton Patton Youtube
• Macro photography with the Fujifilm GFX 50S at dpreview youtube
• Fuji GFX on the field in USA West Coast at pixpros
• Low light shooting with the GFX ;) 63mm only by Sean Marc Lee at daily.bandcamp
• All the green we wanted at laroquephoto
• Hands-On With The Fujifilm GFX 50S at digitalphotopro

Join the 14,000+ strong GFX facebook group, and incredibely helpful community creating infinite GFX content. For fast, reliable, and 100% GFX news and rumors follow the Fujifilm GFX facebook page.

Fujifilm GFX 50s: BHphoto, Adorama, AmazonUS
Fujinon GF 110mm F2: USA: BHphoto, AmazonUS, Adorama Europe: WexUK, PCHstore
Fujinon GF 23mm F4: USA BHphoto, AmazonUS, Adorama Europe: WexUK, PCHstore

Mike Leung
shared here
The Assassin. GFX 50s, GF110 F2

_ _ _

Navin Voranavin
shared here
Yosemite Valley: GFX + 32-64mm

Click READ MORE to see More Images
(NSWF Included!)

The Two Most Underrated Fuji Lenses at Finding Middle Earth Youtube

Fujinon Lenses (and third party / adapted)

Fellow Fuji X and G shooters,

I really get a terrific amount of emails with requests to be featured on FujiRumors and I want to make everybody happy. So I have decided to share more miXed zones than we were used in the past. This will allow me to keep roundups smaller (less links) and give you guys an overall better reading experience (I hope).

Also, I’m trying to organize miXed zones in a way that it makes sense, which is why lenses, GFX, X100F and occasionally also RAW converters, accessories and more get a a dedicated roundup.

It’s quite a lot of work for me, but I’m happy to invest my time to feature you all and to improve your reading experience.

As usual, I’m thankful for feedback… I really try to do my best, and in case you have suggestions, they are always welcome.

Now back to today’s roundup, which is dedicated to the heart of every system: the lenses!

• Shooting a Day in the Life Story with the 23/2 and 50/2 Lenses at f16.click (or why Kevin Mullins choose the F2 lenses over the faster equivalents)
• Fujinon 56mm F1.2 discussion at Demos Soupashis Youtube
• Mitakon 35mm f0.95 Speedmaster Mark II Review For Fuji X at findingrange
• XF90mm the Sharpest XF Lens? at ivanjoshualoh
• Do You Need To Refocus After Zooming On Fuji-X Lenses? at thewanderinglensman
• FUJIFILM X-T20 and XF50mmF2 by Mia Galde at fujifilm-x
• How good is the Fuji 18-55 Kit Lens compared to Fuji Prime Lenses at pixelcatcher – Fotostudio Stuttgart Youtube
• Hands-on with the Fujinon MK50-135mm T2.9 cine lens at dpreview
• Fujifilm XF 23mm f2 review so far at cameralabs
• Fujifilm XF 50mm f2 review so far at cameralabs
• Mike Johnston has proclaimed the XF 23 f/1.4 the best 35mm (equiv) lens at theonlinephotographer
• Extreme Test: Powerboat Photo Shoot in the Sea with X-T2 and XF 10-24 at Fujifilm X Adventure vimeo
• My Favorite Street Portrait Lens: the Fujinon XF 35mm f/2 WR (Long-Term Review 2017) at roycruz
• A Photo of Verrazano Bridge With The Fuji XF 14mm f2.8 at findingrange
• Street Photography with the Fujifilm XF14mmF2.8. at gregcromie
• Fujifilm MCEX-16 – Transform your Lens into a Macro Lens? at TomMay Youtube

In the past I’ve written a 3 articles that included the 5 Fujifilm lenses/cameras I think are the most unterrated in the Fujifilm world. Links below:

• epsiode 1 here
• episode 2 here
• episode 3 here

We also launched a “most underrated Fujifilm camera/lens” Poll… feel free to drop your vote :)

Push READ MORE to SEE and VOTE the Polls

Finally… TheCameraStore published their Fujifilm GFX 50s review from Tokyo… and it seems they like the GFX a lot (unlike the Hasselblad X1D). Commercial photographer Brent Taylor joins for the last part of the review. He uses the Fujifilm GFX 50s on assignment and likes it so much, that at the end he says: “I’m very impressed… switching to Fuji”

Here are some tidbits:

• comfortable handling and controls
• they mention the “quite light and compact” GF 45mm F2.8 (min. 5:25)… which is currently on the roadmap and coming soon. So they might have seen (and maybe tested) a Beta version of it in Japan… or maybe they just assume it will be as light and compact as the GF 63
• in daylight, single focus is very quick and accurate. In low light, AF slows down, but still very accurate. Continous AF too slow and hunts.
• Fujinon glass beautiful bokeh
• GFX shoots incredible stable photos (low shutter vibration). You can get very sharp shots at slow shutter speeds. Good handheld camera, but he also says, that to take the most out of the big sensor it in low light, you better use a tripod.
• touch screen is responsive
• focal plane shutter is a big advantage. You can adapt a lot of other glass
• the design is practical, looks professional, but lacks of classic beautiful retro design
• positively surprised by the batter life
• You can see them using Godox flash (which I remind you can do HSS and TTL)
• Colors really good
• “lot’s of meat in the files” – lot’s of dynamic range, sharpness etc.
• for street and travel, camera is too big and heavy (although considering it’s size, it’s a light camera)

Make sure to check out the full review of the Fujifilm GFX 50s here at TCSTV.

Join the 14,000+ strong GFX facebook group, and incredibely helpful community creating infinite GFX content. For fast, reliable, and 100% GFX news and rumors follow the Fujifilm GFX facebook page.

Fujifilm GFX 50s: BHphoto, Adorama, AmazonUS
Fujinon GF 110mm F2: USA: BHphoto, AmazonUS, Adorama Europe: WexUK, PCHstore
Fujinon GF 23mm F4: USA BHphoto, AmazonUS, Adorama Europe: WexUK, PCHstore

Mike Leung
shared here
Shooting pelican with GFX and GF23 ultra-wide lens
ISO 800, 1/1250, f/11

Fujifilm GFX

• Shooting hummingbirds with the Fujifilm GFX 50s at ironcreekphotographyblog –  he’s also a Phase One XF user (and ambassador I think), and he compares the GFX to the Phase One XF.
• Bird shots with GFX + GF110 mm at williamchua
• Sunshine & GFX…. All is Well by Kevin Mullins at f16.click
• Hear how Omar integrates fantastical elements of professional dancing with routine, traditional street photography at Fuji Guys youtube
• Work with the GFX at Leigh Miller flickr
• Join the 14,000+ strong GFX facebook group, and incredibely helpful community creating infinite GFX content.
• For fast, reliable, and 100% GFX news and rumors follow the Fujifilm GFX facebook page.

Fujifilm GFX 50s: BHphoto, Adorama, AmazonUS
Fujinon GF 110mm F2: USA: BHphoto, AmazonUS, Adorama Europe: WexUK, PCHstore
Fujinon GF 23mm F4: USA BHphoto, AmazonUS, Adorama Europe: WexUK, PCHstore

Francis Yap M.
shared here
GFX sunrises with 32-64mm. Hello summer

_ _ _

Mike Leung
shared here
Killer combo: GFX 50s + Capture One Pro 10
I posted this pic 3 months ago. The Super Fine JPG file could show the hairlines of fireworks. With Capture One Pro 10, it can extract even the micro hairlines between hairlines!
Lens: GF32-64 @32mm

Push READ MORE to Enjoy More Images :)