MASSIVE DEAL on Fujifilm GFX100 Ahead of GFX100 Replacement Announcement

Fujifilm GFX100 Rebate

Fujifilm has launched a massive rebate on the original Fujifilm GFX100, with a hefty $3,500 rebate!

The only problem: also the Fujifilm GFX100S has a nice rebate and for many this might still be the better deal.

Check out all Fujifilm GFX and X deals below.

Fujifilm GFX100 Replacement

FujiRumors has already told you that the next GFX camera will be the Fujifilm GFX100 replacement.

As you can imagine, I am is working on it and the rumors will drop for sure. What I am not sure is if you’ll love or hate what you’ll hear. For that, you’ll have to read FujiRumors and I’ll have to read your reaction in the comments.

So stay tuned… interesting times ahead ;).

Fujifilm USA Deals

GFX DEALS

X Series Deals

Fujifilm Europe Deals

GFX Deals – Exp. August 30

X Deals – Exp. June 30

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New Firmware for 13 Fujifilm X/GFX Cameras: Huge Autofocus Boost for X-T5/X-H2, ISO on Command Dial of X-H2/S, XApp Support and More

Fujifilm has released firmware updates for 13 Fujifilm cameras.

The updates are mostly to add support for the brand new Fujifilm XApp, but worth a special mention are:

  • significant autofocus improvements for Fujifilm X-T5 and Fujifilm X-H2
  • you can now assign the command dial to change ISO on the X-H2S and X-H2

Down below you’ll find the links where you can check out all the details and download the firmware.

Firmware Details

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Huge Fujifilm GFX Deals in USA and Now also in Europe

We have already reported about the massive deals on Fujiiflm GFX gear (and not only GFX) in USA.

Well, those huge GFX deals are now spreading also all over Europe, coming in addition to the ones already running on Fujifilm X-T5 and many other X series gear.

So down below you will get the full overview: the deals running in USA and those running in Europe.

Fujifilm USA Deals

GFX DEALS

X Series Deals

Fujifilm Europe Deals

GFX Deals – Exp. August 30

X Deals – Exp. June 30

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Fujifilm Launches the New App for the GFX / X Series of Digital Cameras “Fujifilm XApp”

Fujifilm Launches the New App for the GFX / X Series of Digital Cameras “FUJIFILM XApp”



Press Release

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A Massive Fujifilm GFX Review Roundup to Celebrate Massive GFX Deals

There are currently massive deals running on Fujifilm GFX gear. So I thought let’s share a dedicated GFX roundup, just in case you are interested in the system and want to see what others think about it.

Lots of reviews will also cover the Fujinon GF20-35mmF4 lens, which is not included in the rebates, but is a true gem and I am afraid will pretty much reduce sales for the Fujinon GF 23mm f/4 to a minimum, as it is more flexible and smaller, while still being optically fantastic.

Also, I warmly recommend you to join our Fujifilm GFX group, which is full of talented and passionate GFX shooters sharing their work and thoughts there.

Deals

The Roundup

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RUMOR: Fujifilm GFX100 Replacement is Next GFX Camera coming in 2023 (Trusted Source)

The Rumor

Many asked me if a new Fujifilm GFX camera would come in 2023.

Well, yes, definitely!

In fact, trusted sources (THANKS) told us that the next Fujifilm GFX camera to come will be the replacement to the Fujifilm GFX100.

So, not the replacement to GFX100S, or the GFX50R or anything else. What we will get is the successor to the Fujifilm GFX100.

That’s 100% sure and solid!

You know I’d never trick you with fake rumors to make traffic. I simply respect you guys too much to do that.

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The GFX100

The Fujifilm GFX100 was launched back in 2019 and it was definitely revolutionary for its time, with a backside illuminated 102 megapixel sensor and IBIS, giving medium format speed and flexibility unseen until then in the digital medium format world.

I did go hands on with the Fujifilm GFX100, but these are the three main reasons I did not buy it:

  1. too expensive
  2. too big
  3. I didn’t find it intuitive to use. I much prefer Fujifilm cameras with dedicated dials or at least dedicated PSAM dial.

Fujifilm fixed all these three issues two years later with the Fujifilm GFX100S, a camera that I now own and enjoy using especially for landscape photography but also to document family life.

Personally I’d have looked more forward to a Fujifilm GFX100S with 5th generation goodness or a GFX100R. But I know also the Fujifilm GFX100 has its loyal fellowship and I am working on all the details.

So definitely stay tuned on FujiRumors if you want to know more about it.

Fujifilm GFX100 Discontinued at Some Stores in Japan

Fujifilm GFX100 Discontinued

In Japan, the first stores are marking the Fujifilm GFX100 as discontinued, as reported by the Japanese website asobinet.

The Fujifilm GFX100 was launched back in 2019 and it was definitely revolutionary for its time, with a backside illuminated 102 megapixel sensor and IBIS, giving medium format speed and flexibility unseen until then in the digital medium format world.

But then…

… on January 27, 2021…

… just one day after the birth of my son…

… Fujifilm launched the glorious Fujifilm GFX100S: much smaller, much cheaper, much better ergonomics (in my opinion) than the GFX100.

The GFX100S was pretty much superior under every aspect to the GFX100, so much so that Fujifilm USA launched arguably their all time best advertising about the GFX100S with the subtle admission that there is almost not point in buying the GFX100 anymore (in addition to give FujiRumors a shout-out ;))

Sales for the Fujifilm GFX100 plummeted after the GFX100S announcement and since 2+ years it hardly sells anymore.

Miraculously, though, Fujifilm still kept producing it (albeit in very limited numbers) and in fact you can find it still in stock pretty much everywhere in USA and Europe. But it seems that this is going to change soon, as Japanese stores are starting to inform their customers that there won’t be any new shipments for this camera.

Fujifilm Managers Interview: Talking Fujifilm X-Pro4, Autofocus, Fujifilm X-T5 Sales, 5th Generation GFX, X100V Demand and More

The French website Phototrend interviewed a couple of Japanese Fujifilm managers at CP+.

You can find the full interview in French linked down below as well as a summary.

Interview

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Fujifilm X100V Stock in Fall 2023? The Bad (X100V, X-E4, X-Pro3), the Good (X-T5, X-H2S, GFX) and the Struggling (X-H2)

It’s true, the Fujifilm X100V is hard to find these days.

But it’s actually much worst than that.

I took a look at all Fujifilm camera lines (the ones that survived, not the ones axed by Fujifilm), and we can see that the X100V enjoys great company when it comes to long waiting times.

What’s easy to find in stock are the higher end high profit margin top tier mainstream cameras.

This gives us two options on what is going on:

  1. Fujifilm gear has suddenly become terribly popular, except for the X-T5 and X-H2s which don’t sell and hence are easy to find in stock
  2. Fujifilm is struggling with parts procurement and is prioritizing high profit margin cameras that sell well and are crucial for Fujifilm’s future

I don’t know you, but I’d go for Nr.2.

Now let’s look at the situation today.

The Bad

X100V silver is expected to be in stock in fall 2023 at BHphoto. No time indication for the black X100V. You find only overpriced marketplace X100V cameras on Amazon. Out of stock pretty much everywhere.

X-Pro3 dura silver is expected in 2 to 4 weeks. No time indication for all other colors. Given that the X-Pro3 is slowly being discontinued, I am not very opmtistic about its future stock status.

X-E4 black is expected to ship in 6 to 10 weeks at BHphoto. No time indication for the other colors and kit combinations. We remind you the X-E4 was launched in January 2021 and the last time I’ve noticed the X-E4 in stock was back in October 2021. Not even the X100V has such a bad shipping record as the X-E4.

The Good

The Fujifilm X-T5 (both colors) is expected in 7 to 14 days at BHphoto. You can find it in stock at Amazon US and Adorama. There is 1 to 2 weeks waiting at Moment only for the black version.

The Fujifilm X-H2s is easy to find in stock. And you even get Capture One 23 for free if you buy it at Adorama.

The Fujifilm X-S10 is easy to find in stock.

The Fujifilm X-T30II is in stock in silver and the black one is expected in 7 to 14 days at BHphoto. It is in stock in both colors at Adorama here. You can find it in stock also via third party sellers at Amazon, and if you buy sold by Amazon it will ship in late February.

The Struggling

The Fujifilm X-H2 is expected in 7 to 14 days at BHphoto. Out of stock with no time indication given at AmazonUS, Adorama and Moment. I guess the huge chunk of 40MP sensors Fujifilm has available are used for the Fujifilm X-T5, so this inevitably means that it prolongs the waiting for the Fujifilm X-H2.

The GFX

All good on the GFX front, with all cameras being easily available.

Fujifilm X and GFX Deals (or What Remains of Them)

Good News: Fujifilm has extended the deals on the Fujifilm X-T4 body and kit as well as the one on the original XF56mm f/1.2 R until March 5.

Bad News: all other deals expired (and there were tons of great deals). These were the best selling deals of the last round:

  1. Fujinon GF 35-70mmF4.5-5.6 WR
  2. Fujinon XF 56mmF1.2 R
  3. Fujinon GF 50mmF3.5 R LM WR
  4. Fujinon XF 16-55mmF2.8 R LM WR
  5. Fujinon GF 110mmF2 R LM WR

Good News: in most of Europe most of the deals still run until January 22. You can find the list below.