I recently wrote an article, where I list 10 attacks on Fujifilm that do not make any sense.
In that article, I promised that I would also write an article about the exact opposite, meaning sharing a list of critiques on Fujifilm that I totally understand and I agree with.
You can find it down below.
And of course, feel free to add your own critiques on Fujifilm in the comments down below.
Fujifilm has been awarded with 34 Good Design Awards for a wide range of products, from software, to X-Ray products to projectors and of course also X/GFX gear.
As for the camera gear, here are the winners:
What you see here is the most accurate size comparison possible based on technical sketches Fujifilm provided during the Fujifilm X summit that took place earlier today.
We compare:
Of course this is based on technical sketches, so don’t expect it to be 100% accurate, as things will change from here to the 2022. But so far, for a lens of that range, it does not look bad at all.
Also, if you read FujiRumors regulary, and if you follow me on Instagram, you’ll know that the Fujinon XF18-135mm lens is one of my favorite lenses. You can see samples I took with the XF18-135 on my instagram here and here and here and even more. Well, at the Fujifilm X summit, which we covered in detail here, Fujifilm announced the Fujinon XF18-120mm.
So based on the technical sketched delivered during the event, I have made an accurate size comparison between the following lenses:
Yes, it is longer than the XF18-135mm, but keep it mind that we don’t know its aperture now, and that Fujifilm said during the Fujifilm X Summit that this will be lenses that are suitable also for video, so I guess they will be designed with minimal focus breathing, silent autofocus, clickless aperutre ring and other features that are needed for video creators.
But if you shoot stills mainly (like me), I guess the XF18-135 or XF16-80 are still the better pick for you.
FR-reader Moritz made me notice on Twitter here, that a couple of weeks ago MacOS Big Sur added uncompressed RAW support for additional Fujifilm cameras.
This means you can now edit RAW files from Fujifilm X-T4, X-S10 and more in all major image editing apps on iPad as well as apps on macOS that use the RAW engine provided by iOS (Apple Core Image RAW), such as Affinity Photo or one of my favorites, RAW Power.
Sadly not yet supported are the Fujifilm GFX100S and the original GFX100. Also the Fujifilm X-E4 is not yet included.
Down below you can find the fill list of currently supported X and GFX cameras.
Here is a major roundup about Fujifilm cameras and lenses. Lots to read and see, including a face off between the $6,500 Sony A1 and the $1,700 Fujifilm X-T4.
So guys, the decision has been made.
In the last second, I took advantage of the €500 rebate on selected Fujinon GF lenses and I bought the Fujinon GF32-64mmF4, which was your most recommended G mount lens for landscape photography. Thanks for helping me out with the decision :).
I still don’t own it, as like everywhere on the world, Fujinon G mount lenses are a rare good.
In fact, when I went to my local store, the store owner told me that since Fujifilm launched the GFX100S, sales for GFX gear went through the roof. He also told me that for many of his customers, the Fujifilm GFX100S is their first GFX camera and this also pushes sales for G mount lenses. That’s why they run out of stock constantly.
So I had to put myself in line, and now I wait for a lens that is harvesting 5 star reviews all over the web:
Now, if you have read my GF lens help article, you’ll know that over the last few years, I somehow shifted from privileging dramatic wide angle shots to focusing more on compressed landscape shots.
This is why I was hesitant between getting the GF32-64mmF4 or the GF45-100mmF4 to start with.
But here is the thing: I can’t get into my frame parts of a landscape scenery that are too wide for my lens (unless I stich). On the other hand, thanks to the power of the Fujifilm GFX100S and its 102 megapixel, I can crop the heck out of my images and still get usable and printable results.
Therefore, afraid to miss out on something beautiful on the wide end, I decided to go with the wider zoom, trusting the crop-power of my GFX100S to get a more compressed look.
In fact, I am now thinking that as a second lens, I’ll probably go for the Fujinon GF100-200mmF5.6, which I got my hands on in store, and it actually surprised me how light it is for its size. “Definitely portable” I thought. It will fit well and be easy to carry in my Photohiker trekking backpack.
But of course one step after another.
In early 2021, I already supported Fujifilm by buying the XF27mmF2.8 R WR (which you can see here), the XF80mm Macro, the Fujifilm GFX100S and the GF32-64mmF4. One more 2K lens right now would mean deciding between gear and marriage. ;)
But in not too distant future, I imagine my GF lens arsenal to look like this:
Yep, no fast lenses in the lineup for now, but I have a couple of f/1.2 and f/1.4 primes on the X system, so I’ll get plenty of bokeh out of that system when I need it.
So, the Fujifilm GFX100S and the GF32-64mmF4 will mark my first steps into the G mount system. Now all I need is to get those nice packages shipped, and I hope that maybe this summer I can already hike on the Dolomites with it.
I love to print. From photobooks to single images.
And sometimes I print rather big.
But even my biggest print at my home (90x60cm / 35×23 inches) looks absolutely fantastic when taken with 24 MP.
So why the heck do I need a Fujifilm GFX100S, if my APS-C gear does a great job already?
The answer is: crop!
In fact, I assume that not only for me, but also for many of you, cropping is a very fast and effective post production step we sometimes take to improve our images.
So you get it: I don’t need to print bigger. But what the GFX system allows me to do better than any other system out there, is to still print big even images that are significantly cropped.
For example, this image I took at the Gardena mountain pass with my X-T4 and XF10-24mmF4 looks great on the web. But truth is that I had to crop quite a bit to get it how I wanted, hence mostly focused on the Sasslong. And while on Instagram it still looks great, I doubt I could print it as big as I sometimes like to print.
But if my starting point would have been 102 Megapixel instead of 50MP or 26MP, then I’d know I’d still retain so much information in my cropped image, that I could still make a huge epic print out of it.
With that said, every system has its Pros and Cons. The balance Fuji’s APS-C system offers remains unmatched to me compared to full frame of medium format. But the GFX shines in an area where I love to take pictures and to print: landscape photography.
This is why I bought the Fujifilm GFX system, and I look forward to finally capture the lovely Dolomites with it ;).
Fujifilm GFX100S
Fujinon GF80mmF1.7
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Many people complain that Fujifilm is not updating its lens roadmap.
And since I love my community to be happy, let me take over the job that Fujifilm refuses to do.
Also, in the comments to our earlier posts some fellow FR-readers asked me if, in the light of the latest rumors, the timeline for other lenses is still confirmed or if something changed.
So let me sum it up clearly in a sort of unofficial roadmap today, by listing all future X mount lenses that we rumored so far on FujiRumors.
Of course I am working to add more lenses to the list. So definitely stay tuned on FujiRumors.
It’s a couple of years that Fujifilm hasn’t been so active on the Fujinon X mount lens front.
Look at what we got in the last few months (late 2020 / early 2021)
And that’s not even all for 2021. In fact, surely we will get the XF33mm F1.4 R WR. But will there be even more in 2021? FujiRumors is investigating and will let you know.
Also 2022 seems interesting, thanks to two highly desired MKII lenses and an intriguing Fujinon XF150-600mm. Plus, also for 2022 I am working on more, so expect updates.
The Latest Fujinon Lenses:
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Thanks to the immense kindness of one of our sources, we can now tell you that Fujifilm is working on two more MKII lenses.
The source also told FujiRumors which lenses will be updated.
Which ones?
I won’t let you wait and drop it all today. I’ll just give you guys time assemble here on FujiRumors and then I’ll let you know everything.
In the meantime, feel free to let us know in the comments which lenses you’d like to get updated.
Here are the latest and newest Fujinon lenses so far.
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29 products, the largest number ever, received the world-famous “Red Dot Design Award”
Ultra-short throw projector “FUJIFILM PROJECTOR Z8000” won the highest award “Best of the Best Award”
Products in various business fields are highly evaluated for their designs that realize not only beautiful appearance but also excellent functions and performance
Fujifilm Co., Ltd. (President: Kenji Sukeno) is a “Red Dot Design Award: Product Design 2021” sponsored by the “Nordline Westfalen Design Center” based in Essen, Germany. We are pleased to announce that 29 products such as the instant camera instax “Cheki” series and the digital cameras “X series” and “GFX series” have won the “Red Dot Design Award 2021”. Among them, the ultra-short throw projector “FUJIFILM PROJECTOR Z8000” won the “Best of the Best Award”, which is the highest award of the same award.
This time, 29 products, which is the largest number ever for our company, have been awarded, and this is highly evaluated for the design that maximizes not only the beautiful appearance but also the excellent functions and performance.
The “Red Dot Design Award” is an international design award established in 1955. It is judged based on criteria such as design innovation, functionality, ergonomics, ecology, and durability, and is awarded to excellent products. This award is one of the three major design awards in the world, along with the “iF design award” in Germany and the “IDEA” in the United States. This year, about 7,800 entries were submitted from all over the world and were judged by internationally active design experts.
We pursue functions and performance in the development of all products and services, and are working on design development that maximizes the excellent functions and performance. Going forward, we will continue to aim to create new value for our products by realizing designs that are not limited to the beauty of the exterior design, but are thoroughly focused on easy and comfortable operability and portability.
Red Dot Design Award 2021″ winning products (24 products excluding 5 unpublished products)
Down below a more detailed introduction on the awarded products.
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Recently we told you that Fujifilm will launch the Fujinon XF33mmF1.4 R WR in 2021.
I noticed some saying that this is the much desired and awaited XF35mmF1.4 R WR.
But it’s not, for these two reasons: