First Batch of Fujifilm GFX100RF Slips Past US Tariffs, But Trouble May Follow

A FR-reader reached out to Adorama and asked about his Fujifilm GFX100RF pre-order, which he placed just minutes after announcement.

The reply he got is the following:

The cameras are in stock, and the order has cleared verification. At this time, I don’t see any issues. We’ll begin processing orders on April 21st, following the Passover holiday. You’ll receive a shipping confirmation email with tracking information as soon as your order ships.

So, it sounds like some Fujifilm GFX100RF have made it into US soil ahead of the US tariffs and shipping of the first pre-orders will proceed smoothly.

But I also confirm that Fujifilm plans to suspend orders for Fujifilm GFX100RF, along with suspension for X-M5 black and X100VI orders.

If you were interested in the Fujifilm GFX100RF, then maybe it could be good idea to pre-order it now, hoping that one of the stores has more stock than pre-orders, hence you’ll get it at the regular price now.

Same goes for the Fujifilm X-M5 black, which can also be still pre-ordered at BHphoto as well as at Adorama here and will ship end of April, too.

Fujifilm Managers Explain GFX100RF Lack of Hybrid Viewfinder, WCL and TCL for GFX100RF, Content Credentials and More

Fujifilm managers talked to DPReview. You can read a summary below and the full interview here.

  • GFX100RF is for street and documentary photography because it is so small and lightweight
  • when they started to design the GFX100RF, they knew the price point already
  • to match that price point it had to be more luxurious than the X100Vi for example
  • so the main plate is milled out of a single block of aluminum, which is top end of manufacturing
  • it allows for more unique design and complex shapes
  • it takes about 5 hours to turn the aluminum block into the top plate
  • Redesigned lens hood with a new adapter ring that only fits one way
  • Rectangular hood attaches easily and aligns perfectly every time
  • rear element of lens is very close to the sensor
  • Fujifilm considered several lenses, but 28mm was best for compactness and image quality
  • allows for handheld shooting with low shutter speeds
  • Fujifilm is currently not thinking at add-on optical lenses like for X100VI
  • depends on customer feedback if wide and teleconverter will be launched
  • aspect ratio dial is a connection between digital and film cameras
  • Fujifilm tries to reach new customers with GFX100RF, and this concept is aimed to that
  • Fujifilm also wanted to offer a tool to change aspect ratio in camera rather than in post
  • a dial was the easiest way to implement aspect ratio control
  • Hybrid Viewfinder?
  • “The hybrid viewfinder’s structure is a little bit complicated, which means the magnification would be much smaller for such a high-resolution camera“
  • “Another reason is the digital teleconverter. If it comes with an OVF, we’d have to cover 20mm of range when using the teleconverter, which would make the guide-lines much smaller. So, from a practical point of view, we decided to install the EVF“
  • Content Credentials Support
  • Fujifilm is still developing and investigating how to implement the CAI and the C2PA
  • it’s unclear if GFX100RF will get this support. Fujifilm says: “If we have to pay to implement it, or if users have to pay… not so many will want it. Then it’ll only be for professional agencies or something“
  • the industry has to come up with a standard

Get Yours

Fujifilm Surprised by X-M5 Popularity and Shortage is Not Intentional

X-M5 Shipping Status

The Fujifilm X-M5 was announced back in October 2024.

The silver Fujifilm X-M5 started shipping in November, whereas the black version is supposed to start shipping in April.

The silver X-M5 struggled with delivery shortages, whereas the black version never ever shipped, as it was supposed to hit stores only in April 2025.

So much so, that some stores like BHphoto have never taken preorders for the black Fujifilm X-M5.

Fujifilm X-M5 Reviews

With that said, those who got their hands on the Fujifilm X-M5 mostly seem very happy with it. That’s looking at the customer reviews on the various stores:

Sure, there are always those, who complain. But sometimes I don’t get those complains.

Like when on Amazon one customer complaint heavily that it has no viewfinder. I mean, that’s something people should be aware of before they buy the camera. So why give it a bad review because of that? If a viewfinder is a must have for you, then the X-M5 is a no-go.

I mean… if I choose to buy a car with a manual transmission, does it make sense to criticize it for not having an automatic transmission?

Fujifilm Managers About X-M5

At Fujifilm X summit in Prague, Yuji Igarashi, Manager of Fujifilm’s Professional Imaging Group, had a talk with PetaPixel about the Fujifilm X-M5, as you can read here.

The manager said:

  • producing the X-M5 is less complex than the X100VI
  • Fujifilm will try to catch up with demand
  • the X-M5 is very popular
  • situation won’t be as bad as with X100VI
  • months after release it is still hard to purchase
  • Fujifilm isn’t intentionally limiting camera production

Get Yours

Fujifilm Gear Coming 2025 – Updated List and What’s Missing!

Last year we investigated how much gear Fujifilm launches every year (see list below). The result: between 2 to 4 cameras a year and 4 lenses a year.

So let’s see at which point we are in 2025 so far.

Gear (to be) released in 2025

So we have 4 cameras coming for sure in 2025, which matches Fujifilm’s best years in terms of number of cameras released. And while we can always hope for a 5th camera, it is also possible that in terms of cameras, this is all we get. What is sure: the Fujifilm X-Pro4 will not come in 2025.

If you look at lenses, Fujifilm has pretty much consistently released 4 lenses a year. So far we know of one coming for sure, the Fujinon GF32-90mmF3.5, and one being rumored, the Fujinon XF23mm pancake. If Fujifilm were to match the previous years, then there could be still 2 more lenses coming in 2025.

At this point in time, I have no idea which additional lenses could come, but I hope that maybe sources will reach out to us and give us a hint of what’s to come. And if that happens (and if sources agree), I will share it will all of you here on FujiRumors.

In the meantime, these are the lenses the FR community wants based on Fujifilm’s suggestions, and these are the most wanted lenses based on our own mega survey.

Gear released in 2024 – 4 cameras and 4 lenses

Gear released in 2023 – 2 cameras and 4 lenses

Gear released in 2022 – 3 cameras and 4 lenses

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Huge Storage Deals at BHphoto Today and Spring Deals Ending

Storage Deals

BHphoto has a huge storage deals running for world storage day

I personally went for the Samsung T9 for compact storage media (and I am very happy with it), and that’s in offer at BHphoto, too.

Spring Savings

This is the last day of 15% Sping Savings on Viltrox lenses.

Viltrox Deals – 15% savings (end today)

Accessories

More Third Party Lenses

SmallRig Deals

Last Day to Save 15% on Viltrox Lenses

This is the last day of 15% Sping Savings on Viltrox lenses.

Viltrox Deals – 15% savings (end today)

Accessories

More Third Party Lenses

SmallRig Deals

Save Big on Viltrox Lenses (End April 1), SmallRig, Third Party Lenses, Accessories and More

There are plenty of spring deals running at several stores.

Definitely worth to highlight is the 15% rebate on Viltrox lenses that you can find at Amazon here, BHphoto here and Adorama here that will end April 1.

Best Selling Spring Deals so Far

  1. SanDisk 128GB Extreme UHS-I
  2. Viltrox 28mm F4.5 XF Pancake
  3. SmallRig Thumb Grip with Hot Shoe Cover with founding year of Fujifilm engraved
  4. llano NP-W235 Dual Battery Fast Charger with Built-in 12400mAh Power Bank
  5. Anker Nano Charger, USB-C Foldable PPS Fast Charger – save 43%

Viltrox Deals – 15% savings (end April 1)

Accessories

More Third Party Lenses

SmallRig Deals

Amazon Spring Sales Started – Here are Selected Fujifilm Related Deals

Amazon has launched its big Spring Sales all over the world.

I have selected some Fujifilm related deals from Amazon USA, Amazon Canada, Amazon Germany, Amazon UK and quick access to Fujifilm deals also at Amazon Italy here and Amazon France here.

You can check out your local Amazon for deals here.

Amazon USA Deals

Amazon Canada Deals

Amazon DE Deals

Amazon UK Rebates

Amazon IT

Amazon FR

26 Fujifilm Products win “iF Design Award 2025” – Including “Film Simulations”

A total of 26 Fujifilm products have won the iF Design Award 2025.

This is a testament on how healthy of a company Fujifilm is. Not because they won the awards, but because they have so much money to waste on these meaningless stuff.

That’s all as far as photographic equipment goes. Then there are MRI machines, Bronchoscopes and more things. If you want to see the full list go here.

RECORD: Fujifilm GFX100RF Most Preordered GFX on FujiRumors and Soon Catching X-T4

So, how are things going with the Fujifilm GFX100RF?

Well, I don’t know. I don’t have the figures of stores worldwide. The only reliable metric I can compare it to, is the preorders here on FujiRumors.

And looking at that, the Fujifilm GFX100RF is doing very well.

It is already by far the most preordered GFX camera of all time.

But not only that.

It is also about to surpass the X-T4 preorders (could be only a matter of hours), which would then make it the 4th most preordered camera on FujiRumors after the (unreachable) X100VI, X-T5 and X-T3. And even the X-T3 is not that far away anymore, so the GFX100RF is very likely to become the third most pre-ordered camera ever on FujiRumors within a few days from now.

Sure, this is data limited to FujiRumors, and we know they are not indicative for overall sales. But in general, what is well received among the FR community does not become an epic failure on the worldwide market.

Now, I hope Fujifilm is well prepared this time and there won’t be big delays. But if you are in the market for a GFX100RF, maybe, just to be on safe side, I would not wait all too long to place my order.