Fujifilm Leaks What’s Coming September 12 (GFX100 II, Tilt Shift)

Fujifilm has just put their countdown for the X summit on September 12 on their YouTube page.

Of course the video can’t yet be watched (will start Sept. 12 at 5AM New York time).

But here is the thing.

As soon as the video was up, I extracted the tags of the video and saw that the full tag-list included terms like “GFX100 II”, “tilt shift” and more (see screenshot above). I tried again now, and the tags that unveil what’s coming are no longer there.

So luckily I was fast enough to grab them for you. ;)

Now let’s go over them.

Let’s start with the tags that 100% tell us what’s coming September 12.

  • Fujifilm GFX100 II
  • Tilt Shift

According to my knowledge, also the Fujinon GF55mm f/1.7 should come on September 12.

Looking at the other tags gives us a sense on what the main focus of the event will be:

  • photography
  • cinema
  • movie recording

It’s interesting to see so much emphasis on the video side of things. And we already told you that the GFX100 II will bring several new features, such as Video touch-to-track Autofocus, Waveforms Monitor and Anamorphic Mode.

A tag that gives X series users hopes:

  • X Series

Now, there are no specific tags for Fujifilm X-Pro4, X-E5, X-S30, X-T6, X-T40, X-H3, X-H3S, X80, X100VI (X200) or whatever. So little hopes for any X series camera to come, otherwise they would have tagged it just like they tagged the GFX100 II.

But I’d already be very happy if behind that “X series” and “fujinon” would hide for example the unveil of a new X series lens roadmap, which is long overdue.

Anyway, overall a very GFX-centric event, with hope for X series tidbits too.

Fujifilm X Summit September 12 at 5 AM New York Time
GFX100II Rumors & More

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Fujifilm Facebook Groups

Digital Camera Market Share 2022: Canon Dominates Ahead of Sony and Nikon, Fujifilm 4th

Every year, Techno System Research, a major marketing research company located in Japan, publishes the worldwide camera market share data.

And while the data is behind a (very expensive) paywall, the main chart (see above) for this year has been published by the Japanese Nikkei.

Digital camera 2022 global market share (compared to 2021) *Techno System Research

  1. Canon 46.5% (+0.7%)
  2. Sony 26.1% (-0.9%)
  3. Nikon 11.7% (+0.4%)
  4. Fujifilm 5.8% (-0.1%)
  5. Panasonic 4.2% (-0.2%)

This is the data for the entire digital camera market.

I find the mirrorless ranking more interesting, as it is free of all those DSLRs Canon and Nikon still sells.

And I wonder where Fujifilm would rank, if they just would have been able to ship the X100V and pretty much any other camera that was basically never in stock even if just recently announced (see X-E4).

For mirrorless only, sadly no data had been published so far and not even in 2021, but this is the data we had for 2020

  • Sony: about 35%
  • Canon: about 30%
  • Fujifilm: about 12%
  • Nikon: about 7%

I hope they will offer again a separate ranking for mirrorless cameras.

via digicame-info via Nikkei

Fujifilm GFX100 Replacement Coming with Detachable Battery Grip

The Fujifilm GFX100 replacement is coming to end the moaning ;).

Let me explain.

When Fujifilm launched the original GFX100, it camera with an integrated battery grip.

This was welcome for those photographers, who love operating cameras with battery grips, but many others would have preferred a smaller camera without the built-in grip.

So Fujifilm launch the glorious Fujifilm GFX100S without battery grip.

But then the moaning started again, because that camera had no battery grip option at all.

And here comes the good news that will make everybody happy (maybe).

The Fujifilm GFX100 replacement will come with a detachable battery grip. Best of both worlds with the maximum flexibility.

Fujifilm X Summit September 12
GFX100 Successor Rumors & More

Fujifilm X100V Successor Rumors

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Fujifilm Facebook Groups

Fujifilm GFX100 Replacement compatible with CFexpress Type B and SD-Cards

Note: the image above is a GFX100 and I just pasted in the card slot of the X-H line. It is NOT a leaked image of the GFX100 successor
Note: the image above is a GFX100 and I just pasted in the card slot of the X-H line. It is NOT a leaked image of the GFX100 successor

Little (but welcome) rumor update.

The Fujifilm GFX100 replacement will be compatible with CFexpress Type B as well as SD-Cards.

Fujifilm Recommended CFexpress Type B Cards

CFexpress Type B Cards – Official Fujifilm Recommended (for X-H2/S)

Out of all the cards mentioned above, these are the cards without any compromise in performance at all:

GFX100 Successor Rumors

Fujifilm X100V Successor Rumors

Don’t Worry: Fujifilm GFX100 Successor Still with Detachable and Tiltable EVF (unlike GFX50S Successor)

One of the features many loved when Fujifilm launched their original Fujifilm GFX50S, was that thanks to the EVF-TL1 and EVF-GFX, the camera had detachable and tillable EVF.

Sadly its successor, the (currently heavily discounted) Fujifilm GFX50SII, has lost this feature.

And the (also discounted) Fujifilm GFX100S did not even came with the tilt and detachable EVF, making quite some GFX lovers worry that Fujifilm had given up on this feature.

Well, for lovers of that feature, I have a good news for you today.

According to our trusted sources (thanks!!!), the Fujifilm GFX100 successor will retain the “tilt-and-detach” EVF feature.

I guess it’s time to start our rumor recap:

Fujifilm X Summit September 12
GFX100 Successor Rumors & More

Fujifilm X100V Successor Rumors

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Fujifilm Facebook Groups

Fujifilm Announces Plan to Deal with Parts Shortage Issue

Fujifilm seems to be trying to takle the parts shortage more seriously compared to that creative (and failed) solution of using blockchain for that purpose.

Now, down below you can read the google translated version of their plan, which is not 100% clear, but I guess it overall simply means: we’ll get more parts from more suppliers.

On the 6th, Fujifilm announced the goal of expanding the target to a total of 30,000 parts of 30 suppliers by the fiscal year for digital platforms that optimize parts inventories such as digital cameras. We have been conducting verification for 4300 items from 8 companies since October last year, but we have started full-scale operation as we have been able to confirm the cost reduction effect such as inventory management.

Oh well, better late than never I guess.

Let’s hope this will have positive effects also on the Fujifilm X100V, which in Japan is suspended since 8 months and as Fujifilm managers told us recently here, if the entire world would stop to order the Fujifilm X100V today, it would take Fujifilm still up to 3 months to manufacture and ship all the cameras already ordered until up to this point.

And quite frankly, there are plenty of other cameras that could benefit from a more stable parts procurement, maybe there could be even a revival for the Fujifilm X-E4, which was discontinued even though MANY of you had one on order. Fujifilm simply gave up on being ever able to ship it in a reasonable time.

via jiji via digicame-info via thisistanaka

Fujifilm Facebook Groups

Fujifilm X Summit on September 12: What Camera are You Hoping for to Come? VOTE NOW

So, we just leaked the date of the next Fujifilm X Summit, which will happen on September 12.

Now I am curious to know what you guys are hoping for to come.

That’s why I have now launched a survey that includes plausible, less plausible and borderline impossible options.

I’ll not include 110% impossible cameras, which would be for example a Fujifilm X-H3 or Fujifilm X-H3s, as those cameras are hardly 1 year old (or less). Or the Fujifilm X-T6 or Fujifilm X-S30.

What we will inlcude are the Fujifilm X-T5s (X-T5 with 26MP stacked sensor of X-H2S), Fujifilm X-Pro4, Fujifilm X-E5, Fujifilm X-T40, Fujifilm X100V successor (X200, X100VI, X100 whatever), Fujifilm X80, Fujifilm XF20, Fujifilm X-T300, Fujifilm X-A8, Fujifilm X-A30, Fujifilm X-M2, Fujifilm GFX100 successor, Fujifilm GFX100S successor, Fujifilm GFX50R successor and Fujifilm GFX50SII successor.

I will give you two options to vote on, because Fujifilm has so far registered two yet to be released cameras.

Have fun voting :)

On September 12 I would like to Get the Following Cameras (max 2 votes)

View Results

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Fujifilm Facebook Groups

The Impressive Rise of the Fujifilm X-T5 (Despite X-H2 Competition) and Popularity of X Series Camera Lines – Poll Results

Recently I asked you which Fujifilm X camera you own.

The goal of the survey was to find out how popular the newest 5th generation X series cameras have become among the FujiRumors community.

The results surprised. And not because the Fujifilm X-T5 sold well. That was to expect. But because despite being launched just a few months ago, the Fujifilm X-T5 is already the most owned Fujifilm X series camera among this community.

And more impressively: this is the first time that any Fujifilm X-T camera has some serious internal competition in the higher end Fujifilm segment thanks to the Fujifilm X-H2. But despite this stiff internal competition, the X-T5 made it to the top as your most owned camera in just a few months.

Speaking of X-H2, it is 7th in the ranking, showing the huge popularity of the 40MP X-Trans V sensor.

In the battle X-H2S and X-H2, the X-H2S wins and grabs the 6th spot, but with only a few votes of advantage.

The first non-XT camera in the ranking is the Fujifilm X100V on the 5th spot, slightly ahead of the X-H2S. The next rangefinder camera is the X-Pro2 on the 9th spot

NOTE: The popularity of camera (lines) on FujiRumors is not indicative for the overall popularity on the worldwide market.

Top 10 Cameras

  1. X-T5
  2. X-T3
  3. X-T4
  4. X-T2
  5. X100V
  6. X-H2S
  7. X-H2
  8. X-T1
  9. X-Pro2
  10. X-H1

Popularity of Camera Lines

  • X-T* line = 38%
  • X-H line = 14%
  • X100 line = 11%
  • X-E line = 11%
  • X-Pro line = 9%
  • X-T** line = 7%
  • X-S line = 4% (X-S20 missing from survey)
  • all other X series cameras Fujifilm ever made = 6%

Get Yours

The Latest

New Firmware for 13 Fujifilm X/GFX Cameras: Huge Autofocus Boost for X-T5/X-H2, ISO on Command Dial of X-H2/S, XApp Support and More

Fujifilm has released firmware updates for 13 Fujifilm cameras.

The updates are mostly to add support for the brand new Fujifilm XApp, but worth a special mention are:

  • significant autofocus improvements for Fujifilm X-T5 and Fujifilm X-H2
  • you can now assign the command dial to change ISO on the X-H2S and X-H2

Down below you’ll find the links where you can check out all the details and download the firmware.

Firmware Details

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Fujifilm Launches the New App for the GFX / X Series of Digital Cameras “Fujifilm XApp”

Fujifilm Launches the New App for the GFX / X Series of Digital Cameras “FUJIFILM XApp”



Press Release

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