Fujifilm Financial Results (April 2023 to March 2024): “Revenue and Profits Soared Thanks to Strong Digital Camera and Instax Sales”

The latest Fujifilm financial results are out for the fiscal year 2023 (April 1, 2023 to March 31, 2024).

Fujifilm sums up the performance in this single sentence:

Revenue and profits soared on strong sales of INSTAX and digital cameras

Professional Imaging

  • Revenue rose due to strong sales of Fujifilm X-S20 launched in June 2023 and Fujifilm GFX100 II launched in September 2023, in addition to the models released in the previous fiscal year.
  • In March 2024, we launched Fujifilm X100VI, the latest model in the X100 series of high-end compact digital cameras, equipped with a 40.2-megapixel sensor and the latest processor

Consumer Imaging

Achieving the INSTAX sales target of ¥150.0 billion for FY2024 one ver ahead of schedule was a major driving force behind revenue growth in Consumer Imaging

  • High value-added products, mainly INSTAX mini Evo, a hybrid instant camera incorporating digital technology, and INSTAX Pal, a “palm-top camera” launched in October 2023, performed well
  • INSTAX mini 99, the top-of-the-line analog instant camera, was launched in April 2024

Growth Strategy in the Imaging Segment

In the professional imaging business, we will expand our fan base by reinforcing the multi-brand digital camera strategy featuring the X series and the GFX series to develop potential needs of people who want more than just smartphone cameras.

You can check out all the reports here.

Fujifilm Spreads Firmware Love :: X-T50, GFX100SII and (LOTS) More Rumors :: X100VI Creative Shipping and More

Here are the articles shared in April that you should not have missed.

Top Rumors

Top 10 Articles

  1. Major Firmware Updates for Fujifilm X-T5, X-H2, X-S20 and X100VI Released with Autofocus Boost and More
  2. Fujifilm X-T50 – This is the Sensor (Surprised?) and it Will Have IBIS
  3. Fujifilm Revolutionizes X100VI Distribution With Spectacular Pop-Up Shops in Iconic Locations
  4. The New Kit: Fujifilm X-T50 to be Announced Together with XF16-50mmF2.8-4.8
  5. It Looks Like Fujifilm Can’t Get Rid of One of Its BEST Cameras (Despite Massive Discount) and Here is Why!
  6. Major Firmware Updates for Fujifilm X-H2S, GFX100II and FT-XH with Autofocus Boost, Touch-to-Track AF in Video and More!
  7. Fujifilm Keeps Struggling: X-S20 and X100VI Orders Stopped (Again) in Japan and More Manufacturing Struggles (Instax Wide 300 included)
  8. Fujifilm X Summit on May 16: What is Coming and What Not, What is Rumored and What We Hope For
  9. LEAKED: Fujifilm X-T50 Image
  10. Major Firmware Update for X-T5, X-H2, X-S20 and X100VI – New Features Guide Released and Where is Reala Ace?

Top Videos

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Fujifilm X-T50 Price and Main Specs Leaked

Earlier today the first image of the Fujifilm X-T50 leaked and we reported about it here.

Now our sources have also passed us the main specs (besides the one we already leaked a while ago, such as IBIS and 40MP).

Here are the specs for the Fujifilm X-T50:

  • 40MP
  • X Processor 5
  • IBIS
  • 1 SD Card slot
  • not weather sealed
  • NP-W126S battery
  • same EVF of X-T30 (this has to be confirmed still, so don’t take it as 100% rocksolid for now)
  • price €1,499
  • coming in three colors: silver, black and charcoal

Just a comment about the price.

If I am correct, then there is a 50% price increase from X-T30 to X-T50. As a comparison, we got a 30% price increase passing from X-S10 to X-S20.

Sure, I was hoping that the X-T50 would also “just” get a 30% price increase, but also consider that the X-S10 already had IBIS and also uses the same 26MP X-Trans IV sensor of the X-S20, so you were paying for these features already on the X-S10.

On the contrary, the X-T50 features IBIS for the first time on an X-T** camera and also takes the jump to the 40MP realm and X-Trans V sensor. So, seen from this perspective, a 50% makes a bit more sense, although I still consider it quite a hefty price jump.

And in US Dollar?

Well, I have no rumors, but if we apply the 50% price increase in Europe also to the USA, then the X-T50 would end up costing something between $1,300 or $1,400. But that’s just a speculation based on the price increase we have in Europe.

Fujifilm Wins at RedDot and TIPA Awards 2024

Fujifilm wins awards.

I love particularly one category this time: “best Polaroid camera”, won by…. the Polaroid I-2. Must have been very though for Polaroid to win that one!

TIPA CAMERA AWARDS

TIPA LENS AWARDS:

RedDot AWARDS

Guess What? The Fujifilm X100VI Grabs Nr.1 Best Seller Spot in Japan at Mapcamera

The Fujifilm X100VI was release only on March 28 in Japan and orders at certain stores had been suspended due to high demand just a few days later on April 2.

But a few days are enough for the Fujifilm X100VI to skyrocket instantly at the top best selling spot at Mapcamera in Japan (one of the largest retailers in Japan).

Mapcamera says that they sold all their units “instantly”, suspended orders and still don’t know when they will accept orders again.

  1. Fujifilm X100VI
  2. Nikon Zf
  3. Sony α7RV
  4. Fujifilm X-T5
  5. Sony α7C II
  6. Sony α7IV
  7. Nikon Z8
  8. Canon EOS R6 Mark II
  9. OM System OM-1 Mark II
  10. Ricoh GRIIIx

via mapcamera

Major Firmware Updates for Fujifilm X-H2S, GFX100II and FT-XH with Autofocus Boost, Touch-to-Track AF in Video and More!

At the last X Summit in February, Fujifilm promised substantial Kaizen firmware love for several cameras to come between spring and summer.

Now the first batch of firmware updates has been released for the first cameras, and it includes autofocus improvements, touch to track AF in video, red frame indicator in video and more. All details below.

To see what else will come for which cameras in the near future, check out the dedicated article here.

Fujifilm has released firmware updates for Fujifilm GFX100II, Fujifilm X-H2S and the Fujifilm FT-XH file transmitter grip.

Firmware Details

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Fujifilm Firmware Updates for X-T4, X-T3, X-S10, X-T30II and GFX50SII

Fujifilm has released firmware updates for Fujifilm X-T4, X-T3, X-S10, X-T30II and GFX50SII.

And because I know some of you might ask where the promised Kaizen firmware is (or when it will come):

  • SPRING 2024: major autofocus boost and more (such as red frame indicator) coming to several Fujifilm cameras
  • SUMMER 2024: Reala Ace and Frame.io coming to several Fujifilm cameras

All details and download links below.

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The New Kit: Fujifilm X-T50 to be Announced Together with XF16-50mmF2.8-4.8

Well, I guess that after all the rumors we saw this one coming. But at least now it is official in terms of “rumors”.

The Fujinon XF16-50mmF2.8-4.8 will be announced together with the Fujifilm X-T50.

So the Fujifilm X-T50 will be the first camera to be offered bundled with the new Fujinon XF16-50mmF2.8-4.8.

The Next X Mount Lens 

5th Generation X Gear

5th Generation GFX Gear

There Will NEVER be a Fujifilm X-T40, because it Will be Called Fujifilm X-T50 ;)

Most people and all websites are calling the successor to the Fujifilm X-T30II the “Fujifilm X-T40“.

However, according to our sources, there will be no Fujifilm X-T40, because the X-T30II successor will be called Fujifilm X-T50.

That makes sense to me, because it belongs to the 5th generation Fujifilm cameras (with 5th generation processor, AF goodness etc).

And yes, I know. The X-H2, X-H2S and X-S20 are also part of the 5th generation Fujifilm lineup, and yet they don’t feature the numeral “5” in their names. However, transitioning directly from X-H1/X-S10 to X-H5/X-S50 would likely have been too big of jump. In this case, it makes sense to maintain the “2” designation, indicating the second generation of this series.

So, from now, shall we call it the Fujifilm X-T50.

The Fujifilm X-T50 will be the next APS-C camera that Fujifilm will launch.

5th Generation X Gear

5th Generation GFX Gear

Amazon Spring Deals

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Fuji Guy Billy: “I Can See the Fujifilm X-Pro Moving into 5th Gen, but it Needs Something Special”, Talking X100VI, X-T40, Future Lenses & More

Vistek just hosted a Fujifilm X Summit After Show with Fuji Guy Billy.

They talk of course mainly about the Fujifilm X100VI, but also about other stuff, such as which lenses Fuji Guy Billy thinks Fujifilm should do in future, he talks a bit about the Fujinon XF16-50mmF2.8-4.8 (which thanks to our sources we have leaked here) and also talked about what he thinks about an eventual Fujifilm X-T30II successor (which we started leaking here) and the long awaited Fujifilm X-Pro4 (which we started leaking here).

Above you can see the whole 55 minutes video and below you get a summary:

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