LEAKED PRICE for Fujifilm X-S20 and Fujinon XF 8mm f/3.5

We can now unveil the prices for the Fujifilm X-S20 and the Fujinon XF 8mm f/3.5, which will both be announced on May 24 during the Fujifilm X Summit:

  • Fujifilm X-S20: $1,299
  • Fujinon XF8mmF3.5: $799

The Fujifilm X-S10 costs $999, so with the Fujifilm X-S20 will see a 30% price increase over the X-S10.

Personally I am not surprised to see the price rising, considering inflation, the still persisting parts shortage (as Fujifilm confirmed recently here) and especially considering the improved specs the Fujifilm X-S20 will have (such as an all new processor, even better subject detection algorithm than Fujifilm’s flagship cameras, great video specs, a bigger battery and so forth).

Sure, I was hoping for a more contained price increase, but on the other hand I also trust that Fujifilm wants to give us this camera at an as affordable price they possibly can.

So if $1,299 is what they’ve set (and you can be sure about it), then probably it’s because they really can’t go much lower than that, without making more compromises in terms of specs and performance.

Fujifilm X-S20 Rumor Recap

Follow FujiRumors on Patreon, Facebook, Instagram, RSS-feed, Youtube, Flipboard and Twitter

Fujifilm Facebook Groups

Fujifilm X-S20 Coming with Dedicated VLOG Icon on PSAM Dial

Trusted sources have informed us that the Fujifilm X-S20 will have a dedicated “VLOG” icon on the PSAM dial.

The fact that Fujifilm will give the VLOG a dedicated spot on the mode dial tells us a lot on who Fujifilm is also targeting with this camera.

The Fujifilm X-S20 looks like the perfect fit for Fujifilm’s brand new TG-BT1 tripod grip.

Fujifilm X-S20 Rumor Recap

TO BE CLEAR: the image you see above shows a Fujifilm X-S10. I just edited into the X-S10 mode dial the icon “VLOG”. But I frankly have no idea how the various items on the PSAM dial will be organized, nor do I know for example how many C-modes will be offered. All I know is that I have been told, somewhere there is VLOG printed on it. So I created this image to make sure everybody understands what I mean.

Fujifilm Facebook Groups

ANNOUNCED: Voigtländer ULTRON 27mm f/2 for Fujifilm X Mount

Today Cosina has finally announced the long teased Voigtländer ULTRON 27mm f/2. The lens will be released in June.

Full Details

** CLICK HERE to Read the Rest of the Article **

Unleash the X-Trans IV Power: X-Processor 5 to Boost Fujifilm X-S20 Video – Video Specs LEAKED

A while back I told you that there could be a huge potential in the combination between X-Trans IV and X-Processor 5.

Well, it looks like this combination will become real soon.

In fact, today we can finally tell you what many of you already saw coming: the Fujifilm X-S20 will use the X-Processor 5.

And in addition to that, our trusted sources (thanks!!!) told us that the Fujifilm X-S20 will be able to record 6K/30p and 4K/60p video.

We remind you that the Fujifilm X-S10 with the very same sensor can shoot 4K/30p max.

It looks like the combination between efficient and powerful X Processor 5 and fast sensor readout of 26MP X-Trans IV, is making it possible to put 6K/30p and 4K/60P into the small camera body of the Fujifilm X-S20, without having serious overheating issues that would make such a feature impracticable.

Considering the hybrid nature of this camera, 6K/30p and 4K/60p are a very welcome feature.

Fujifilm X-S20 Rumor Recap

Follow FujiRumors on Patreon, Facebook, Instagram, RSS-feed, Youtube, Flipboard and Twitter

Fujifilm Facebook Groups

Why, Fujifilm? Three (Minor) Fujifilm Errors that Defy Any Explanation

We talk lots of good stuff about Fujifilm. And that’s right so, as they deserve it.

And yet, not everything Fujifilm does is right all the time.

In the past, I did run over 7 major errors Fujifilm did (or is doing) and wrote a dedicated article about it:

Today I’d like to focus on three errors that are for sure minor, but they are annoying anyway and show that sometimes Fujifilm really does not think it through.

** CLICK HERE to Read the Rest of the Article **

Fujifilm Factory Tour: Meet Fujifilm’s Most Complex Gear to Manufacture and How Adjustment is Key to Image Quality

The French website Phototrend had the opportunity to visit the Fujifilm factory in Taiwa, Japan, which where many premium Fujifilm gear is made, but not only premium. For example, also Fujifim’s oldest X mount lens, the legendary Fujinon XF35mm F1.4 R is assembled here.

In this tour, Fujifilm will also tell you which is the most complex gear to manufacture. Spoiler: it’s this beast here, which consists of over 1,000 pieces!!!

There is lots of interesting stuff to read and see, but I found one sentence particularly interesting: “adjustment is the key to image quality“.

So while the assembly takes time and is indeed complex, all the micro-adjustments made during and after the assembly are crucial to ensure a consistent and high quality product.

Down is a quick summary where you can read all the details as well as some images.

Factory Tour

** CLICK HERE to Read the Rest of the Article **

Fujifilm X-T4 Discontinued (in Addition to X-Pro3, X-E4, X-T30II, GFX50R, GFX100)

Fellow FR-readers saw it coming already.

The Fujifilm X-T4 had been removed from the Japanese Fujifilm store back in September 2022 and also stores overseas started to mark it as discontinued.

Well, now it’s also time for BHphoto & Co to remove the Fujifilm X-T4 from their store, hence it’s now marked as discontinued also there.

The Fujifilm X-T4 joins lots of other Fujifilm cameras that are already marked as discontinued, such as the Fujifilm X-E4 (we reported back in March here), the X-T30II (we reported here), the Fujifilm X-Pro3 (we reported here), as well as the Fujifilm GFX50R and the Fujifilm GFX100.

But, trust me guys, don’t expect a Fujifilm X-Pro4, Fujifilm X-T40, Fujifilm X-E5, Fujifilm GFX50R replacement and Fujifilm GFX100 replacement to drop all on May 24, just because they are now discontinued.

The Latest and Greatest

Fujifilm Wins Multiple Awards at 2023 NAB Show

This is news-worthy, because it’s actually one of the few awards that Fujifilm did not pay for to win ;).

Fujifilm Wins Multiple Awards at 2023 NAB Show

FUJIFILM Products Take Top Honors in a Variety of Award Categories

VALHALLA, N.Y. – FUJIFILM North America Corporation’s Electronic Imaging and Optical Devices Divisions earned top honors in a variety of award categories as part of their presence at the 2023 National Association of Broadcasters Show (NAB Show), which occurred April 16 – 19, 2023 in Las Vegas. This official awards program recognizes some of the most significant and promising new products and technologies showcased by exhibitors at the NAB Show.

The NAB Show Product of the Year Awards are divided into three categories – Create, Connect, and Capitalize. Winners were selected by a panel of industry experts and announced in a live awards ceremony at NAB Show on April 18. To be eligible for an award, nominated products had to come from companies exhibiting at the 2023 NAB Show and be available for delivery within the 2023 calendar year.

Fujifilm was named a winner in the following areas of the awards’ “Create” category:

** CLICK HERE to Read the Rest of the Article **

23 Fujifilm Products Win the Internationally Prestigious “iF Design Award”

23 Products Win the Internationally Prestigious “iF Design Award”

TOKYO, April 27, 2023 – FUJIFILM Corporation (President and CEO, Representative Director: Teiichi Goto) is pleased to announce that 23 of its products*1 have been awarded the “iF Design Award 2023”, sponsored by the iF International Forum Design based in Hannover, Germany. The products from a wide range of business fields including mirrorless digital cameras, cosmetics and medical devices were recognized not only for their beautiful appearance but also for their design that achieves advanced performance and excellent operability.

The iF Design Award is a prestigious international design award launched in 1953, and is considered one of the top three global design awards, alongside “Red Dot Design Award” in Germany and “International Design Excellence Awards (IDEA)” in the United States. This year, there were about 11,000 entries from 56 countries and regions around the world.

In developing all of its products and services, Fujifilm not only pursues functionality and performance, but also engages in design development that leverages superior functionality and performance. The company will continue to work on creating designs that not only have beautiful appearance but also reflect commitment to offering portability and operability for ease of use and comfort, thereby creating new product values.

*1 Including technologies.

“iF Design Award 2023” winners (23 products)

THIS ARTICLE WILL MENTION ONLY THE PHOTOGRAPHY RELATED WINNERS

Leaked XF8mmF3.5, Fujifilm X-S20, GFX100 Replacement, Viltrox 27mmF1.2, Tons of New Firmware Updates and More – Top 10 April

April was a month rich on rumors (shared exclusively for you here on FujiRumors) and firmware updates that you should definitely not miss. This is why this months’ top 10 article is particularly important.

There is only one non-rumor and non-firmware article that made it in the top ten, and it covers a wonderful software for Fujifilm X-Trans files: DxO PureRAW 3 and DxO DeepPRIME XD. Personally I also own DxO PhotoLab 6.4.

In addition to the usual top 10 articles, we will also introduce a new section with the top 5 FR YouTube videos of the month.

Top 10 Articles

  1. LEAKED: This is the Sensor of the Fujifilm X-S20
  2. New Firmware Updates for Fujifilm X-T3, X-T4, X-T5 and X-H2
  3. RUMOR: Fujifilm GFX100 Replacement is Next GFX Camera coming in 2023 (Trusted Source)
  4. Fujifilm Releases Significant Firmware Updates for Many XF/GF Lenses (plus X-A3, X-A10, XA20)
  5. LEAKED: Fujinon XF8mm f/3.5 R WR Images
  6. Fujifilm X-H2, X-H2s, FT-XH Firmware Updates Released
  7. MARK THIS DATE: Fujifilm X Summit on May 24
  8. Fujifilm X-Pro4 Fantasies – Your Dreams Here!
  9. LEAKED: First Images of Viltrox 27mm f/1.2 PRO XF (vs Viltrox 75mm f/1.2)
  10. DPReview Tests DxO DeepPRIME XD for Fujifilm X-Trans Files: “Make it Your Default Option for High-ISO Shots”

Top 5 Videos