The Big Black Friday Deals Just Dropped – The Complete Overview with All-New Fujifilm Deals

Black Friday is now in full swing.

Below there is a chart for quick access to the deals by category. Scroll down for a comprehensive long list of selected deals.

Top Deals

Save $1,000 + Free CFexpress Type B card and Camera Bag

US Stores

B&H Photo
Amazon US
Adorama
BestBuy
Moment
Nuzira
Paul’s Photo

DE Stores
Amazon DE
Erhardt
Calumet
Fotokoch

UK Stores
Amazon UK
WEX Photo

CA Stores
Amazon CA
Camera Canada

Amazon EU Stores
Amazon DE
Amazon UK
Amazon FR
Amazon IT
Amazon ES
Amazon NL

 Fujifilm Deals

List of USA Deals
save up to $1,000
List of EU Deals
save up to $500
Fujifilm X Half
save $200
X-S20 + XC15-45 renewed
save 15%

Third Party (AF) Lenses

Viltrox
Sigma
Voigtlander
Tamron
Tokina
Zeiss
Samyang
TTartisan
7Artisans
AstrHori
Laowa
Meike
Sirui
Astrhori

 Accessories / Bags

SmallRig
PeakDesign
ThinkTank
Anker
Ulanzi
Pergear
Heipi

Lighting

Profoto
Godox
BHphoto deals

Books

RockyNook

Mixed Deals

Amazon Gift Cards
Computer Monitors

 Editing

Topaz
Luminar
Adobe

Memory & Storage

Nextorage
SanDisk
Lexar
ProGrade
Samsung
Seagate
Ugreen NAS
External HD

Apple

Apple

New Deals

Reconditioned Fujifilm Gear

Our Coupon Codes

We have a bunch of coupon codes you can use on top of many Black Friday Discounts:

  • Viltrox – 5% off code “FUJIRUMORS”
  • Luminar Neo – $/€10 off code “FUJI”
  • 7Artisans – 5% off with code “FUJIRUMORS”
  • DxO Software – save extra 5% with code “FujiRumorsBF”
  • FieldMade – 10% off code “FUJIRUMORS10”
  • Funleader – 5% off code “FUJIRUMORS”
  • RockyNook – 40% off code “fujirumors40”

Black Friday US/CA Deals by Brand/Store

at B&H Photo

at Amazon USA

at Amazon CANADA

at Adorama

Third Party Chinese Lenses

Chinese Third Party Lenses
(NOTE: Scroll further down for Sigma, Tamron, Tokina Deals)

Storage Media Deals

SD-Cards + CFexpress Cards

Vintage Flash

Godox

Viltrox

Software

Peak Design + Think Tank

🇺🇸 Fujifilm X/GFX Deals in USA 🇺🇸

X Half

X Cameras

X Lenses

GFX Gear

* freebies at BHphoto include a free CFexpress Type B Card and a camera bag

SmallRig

SmallRig for Fujifilm

SmallRig General

Batteries + Mixed Deals

** CLICK HERE to Read the Rest of the Article **

Black Friday is Here – These are The Best Deals, from Fujifilm X/GFX, SmallRig, Software Savings & More

Black Friday is in full swing. Tons of deals have dropped, including huge rebates on X and GFX gear in USA.

So, time to give you the complete overview:

Here are the deals in detail for USA (a more detailed list for Europe can be found here).

Black Friday US/CA Deals by Brand/Store

at B&H Photo

at Amazon USA

at Amazon CANADA

at Adorama

Third Party Chinese Lenses

Chinese Third Party Lenses
(NOTE: Scroll further down for Sigma, Tamron, Tokina Deals)

Storage Media Deals

SD-Cards + CFexpress Cards

Vintage Flash

Godox

Viltrox

Software

Peak Design + Think Tank

🇺🇸 Fujifilm X/GFX Deals in USA 🇺🇸

X Cameras

X Lenses

GFX Gear

* freebies at BHphoto include a free CFexpress Type B Card and a camera bag

SmallRig

SmallRig for Fujifilm

SmallRig General

Batteries + Mixed Deals

Mixed Deals – Batteries Included

Ulanzi

Sigma AF X Mount Lenses

Tamron AF X Mount Lenses

Sirui AF+MF X Mount Lenses

Tokina AF X Mount Lenses

Manual Focus + Electronic Contacts X Mount Lenses

Manual Focus Lenses X Mount Lenses

Fujifilm GFX Mount Lenses

Accessories & Flash

Additional Deals

Memory Cards

External SSD

Apple Products

About My Fujifilm X-E5, Therapy Sessions, and the Art of Letting Go!

Yes guys, I own the Fujifilm X-E5.

And many have already reached out to me asking why I haven’t reviewed it yet on FujiRumors or if I ever will share a review about it.

Well, I’ll tell you below why I don’t think it makes sense to review it.

But if you want my opinion, let me share the three main problems I encountered with the X-E5.

Problem 1.

I needed half a day to convince my Fujifilm X-E3 to let go of the XF27mmF2.8 R WR — her lifelong companion.

After a complex psychotherapy session (yes, we talked it through), I gently explained that sometimes we just have to let go and move on. Sometimes growth requires change. And if she truly loved the XF27mmF2.8, she’d set it free — let it explore new resolutions, new autofocus algorithms, new X-Trans relationships that would help it grow in ways she never could if always stuck on the X-E4

Problem 2.

The Fujifilm X-E5 looks so perfect — clean lines, flawless build, an aura of quiet confidence — I was honestly terrified to scratch it. It felt like holding a piece of art instead of a camera.

But then my X-E3 gave me a therapy session. She reminded me that the marks we carry are proof of a fully life lived. She said: “you can’t protect your X-E5 from scratches without also protecting yourself from the joy of using it“.

I knew my Fujifilm X-E3 stole that line from one of the best books I’ve ever read, Extremely Loud and Incredibly Close by Jonathan Safran Foer, in which Jonathan wrote “you cannot protect yourself from sadness without protecting yourself from happiness“. But I somehow forgot about it, and it is nice that my X-E3 reminded me of that.

Problem 3.

Problem 3 required a group therapy session with a secret Fujifilm community — a place where we meet only to discuss and cry about the nonsense things Fujifilm does.

You’ll find people there who still haven’t emotionally recovered from last year’s autofocus firmware fiasco (finally fixed after months of collective suffering). Others are still clinging to hope for an X-Pro4 or X80, wondering why on earth Fujifilm poured tons of R&D into “GFX Eterna” instead. Then there are those waiting since 65 months for their pre-ordered Fujifilm X100VI and even a special support circle for those permanently traumatized by years of using the old Fujifilm Camera Remote app. We’ve all endured our share of pain.

My personal breaking point? Discovering that my new favorite EVF display setting — the “Classic Display Mode” — had simply vanished. Gone. For hours I frantically searched menus, reset settings, questioned reality. Nothing.

Only through the combined wisdom of the Fujifilm group did we uncover the truth: if you enable “Semi-Transparent” in the “Surround View Mode”, the Classic Display Mode disappears.

Why? No idea.

Some things in life just defy logic… and this is one of them.

So Why No Review?

It makes no sense to review perfection. ;)

Or as a fellow Fujifilm brother wrote in his Amazon X-E5 review, it deserves six out of five stars. I couldn’t have said it better myself — that’s exactly my rating, too.

So I’ll leave the formal reviews to those who make a living dissecting specs and pixel-peeping at 300%.

Honestly, I haven’t even watched a single X-E5 review since I own it. I couldn’t care less. Whether people praise it or tear it apart doesn’t matter to me. I own it. I love it. And that’s my review.

Get Yours

From Newcomer to Legend? Fujifilm X-E5 Skyrockets in FujiRumors Ownership Rankings

A while ago we tried to evaluate the success of the brand new Fujifilm X-E5 by launching a survey on which camera the FujiRumors community owns.

8,279 people dropped a total of 17,894 votes, and here are the results.

  1. X-T5 = 13%
  2. X100VI = 7%
  3. X-T3 = 7%
  4. X-T2 = 5%
  5. X-E5 = 5%
  6. X-T4 = 4%
  7. X-H2 = 4%
  8. X-Pro2 = 4%
  9. X-H2S = 4%
  10. X-T1 = 3%
  11. X-T30/X-T30II = 3%
  12. X-E3 = 3%
  13. X-Pro3 = 3%
  14. X100V = 3%
  15. X-E2/X-E2S = 3%
  16. X-H1 = 3%
  17. X-E1 = 2%
  18. X-T50 = 2%
  19. X-S20 = 2%
  20. X-E4 = 2%
  21. X-T20 = 2%
  22. X-S10 = 2%
  23. X-Pro1 = 2%
  24. X100F = 2%
  25. X-M5 = 1%
  26. X100 = 1%
  27. X70/XF10 = 1%
  28. X10/X20/X30 = 1%
  29. X100S = 1%
  30. X-T10 = 1%
  31. X100T = 1%
  32. X-M1 = 1%
  33. X half = 1%
  34. X-A1/A2/A3/A5/A7/A10/A20 = 1%
  35. X-T100 = 0%*
  36. XQ1/XQ2 = 0%*
  37. X-T200 = 0%*
  38. XF1 = 0%*
  39. X-S1 = 0%*
    *denotes 0,4% or less

So, in less than 1 month, the Fujifilm X-E5 has already surpassed legends like the Fujifilm X-T4 and caught up with one of Fujifilm’s most sold cameras ever, the Fujifilm X-T2. And right now it is just 2% points away from catching up with the Fujifilm X-T3 and X100VI.

If we were to group it in lines, these are the results.

  1. X-T* = 32.21%
  2. X100* = 15.20%
  3. X-E* = 14.61%
  4. X-H* = 9.98%
  5. X-Pro* = 8.56%
  6. X-T** = 8.41%
  7. X-S** = 4.18%
  8. X-M* = 2.25%
  9. X70 / XF10 = 1.24%
  10. X10/X20/X30 = 1.18%
  11. X half = 0.64%
  12. X-A* = 0.56%
  13. Other = 0.51%
  14. X-T100/200 = 0.47%

The Fujifilm X-E5 has pushed the X line close to the X100 line on the 3rd spot of the most owned Fujifilm camera lines by FR-readers.

Is this a success?

That’s too early to say. But it is a solid start, actually the best start of any X-E camera so far (and by far). And this makes me confident in the future of this camera line.

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The Fun Fujifilm X-E5 Exceeds Expectations — And Real-World Use Crushes EVF Complaints

One of the huge critics to the Fujifilm X-E5 was the LCD screen that, at least on paper, did sound disappointing and made some people outrageously upset.

Well, that was at least until we found out that the on paper superior LCD screen of the Sony A7CR is actually worst than the on paper weaker screen of the Fujifilm X-E5, for the reasons we reported here.

Another spec on paper that triggered anger among the community was the EVF, which is the one of the Fujifilm X-T50 but many got mad about it not being bigger and having a higher resolution.

Well, that’s the same concern that Rumle Skafte had (first video below), as he wears glasses and uses the EVF 99% of the time, especially when he works in theater.

So, how did the EVF perform?

Not only he had no issue with it even wearing glasses, but he even loved some aspects of it, namely the new classic display mode (an instant favorite).

You can read the summary of his video and watch his creatively edited video below.

And there will be more reviews below.

X-E5 In Stock in at:

STOCK CHECK

Fujifilm X-E5 Reviews

** CLICK HERE to Read the Rest of the Article **

Fujifilm X-T40/X-T30III: Finally Closing the Gap?

go to minute 5:53 of the video to hear the thoughts of Patrick about it

One of the critiques Fujifilm gets is that they have a confusing camera lineup with too many lines.

The Fujifilm X-T30III or X-T40 just fueled again this criticism, but I think this time they don’t deserve it.

First things first: Fujifilm has indeed likely canceled 6 X series lines already (or even 7, if we consider X70 and XF10 not part of the same line):

So we have a total of possibly six canceled lines.

And how many lines has Fujifilm introduced?

Well, 2 new lines have been introduced recently: Fujifilm X half and the Fujifilm X-T50,

Yes, also the Fujifilm X-T50 is a “new line”, because as we told you in this rumor, it does not belong to the X-T10, X-T20, X-T30 line since Fujifilm will launch a dedicated successor for that line (X-T40/X-T30III) in 2025.

And actually there will also be a third totally new line soon, and that camera is already listed at BHphoto here.

In short: Fujifilm has axed more lines than it has created new ones.

With all that said, I think launching the Fujifilm X-T40/X-T30III makes totally sense.

Why?

Well, because Fujifilm’s entry level line has basically been axed (except X-M line) and their other lower-end to mid-range models got an overall specs upgrade with a consequantial significant price increase (X-E5 and X-T50).

At this point in time, Fujifilm has no true entry level camera with viewfinder and that’s a problem if you ask me.

But how could a Fujifilm X-T30III/X-T40 look like?

Speculations (NOT RUMOR)

  • my realistic scenario: X-T30 II body with 5th generation processor and latest firmware
  • my hope scenario: X-T30 II body but with X-T100 alike unique screen mechanism – we reported here
  • my dream scenario: X-T50 body with 4th generation 26MP sensor

Since I think that price matters when it comes to the Fujifilm X-T40 or X-T30 III, I believe they’ll go for the first scenario I mentioned above.

But feel free to let us know in the comments what you think about all of this.

Fujifilm Confirms X-Pro is on Roadmap, Immersive X-E5 Experience, Film Simulation Dial Success, Firmware Updates and More

Yuji Igarashi, General Manager of Professional Imaging Group, gave an interview to Petapixel. In short:

  • with Fujifilm X-E5, Fujifilm wanted to create a camera with which users can truly enjoy the immersive experience of making a photo
  • recently there is resurgence of interest in photography especially among younger generations
  • camera design is never complete, since Fujifilm tries to make improvements in every generation for every model
  • features often carry over from models aimed at the same users
  • X-E5 has single piece aluminum top plate of GFX100RF and the film simulation dial was added—like on the X-T50 and X-M5—but more subtly, to preserve the X-E series’ clean design
  • the film sim dial proved successful on other models, so Fujifilm brought it to the X-E5 for enthusiasts to enjoy
  • Fujifilm added the command dial for better handling, responding to X-E4 user feedback
  • user feedback also led to a better grip and upgraded body finish
  • Rangefinder-style cameras appeal to those who value a discreet, immersive, and deliberate shooting experience. That’s why Fujifilm believes the X-E5 lets photographers truly enjoy the process of image-making
  • Fujifilm constantly assess which features work well to consider them for other models
  • higher resolution enhances creative options through cropping and gets the most out of X Series lenses
  • XF23mmF2.8 is the result of a public survey that Fujifilm launched
  • it made sense to announce the XF23mmF2.8 along with the X-E5
  • X-Pro remains on the roadmap (admin note: but not for 2025)
  • a dedicated camera makes you more deliberate. It shifts you from reacting to actively seeking moments—that’s what makes photography so fun and rewarding
  • technology evolves daily, so new devices drive big leaps. But firmware improvements and algorithm updates also matter, and Fujifilm will keep enhancing both current and future cameras

Pre-Orders

Fujifilm X Summit LIVE STREAM Starts NOW – WATCH LIVE on FujiRumors!

The Fujifilm X Summit Live Stream starts now. You can follow it here on FujiRumors (live event summary below).

LIVE EVENT COVERAGE BELOW

Down below the whole event summed up (refresh the page frequently):

  • it’s Fujifilm’s mission to protect and promote the culture of photography
  • X100 series is a favorite series for many
  • for many who respect photography rangefinder style is something special
  • X-E series is just as essential, a key line in the X series and with a long history
  • it was the second MILC X series camera
  • Fujifilm X-E5 is shown
  • X-E5 is about joy for photography
  • 40MP sensor
  • X-Processor 5
  • subject detection AF
  • IBIS with detection accuracy of gyro sensor and improves correction for a wider range of shakes
  • almost same size of X-E4
  • refined and more premium design
  • approach was “classic” and “high quality”
  • top plate formed by one piece of metal (first for X-E camera)
  • refined style and improved operations (better dial operation)
  • new film simulation dial, now has 10 position
  • Bluetooth button at the bottom of the camera, like a rewind button
  • lot of care went into the details of the X-E5
  • new optical block for EVF
  • they talk film simulations
  • every film simulation is designed for specific situations, like Astia for landscape and people
  • you can store recipes on the dial now
  • film-like operation is part of Fujifilm experience
  • New mode “classic display” with less distraction to focus on taking pictures
  • also new surround view mode that resembles rangefinder. Activate with front control lever
  • digital teleconverter
  • currently 44 XF lenses
  • XF23mmF2.8 is the 45th XF lens
  • compact. lightweight and resolution is the goal
  • top class image quality and resolution
  • 2 aspherical lenses, 6 spherical lenses, 8 elements (1 more aspherical lens than XF27mmF2.8)
  • Weather resistant lens
  • advanced features in thin design
  • 90g weight
  • size of 27mmF2.8
  • it was essential to make lens elements thinner to reach compactness and high resolution
  • thinnest design ever
  • no compromise in image quality
  • densitiy in casing is extremely high to keep lens compact
  • high precision engineering
  • IQ on par with flagship models
  • a supreme lens
  • focus on resolution, also in the corners
  • X-E5 €1,549 and €1,799 with XF23mm
  • XF23mm €449
  • X-E5 coming August and XF23mm in December

Pre-Orders

 

Fujifilm Launches Mirrorless Digital Camera “FUJIFILM X-E5”

Fujifilm Launches Mirrorless Digital Camera “FUJIFILM X-E5”

A first time in the X series:precision-cut aluminum top plate delivers superior design and elegance
Expanding the joy of photography with features designed to provide an immersive experience through the viewfinder and improved operability

TOKYO, June 12, 2025 – FUJIFILM Corporation announces the global launch of the “FUJIFILM X-E5”(X-E5) from August 2025.

Press Release

** CLICK HERE to Read the Rest of the Article **

Oops, My Bad! Fujifilm X-E5 Has 3″ LCD (Not 3-Way Tilt) – And More Exclusive X-E5 Images Coming Soon!

The full specs of the Fujifilm X-E5 recently leaked, and as you can imagine, it’s been an intense time—lots of info to process all at once.

Amid this flood of details, I misread one spec that now needs correcting:
The Fujifilm X-E5 will feature a 3″ screen, not a 3-way tilt screen.

I’ve updated the full specs comparison accordingly, and it’s now 100% accurate.

Apologies for the mix-up… turns out I’m human too 😅

But hey—how about I make it up to you by sharing even more exclusive Fujifilm X-E5 images? Would that help smooth things over? ;)

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