Last year the Fujifilm X-T4 infrared camera appeared on BHphoto.
Well, now the Fujifilm X-T4 infrared camera has been discontinued at BHphoto.
The X-T4 IR might not have had the longest life span, but it will go down with a clean 5 star rating, thanks to one person who bought and gave it an excellent review :).
And remember… somewhere in the X App secretly appeared other X/GFX infrared cameras.
According to a recent survey, the Fujifilm X-T5 is the most owned Fujifilm camera by FujiRumors readers.
No wonder that therefore I also get many emails from X-T5 owners asking me all sorts of questions. And one question that comes up quite regularly is which UHS-II SD-Cards I recommend for the Fujifilm X-T5.
And since it comes up regularly, I will answer it once for all in this article.
There is only one correct answer to this question: if possible, stick with the officially Fujifilm recommended SD-cards (list below).
*1 Model name could be different depending on the market.
*2 Where xxxx is “JNJIP/GHJIN” in Japan, “ANCIN” in the U.S.A., “CNCIN” in Canada, “ZN4IN” in China, and “GN4IN” for Global.
While the Fujifilm X-E5 body only got a super-smooth shipping, waiting times for the X-E5 with XF23mmF2.8 kit lens can be quite a bit longer.
Well, if you want the kit now, you might want to check out the X-E5 used departement at BHphoto, where you can find a few kit units available.
And there are also some X100VI and GFX100RF units available used.
Of course there are many more cameras in the used department at BHphoto.
DxO has just launched DxO PhotoLab 9.
Now all X-Trans cameras can enjoy their most sophisticated DeepPRIME XD3 X-Trans technology.
But there is a lot more, such as AI Masking. All details at the dedicated DxO PhotoLab 9 page.
DxO PureRAW 5.3 is also available now.
The latest versions also add Fujifilm GFX100RF support.
Get DxO here:
Al Mask: for advanced selections
Accelerate your editing with Al-driven subject detection and selection.
Refined Local Adjustments with vastly improved masking system
Enjoy greater flexibility and precision in localized edits with a unified and intuitive masking structure.
Localized Noise Reduction and Lens Sharpness capabilities
Target specific areas for denoising and lens sharpness using masks.
Images stacking in the Filmstrip
Organize your images more efficiently through stackable thumbnails.
Advanced Batch Renaming Tools
Rename images (inputs and outputs) consistently and efficiently using a flexible token-based system.
Support for Apple ProRAW and HEIF/HEIC Image Formats
PhotoLab 9 offers full compatibility with Apple ProRAW and HEIF/HEIC
Enhanced Noise Reduction with DeepPRIME 3 & DeepPRIME XD3 X-Trans
Lens Sharpness Optimization V2
Experience enhanced image detail thanks to the latest improvements in DxO’s lens correction engine.
Quick Access with Favorites
Add folders, projects, or drives to your favorites for quick access. This makes navigating to your most-used destinations faster and more efficient.
U Point feathering control
Diffusion slider has been added to fine tune your masks using U Points.
Projects accessible in Customize tab
In this version you can access your Projects directly from the “Customize” tab. With this improvement, managing and switching between Projects is easier than ever, streamlining your entire workflow.
Known Limitations
The latest Fujifilm financial results are out (Q1/2025 – April to June 2025).
Interestingly, Fujifilm makes an estimate of the impact of U.S. tariffs for each segment, except for the imaging division
A positive mention (strong sales) goes to the Fujifilm X100VI, Fujifilm X-T50, Fujifilm GFX100SII and Fujifilm X-M5 and as far as Fujifilm GFX100RF and X half goes, they just say they “contributed” to the results. In the Instax world sales were strong for instax WIDE 400 and instax WIDE Evo.
Also interesting: professional imaging (mainly X and GFX) is growing much stronger than consumer imaging (mainly Instax).
In the latest report, consumer imaging sales (mainly Instax) reached ¥77.3 billion, while professional imaging sales (mainly X and GFX) brought in ¥68 billion.
It’s quite astonishing that X/GFX sales are now making Fujifilm almost as much money as Instax sales, which the Fujifilm CEO called their new goldmine. I guess that’s a promising trend for our beloved X/GFX series.
In short:
Fujifilm’s imaging forecast remains the same as the one issued in May 2025, with no updates in the latest report.
We’ve already exposed how completely fake, AI-generated Fujifilm rumors are spreading like wildfire on YouTube.
Fake rumors aren’t new (just now there are many more thanks to AI) —but what is new is the rise of entire ebooks written by AI, in our case Fujifilm camera guidebooks.
Some have unfortunately purchased AI-generated guides, and little it helps them if later on they leave 1 star reviews, as the damage is done and their money is gone already.
Now that these fake guides are starting to appear in the Fujifilm space too, I want to make sure you don’t fall into the trap. So let’s take a look at how to spot the fakes—and how to find real, trustworthy Fujifilm books that are actually worth your time.
To start, let’s examine one of the most recent examples: the AI-generated “guides” for the Fujifilm X-E5.
Sometimes though, it’s not as easy. For example, the cover image might show the real camera and it all looks legit at a first glance. Example:
The cover features a real X-T50, and even the reading sample—though likely AI-generated—might look convincing at first to somebody who is not very familiar with Fujifilm cameras yet.
But here’s the trick: always check the author’s background. In this case, you’ll see that Pearson C. Brooks has published dozens of “guides” in just a few days, covering all sorts of gear and topics. Unless he’s writing a book a day, it’s not unsafe to assume the content might be AI-generated. Also, by checking his other books, we can see he wrote a Leica M11 guide using a Fujifilm GFX100RF as cover image, which does not really speak for quality content curation.
There are countless examples like this out there, so please be cautious. When in doubt, do not buy.
Stick with trusted authors—those who have a proven track record, real hands-on experience with the gear, and a genuine connection to the photography community. Your time (and money) deserves better than AI fluff.
In this regard, I can totally recommend Rico Pfirstinger’s Fujifilm books. But there is lots of other good stuff out there, such as:
Then there are 3 free ebooks published by Fujifilm (requires to join Fujifilm newsletter).
If you have any Fujifilm related ebook to recommend, feel free to drop it in the comments down below.
We previously reported that Fujifilm will raise prices on August 1. Now we have the first confirmation: the U.S. store Capture Integration writes:
Fujifilm will increase all products on August 1st. Importantly, all pre-existing orders will be canceled at the older prices. NO CURRENT orders will be honored at pre-tariff pricing. Price increases range from 7-11%. Most notably…”
FujiFilm GFX100 II up 11%
FujiFilm GFX1000 RF up 10%
FujiFilm GFX100S II up 8%
GF Lenses all up 7-9%
Not mentioned is X series gear, which will go up too.
IMPORTANT NOTE: We don’t yet know if this policy applies only to Capture Integration, or if other retailers like B&H Photo will also refuse to honor current prices for gear ordered now but shipping after August 1.
RECOMMENDATION: See it in stock? Buy it now. If not, order anyway and hope the store honors current pricing. Worst case? They cancel your order.
DON’T LOSE HOPE: If you can’t find gear in stock at B&H or similar stores, check Amazon—many official Fujifilm retailers also sell through Amazon, so you might find items there that are out of stock elsewhere. To see which stores are authorized Fujifilm dealers, check the official Fujifilm USA list here.
UPDATE: here is the list of price increases – X-E5 might be safe
FR-reader Alejandro has received the message you can see above from the Moment customer service:
Fujifilm just let us know they’ll be increasing the prices of some of their products soon, so l’m reaching out to assure you your order will be unaffected by the increase. Since you placed this order with us before the increase was announced, we’re be honoring your purchase price and eating the cost of the increase
I guess this was to expect. In fact, we’ve already seen hints of this: the X half launched at $850 instead of the planned $700, and the Fujifilm X-E5 is priced like the X-T5 in the U.S., unlike elsewhere where it is priced like the X-T50.
Older gear stayed stable thanks to pre-tariff stock, but that’s running out. Now, with higher import costs kicking in, Fujifilm appears to be officially adjusting prices.
But here is the thing:
When I asked Alejandro for which gear he got this notice, he told me:
this is for the silver X-E5 with kit lens
Now, we told you a few weeks ago that price adjustments on Fujifilm X-E5 can’t be ruled, since it’s now subject to a higher tariff rate than when it first launched.
Maybe that’s also why Amazon US de-listed the X-E5 from their website. They could be waiting for the price increase to become official and then list it again with the new price.
Anyway, if Alejandro’s report to FujiRumors is accurate, then we could be just days away from a price increase.
Also at risk of price increase might be all that gear announced before the tariffs and that is now running low on stock at the US warehouses, so we are talking of Fujifilm GFX100RF, Fujifilm X-T50, X-M5, X-T5, X-H2, X-H2S and more.
And I guess also plenty of GF and XF lenses will get a price increase.
To be clear: there is no official Fujifilm statement as of yet. It’s just an information that has been passed from a store to a FR-reader, who then passed it to me.
However, at this point my advice is: if you’re planning to buy and Fujifilm gear, (pre)order it now to give yourself the best chance of avoiding the potential imminent price hike.
If I get any updates I will let you know.
We already had a couple of Fujikina events this year: from Prague to Milan, from Brussels to Cebu and Arles.
But there are more coming.
For full event details, locations, schedules, and ticket pricing, visit the official Fujifilm event page we’ve previously linked.
As we reported already, most Fujikina events are “standalone” events, meaning they are not linked to a Fujifilm X summit product launch event.
However, as we reported here, there is (at least) this camera and this lens scheduled for September announcement, so there are high chances that in Cologne and London you might be able to get your hands on them.
And yet, the main course of the meal at Fujikina is not necessarily the newest gear. There is in fact much more to enjoy, from expert talks, photowalks, live shootings, live talks, meetings with experts, masterclasses, the Magnum exhibition and more.
And it is of course open also to non-Fujifilm shooters.
So whether you’re curious, committed, or just love being surrounded by inspiring photography energy, Fujikina is where you want to be this September.
These are so far the top 10 best selling Amazon Prime deals on FujiRumors.
Runner up
Amazon Prime Pages
X Mount Lens Deals – USA (but similar Deals should be available also in EUROPE)
Storage Media
Fujifilm Batteries and Chargers
APPLE and Other Mixed Deals
Accessories
General Lens Deal Pages
SMALLRIG – save up to 50% on hundreds of SmallRig products
SmallRig for Fujifilm
SmallRig Lights and Tripods
Amazon Germany direct links to deals:
Amazon UK:
Amazon France:
Amazon Italy:
Amazon Spain: