What can we expect from Fujifilm in 2026?
Well, in 2025 we have actually shared a few rumors that give us a glimpse in what will come.
For example, the time has come for Fujifilm to launch the 6th generation platform. But there is more to come.
So let’s do it like this. First we take a look at the rumors, and then we’ll make a few speculations.
Here are the top read articles of 2025:
As usual, the rumors dominate the top of the ranking. If we factor them out, here is the rumor-free ranking:
We notice a vivid interest for Fujifilm Film simulation recipe articles and of course general news or reviews articles, like new firmware updates or the Fujifilm autofocus investigation by Edvard.
But apparently, you also enjoy it when I don’t take things too seriously and allow myself a bit more sarcasm. Those articles are especially fun to write—so I’m glad you enjoy reading them as much as I enjoy writing them.
Do you remember when Kodak surprised everyone with that bold, polarizing — and VERY expensive — camera?
Well, it seems that quirky Kodak creation (which, by the way, has only a few but stellar reviews) may have sparked some inspiration over at Fujifilm.
Only this time, Fujifilm appears to be going all out in terms of creativity and experimentation.
Because here is what Fujifilm just announced: the Instax Mini Evo Cinema camera that looks like a Super 8 camera, or more precisly, it’s inspired by the Fujica Single-8.
And just as we told you, it will come with the famous “time-travel” dial, which Fujifilm calls the “Eras Dial”.
Down below you can read all the details about the Instax Mini Evo Cinema Camera.
As we have seen here, 2026 could potentially be a huge year for Fujifilm.
But the big question now is: when will all that good stuff come?
To get a clearer picture, I went back to 2018 and analyzed which months Fujifilm announced its cameras. Based on that data, the months below are ranked from most popular to least popular in terms of camera announcements.
In Months:
So, September and May are the hottest months.
However, if we look at quarters, then we get a slightly different picture.
In Quarters
The first three months of the year are usually the hottest period for camera releases. And that’s no coincidence.
The Japanese fiscal year ends on March 31, and Fujifilm has a long history of launching high-selling cameras before that deadline. The reason is simple: strong product launches before the end of the fiscal year help Fujifilm present better sales numbers to investors in the final annual report.
In other words, if Fujifilm has a camera it expects to sell well, the January–March window is often when it makes its move.
In Semesters
The first half of the year clearly wins.
Conclusions
If past years are a reliable indication of Fujifilm’s future, then we should expect a strong first half of the year — with the first three months being especially active.
2026 could potentially be a huge year for Fujifilm. Fujifilm is going to start to upgrade their cameras to the 6th generation platform.
But how many cameras – and also lenses – can we expect to get in 2026?
Well, let’s take a quick look at how much gear Fujifilm announced in the past years.
Gear released in 2025 – 4 cameras and 3 lenses
Gear released in 2024 – 4 cameras and 4 lenses
Gear released in 2023 – 2 cameras and 4 lenses
Gear released in 2022 – 3 cameras and 4 lenses
So, will there be more than just the two already rumored cameras in 2026?
If we look at Fujifilm’s history (not a rumor), the answer is very likely: yes.
As you can see above. Fujifilm rarely limits itself to just two camera announcements in a year—especially when a new generation of technology is involved. A platform transition usually triggers a cascade of releases, not just a single camera.
If 2026 is truly the beginning of the 6th-generation era, then what we already rumored could just be the tip of the iceberg.
And if Fujifilm maintains the pace it set in 2024 and 2025, there could be 2 more cameras in addition to the ones we already rumored.
It’s your time to guess what else could come ;).
Fujifilm has quite consistently released around four lenses each year, combining both X and GFX series models, except for 2025, when we got 3 lenses.
So far I have no rumors about future lenses, which means you have three/four slots you can fill in with your wishes. :)
If anyone out there can maybe give us a hint on future X and GF lenses, feel free to reach out to FujiRumors. Your help would be greatly appreciated.
Overall, 2026 remains a significant mystery, but I’m hopeful that our trusted sources (and maybe some new ones) will be able to shed light on some of the unknowns and provide insights that will make us even more excited for what’s to come.
Until then, keep shooting, keep enjoying life… and every now and then, keep checking in on FujiRumors ;).
Fujifilm has extended the $200 discount on Fujifilm X half until March 1.
Unofficial XF Lens Deals – unknown ending date
Official XF Lens Deals – end January 18
Official X Camera Deals – end January 18
Official GFX Gear Deals – end January 18
* freebies at BHphoto include a free CFexpress Type B Card and a camera bag
Another year is over.
And it was another year filled with rumors.
But the true question now is: was FujiRumors even worth your time? Were our rumors accurate? Or did I fell to the temptation to share fake (and even AI generated) rumors for the sake of traffic?
Well, there is only one way to find it out: check every single rumor we have shared in 2025 and see if it turned out to be right or wrong.
You’ll be the judge.
All I can say is a HUGE THANKS to everybody, who helped me out with the rumors. Without your guidance I’d be lost in a jungle of fake rumors… and the world of Fujifilm would be just way less fun and entertaining. :).
And I can hear already some say: yes, you can trust in terms of rumors, but FujiRumors is biased and won’t cover the bad news around Fujifilm, since this blog just spreads corporate propaganda.
Well, to this critique I’ll only say that the most negative video about Fujifilm in 2025 was shared by Edvard. Well, as soon as that video went online, I worked for hours to make a lengthy and super accurate summary of this video in which I report about every single negative thing he says about Fujifilm, and published it instantly in full length and glory. So quite the opposite is true: even the most critical Fujifilm content gets maximum visibility on FujiRumors.
Sure, I love my Fujifilm gear. I guess that is easy to guess from many of my articles. But this does not prevent me from being objective or to express my negative opinions, as I recently did here.
Keep this in mind: this blog is run by a guy with zero connections to Fujifilm. Fujifilm does not pay me, does not send me free gear, does not invite me to events, does not request specific articles, does not give me early access to new products, does not offer me discounts, and does not lend me equipment.
The only support I get for what I do on FujiRumors comes from you, the guys reading these lines. And I owe you the best and most objective coverage on the known Fujifilm universe ;).
BHphoto is now offering an up to $500 rebate on the Fujifilm X-H2/S bundles:
Also, BHphoto increased the rebate on the XF8mmF3.5 to $300 (previously $250 off).
These are just some of the BHphoto exclusive Fujifilm, which are not part of the official Fujifilm deals.
Also, the $200 discount on Fujifilm X half will end today!
Unofficial XF Lens Deals – unknown ending date
Official XF Lens Deals – end January 18
Official X Camera Deals – end January 18
Official GFX Gear Deals – end January 18
* freebies at BHphoto include a free CFexpress Type B Card and a camera bag
With 2025 basically over and the internet is grading the Fujifilm year 2025.
For example, in a lengthy podcast, these are the grades of the PetaPixel team:
Fuji X Weekly graded every single release:
Overall he gives it a B ranking.
And my votes?
I’ll rank it from best to worst.
I might be biased… or maybe I am not? ;) It’s the most enjoyable Fujifilm camera I have ever used. Looks great, feels great, I love the film sim dial, trusted 40MP X-Trans V image quality. It’s my all-time favorite Fujifilm camera to date.
I own the XF27mmF2.8, which is awesome. But the XF23mmF2.8 from an image quality point of view is even better. Wonderful little lens
It makes a whole lot of sense that Fujifilm released a medium format version of the X100, and they did a great job. Some might want IBIS, a faster lens etc, but then you don’t get the compact size. And in my opinion Fujifilm did well to prioritize size, especially considering the massive flexibility of the GFX files.
So often I have seen people complaining Fujifilm does not care about affordable entry level, that everything is too expensive. Well, this lens addresses this huge criticism, and it does it with an astonishing image quality.
Again, this addresses the complain of the lack of entry level cameras with EVF in the Fujifilm ecosystem. Keeps the loved X-T30 form factor with X Processor 5 boost.
The price is simply too high—on that, I think we can all agree. The concept itself may also be a bit too experimental for some, and that’s a fair criticism.
Still, I will always applaud Fujifilm when they dare to do something different in an otherwise increasingly monotonous camera market. This is their way of trying to offer a genuinely different photographic experience. Sometimes it works, sometimes it doesn’t—but at least Fujifilm is willing to try.
The X Half itself is highly divisive—some love it, others don’t. I haven’t had the chance to shoot with it yet, so I can’t pass final judgment, but there are definitely some features that intrigue me.
Well, I guess it’s a good lens for filmmakers, maybe even a stunning lens. So the “C” is not for the lens itself, but for the need of such a lens: are there really so many filmmakers shooting GFX out there?
I said I am worried…. and I still keep being worried about this project, especially since, unlike I hoped, I don’t see any benefits trickle down for other X/GFX cameras. Nothing wrong with the camera itself, but it looks like an R&D resources killer.
You voted your best and worst 2025 gear here (third party AF lenses included).
Dear FujiRumors Friends,
Warm wishes to all of you for a Merry Christmas and a wonderful holiday season. Once again, I want to say thank you for being here, for reading, commenting, sharing, and for making FujiRumors what it is today. This community exists because of your passion for photography and for Fujifilm.
No matter if you’re out shooting with an X-series camera, a GFX, or simply enjoying photography in any form, I hope these days give you time and inspiration to focus on what truly counts: the people we love and the moments we share with them.
I’m incredibly grateful for all of you. Truly ❤️
And if during the holidays you feel like doing something meaningful with a few spare euros or dollars — even just 1, 2, or 5 — you can consider supporting KNGO in Cambodia, an NGO that FujiRumors has proudly supported for many years.
To give you an idea of the impact:
20 dollars can provide one student with school supplies for an entire year
50 dollars cover all expenses for one student for six months
100 dollars fund a full one-year scholarship for one student
Thanks to your generosity, many children have already gained access to free education. If you feel like helping again, your support truly makes a difference.
Happy Holidays to you and your families.
