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BREAKING: Your Most Wanted Fujinon Lens is Coming in 2025 !!!

→ In Short: you can think of it as the merger of these two lenses

Last year Fujifilm asked us which one is our most wanted lens.

And there was one lens, who won the survey hands down by a very large margin.

The very same lens also won our own mega lens survey back in 2022.

Well, according to our trusted sources (THANKS) Fujifilm will launch exactly that lens in 2025.

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Fujifilm to Bring Improved Image Quality and Colors to Vivo X200 Ultra Phone – Report

According to rumors surfaced on the web, Vivo is cooperating with Fujifilm for the next Vivo X200 Ultra smartphone.

The phone will use Zeiss optics, and as far as I understand, Fujifilm will provide the imaging software in order to get “more professional results” through image quality improvements and better color reproduction.

Now, I have no idea how reliable these rumors are. But if true, then Vivo has shown lots of wisdom ;).

Anyway…

We remind you that Fujifilm patented its own foldable smartphone, and we reported about it here.

And yes, software can play a significant part in the image quality results. In fact, it was Fuji’s software that convinced them to go with GFX, as we told you here.

via gsmarena via JohnnyManuel_89

DxO PureRAW 5 Announced: “X-Trans Has Never Looked This Good” with DeepPRIME XD3 X-Trans Beta

DxO PureRAW 5 has just been launched and it introduces, among the others, local adjustments and a new redesigned interface.

Learn more about DxO PureRAW 5 here.

DxO PureRAW 5 will be available on April 15, but if you pre-order DxO PureRAW 5 now, you will get a copy of DxO PureRAW 4 in the meantime.

Also introduced with DxO PureRAW 5: DeepPRIME XD3 X-Trans Beta. DxO writes:

Fujifilm fans will be delighted to see what’s included. X-Trans images have never looked this good

I also went though the launch material of DxO and noticed three before/after images taken with Fujifilm gear. For your convenience I have uploaded them on my Dropbox here.

Especially the X-H2S before/after looks quite impressive.

Get DxO here:

Press Release

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Fujinon XF16-55mmF2.8 II in Stock at BHphoto and Adorama

The Fujinon XF16.55mmF2.8 R LM WR II is now in stock at BHphoto here and Adorama here.

I got reports from readers of it being in stock also at Amazon here, but so far I can’t find them, so probably the lens was in stock just very shortly and just sold out quickly again.

Not available at the moment at Moment and Nuzira.

Luca Petralia has a great video about it, which I will share below.

BHphoto Mega Deal Zone Launched

BHphoto has launched its 3 days only Mega Deal Zone.

Selected Deals

Memory Cards

A Look into 2025 Fujifilm Rumors (and Beyond) and the Ultimate 2024 Rumor Check

Rumor 2025+ Overview with Rating

Time to check how accurate our rumors were in 2024 and get an outlook on the remaining rumors for 2025 (and beyond) with reliability ranking.

As usual, I will be brutal and merciless in my rumor accuracy rating.

How brutal?

Well, here are two examples.

I told you the X100VI would be basically same in size of X100V despite having IBIS. The difference is 1mm. Well, turns out it is 2mm thicker. So while it is substantially an accurate rumor, I list it as wrong.

Also, we misunderstood a source regarding the X100VI silver color. We needed only 3 hours to clarify this misunderstanding and correct it. But still, for 3 hours only, an inaccurate info was online.

WIth that said, here is how things went:

  • 99 rumors shared in 2024
  • 24 rumors still to be verified
  • 72 correct rumors out of 75 verifiable rumors
  • 3 wrong rumors (normal people would say 1 wrong rumor -not about Fujifilm-, but I am brutal to myself)
  • 96% correct rumors

The Remainng Rumors for 2025 and Beyond

HIGH RATING*
* 75% to 99% correct

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A Beautiful Film Simulation Recipe, Fujifilm X-T6 Talk, X-Pro4 Truth, the X-M5 Surprise and More – Best of 2024

Unless the rumor of the century drops today and leads to an unprecedented spike in traffic, then we are basically done with 2024 and we can look back at which were the most read articles in 2024.

  1. Fujifilm to Launch Three Cameras within First Half 2024 – But the Biggest Release is Another One ;)
  2. Surprise: Fujifilm X-M5 to be Launched in Second Half of 2024
  3. Fujifilm’s New Camera Coming with New Sensor Size (Never Used Before by Fujifilm)
  4. Fujifilm X-T6 in 2024? Let’s Talk about it!
  5. Fujifilm X-Pro4: Here is the Truth!
  6. This Recipe is Taking the Fujifilm Community by Storm – Classic Cuban Neg
  7. Fujifilm X-E5: The Truth!
  8. List of Fujinon XF Lenses that Get Maximum Benefit from Fujifilm X-H2 (and X-T5) with 40 Megapixel Resolution
  9. Watch Out Fujifilm: Ricoh GRIV Coming First Quarter 2025 and Monochrome Version to Follow Later On
  10. Forget About Fujifilm X-Pro4, X-E5, GFX100SII, X-T40, X80 & Co: the Only Camera Coming February 20 is the Fujifilm X100VI
  11. Fujifilm X-Pro4 not Coming in 2024: The End of Line or the Beginning of Something Very Special?
  12. Fujifilm’s Half Frame Camera has a 1″ Sensor
  13. Fujifilm X-Pro4 (X-Pro5?) Coming with Improved Hybrid Viewfinder (and What I Hope it Will be)
  14. Fujifilm Launches Dedicated Fujifilm Film Simulation Website
  15. CONFIRMED: Fujifilm X100VI Announcement on February 20 (and More?)

Did FujiRumors get it right?

I am surprised to see such a high interest for the Fujifilm X-M5.

A bit less surprising is to see film simulation content on the top of the ranking, especially with Classic Cuban Neg, which has quickly become a Fujifilm users favorite.

This article of 2022 still gets great views, too.

I hope you enjoyed checking out FujiRumors in 2024. And if you want, stick around also in 2025, because I have the feeling it could be a very interesting year.

Love you guys!

Shipping Started for Fujifilm X-M5, XF16-55mmF2.8 and XF500mmF5.6 – In Stock Check

The latest gear launched by Fujifilm has started shipping.

Some of it can also be found in stock already, although in limited numbers.

The first to be in stock is the Fujinon XF500mmF5.6, which is available at Amazon here, BHphoto here and Adorama here.

So far no stock for the Fujifilm X-M5 and Fujinon XF16-55mmF2.8 II.

In Stock Check

BREAKING: Fujifilm X-E5 Coming in Summer, But Maybe Don’t Sell Your X-E3 or X-E4 Just Yet

Fujifilm X-E5 Coming

Judging from the comments here on FujiRumors, many are still doubting that there will ever be a Fujifilm X-E5.

But trust me guys, it is coming in 2025.

And today we can be more precise.

The Fujifilm X-E5 will come* in summer of 2025.

*NOTE: the source said “come” in summer 2025. So I do not know exactly if this means “announced” or “released”. This means it could be that it will be announced and released in summer, but it could also be announced in late spring and ship in summer, or announced in late summer and ship in autumn. But it won’t come in early 2025, nor in late 2025.

I say this just to be as precise as possible for now.

If I figure out month, day and time of the announcement, you’ll read it here on FujiRumors.

Sell your Current X-E Camera?

The Fujifilm X-E5 will be one of Fujifilm’s most exciting announcements of 2025 and probably another epic failure due to Fujifilm incompetence in production and delivery, just as it happened with the X-E4.

I am sorry guys for this rant at the end of the article, but the Fujifilm X-E4 was the most disastrous announcement I can remember. The camera itself was great, but if you think the X100VI is a shipping disaster, then look at what happened to the X-E4:

  • Fujifilm X-E4 launch in January 2021
  • I found it in stock once October 2021
  • no more stock pretty much anywhere
  • discontinued in March 2023 while tons of people still had one on pre-order, probably to reserve parts to other cameras with higher profit margins

Not even the Fujifilm X100VI has such a bad shipping record as the X-E4.

You know, normally I’d now sell my X-E3 before the X-E5 arrives, and then just buy the X-E5. But looking at Fujifilm’s failure with the X-E4, I think this time I’ll keep my X-E3 until the day I actually own the X-E5. I don’t want to sell it and then find myself without an X-E camera because of Fujifilm’s bad production planing.

Dear Fujifilm: the Fujifilm X-E5 could potentially be a massive best seller for you. Don’t mess it up like with the X-E4. If you bother to announce an X-E5, then please also make sure to produce it in sufficient numbers.

Fujifilm X-H2S (7.10) vs Sony A6700 Autofocus Video Comparison

Fujifilm has released the new firmware for X-H2S, X-H2 and GFX100II. We have covered it already in earlier articles:

And while they all agree it is workable again, FujiRumors has shared also two videos of Edvard, which show in which areas there are still improvements to be done. Especially his findings about the X-T3 should be taken into consideration by Fujifilm. But I refer you to this article.

Now we have, for the first time, a direct side by side comparison between Fujifilm X-H2S with firmware 7.10 vs the Sony A6700.

It has been made by Sony and Fujifilm shooter photorabz using the Sigma 16mmF1.4 APS-C lens as as well as the Brightin Star 50mm F1.4 (he owns both versions, one of E mount and one for X mount).

He also tested the X-H2S with the Viltrox 75mmF1.2 outside for a shoot (stills and video) in real world conditions, where the autofocus performed much better than with firmware 7.00.

Sony A6700 vs Fujifilm X-H2S head to head:

the results are surprisingly good for Fujifilm. I really loved how the autofocus on the Fuji worked during this comparison. Sony cameras have one of the best autofocus systems out there, but now the Fujifilm is not bad all. This comparison test made me more confident to take the Fujifilm again for professional work.

Take this as one more of the many feedbacks we got in these days.

My position remains the same: it’s true that it is workable again and you can go back to work confidently again with Fujfilm gear, but it is also true that the work is not yet finished and there is room for further improvements, which is why in my previous coverage I highlighted in the headline as well as in the intro the findings that Edvard made, which I think are valuable feedback for Fujifilm.