Fujifilm Early Fall GFX Deals, or When a $1,600 Rebate on GFX100S is Not Enough

Fujifilm has just launched their “Early Fall” deals.

The list of deals until now is very short. Here it is:

These are basically the same old deals on these items we have since months now.

Look, I own the GFX100S and in theory a $1,600 would be a great deal.

But there is one problem: there is camera out there called Fujifilm GFX100S II, which comes with a new processor and a superior autofocus, a better EVF and overall just a specs bump that I believe is worth the $600 you pay more for it compared to the rebated GFX100S.

The Fujifilm GFX100S (which I own), is still a wonderful camera. That’s why I think Fujifilm should just go crazy with it and offer it at $3,000!

Sure, they might not make a penny out of it, but at such a price, the GFX100S would be a crazy good deal and it would certainly bring lots of new users into the GFX system. Users who’d then buy lenses and eventually upgrade to more modern GFX bodies.

Listen to me, Fujifilm… just do it! Sell it for 3K! You’d see lots of Full Frame users getting tempted at that price ;).

So, at the end, do I recommend to buy the GFX100S at that price?

Well, these might seem a strange answer, considering it comes from a guy who is very happy with his GFX100S. But my answer is “no”. If Fujfiilm listens to me and offers it for 3K, then it would a no brainer to recommend. But as it stands now, if you really want to buy into the GFX system, then the probably best camera to get into it is the Fujifilm GFX100S II, or, if you want the ultimate GFX, then the GFX100 II.

You might be interested in…

GFX Cameras

Fujifilm GFX Zone: Reviews, Experience… and Dreams in a World Fuller than Full Frame!

Today I wanted to share a roundup dedicated to the Fujifilm GFX system.

The roundup will cover the latest and greatest, from the cameras like the flagship Fujifilm GFX100II and the brand new Fujifilm GFX100S II, to G mount lenses such as the (back-ordered) Fujinon GF20-35mmF4 and the new Fujinon GF30mmF5.6 Tilt Shift.

And we will include also “dreams” or “wishes” about a Fujifilm GFX180 and GFX250.

As you know I am a Fujifilm GFX shooter myself, and last year I made one of my best hikes in the Dolomites with it. You can read my experience below.

  • fujirumors.com – A Tale of a Hiking Fuller than Full Frame, a Sony Shooter Lusting after Fujifilm Colors

GFX Zone

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Mitakon Speedmaster 80mm f/1.6 Preorders Available and Reviews

The Mitakon Speedmaster 80mm f/1.6 is now available for preorder at BHphoto here.

Make sure to check out the reviews below in case you are interested in this lens. They’ll help you to take the best buying decision.

And yes, it is a manual focus lens. And it’s f/1.6 on medium format GFX. Shot wide open you’ll have your challenges to nail the focus. So be aware of that. But it certainly sounds like a fun lens to use and for a decent price.


Fujifilm June Announcements: New Firmware Updates (Reala Ace), New Tether Software and New GFX Challenge Grant Program 2024

Fujifilm is back with three announcements:

You can see all details in the video above.

Usually Fujifilm also teases new X summits in these videos, but this time they did not say or hint anything about future X summit.

Personally I am so excited to finally be able to shoot in Reala Ace. Will it be able to dethrone Astia as my favorite allrounder film simulation? I will let you know here on FujiRumors. :)

It’s All About the Latest and Greatest: Fujifilm X100VI, X-T50, GFX100SII, GF500mm, XF16-50mm Review Roundup

Today we are going to cover the latest and greatest gear launched in 2024 in this dedicated roundup.

We will cover the Fujifilm X100VI, the Fujifilm X-T50, the Fujifilm GFX100SII the Fujinon XF16-50mm and the Fujinon GF500mmF5.6.

Written Reviews

Video Reviews

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Fujifilm GFX100 II: “A 200,000 Dollar Hollywood Camera in a Mirrorless Body”

Ermia Ramez loves his Fujifilm GFX100II and has shared a very beautiful video in which he says the following

  • Only the Arri Alexa 65 has….

Actually forget about it. Just watch the video, shot on Fujifilm GFX100 II and enjoy it. This guy really put huge effort into it.

Fujifilm to Introduce C2PA Content Authenticity to X and GFX Cameras

I did not report about it in a dedicated article, because this was part of what was included in the Fujifilm GFX100S II press release. But given the emails I am getting I thought I dedicate it an own article.

So yes, Fujifilm is going to bring C2PA / CAI content authenticity to X and GFX cameras via firmware update to several cameras in future. C2PA / CAI is an initiative formed to address the widespread issue of digital content manipulation by establishing standards for certifying the source and authenticity of media.

Membership of C2PA*1 and CAI*2 and development of a system*3 to provide context and history for digital media

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Fujifilm X RAW Studio, Pixel Shift Combiner and Tether Plugin Pro for GFX Software Updates

Fujifilm has updated some of its software to support the new Fujifilm GFX100SII and the Fujifilm X-T50.

Software Updates

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Size Comparison: Fujifilm X-T50 vs X-T5, XF16-50 vs XF18-55, GFX100S vs GFX100SII

Camerasize has added the latest Fujifilm gear to their database (although they call it the XT-50 there, so use that term to make your own comparisons).

I will share three comparisons in this article. You can see them below.

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Fujifilm X-T50, GFX100S II, XF16-50 and GF500mm Reviews and Pre-Orders Now! LIVE BLOG

Fujifilm X Summit Launch Blog
(refresh for latest updates)

Now Real:

Pre-Orders

Official Fujifilm Info

First Looks: Fujifilm X-T50 + XF16-50mmF2.8-4.8

  • BH Explora – FUJIFILM GFX 100S II, GF 500mm f/5.6, X-T50, and XF 16-50mm f/2.8-4.8
  • Rico’s Flickr – X-T50 + XF16-50 Samples
  • dpreview – X-T50 initial review
  • 50.8 Shop – X-T50 and GFX100S II announcement
  • fujistas (spanish) – X-T50 hands on
  • fujixweekly – Fujifilm X-T50 — The “Digital Film” Camera — But who is it for?
  • fujixweekly – Fujifilm X-T50 Film Dial Settings + 14 New Film Simulation Recipes (Yes, 14!!)

First Looks: Fujifilm GFX100S + GF500mmF5.6

  • BH Explora – FUJIFILM GFX 100S II, GF 500mm f/5.6, X-T50, and XF 16-50mm f/2.8-4.8
  • 50.8 Shop – X-T50 and GFX100SII announcement
  • thephoblographer – GF500mm review
  • thephoblographer – GFX100SII review
  • gizguide – FUJIFILM GFX100SII and GF500mm F5.6 super telephoto launched with Camera Samples
  • maxangeloni – Fujifilm GFX 100S II – the evolution of the species

Pre-Orders

↓ Launch Videos ↓
Fuji Guys & More

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