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Fujifilm Clears the Way for X-T30 III: X-T30 II Now Discontinued at BHphoto

Shortly before Fujifilm unveiled the gorgeous X-T50, we reported that the X-T30 II would not be discontinued alongside it.

That move puzzled many, since the X-T50 appeared to be the natural successor to the X-T30 II.

But as our earlier rumors revealed, the true replacement for the X-T30 II was still on the way—namely, the Fujifilm X-T30 III.

And now it’s almost here: the Fujifilm X-T30 III is just around the corner and B&H Photo has now officially discontinued the X-T30 II.

Thanks to the anonymous reader who informed me about it via rumor box :).

X-T** Line

Fujifilm Hints at Filmmaking Push – Is an APS-C X Eterna 28 on the Horizon?

Fujifilm GFX Eterna 55

When the Fujifilm GFX Eterna 55 film camera has been announced along with the film-centric Fujinon GF 32-90mmT3.5 PZ, many were skeptical about Fujifilm’s move.

And to be fair, I was too:

But over time my worries dissipated and I actually started to see the potential benefit of it, even for us hardcore stills shooters:

Now, my big question (and hope) has so far remained unanswered due to the lack of any sort of reviews on the GFX Eterna.

But there are other interesting tidbits we find out about it over time. And some of them have been shared by Fujifilm managers to PetaPixel. The manager says:

  • by announcing early, Fujifilm gathered more industry feedback, gauged reactions to the specs, and refined the camera’s features throughout development
  • the Eterna 55 challenged Fujifilm with its unique design and a completely reworked interface and menus
  • beyond features like open gate, ND filter, and a fan, the key change is a fully redesigned interface tailored to filmmaking, unlike X and GFX cameras
  • since 1934, film and color science have been in Fujifilm’s DNA, with lasting impact on cinema through lenses like Cabrio and Premista
  • the GFX Eterna 55 finally marks Fujifilm’s entry into filmmaking, backed by 90 years of innovation
  • Fujifilm aimed to make the camera attainable for smaller studios and individuals—professional-grade with premium features, yet priced within reach
  • We see GFX Eterna 55 as the first digital camera dedicated to filmmaking. Our intention is to expand the product offerings available to current and emerging filmmakers
  • The GFX Eterna 55 is Fujifilm’s first digital filmmaking camera, offering signature color and 10 film simulation 3D-LUTs, with more solutions to follow

Fujifilm GFX Eterna 28

I remember when we first discussed the Fujifilm GFX Eterna here on FujiRumors, many wondered why Fujifilm didn’t just use their excellent APS-C X-Trans sensor: faster readout, less rolling shutter, lower heat, and plenty of other advantages for filmmakers.

Perhaps the comment from a Fujifilm manager about “expanding” their offerings for filmmakers hints at exactly that—a potential APS-C film camera, possibly named Fujifilm X Eterna 28.

Why 28?

The “55” in GFX Eterna 55 refers to the diagonal of the medium format GFX sensor. By the same logic, an APS-C filmmaking camera could be named X Eterna 28, reflecting its 28 mm sensor diagonal.

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Fujifilm X-T5 – These Are the Best UHS-II SD-Cards (Tested and Approved by Fujifilm)

According to a recent survey, the Fujifilm X-T5 is the most owned Fujifilm camera by FujiRumors readers.

No wonder that therefore I also get many emails from X-T5 owners asking me all sorts of questions. And one question that comes up quite regularly is which UHS-II SD-Cards I recommend for the Fujifilm X-T5.

And since it comes up regularly, I will answer it once for all in this article.

There is only one correct answer to this question: if possible, stick with the officially Fujifilm recommended SD-cards (list below).

Brand Series Model number *1 Capacity
Angelbird AV PRO SD V90 MK2 AVP064SDMK2V90 64GB
Angelbird AV PRO SD V90 MK2 AVP128SDMK2V90 128GB
Angelbird AV PRO SD V90 MK2 AVP256SDMK2V90 256GB
Angelbird AV PRO SD V90 MK2 AVP512SDMK2V90 512GB
Angelbird AV PRO SD V60 MK2 AVP064SDMK2V60 64GB
Angelbird AV PRO SD V60 MK2 AVP128SDMK2V60 128GB
Angelbird AV PRO SD V60 MK2 AVP256SDMK2V60 256GB
Angelbird AV PRO SD V60 MK2 AVP512SDMK2V60 512GB
Angelbird AV PRO SD V60 MK2 AVP1T0SDMK2V60 1TB
Delkin Devices BLACK V90 DSDBV9032 32GB
Delkin Devices BLACK V90 DSDBV9064 64GB
Delkin Devices BLACK V90 DSDBV90128 128GB
Delkin Devices BLACK V90 DSDBV90512 512GB
Delkin Devices POWER V90 DDSDG200032G 32GB
Delkin Devices POWER V90 DDSDG200064G 64GB
Delkin Devices POWER V90 DDSDG2000128 128GB
Delkin Devices POWER V90 DDSDG2000256 256GB
Exascend CATALYST EX128GSDV60 128GB
Exascend CATALYST EX256GSDV60 256GB
Exascend CATALYST EX512GSDV60 512GB
Exascend CATALYST EX64GSDU2 64GB
Exascend CATALYST EX128GSDU2 128GB
Exascend ESSENTIAL EX64GSDU2-S 64GB
Exascend ESSENTIAL EX128GSDU2-S 128GB
Exascend ESSENTIAL EX256GSDU2-S 256GB
HOMAN UHS-II SD Card HM64GBSDV90 64GB
HOMAN UHS-II SD Card HM128GBSDV60 128GB
KIOXIA EXCERIA PRO KSDXU-A256G 256GB
Lexar Professional 1667x SILVER LSD64GCBG1667 64GB
Lexar Professional 1667x SILVER LSD128CBG1667 128GB
Lexar Professional 1667x SILVER LSD256CBG1667 256GB
Lexar Professional SILVER PRO LSDSIPR064G-BNNNG 64GB
Lexar Professional SILVER PRO LSDSIPR128G-BNNNG 128GB
Lexar Professional SILVER PRO LSDSIPR256G-BNNNG 256GB
Lexar Professional SILVER PRO LSDSIPR512G-BNNNG 512GB
Lexar Professional SILVER PRO LSDSIPR001T-BNNNG 1TB
Lexar Professional 1800x GOLD LSD1800064G-BNNNG 64GB
Lexar Professional 1800x GOLD LSD1800128G-BNNNG 128GB
Lexar Professional 1800x GOLD LSD1800256G-BNNNG 256GB
Lexar Professional 1800x GOLD LSD1800512G-BNNNG 512GB
Lexar Professional 2000x GOLD LSD2000064G-BNNNG 64GB
Lexar Professional 2000x GOLD LSD2000128G-BNNNG 128GB
Lexar Professional 2000x GOLD LSD2000256G-BNNNG 256GB
Nextorage NX-F2PRO NX-F2PRO64G/INE SYM 64GB
Nextorage NX-F2PRO NX-F2PRO128G/INE SYM 128GB
Nextorage NX-F2PRO NX-F2PRO256G/INE SYM 256GB
Nextorage NX-F2SE NX-F2SE128G/INE SYM 128GB
Nextorage NX-F2SE NX-F2SE256G/INE SYM 256GB
Nextorage NX-F2SE NX-F2SE512G/INE SYM 512GB
OWC Atlas Pro OWCSDV60P0064 64GB
OWC Atlas Pro OWCSDV60P0128 128GB
OWC Atlas Pro OWCSDV60P0256 256GB
OWC Atlas Pro OWCSDV60P0512 512GB
OWC Atlas Pro OWCSDV60P1000 1TB
OWC Atlas Ultra OWCSDV90U0064 64GB
OWC Atlas Ultra OWCSDV90U0128 128GB
OWC Atlas Ultra OWCSDV90U0256 256GB
OWC Atlas Ultra OWCSDV90U0512 512GB
ProGrade Digital COBALT 300R V90 PGSD64GBCKNA 64GB
ProGrade Digital COBALT 300R V90 PGSD128GBCKNA 128GB
ProGrade Digital COBALT 300R V90 PGSD256GBCKNA 256GB
ProGrade Digital COBALT 300R V90 PGSD512GBCKNA 512GB
ProGrade Digital Gold 250R V60 PGSD64GBKNA 64GB
ProGrade Digital Gold 250R V60 PGSD128GBKNA 128GB
ProGrade Digital Gold 250R V60 PGSD256GBKNA 256GB
ProGrade Digital Gold 250R V60 PGSD512GBKNA 512GB
SanDisk Extreme PRO UHS-II V90 SDSDXDK-064G-xxxxx*2 64GB
SanDisk Extreme PRO UHS-II V90 SDSDXDK-128G-xxxxx*2 128GB
SanDisk Extreme PRO UHS-II V90 SDSDXDK-256G-xxxxx*2 256GB
SanDisk Extreme PRO UHS-II V90 SDSDXDK-512G-xxxxx*2 512GB
SanDisk Extreme PRO UHS-II V60 SDSDXEP-064G-xxxxx*2 64GB
SanDisk Extreme PRO UHS-II V60 SDSDXEP-128G-xxxxx*2 128GB
SanDisk Extreme PRO UHS-II V60 SDSDXEP-256G-xxxxx*2 256GB
SanDisk Extreme PRO UHS-II V60 SDSDXEP-512G-xxxxx*2 512GB
SanDisk Extreme PRO UHS-II V60 SDSDXEP-1T00-xxxxx*2 1TB
SONY SF-E V60 SF-E64 64GB
SONY SF-E V60 SF-E128 128GB
SONY SF-E V60 SF-E256 256GB
SONY TOUGH SF-G V90 ‎SF-G32T 32GB
SONY TOUGH SF-G V90 ‎SF-G64T 64GB
SUNEAST Ultimate Pro V90 SE-SDU2064GA300 64GB
SUNEAST Ultimate Pro V90 SE-SDU2128GA300 128GB
SUNEAST Ultimate Pro V90 SE-SDU2256GA300 256GB
SUNEAST Ultimate Pro V90 SE-SDU2512GA300 512GB
SUNEAST Ultimate Pro V60 SE-SDU2064GC280 64GB
SUNEAST Ultimate Pro V60 SE-SDU2128GB280 128GB
SUNEAST Ultimate Pro V60 SE-SDU2256GB280 256GB
SUNEAST Ultimate Pro V60 SE-SDU2512GB280 512GB
SUNEAST Ultimate Pro V60 SE-SDU2001TB280 1TB
Wise SD-S SD-S128 128GB
Wise SD-N SD-N128 128GB
Wise SD-N SD-N256 256GB
Wise SD-N SD-N512 512GB

*1 Model name could be different depending on the market.
*2 Where xxxx is “JNJIP/GHJIN” in Japan, “ANCIN” in the U.S.A., “CNCIN” in Canada, “ZN4IN” in China, and “GN4IN” for Global.

Fujifilm’s Secret Lens Roadmap EXPOSED — Are These Really the Next 7 X-Mount Lenses?

The Hidden Roadmap?

I honestly can’t even remember the last time Fujifilm officially updated its Fujinon X-mount roadmap. If I’m not mistaken, the most recent one dates all the way back to 2021.

Since then, years have passed and Fujifilm has consistently refused to provide any updates.

That’s frustrating.

But even without roadmap, Fujifilm did hint on possible future lenses several times in the past, for example:

So is the 2024 lists real and rocksolid roadmaps as some call it?

Well, let’s fact check it.

The 2019 “Roadmap”

Some of the lenses shared in 2019 came to life, but many others not.

And we got other lenses instead never listed on the 2019 list.

So no, the 2019 list was not a roadmap.

The 2024 “Roadmap”

The list of 2024 is in part more vague (no precise indication of focal length and aperture), but on the other hand gives us other possible specs, like size and weight.

From that list, as of today two of those lenses have already been released, with a third one just around the corner.

So while it might seem that Fujifilm is working through that 2024 list by one, there are a few important disclaimer to make.

  • The 2024 list does not mention any MKII lenses

This is unrealistic.

I’m sure Fujifilm is quietly developing long-awaited MKII versions—perhaps even of some iconic lenses—but they’re wise enough not to list them publicly as “under study.” After all, even hinting at a successor too early could hurt sales of the current models.

  • Time Passes, Plans Change

The longer time passes, the greater the chance this list will change.

Remember, Fujifilm typically releases about two to three X-mount lenses every two years.

The 2024 list came out at the start of the year, and it took Fujifilm two full years to deliver just three of the lenses from it.

With seven still remaining, and at the current pace, Fujifilm wouldn’t complete the list until around mid-2028.

However, since it generally takes about two years to develop a lens from scratch, a lens green-lit today could realistically hit the market by 2027—still ahead of that 2028 timeline to work through the remaining releases.

And the further away a lens is, the more it is likely that Fujifilm will reshuffle priorities, meaning the “under study” list could change before those distant releases ever materialize.

  • Even Officially Announced Lenses Might Never Come

And let’s not forget: there have been several occasions where Fujifilm officially placed a lens on the roadmap, only to never deliver it.

Think of the XF120mm Macro, the XF33mmF1.0, or the XF56mmF1.4—lenses that were publicly promised but ultimately abandoned as Fujifilm shifted priorities and adjusted its plans.

So if even roadmap lenses can disappear, it’s even more likely that those merely listed as “under study” may never see the light of day.

The Truth

As usual, the truth is somewhere in the middle.

Given that three out of the ten lenses on the 2024 list have already been released (or are about to be), it’s fair to assume that at least a few more will eventually make it to market over the coming months and years.

But I’d be surprised if Fujifilm would stick with that list until 2028 without making any changes.

I think it is likely that by 2028 we will see also MKII lenses – maybe of this lens here (hope, not rumor) – and some never listed on any “under study” list, maybe even one that made it on the top of our own mega-survey.

So if you ever hear someone claim that the 2024 list is Fujifilm’s definitive X-mount roadmap, you now know the context—and why that simply isn’t the case.

Some of the lenses on that list will never come, other never on that list will suddenly appear and MKII lenses are always a high possibility.

The Best Fujifilm Communities

From Newcomer to Legend? Fujifilm X-E5 Skyrockets in FujiRumors Ownership Rankings

A while ago we tried to evaluate the success of the brand new Fujifilm X-E5 by launching a survey on which camera the FujiRumors community owns.

8,279 people dropped a total of 17,894 votes, and here are the results.

  1. X-T5 = 13%
  2. X100VI = 7%
  3. X-T3 = 7%
  4. X-T2 = 5%
  5. X-E5 = 5%
  6. X-T4 = 4%
  7. X-H2 = 4%
  8. X-Pro2 = 4%
  9. X-H2S = 4%
  10. X-T1 = 3%
  11. X-T30/X-T30II = 3%
  12. X-E3 = 3%
  13. X-Pro3 = 3%
  14. X100V = 3%
  15. X-E2/X-E2S = 3%
  16. X-H1 = 3%
  17. X-E1 = 2%
  18. X-T50 = 2%
  19. X-S20 = 2%
  20. X-E4 = 2%
  21. X-T20 = 2%
  22. X-S10 = 2%
  23. X-Pro1 = 2%
  24. X100F = 2%
  25. X-M5 = 1%
  26. X100 = 1%
  27. X70/XF10 = 1%
  28. X10/X20/X30 = 1%
  29. X100S = 1%
  30. X-T10 = 1%
  31. X100T = 1%
  32. X-M1 = 1%
  33. X half = 1%
  34. X-A1/A2/A3/A5/A7/A10/A20 = 1%
  35. X-T100 = 0%*
  36. XQ1/XQ2 = 0%*
  37. X-T200 = 0%*
  38. XF1 = 0%*
  39. X-S1 = 0%*
    *denotes 0,4% or less

So, in less than 1 month, the Fujifilm X-E5 has already surpassed legends like the Fujifilm X-T4 and caught up with one of Fujifilm’s most sold cameras ever, the Fujifilm X-T2. And right now it is just 2% points away from catching up with the Fujifilm X-T3 and X100VI.

If we were to group it in lines, these are the results.

  1. X-T* = 32.21%
  2. X100* = 15.20%
  3. X-E* = 14.61%
  4. X-H* = 9.98%
  5. X-Pro* = 8.56%
  6. X-T** = 8.41%
  7. X-S** = 4.18%
  8. X-M* = 2.25%
  9. X70 / XF10 = 1.24%
  10. X10/X20/X30 = 1.18%
  11. X half = 0.64%
  12. X-A* = 0.56%
  13. Other = 0.51%
  14. X-T100/200 = 0.47%

The Fujifilm X-E5 has pushed the X line close to the X100 line on the 3rd spot of the most owned Fujifilm camera lines by FR-readers.

Is this a success?

That’s too early to say. But it is a solid start, actually the best start of any X-E camera so far (and by far). And this makes me confident in the future of this camera line.

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Last Hours Before Fujifilm’s Second Price Increase Kicks In – But Amazon Still Sells Some Gear at Pre-Tariff Prices

X-T5 going to cost $1,999 starting August 30
X-T5 going to cost $1,999 starting August 30

These are the last hours before the second Fujifilm price increase.

Fujifilm has officially declared to various news outlets that on August 30 there will be further price increases. According to information we have gathered, the list of price increases should be the one you can see below.

Interestingly, some Fujifilm X and GFX gear on Amazon is still listed at the pre–August 1 pricing. While certain items have already sold out, a few are still available at the original lower price—at least for now.

  • XF 8mmF3.5 – $869 ($899 regular price – $799 pre-tariffs)
  • XF 16mmF2.8 – 11% discount ($399 instead of $449)
  • XF70-300mm* – $799 (currently $899 – was $799 pre-tariff)
    *note: the XF70-300 is sold by third party sellers
  • GF120mmF4* – $2,699 ($2,949 regular price – $2,699 pre-tariffs)
    *note: the GF120mm is sold by third party sellers

Still resisting at Amazon is also the anti-deal :)

Fujifilm X/GFX NEW PRICE STARTING AUGUST 30

X Series Camera Bodies

GFX Series Camera Bodies

X Series Lenses

GF Lenses

Accessories

INSTAX NEW PRICE STARTING AUGUST 30

My Fujifilm X-E5 is Shipping… and These Are the 3 Film Simulation Recipes I Will You Put on the Dedicated Dial (for Now)

I want to be ready for the day my Fujifilm X-E5 arrives.

So I did my homework and I read the X-E5 user manual.

And one thing I have to do, is to decide which film simulation recipes to share first on the dedicated film simulation dial.

Well, I think I’ve made up my mind and here they are

Of course this is just the combo I decided to use to start with. Over time I will make some changes and adjustments. Very likely one recipe will have to make space for a black and white recipe. But for now these will be the first three I dial onto my X-E5 dial.

But what about you? If you got yourself an X-E5, which three film simulation recipes will you store on the film simulation dial?

Feel free to list your top 3 in the comments.

Shipping Now

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Will Fujifilm’s Upcoming Second Price Increase Revive Interest for the Original XF16-55mmF2.8 R WR?

We reported that Fujifilm will again increase prices on plenty of Fujifilm X and GFX gear (full list below).

Not affected by any increase is the original Fujinon XF16-55mmF2.8 R WR.

In fact, it is still sold for $999 at BHphoto here and $989 Amazon here (via third party). Other stores like Adorama here and Nuzira still sell it for $1,199.

So starting August 30 we will have a $400 price difference between the two lenses, which might revive the interest for the original XF16-55/2.8, which really struggled to sell even at rebated price after the launch of the XF16-55mmF2.8 MK II.

Fujifilm X/GFX NEW PRICE STARTING AUGUST 30

X Series Camera Bodies

GFX Series Camera Bodies

X Series Lenses

GF Lenses

Accessories

INSTAX NEW PRICE STARTING AUGUST 30

 

List of Fujifilm Instax Gear Price Increase Effective August 30

We told you which Fujifilm X and GFX gear will get a price increase on August 30. You can check out the full list here.

But also Instax gear will get a price jump in USA due to tariffs. Here is the list with the new price:

INSTAX NEW PRICE STARTING AUGUST 30

Fujifilm X/GFX NEW PRICE STARTING AUGUST 30

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