Resumption of Orders for FUJIFILM X-T5 Silver Body and XF18-55mm kit, but X-S20 Orders Still Suspended in Japan

Good news for fellow X shooters from Japan.

After months in which the Fujifilm X-T5 was not available for order, finally Fujifilm opened up orders again. This time for the Fujifilm X-T5 in silver and the Fujifilm X-T5 with the XF18-55 kit lens. The black X-T5 body orders resumed a few weeks ago.

The bad news: Orders for Fujifilm X-S20 are still suspended.

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Vote Your Top (Realistic) Fujifilm Kaizen Firmware Wish

Kaizen Dreams

Time to launch our first survey of 2024.

And I thought we make it Kaizen firmware poll.

Now, I am well aware that in terms of firmware requests there could be endless possibilities. So guys, feel free to unleash your firmware wishes in the comments.

But for the purpose of this article I decided to keep the survey as small and “realistic” as possible.

This means I will include in the survey only features that Fujifilm has already implemented on some of their 5th generation cameras, but not all of them.

We are talking of the fully automatic subject detection mode present in this little and lovely Fujifilm camera and a couple of features present only on Fuji’s most high end camera.

It’s a total of seven features that hopefully will find its way also on the Fujifilm X-T5, Fujifilm X-H2 and Fujifilm X-H2S.

NOTE 1: I think all features above are pretty clear. Maybe only “custom focus zones” could create some confusion, so here is an extract of the GFX100II owners manual (vs X-T5), so you know what is meant.

NOTE 2: I have no rumors about future Fujifilm firmware updates (sadly).

NOTE 3: I think that articles like this one can help to push Fujifilm to release more firmware updates if….

  • many of you vote the survey
  • many of you comment down below

So, vote and comment as much as you can :).

I picked my top wish already and it’s this one!

I would like to get via firmware update (max. 2 selections)

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Fujifilm X Summit February 20 :: Fujifilm GFX25 Rumors :: Fujifilm X-T6 Talks :: My Biggest Fujifilm 2023 Disappointment and More – Top 10 December Articles

Here are the most read articles for December.

  1. What to Expect from Fujifilm in 2024 (and What Probably Not)
  2. Fujifilm 2024: A Look Ahead Between Rumors and Speculations (X-Pro4, X100R, X-E5, X-T40, New XF Lenses, GFX Future)
  3. Fujifilm GFX25: High-Speed 25.44MP, 12fps, Oversampled DCI 4K/60p (no Crop) and the Return of a Wrong Rumor
  4. Fujifilm X-T6 in 2024? Let’s Talk about it!
  5. I was WRONG about Fujifilm X100V Successor – RUMOR CORRECTION
  6. These are the 17 New Autofocus Lenses we Got for Fujifilm X in 2023
  7. Capture One offers FREE Fujifilm RAW Converter for Fujifilm Users
  8. LEAKED: This is the Date of the Next Fujifilm X Summit
  9. My Biggest Fujifilm Disappointment of 2023
  10. Best Selling (Fujifilm related) Gear 2023

Runner Up

Honorable Mentions

100% Rumors Only at our YouTube Channel

Fujifilm X-T6 in 2024? Let’s Talk about it!

After I have shared my Fujifilm 2024 – What’s Coming article, lots of you dropped me comments and emails, indicating that there should be also a Fujifilm X-T6 in 2024.

The reason why so many of you believe 2024 will be the year of Fujifilm X-T6, is because the X-T line got refreshed every two years:

  • 2014 = X-T1
  • 2016 = X-T2
  • 2018 = X-T3
  • 2020 = X-T4
  • 2022 = X-T5
  • 2024 = X-T6?

So an X-T6 has to come in 2024, right?

Well, it could be.

I have no rumors telling me it won’t come in 2024. So it’s possible.

But the list above does not really tell the whole story.

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What to Expect from Fujifilm in 2024 (and What Probably Not)

Fujifilm 2024

In November we have shared quite some rumors (as you can see here). And not only that! In our previous 2024 outlook, we forgot to add gear that Fujifilm has already pre-announced to come in 2024 as well as give you a look into rumored third party AF lenses.

That’s why we need to update our view into the Fujifilm year 2024.

All the X/GFX rumors come from our sources, whereas the speculations are often based on hints and comments that managers gave in interviews.

Remember, Fujifilm will launch 3 or more cameras in the first months of 2024. This means there are still more cameras we have to (and we will) leak here on FujiRumors.

X/GFX GEAR COMING FOR SURE

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Fujifilm FF240001 Registration Found (3rd Unreleased Product): The Rumors Go Wild with Fujifilm GFX25, GFX100SII, X-Pro4, X100 and More

On the Chinese Weibo (linked below), the patent for a third unregistered Fujifilm camera has surfaced, the FF240001.

So we are now at a total of three registered cameras that have yet to be released.

  • FF230002
  • FF230003
  • FF240001

From here all possible speculations start and you can read them down below.

How do I know these are just made up speculations and not rumors?

Well, because there are so many errors I will have to correct ;). In short here are the “rumors”.

  • What they say is Sure (+ Possible)
  • 4 to 6 cameras coming in 2024
  • GFX100SII with X-T5 retro style body and no 8K video and lack of many video functions
  • X100V successor almost done. 40 MP biggest possibility
  • Highly Reliable
  • X-Pro4 updated to X-T5 performance with normal flip screen. But another source it has still the mini-LCD on the back. New film simulation
  • X100V with IBIS and OIS and 160MP High resolition mode
  • Generally Reliable
  • X100V with 50mm mode (20MP resolution)
  • 2024 is the year of GFX, with GFX100SII and several GF lenses with good focus performance
  • GFX25 coming mainly for video shooting (multiple sources confirm this)
  • Basically Impossible
  • GFX200 with 200 Megapixel
  • X-T40 ready to be released with 40 megapixel
  • No Reliability Rating
  • X-E series update in summer 2024
  • GF 14-20mm coming
  • 2x TC for GFX

But hey, it’s online. Let’s have fun even if it’s just made up stuff :).

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Fujifilm to Announce More Cameras in First Months of 2024 than in the Entire Year 2023 – Which Cameras Do You Think will Come? VOTE NOW

Fujifilm Future Poll

INSANE DEAL (only for Black Friday)

We just told you that Fujifilm will announce more cameras in the first months of 2024 than in the entire year of 2023.

All the answers will follow on FujiRumors. But in the meantime I thought it could be fun to vote on which cameras you think will come.

But note a few things:

  • this is a survey on gear that you THINK will come, not what you wish will come
  • this is why I stayed rather “conservative” with my poll options and mainly only include successors to current camera lines

Regarding the successors, a very important note:

  • it is not clear if all current X/GFX the lines will get a successor. Will there ever be a GFX50RII or GFX100RII or GFX100SII or X80 or X-E5 etc?
  • I will include them anyway in this survey, just to see how much demand there is for such cameras among the FR community

And now a quick explanation on the survey itself.

  • recently refreshed cameras will not be included in the survey (no Fujifilm X-T6 or Fujifilm X-H3/S)
  • X100V successor is not included in the list, as that one will come for sure in early 2024

And if you Need to go Wild… ;)

There is always a possibility that Fujifilm will launch something new, hence a new type of camera or new camera line.

And while you can’t vote on it, you can still express your wildest wishes in the comments below. At a later stage we can make a separate survey if it’s something you’d like to vote on.

Which Fujifilm Cameras do You THINK will be Announced in the First Months of 2024 (max 1 pick)

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Fujifilm Facebook Groups

RUMOR: Big Start for Fujifilm in 2024 with Multiple (and Record?) Camera Announcements

Starting Big in 2024

So, we told you that there won’t be any new Fujifilm gear announcement in 2023.

But don’t worry, Fujifilm is working full power right now.

In fact, we have been told that in the “first months of 2024″ Fujifilm will announce more cameras than in the entire year 2023.

Considering that we got a total of 2 cameras in 2023, this means we can expect three or more cameras coming in the first months of 2024.

I have checked back, and as far as I can see, in 13 years of X/GFX series there has been only one year in which Fujifilm launched more than two cameras in the first months of the year (without counting the entry level cameras that were made by Xacti Corporation and not by Fujifilm).

It was back in 2017 when Fujifilm released the Fujifilm GFX 50S, Fujifilm X100F and Fujifilm X-T20.

But even if we would count the Xacti cameras (X-T100, X-T200, X-A5, X-A20 etc), we would get a total of 3 years out of 13 in which Fujifilm kicked off the year with more than two cameras, and also in that case we reach 3 cameras max (as in 2017).

So, by launching three or more Fujifilm cameras (made by Fujfiilm) in the first months of 2024, Fujifilm is out for a record release rate, matching or exceeding the announcements we had only once in 13 years of Fujifilm X/GFX history.

Not bad ;).

One Camera is Sure

Now, thanks to our sources we know already what one of these cameras will be: the replacement of this camera here.

What will the other cameras be?

Well, you know what you have to do: just stay tuned on FujiRumors, and you will know it.

And what about lenses?

Well, we know that the next XF lens to come will be the replacement of this lens here.

But even though I have no further solid lens rumors right now, I do hope to be able to share more soon.

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Fujifilm Facebook Groups

Fujifilm CEO Says Cameras Sell Well (if they Are Made), Increased R&D for More New Products and BLACK FRIDAY Sales Opportunity

Recently we shared the second quarter financial results of Fujifilm (in Japan the fiscal year starts in April and ends in March)

The numbers were actually good:

Imaging achievements. The sales of instant photo systems and digital cameras were strong, with revenue up 19.5% YoY to JPY219.2 billion and operating income up 85.5% to JPY49.4 billion.

But despite that, the growth was not as strong as Fujifilm hoped for.

Hence, in a Q&A session discussing the financial results, the Fujifilm CEO (Mr. Goto) and the Vice President (Mr. Higuchi) were asked about the reasons for that.

Shibano [Q]: I would like to ask President Goto about Imaging. Since President Goto took office, I believe you have often expressed your strong belief in the potentials of Imaging. In fact, the strong performance of H1 of the fiscal year indicates this, but the operating income for H1 was JPY49.4 billion, and even though Q4 is usually weak, there is Q3, so H2 of the fiscal year, which includes the sales season, is expected to see a 387% decrease, or even a 17% decrease YoY, which is a little questionable. I would like to ask again if there is any specific reason for such a decline, worse than the previous year, in H2. This is the point what I would like to reconfirm.

Higuchi [A]: Regarding H2 of last year, we closed our U.S. plant in H2 of last year, and there was a one-time profit. One reason is that we don’t have it in this term. Another is that we have increased development costs for new products in H2 in order to continue to introduce new products without interruption, and we have also increased marketing expenses and marketing investment.

Goto [A]: I will continue with my answer. Now, we are looking at Black Friday toward December, the biggest sales season in the U.S. at the end of November, and the purchasing situation, or rather the movement, is on par with the previous year, but the voice from the person in charge is that inflation in the U.S. is high. We have heard that it is not clear whether it will be as good as the previous year. However, in fact, given the tight demand for INSTAX film and the fact that cameras are selling well if they are made, I believe that there is room for a bounce upward, although we are taking a firm stance now. Is that all right?

Good thing first: one reason why the profit was not as strong as hoped, was that Fujifilm has allocated lots of resources to increase development and marketing expenses in order to assure “to continue to introduce new products without interruption“.

Of course the managers talk about R&D money for Instax as well as digital cameras. But it’s great to hear that overall they keep investing more money to push development.

Also worth to note is the comment of Fujifilm CEO Mr. Goto, who says that “cameras are selling well if they are made“. And this is probably Fujifilm’s biggest issue so far, with lots of cameras out of stock and in many cases even a complete suspension of camera sales in certain countries until who knows when.

The CEO says the hope is to “bounce back” thanks to Black Friday sales, although inflation is still high and it is not sure if the holiday season will run as good as last year.

And in this regard, here are the current deals you find on X/GFX gear that should help Fujifilm to show up with better figures by the end of the fiscal year.

GFX Gear

X Cameras

X Lenses

Fujifilm Q&A here

Fujifilm GFX100 II Engineers and The Truth About the “New” Sensor and “Up to Twice” Readout Speed

Fujifilm GFX100II

Over the past few weeks, many have contacted me asking why I don’t talk about the reports that claim:

  • the Fujifilm GFX100 II sensor is not new
  • the Fujifilm GFX100 II does not read out at twice the speed and faster readout speed is achieved only with software tricks, meaning dropping down at 12 bit when in 8 fps mode

The answer is simple:

When Fujifilm published their first Fujifilm GFX100II development story episodes, they said they would talk about the GFX100II sensor in future episodes.

This is why I decided to wait, hear Fujifilm’s position, and then write an article that is as comprehensive and complete as possible.

And I am happy I waited, because in the 5th X Lab episode dedicated to the GFX100II, we get some helpful insights in the inner workings of the sensor (full episode with summary below)..

But before we dive into it, let me express my admiration for Jim Kasson’s brilliant work in analyzing the inner workings of the GFX100II and to Petapixel for bringing his findings to the attention of the larger public.

I decided to wait for more details coming from Fujifilm before reporting about it, but maybe they would not have disclosed those in such detail, if Jim would not have done his great work, and Petapixel made a huge buzz out of it.

The Truth in a Nutshell

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