Fujifilm Financial Results for Q1 FY2022: China Lockdowns Hit Digital Camera Sales, but Instax Keeps Rockin’!

Fujifilm shared its first quarter financial results for the fiscal year 2022 (results for April to June 2022).

Revenue and operating income increased by 13.6% and 31.8%, respectively, year-over-year. Although digital cameras were hit by the impact of the lockdown in China, sales of instant photo systems and color photographic paper remained firm.

Instax is king as usual. So let’s skip straight to the part that interests us most: professional imaging.

  • Revenue increased vear-over-vear as the sales recoverv of broadcast camera lenses from the COVID-19 impact offset the negative impact of the lockdown in China mainly on digital cameras.
  • In July 2022, we launched the FUJIFILM X-H2S mirrorless digital camera that boasts the fastest continuous-shooting, Auto Focus and video performance in the history of the X Series, which delivers premium image quality despite being compact and lightweight.

Pretty much they don’t say anything about the Fujifilm X and GFX series, except for saying they launched the X-H2S and a final note that says:

We will continue to offer attractive products by realizing the best balance between image quality and size through the X Series and the highest image quality through the GFX Series.

You can access all the documents at the Fujifilm Holiding page here.

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“Sony A7IV will Always Have a Special Place in My Heart, But I am Selling All my Sony Gear for Fujifilm X-H2S” and Here is Why

Maybe you have noticed that lately we tried to highlight also reviews from smaller youtube channels, along with the usual big ones.

Now, I won’t enter the discussion on why it seems that at least some of the big channels have a conflictual relationship with the Fujifilm managment, leading them to either ignore Fujifilm cameras (some never reported about the launch of the X-H2S) or to review Fuji gear… how can I say that… to review it not with the same care as they do with other brands.

But that’s not the article, where we want to talk about it.

What you need to know now is: we will keep covering the reviews of huge channels (in case they cover Fujfiilm, but highlight when they make errors like here and here), but also highlight smaller channels every now and then.

Small channels might not have the best studios, lights and audio, but they are often run by truely passionate photographers, who probably shoot more pictures with their gear out on the field than many of the huge channels combined. So their opinion, at least in my eyes, has just the same value the one of massive youtube channel.

So today we talk about TC, who owns the Sony A7IV and lots of lenses, but after his comparison with the Fujifilm X-H2S, he decided to sold off his entire Sony full frame kit. If you want to know why, you can find the video below as well as a summary.

Why are You Scared of PSAM? ;)

Before we go ahead, just a little consideration of myself. Why are you scared of PSAM?

Look, TC switched back to Fujifilm among the others because it has a PSAM dial and he loves it. So now we have a former Sony shooter coming back to the Fujifilm camp thanks to the Fujifilm X-H2S.

And isn’t that what we want? And what Fuji needs? More people shooting with their gear?

What damage does it do to us retro lovers?

Fujifilm has basically already said that there will be a Fujifilm X-T5, X-E5, X-T40, X-Pro4, X100V successor… and all of them with the retro feel we all love. That’s plenty of options that will continue to exist for us.

And now let’s see what motivated TC to sell all his Sony gear to switch to Fujifilm.

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IN STOCK: Fujinon XF150-600mm f/5.6-8 at Amazon US and Adorama (Limited Number)

A limited number of Fujinon XF150-600mm f/5.6-8 lenses is now in stock at Amazon US here and Adorama here.

It is still out of stock at BHphoto, Moment and Focuscamera.

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New Firmware Updates for Fujifilm X-H1, X-T200, X-T100, X-A7 and X-A5

Fujifilm has released firmware updates for the Fujifilm X-H1, X-T200, X-T100, X-A7 and X-A5.

You’ll find all the details and download links below.

Rumors and Discussions

Firmware Details

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The Rumors to Come (Fujifilm X-H2, Fujifilm X-T5, Camera Remote App…) and What we Got Right and Wrong – Mid 2022 Rumor Check

We are half through 2022, so time to check out how things are going in the rumor world.

For you, this is a great opportunity to get an overview on all remaining rumors in one single article ranked by reliability and to see if FujiRumors was worth your time by delivering accurate information.

One more thing: there are so many things I am working on right now. All I can say is for now is that we are going to have lots of fun ;)

  • 45 rumors shared in 2022 so far (many more to come)
  • 10 rumors still to be verified
  • 34 correct rumors out of 44 verifiable rumors (one can’t be verified, see below)
  • 0 wrong rumors
  • 100% correct rumors

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Rumor Overview with Rating

HIGH RATING*
* 75% to 99% correct

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IN STOCK: Fujinon XF150-600mm f/5.6-8 at Amazon US (Limited Number)

A limited number of Fujinon XF150-600mm f/5.6-8 lenses is now in stock at Amazon US here (at the moment also shipped and sold by Amazon).

BHphoto marks it as to start shipping on July 15, whereas Adorama expects shipping to begin July 7.

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FujiCast Talk with Fujifilm Manager: About X-T5 and X-T5S Possibilities, X-Pro4, X-H2 and X-H2S, Autofocus, Firmware Updates and More

In the lastest Fujicast episode, Kevin and Neale have, among the others, a talk with Fujifilm UK manager Andreas Georghiades recoded live at the House of Photography in London.

Down below you find a summary as well as the full 1+ hour podcast to listen.

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Fujifilm X-T5 First Rumors :: Tons of New Firmware :: Fujifilm X-H2S Beats Canon R6 Autofocus :: Top 10 June Articles

Here are the top 10 articles for June.

  1. Fujifilm Firmware Updates for X-T4, X-T3, X-S10, X-Pro3, X-T30II, X100V, GFX100S, GFX100, GFX50S and GFX50R
  2. Fujifilm X-T5 to Feature 40MP Non-Stacked Sensor (No 26MP Stacked Version Planed)
  3. Fujifilm Manager Talks X-H2S with “Slightly Improved Image Quality” and Says Fujifilm X-T Line (X-T5) will Maintain Classic Controls
  4. Fujifilm X-H2S vs Canon R6 vs Nikon Z9 Autofocus Comparison – Canon R6 is BEATEN and Nikon is CAUGHT
  5. 10 Things You Might Have Missed: Fujifilm X-H2 40MP X-Trans, September X Summit, Overheating Drama Ends, Crazy X-H2S Video Dynamic Range and More
  6. LEAKED: First Image of Fujifilm X-H2 Shows No Markings on Front of the Camera
  7. Fujifilm X-H2 HR 40MP will have Exactly Same Body of Fujifilm X-H2S
  8. Decrypting Fujifilm Manager Statement: “No other Camera Platform more Suitable to Have both 5th Gen Sensors than X-H Series”
  9. Fujifilm X-H2S Autofocus Tracking vs X-T4, for Wildlife and Performance on Older XF Lenses (XF56mmF1.2 Included)
  10. Fujifilm X-T5: Putting Puzzle Pieces Together (based on Fujifilm Manager Statements and Rumors)

The Latest & Greatest

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Fujinon XF 60mm f/2.5 Macro OIS Patent Spotted

A patent has been registered by Fujifilm that shows a Fujinon XF 60mm f/2.5 Macro OIS. Digicame-info, who spotted the patent and reports here, writes:

There are several examples with different lens configurations, but all of them are macros of 60mm f/2.5 and include an anti-vibration lens group (OIS). The focusing lens (GF1, GF2) moves internally, so it’s inner focus. Will one of these examples be the successor to the current XF60mm f/2.4 R?

You know what I think about patents. In 10 years of blogging I have shared hundreds of those on FR, and maybe only one became real (and I think even that one, we rumored it before the patent even surfaced).

I say it, because people are still desperately waiting for the Fujinon XF 300mm F4 and XF 500mm F5.6, which I warned you already are nowhere near to come (if ever).

Patents are concepts written on paper, and they remain such in 99% of the cases. So please don’t put too much hope in any of them.

Fujifilm has a new Macro in the works, but it’s the XF30mmF2.8 Macro here. And they have also a MKII lens to come this year, but it’s the XF56mmF1.2 MKII here.

  • Applicant: Fujifilm Corporation
    Publication number: P2022083846
    Application number: P 2020195417
    Released:2022-06-06
    Name of invention: Image sensor and imaging device
  • [Issue] We provide an imaging lens with good aberration correction even in proximity shooting conditions, and an imaging device with this imaging lens.
  • In recent years, with the high pixelization of the image sensor, it has been requested to have an image lens with a good aberration correction even in proximity shooting conditions.
  • This disclosure is based on the above circumstances, and the purpose is to provide an imaging lens with a good aberration correction even in proximity shooting conditions, and an imaging device with this imaging lens.
  • Example 1 (60mm f/2.5)
    Focal length 58.210
    F number 2.5
    Total angle of view 26.64
    Maximum image height 14.2

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WHOOPS: DPReview Removes Their (Bad) XF150-600mmF5.6-8 Samples While Other Photographers Show Super Sharp Images at 600mm

Some guys were sure: it is simply impossible that the Fujinon XF150-600mmF5.6-8 is sharp at 600mm, due to mathematical calculations considering f/8 on APS-C combined with statistical elaborations on the effect of diffraction for a pixel pitch of ….

OK, I hear you, let’s keep it short: the XF150-600mmF5.6-8 it’s an unusable piece of junk at 600mmF8.

And looking at the sample gallery shared by DPReview (not to be mistaken with DPRTV) at launch day, which were the worst possible samples, one would agree with the above.

But now it looks as if somebody at DPR had the decency to pull off the sample gallery, as the original link to them is now broken, the sample gallery never loads and on the main page any reference to the sample gallery (still visible in cached version) is gone.

So what happened? I see two options:

  • the lens was used in hot condition with lots of hazy air that influenced IQ
  • the pre-production copy had an issue
  • UPDATE: suggested in the comments, the X-T4 used does not support the lens yet

UPDATE: According to information I have received, the prototype lens didn’t have firmware for X-T4 (which was the camera used for the samples).

Anyway, damage done: the sample were so bad, that some Fuji shooters looking forward to this lens were hugely disappointed and moved away from it.

But the questions remains open: how does the XF150-600 perform at 600mm?

Well, I put to together a series of links where you can see the samples by yourself. Some of them I already shared in the live blog, but others are new links that I did not share in the original live blog coverage.

Look for example at samples of Alan Hewitt below. They show the performance at 600mm with an additional crop to it.

If you ask me, that is actually an excellent performance!

But as usual, watch by yourself and make up your own mind.

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