Fujifilm Launches GFX Challenge Grant Program 2025 – Bring Your Vision to Life and Win up to $10,000

➔ Top Fujifilm GFX Community – Join 41.5K fellow GFX Shooters

Fujifilm has officially launched the GFX Challenge Grant Program 2025, offering photographers and filmmakers around the world a unique opportunity to bring their creative visions to life.

It’s always great to see Fujifilm investing directly in the photographic community—supporting not just gear, but the people and stories behind the images.

Below is the full press release with all the details on how to apply.

➔ Top Fujifilm GFX Community – Join 41.5K fellow GFX Shooters

Press Release

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Kipon Launches Leica M-GFX M Adapter and Pentax67-GFX 0.62x M Macro Focal Reducer

KIPON has launched two new adapters designed to enhance close-focus performance on Fujifilm GFX cameras:

  • Leica M-GFX M & Leica M-XD M Macro Adapters
    Featuring a built-in helicoid, these adapters reduce the minimum focusing distance of Leica M-mount rangefinder lenses from around 1 meter to just 20-30 cm, significantly expanding their usability for closeup and macro photography.
  • Pentax P67-GFX 0.62x M Macro Focal Reducer
    This adapter combines a focal reducer with a helicoid mechanism, enabling both a wider field of view and much closer focusing distances, making it ideal for creative and flexible shooting scenarios.

You can get the Leica M-GFX M adapter here and the Pentax P67-GFX 0.62x M should also be listed soon at Amazon here.

Kipon products for Fujifilm are sold at BHphoto here and Amazon here.

For more information about the adapters you can check out the dedicated pages at Kipon: Leica M-GFX M and Pentax P67-GFX 0.62x.

Fujifilm Patents Full Frame 40mm F2, GF 20mm F2.8 (GFX) and XF 15mm F2.8 (APS-C)

A bunch of patents have now been published and have been reported by the Japanese website asobinet.

Based on the info provided, it is mainly it’s about:

  • Fujinon GF 20mm f/2.8
  • Fujinon XF 14mm f/2.8
  • Fujinon 40mm f/2 – for Full Frame

You know my take on patents. I mean, I am still waiting for that lovely foldable Fujifilm smartphone ;).

Just saying… take them with a grain of salt.

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RUMOR: Fujifilm GFX Eterna Full Announcement in September

Back in 2024 Fujifilm has announced the development of the following gear

Since then Fujifilm has released several tidbits about the Fujifilm GFX Eterna at the various trade shows.

But when will we get the full announcement?

Well, back in January 2025 an anonymous source told us it could happen June 5-8 at the Cine Gear Expo.

I did warn you to take it with a grain of salt, and I did tell you I’d give you an update on this as soon as I can.

Well…. now I can give you an update. :)

According to our trusted sources, the Fujifilm GFX Eterna should be announced in September.

We are talking of full announcement, with full specs, pre-orders and all that stuff.

But this does not mean we won’t get more details soon, and Cine Gear Expo could be a good opportunity to showcase more of the upcoming Fujifilm GFX Eterna.

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SG-image AF 25mm f/1.8 Coming Tomorrow

The long teased SG-image AF 25mm f/1.8 will be launched tomorrow according to mirrorlessurmors.

  • 32mm long
  • close focus 0.3 meters
  • 145 gram weight

It will be SG-image’s second AF lens for Fujfilm X mount after the SG-image AF 55mm f/1.8.

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Fujifilm Europe Massive Sell Out of 5th Generation Cameras and Lots of XF/GF Lenses

Last week, Fujifilm UK launched significant rebates on nearly every 5th-generation X-Series camera—excluding the new X-M5 and the wildly popular X100VI. Now, the rest of Europe has followed suit, with similar discounts rolling out across the continent.

But keep in mind: rebates might vary by country, and even within the same market, prices can differ between retailers. The discounts listed here (in €) reflect current German store promotions, but your local deal might be slightly different.

And don’t forget to compare prices across multiple stores as there might be differences. For example:

You know why this is happening, right?

It’s all going to be impossible to sell once this beautiful camera is out ;).

  • ATTENTION 1: In Germany these are Cashback Deals
  • ATTENTION 2: AmazonDE is not listed among the authorized reseller for these particular cashback deals. However, I will list AmazonDE below, because in some cases they have better or same prices. Please compare prices. Fotokoch, Fotoerhardt and Calumet are all eligable for cashback.

X Series Camera + Kit Deals*

X Series Lenses

GFX Deals in UK

* alle Angaben ohne Gewähr

Used Fujifilm GFX100RF Appeared (at Reasonable Price) at BHphoto – but Elsewhere Highly Overpriced

Earlier today you could find the first second hand Fujifilm GFX100RF cameras available at BHphoto at a reasonable price.

Of course the units sold out instantly, so they are no longer available, but this was the price they were selling:

These were clearly returned cameras and B&H resells them for a fair price.

But not everybody simply returns their GFX100RF.

In fact, some just resell it highly overpriced online, for example for $7,000 as you can see from the screenshot here.

And this will only get worse in future, with the GFX100RF shipments put on pause due to tariffs (this is an official statement of Fujifilm made to PetaPixel, so I am not making this up. Fujifilm said that due to tariffs, certain models won’t be able for pre-order anymore as they are no longer shipped into USA).

Save BIG on TONS of Fujifilm X and GFX Gear in UK – X-T5, X-H2, X-H2S, X-T50, XF and GF Lenses and More

Fujifilm UK has launched huge deals on plenty of Fujifilm X and GFX gear. Here is the full list.

X Series Camera + Kit Deals

X Series Lenses

GFX Deals in UK

Fringer EF-GFX Pro (v2.0) and NF-GFX (v1.40) Firmware Updates Released

Fringer has released firmware updates for the Fringer EF-GFX Pro and the Fringer NF-GFX.

Firmware Update Details

Fringer EF-GFX Pro – 2025/4/13 – Version 2.0

  1. Added following lenses to the tested and optimized lens list:
    1) Tokina AT-X 16-28 F2.8 PRO FX
    2) Canon EF 600mm f/4L IS III USM
    3) Canon EF 600mm f/4L IS III USM + 1.4X
    4) Canon EF 600mm f/4L IS III USM + 2X
    5) Canon EF 28-70mm f/2.8L USM
    6) Canon EF 70-300mm f/4-5.6 IS USM
    7) SIGMA ZOOM 28-80mm 1:3.5-5.6 II MACRO ASPHERICAL
  2. Issue fixed: Sometimes EF85/1.2L II may be misrecognized as SAMYANG 85/1.2.
  3. Added in-body vignetting and distortion correction profile for the following lenses:

Lens model

Configuration item

default

Canon EF 35mm f/1.4L USM

ForceNativeEF3514L

1

Canon EF 600mm f/4L IS III USM

ForceNativeEF6004LIS3

1

Canon EF 70-300mm f/4-5.6 IS USM

ForceNativeEF70300IS

1

Please download and install the new firmware here.

Main improvements of NF-GFX v1.40 – 2025/4/13 – Version 1.40

  1. Added following lenses to the tested and optimized lens list:
    1) Tokina AT-X 24-70mm f/2.8 PRO FX
    2) Tokina opera 50mm f/1.4 FF
    3) Tokina AT-X 16-28 F2.8 PRO FX
    4) SIGMA 70-200mm f/2.8 DG OS HSM S018
    5) SIGMA 70-200mm f/2.8 DG OS HSM S018 + 1.4X
  2. Added in-body vignetting and distortion correction profile for the following lenses.
    Lens model: Tokina opera 50mm f/1.4 FF
    Configuration item: ForceNativeTokina50140pera

Note: We have fixed the IBIS performance issues when activating in-body correction functions. Now there is no need to turn off the auto corrections for IBIS. But if you prefer to manually set the correction in camera menu, you may still disable the auto corrections. To disable it for individual lens: change the corresponding configuration item’s value to 0.

Please download and install the new firmware here.

Fujifilm Managers Explain GFX100RF Lack of Hybrid Viewfinder, WCL and TCL for GFX100RF, Content Credentials and More

Fujifilm managers talked to DPReview. You can read a summary below and the full interview here.

  • GFX100RF is for street and documentary photography because it is so small and lightweight
  • when they started to design the GFX100RF, they knew the price point already
  • to match that price point it had to be more luxurious than the X100Vi for example
  • so the main plate is milled out of a single block of aluminum, which is top end of manufacturing
  • it allows for more unique design and complex shapes
  • it takes about 5 hours to turn the aluminum block into the top plate
  • Redesigned lens hood with a new adapter ring that only fits one way
  • Rectangular hood attaches easily and aligns perfectly every time
  • rear element of lens is very close to the sensor
  • Fujifilm considered several lenses, but 28mm was best for compactness and image quality
  • allows for handheld shooting with low shutter speeds
  • Fujifilm is currently not thinking at add-on optical lenses like for X100VI
  • depends on customer feedback if wide and teleconverter will be launched
  • aspect ratio dial is a connection between digital and film cameras
  • Fujifilm tries to reach new customers with GFX100RF, and this concept is aimed to that
  • Fujifilm also wanted to offer a tool to change aspect ratio in camera rather than in post
  • a dial was the easiest way to implement aspect ratio control
  • Hybrid Viewfinder?
  • “The hybrid viewfinder’s structure is a little bit complicated, which means the magnification would be much smaller for such a high-resolution camera“
  • “Another reason is the digital teleconverter. If it comes with an OVF, we’d have to cover 20mm of range when using the teleconverter, which would make the guide-lines much smaller. So, from a practical point of view, we decided to install the EVF“
  • Content Credentials Support
  • Fujifilm is still developing and investigating how to implement the CAI and the C2PA
  • it’s unclear if GFX100RF will get this support. Fujifilm says: “If we have to pay to implement it, or if users have to pay… not so many will want it. Then it’ll only be for professional agencies or something“
  • the industry has to come up with a standard

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