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Last Day to Save up to $1,000 on Fujifilm X and GFX Gear and Get Capture One 20 for Fujifilm for Only $58

This is offcially the last week for the big Fujiflm spring savings on Fujifilm X/GFX gear. You can see the full list of deals here.

GFX Gear

X Lenses

X Cameras

Capture One Deal

Ends in a few hours (6PM New York Time):


You can use our checkout code “FUJIRUMOR” to get an additional 15% discount on all TOPAZ products (Click here). Here is the list of products and bundles:

Think Tank


All Fujifilm Deals

Used Fujifilm Gear

Official Fujifilm Recommended Accessories


Power Banks

Fujifilm X-T4 Video Autofocus Tested: Can You Trust it? Settings Nightmare, Inconsistency and Which XF Lenses Are Best for It

UPDATE: I have just been contacted by FR-readers, and I have been told that the latest firmware 1.02 for Fujifilm X-T4 improved autofocus during video with older lenses. Philip’s video was recorded before that. Would be fantastic if Philip could repeat the test to verify that.

Philip Bloom wonders, can you trust the Fujifilm X-T4 autofocus for video?

In my opinion, Philip did a great job, and this video is very helpful to figure out which lenses are best for video autofocus tracking and especially which settings are best for which lens.

Before the usual video summary, for those of you, who have no time to watch it right now, I’d like to highlight a few things from the video:

  • inconsistency: Some lenses work very well and reliably (such as the XF16-55mmF2.8), other were a complete nightmare (for example XF56mmF1.2)
  • settings nightmare (AF speed + Tracking sensitivity): some settings work great on a certain lens, but use the same settings on another lens, and you get totally different results. You must hence fine tune the settings differently for each lens
  • older lenses: older lenses are clearly not designed for video autofocus. Newer lenses work better
  • pulsing & jumping: that’s an issue that occurs with many XF lenses. On some lenses you can mitigate it a lot by changing settings
  • Confusing Settings: with AF-Speed, the higher you set the number, the faster the AF speed (logical). With tracking sensitivity, the higher the number, the slower it is (not logical).
  • Eye AF: can lose eye easily, especially if you wear glasses
  • Internal vs External recording: Record externally, and you have terrible results. Better record internally for best video autofocus
  • Overall: X-T4 is a fantastic camera (in fact his favorite camera close after the GFX100) and has all the power it needs for great video AF, but it’s the lenses that are holding it back for video AF.

I feel like lots of this is something that Fujifilm could improve via firmware update, even with older lenses, and I am confident Fujifilm will.

I personally used the XF18-55mm a lot for my teaching-vlogging, and it worked well on my X-T4. And in fact the 18-55 is one of the lenses that performed best in Philip’s tests.

Down below you’ll find the summary and the video, so you can see which lens worked best and which settings he recommends.

Philip Bloom did well to highlight all this, and of course here on FujiRumors we report about it, as I believe this is valuable feedback for Fujifilm.

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Top X-T Community: Fujifilm X-T facebook group
Top X-T Page: Fujifilm X-T Page

The Complete Video Summary

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The Fujinon GF30mmF3.5 is Coming and We Celebrate Its Arrival with a Stunning GF Lenses Image Roundup

As you know, the upcoming Fujinon GF30mm f/3.5 specs have already leaked here.

We wait for nokishita to leak the images in the next few days, and as soon as it happens, I’ll report about it on FujiRumors.

Of course there will be a live blogging. When exactly? Well… let’s say you should just trust my sixth sense. I will start the live blog 0.01 seconds after the lens has been announced, don’t worry about that at all. ;)

The Fujinon GF 30mm f/3.5 equals to a much loved focal length among Fujifilm APS-C X-shooters, the 16mm (in terms of primes, there are the XF16mm f/1.4, and the compact XF16mm f/2.8).

If we want to be precise, the Fujinon GF30mm f/3.5, converted in other formats, is about:

  • Full Frame: 23mm f/2.8
  • APS-C: 16mm f/1.8

To me, that’s a very nice focal length.

The GF30mm f/3.5 also seems to be well balanced in terms of price and size, as you can see from the leaks here and from the size comparison with the Fujinon GF23mm f/4 and the Fujinon GF 45mm f/2.8 we made in this post.

The Advantage of GF lenses

Fujinon GF lenses are about the top lenses you can get on the market.

And in fact, one crucial advantage of medium format GF lenses over full frame or APS-C lenses, is that they can be designed for much higher resolution than lenses for smaller formats.

This is why, if sharp images with tons of detail is what you are looking for, then the best and most future proof system you can buy into (without breaking the bank), is the GFX system.

I am sure the new Fujinon GF30mm f/3.5 will keep the excellent G mount tradition, and deliver spectacular results, too.

Image Roundup

And in order to celebrate the arrival of the Fujinon GF30mm f/3.5, I thought I share a rounudp of GFX images, with some selected photographs taken by members of our massive Fujifilm GFX facebook group.

The roundup includes many Fujinon G mount lenses, but not only that.

The GFX system is a joy to use with adapted lenses, hence in this roundup, you’ll find GFX cameras taking picutres with the following lenses:

I hope you will enjoy the images below as much as I did, and I wish you a fantastic day ahead.

The GFX Community

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Tokina ATX-M (and not ATX-I) Coming for Fujifilm… and are they Just Rebranded Viltrox Lenses?

Recently Tokina announced the launch of three Fujifilm X mount lenses:

  • Tokina atx-m 23mm f/1.4
  • Tokina atx-m 33mm f/1.4
  • Tokina atx-m 56mm f/1.4

There was some confusion also today, because Tokina just launched the Tokina 11-20mm f/2.8 ATX-I, but the site, reporting about it, says that the ATX-I is for Canon and Nikon only, and the ATX-M (the three above) are for Fujifilm.

So, no Tokina 11-20 for Fujifilm for now.

Now, let’s talk about the ATX-M lenses.

As many of you noticed, they looked like rebranded Viltrox lenses. The optical constructions seems identical, but the body seems build slightly different.

Ben Sullivan investigated this topic, comparing the Tokina 85mm f1.8 & Viltrox STM 85mm f1.8. Here is what says:

  • Upon comparing the optical design, Ben saw that the two lenses share a nearly identical composition.
  • The MTF results looks pretty similar too. Tokina says that they’ve used a “proprietary coating” on the 85mm ATX-M, which could account for the moderate resolution difference, along with normal deviation between each individual lens tested.
  • pretty noticeable physical similarities as well
  • Feature wise, there are also quite a few similarities between the two lenses. In fact, the only non-identical spec I found was Tokina’s 0.125x magnification versus the 0.12x magnification listed for the Viltrox. […] It may be that they are indeed identical and that one company simply rounded down from x0.125 and the other rounded up.
  • both Tokina and the Viltrox 85mm lenses currently display as the Zeiss Batis 85mm f/1.8 in CaptureOne Pro
  • Ben reached out to Tokina Japan for an official response
  • Tokina answered “Tokina lenses does not have a relationship with Viltrox
  • Tokina and Viltrox apparently have no business relationship whatsoever.
  • Ben’s best guess would be that Tokina and Viltrox are both working with a well established 3rd party Chinese lens manufacturer that creates prototypes and allows other companies to customize and sell their lenses under their own brand names.
  • This makes oodles of sense if you think about how fantastically well Viltrox did with releasing their first ever lenses for Sony and Fujifilm last year.

You can read the full article at

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Venus Optics Working on Autofocus Lenses and Laowa 9mm T/2.9 Zero-D Cine Lens Shipping Mid-June for $599

Venus Optics has disclosed further details about the upcoming Laowa 9mm T2.9 Zero-D cine lens, the cine version of the very popular Laowa 9mm F2.8 Zero-D.

  • Zero-D lens with close to zero distortion
  • 113° field of view
  • great for vlogging and gimbal shooting, also architecture and interior
  • 55 filter thread
  • weight: 247 grams
  • all metal build
  • 12cm close focus distance
  • 180° focus throw
  • focus breathing is still visible, but on wide angle lenses it is not as visible as on telephoto lenses
  • price $599
  • shipping mid June
  • comes with dedicated Pelican case

Also interesting, when Cinema5D (video below) asked Kevin from Venus Optics if there will be autofocus lenses at some point, Kevin answers:

We are working on it. Autofocus lenses is one of our targets, but it takes a little bit of time

Now that Fujifilm officially said they open their lens protocols, I hope Venus Optics will have access to them and give us a nice range of AF lenses.

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May Top 10 Posts: Fujifilm X-H2, The Telephoto Problem, GFX MK II, XF Lens Roadmap and New Firmware Rumors, BAYER vs X-TRANS

Here is our roundup of the top ten posts for May.

I hope you had a bit of fun reading all this, and I will work to try to keep the Fuji world fun and interesting also in June and beyond.

  1. Fujifilm Manager: Fujifilm X-H2, The Problem With Telephoto Primes, GFX MK II and IBIS, Fujifilm X80 vs Compact MILC, Fast Primes & More
  2. RUMOR: New Fujinon X Mount Lens Roadmap with One Prime and One Zoom Mark II Lens – Vote Your Favorite
  3. Fujifilm launches “FUJIFILM X Webcam” to Run Your Fujifilm X/GFX Cameras as a Webcam
  4. WARNING: Viltrox Lenses Can Damage Your Fujifilm X-Pro3 (Official Viltrox Statement)
  5. Fujifilm X-T4: About Overheating, X-T4 IBIS vs Olmypus EM-1 III, Comparison with Sony A7IV
  6. Fujifilm BAYER vs X-TRANS Blind Test: 88% of Preferences Go To…
  7. How to Use Your Fujifilm Camera as a Webcam for Free (No Need of Camlink 4K)
  8. Fujinon XF 27mm f/2.8 R with Aperture Ring Listed at Some Stores: A Dream Come True or a Sweet Illusion?
  9. FUJIFILM Firmware Updates Coming in June for X-T4, X-A7, GFX100 and More?
  10. I Don’t Get it: FUJIFILM X-T4 gets Highly Praised SONY ‘Real-Time Tracking” Feature, but (unlike with Sony) Nobody Talks About it – VIDEO

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Fujifilm Manager: Fujifilm X-H2, The Problem With Telephoto Primes, GFX MK II and IBIS, Fujifilm X80 vs Compact MILC, Fast Primes & More

Fujifilm UK manger Andreas Georghiades returns to the Fujicast postcast.

It’s an almost 1 hour podcast, and if you are in a hurry and can’t listen it all, I provide a summary of everything the manager says, so you can get it all in under 5 minutes.

The Interview Summed Up

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FUJIFILM Fiscal Year 2020: Imaging Division Suffers COVID-19, Operating Income Down 51%, Revenue Down 14%, Strong GFX100/X100V/X-Pro3 Sales

Fujifilm has now published its fiscal report for the fiscal year 2020 (1 April 2019 – 31 March 2020).

Fellow FR-reader Mistral has summarized it in French over at the French forum chassimages. In short:

Fujifilm as a whole is still doing well even if it has not reached the expected goals given the impact of the Covid-19 epidemic on its last quarter.

Imaging Solutions is the division with the lowest performance.

Fujifilm records a loss in the last quarter. The decline in sales of digital cameras and their lenses has accelerated throughout the year.

The only positive note: the Fujifilm GFX100 keeps up selling strong, as well as the Fujifilm X100V and Fujifilm X-Pro3 are mentioned positively in the various reports.

Fujifilm Report (Imaging Solution)

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Camera GP Japan 2020 Awards: Sony Wins Big and Fujifilm GFX100 Grabs the Editors Award

The Fujifilm GFX100 won the Camera GP Japan 2020 Editors Award, said to be the most prestigious camera award in Japan.

Now, I don’t know much about this specific award, but overall I wrote an article in the past about the dubious meaningfulness of such awards. But hey, better to win something than not to win.

It is totally subjective, but personally I rejoice much more when other awards are won, for example when photographers using Fujifilm cameras win hands down at the 2020 Word Press Photo awards.

Think at this:

None of the Fujifilm X shooters creaming off all the top awards at the World Press Photo 2020 used the most powerful camera on the market: an X-Pro2, an X100F, an X-H1 and others. But each of these cameras has its character, its peculiar look and feel, build ergonomically around the different needs of different photographers, and hence the tool many chose, to go out and grab award winning images.

Personally I also prefer to use a camera that fits my shooting style, rather than one with the power of a playstation, as I know I will get better results out of the first one.

This is also the reason, why the Fujifilm GFX100 made me salivate on specs level, but personally (as a guy, who does not make a penny out of his photography) I would not buy one, at least not until it looks like this Fujifilm GFX concept.

When I picked up the Fujifilm GFX100 and tested it, it was the first Fujifilm camera I ever hold in my hands, that I had to spend time just to figure out how to operate it.

You know what I mean?

I mean, give me an X-Pro2, X100V or X-T4, and thanks to their intuitive layout and manual controls, I can shoot right away, without any need of a manual or even setting up anything at the menu.

Specs are nice and good. But esthetics, ergonomics, feel and usability are more inspiring for me than mere specs, and therefore help me to keep my passion, fun and inspiration for photography high and fresh.

With that said, here you get it: the list of Camera JP Japan 2020 winners.

The big winner is Sony.

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Fujifilm Press Release

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