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Fujifilm X-H2 with Stacked Sensor: What’s the Right Price for You? (But Do NOT Compare it to the New Sony A7IV)

Here is what is happening in these days.

Since the announcement of the new Sony A7IV, I am receiving lots of emails and also comments here on FujiRumors, pressing me to share more Fujifilm X-H2 rumors.

So let me say a few quick things:

First: I can share rumors only when I either have them or I have permission to share them. So if anyone out there would like to help me to put fire in the Fujifilm community with some X-H2 rumors, then feel free to contact me either via email at or via PM on our social media. Also the rumor box is always there for you. If you use it, feel free to give yourself a nickname.

Second: I can confirm that the Fujifilm X-H2 price tag should not be higher and possibly be even lower than $2,500.

So is this a good price tag or is it too expensive?

Considering that the new Sony A7IV costs $2,500, one might think that the rumored Fujifilm X-H2 pricing is too close to the one of the Sony A7IV.

But here is the thing: the Fujifilm X-H2 can’t be really compared to the Sony A7IV. In fact, as Fujifilm itself proudly announced back at the Fujifilm X summit, the next generation Fujifilm cameras will feature a stacked BSI sensor. And as we know, the Sony A7IV has a non-stacked BSI sensor, basically the same technology we find in the $1,699 Fujifilm X-T4.

So you got the point: the Fujifilm X-H2 should be compared to other stacked sensor cameras, such as the Sony A9II, the Canon R3 and the Sony A1. So let’s do it now:

So you see that the other stacked sensor option out there on the market are at least 2K+ more expensive.

And if you look for 8K in a mirrorless camera, then here are your options:

So also in this case, the Fujifilm X-H2 will be at least $1,500 more affordable than competing 8K cameras.

There is no way around it: the sensor is a very expensive (if not the most expensive) component of a camera. For example, Fujifilm paid $2,000 for the older 50MP sensor in the original GFX50S). So, the smaller the sensor, the more affordable you can make the camera.

And as I wrote in a recent article called “top 10 attacks on Fujifilm that don’t make sense“, you simply can pack more specs for less money in an APS-C camera over a Full Frame camera. And this will be the case also with the Fujifilm X-H2, which offers a stacked sensor at a price full frame can’t not even nearly match.

Now keep all this in mind when, in the survey down below, I ask you what would be the right pricing according to you for the Fujifilm X-H2.

The Fujifilm X-H2 with Stacked sensor should cost...

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Fujifilm X-H2 Leaks and Low Light Worries, The Error Fujifilm Does and Sony Not, Unjustified Attacks on Fuji and More – Top 10 September Articles

September was a huge months, with some major announcements, a live X summit, a live blog coverage and also some important rumors on the Fujifilm X-H2 front.

October? Who knows what that will bring ;).

  1. Fujifilm X-H2 with 40MP? Don’t Worry About Low Light Performance, as More Pixels are Better for That (but Not For…)
  2. The Error Fujifilm is Doing (and Sony Not)
  3. BREAKING: Fujifilm X-H2 Coming 2022 with 40 (not 43) Megapixel Sensor
  4. Fujifilm Unveils Details About Next APS-C Sensor Generation (for X-H2): BSI, X-Trans and Stacked!
  5. Top 10 Attacks on Fujifilm (That Don’t Make Sense): Full Frame Desires, GFX Facts Distortion, Kaizen Death, X-Trans Flaws, DOF and more
  6. Fujifilm X-T30II Full Specs Leaked
  7. FujiCast with Fujifilm Manager: X-H2 Talk, Monochrome GFX, Amazing 2022 for Fuji, Kaizen Talk, “Tonygate” and More
  8. Sigma Teases a “Variety of Lenses for Fujifilm X Mount Coming This Year”
  9. BREAKING: There Will be Two Fujifilm X-H2 Cameras Coming 2022
  10. Fujifilm Releases X-T3 WW for $100 Less Than Regular X-T3

Not to Miss:

Latest Announcements:

DPRTV Fujifilm XF23mmF1.4 R WR LM Review (vs original 23mm): “Outstandingly Sharp” but Only Fujifilm X-H2 Will Unlock Its Full Potential

DPReviewTV is pretty impressed with the brand new Fujifilm 23mm f1.4 WR LM. They also compare it to Fujifilm’s original 23mm F1.4 to see how they compare.

Btw. the original XF23mmF1.4 was a spectacular performer at the recent wedding I photographed. So the true challenge for Fujifilm was to improve something that is already really good, and it looks like they succeeded with it.

Moreover, keep in mind that we don’t see the real sharpness potential of any of the latest Fujinon lenses, as those will be visible only as soon as the 40 megapixel Fujifilm X-H2 hits the market in 2022.


** CLICK HERE to Read the Rest of the Article **

Fujifilm X-H2 with 40MP? Don’t Worry About Low Light Performance, as More Pixels are Better for That (but Not For…)

Fujifilm X-H2 and Low Light Photography

When I published the rumor, that the Fujifilm X-H2 will feature a 40 megapixel sensor, some guys paniced that low light performance will terribly suffer from the increased megapixel bump.

But don’t panic, that’s just a myth, that lived for a long time, but finally also DPReviewTV debunked it (video below).

** CLICK HERE to Read the Rest of the Article **

BREAKING: Fujifilm X-H2 Coming 2022 with 40 (not 43) Megapixel Sensor

Fujifilm X-H2

We have to be clear and careful.

So let’s start with what Fujifilm told us at the recent Fujifilm X Summit here:

And indeed, last year Sony has released a brand new 43 megapixel APS-C stacked BSI sensor.

So it’s a done deal, right? We will get a Fujifilm X-H2 with 43 megapixel APS-C stacked BSI sensor as everybody speculates based on Sony’s sensor offering?

Well, no!

After the X summit, several trusted sources reached out to us and wanted me to inform fellow FR-readers, that the Fujifilm X-H2 will have a 40 megapixel sensor.

No more details given for now.

Now, I don’t know if it is the same 43 megapixel sensor we talked about earlier, but Fujifilm will effectively use only 40 of those for some obscure reason, or if it’s simply just another sensor we don’t know about yet. I will investigate this and let you know.

What is sure, is that once the Fujifilm X-H2 hits the market, it will be sold and marketed as a 40MP camera.

And quite frankly, in a world where every megapixel matters, it would be a bad marketing move to use a 43MP sensor and advertise it as a lower resolution 40MP sensor. So my guess (not rumor, guess), is that it’s a true 40 megapixel sensor.



FujiRumors already and exclusively told you that there will be two Fujifilm X-H2 cameras coming.

Will both feature this 40MP sensor, maybe one in X-Trans version and the other with a more affordable Bayer sensor? Or will one have a selfie screen and the other a 3 way tilt screen? A retro and a PSAM version? Or will there be two completely different sensors? Or maybe it’s the same sensor, just one in a video oriented camera maybe even with built-in fan, and a more stills oriented body?

Questions, that shall not remain unanswered for too long. Just follow FujiRumors and your doubts and questions will dissipate soon enough ;).

Until then, check out our initial X-H2 rumored specs list.

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Post X Summit: APS-C X Glory in 2022, Fujifilm X-H2 Confusion, Roadmap Lenses Analyzed, Fujinon XF56mmF1.2II, GF20-35mm Details & More

What a launch that was.

And just like after every launch, there are answers, questions, confusions, hopes, dreams and more.

I will deliberately skip all the stuff you certainly know about. The firmware update announcements for GFX100/S, the specs of the new gear and more. I prefer to clarify, elaborate and add some details coming our from yesterday’s event and that either passed unnoticed or created potential confusion.

At the end, my short take on the event.

  • Patrick, you said there will be an XF56mmF1.2 II coming 2022, but the latest X mount roadmap does not show it

You have no idea how many emails I am getting with this question today :).

Don’t worry guys. The Fujinon XF56mmF1.2 II will come in 2022. Fujifilm does not insert all lenses in the roadmap. The latest example was the XF27mmF2.8 R WR, which just hit the market without ever being on any roadmap.

Trust me, in 2022 the MKII is coming.

  • We know what sensor the Fujifilm X-H2 will have!

Yes, and no.

First of all keep in mind that Fujifilm never mentioned the Fujifilm X-H2. It’s only thanks to FujiRumors that we know that the next X series camera to introduce a new sensor and processor will be the Fujifilm X-H2. A rumor recap below.

So technically we know only that a new sensor is coming. And we also don’t know the time frame for that.

But yes, it will be the X-H2.

However, you guys also know that there will be two Fujifilm X-H2 cameras. Will both feature an X-Trans BSI stacked sensor? And if so, what will be the other differences?

So there is still some confusion here… confusion that FujiRumors is going to dissipate soon enough ;).

Let’s move on.

  • Is Fujinon XF35mmF1.4 R now discontinued as some “rumors” said?

Oh my gosh, I had a good laugh when I read that fake rumor on the web. Of course it is not. And finally also Jonas Rask, Fuji Guy Billy and many others repeated in their first looks that the XF35mmF1.4 is here to stay.

  • Fujinon GF20-35mm but which aperture?

You might remember how back in 2017 I have shared an internal Fujifilm G mount roadmap.

Everything in that roadmap came to light, everything but the GF20-36mm.

Well, it was a long wait, but now we have it. With a slight difference, it will be Fujinon GF20-35mm instead of GF20-36.

But what aperture will it have?

Well, according to our leaked roadmap, the original plan was a f3.5-4.5 lens, so it could well be a Fujinon GF20-35mm f/3.5-4.5 at the end.

But keep in mind that during the presentation Fujifilm remarked several times that they want to keep this lens compact and portable, and first mockups you can see in our X summit coverage definitely show a lovely sized lens. I don’t know if for the sake of size Fujifilm will make it a bit slower. However, their target is definitely an f/3.5-4.5 lens.

  • Fujinon GF55mm f/1.7 and GF tilt shift – and More Details?

Not many.

But we did share images of mockups here.

What we can see is that similar to the GF80mmF1.7, the GF55mmF1.7 will not have a linear motor (saves size) and a filter size of 77.

The tilt shift lens is currently planed as Fujinon GF30mm F4 R TS with a 105 filter size.

  • Conclusion

I think it was a great event, that gave us good hints on which direction Fujifilm is taking. And most importantly, it shows that Fujifilm is extremely committed to both the X and GFX series, which got basically the same coverage during the event (5 minutes more for the GFX system in a one hour video).

And by ending their X summit with sensor hints for the next APS-C sensor generation, they wanted to set a clear signal that even though 2021 was more of a GFX year in terms of released gear, 2022 will see the X series come back in full power and glory.

And trust me, I know what I talk about… and if I was you, I’d always keep an eye on FujiRumors, as you might learn some very interesting stuff ;).

Fujifilm X-H2 Rumors Breakthrough, Fujifilm X Summit Announcements, X-Pert Corner is Back and More Top 10 August Articles


You are kidding, right?

FujiRumors was at work 24×7 in August, and the result is a massive amount of rumors, including some major breakthroughs on the Fujifilm X-H2 rumor front.

But there is more than that!

Also Rico Pfirstinger is back with the X-Pert Corner tidbits (btw… in German, Boost Modes on Fujifilm cameras explained by Rico at

So, let’s put order in a busy August, and share the top 10 articles that made a hot summer even hotter :).

  1. Fujifilm X-T30II to be Announced September 2
  2. Fujifilm Announcement September 2: What We Expect (Fujifilm GFX50SII and More) and What Not
  3. Fujinon XF33mmF1.4 and XF23mmF1.4 II Coming with Linear Autofocus Motor and Weather Sealing on September 2
  4. Fujifilm X-H2 with X-Trans or Bayer? The Answer Now on FujiRumors!
  5. Fujifilm X-H2 Coming with New X-Trans Sensor: My Thoughts and Your Vote!
  6. Fujinon XF33mm f/1.4 vs XF35mm f/1.4 Size Comparison
  7. There Will be Two Fujifilm X-H2 Cameras Coming 2022
  8. Initial Specs Comparison: Fujifilm GFX50SII vs GFX100S vs GFX50S
  9. TTArtisan Fujifilm X/GFX Lens Roadmap with Autofocus Lenses for Fujifilm, 23mmF1.4 FX, 90mmF1.25 GFX and 40mmF2.8 FX
  10. Sensor Cleaning and IBIS

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BREAKING: There Will be Two Fujifilm X-H2 Cameras Coming 2022

Fujifilm X-H2 mockup (not the real camera)
Fujifilm X-H2 mockup (not the real camera)

Fujifilm X-H2 + Fujifilm X-H2

Back in 2018/2019, “rumors” were circulating that the Fujifilm X-H line is dead.

And despite FujiRumors immediately debunking them as fake clickbait, they kept circulating and growing for many months.

But while I was sure there will be a Fujifilm X-H2 one day (although, as I told you in 2018, the wait would be very long), I didn’t see that one coming!

According to our trusted sources, Fujifilm has not one (1) but two (2) Fujifilm X-H2 cameras scheduled for release in 2022.

So, not only the X-H line is not dead, but Fujifilm will double down on it.

Of course this now complicates things a bit.

In fact, FujiRumors has already shared first specs and price indications about the Fujifilm X-H2 (list below). But now I have to figure out if it applies to both Fujifilm X-H2 cameras.

For example, will both Fujifilm X-H2 cameras feature an X-Trans sensor? Will both cameras cost below $2,500?

Let me figure this out now and stay tuned on FujiRumors for the latest Fujifilm X-H2 updates.

IMPORTANT: Huge Fujifilm announcements on September 2 at 9AM New York Time! Will we get Fujifilm X-H2 tidbits? I don’t know, but I certainly hope so.

Fujifilm X-H2 Rumors Recap

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Fujifilm X-H2 Coming with New X-Trans Sensor: My Thoughts and Your Vote!

Thanks to our sources, we know it: the Fujifilm X-H2 will feature a new X-Trans sensor!

What we also know, is that the Fujifilm X-H2 will be Fujifilm’s first camera to feature a new sensor and processor.

So here is quickly what I think about it.

Now, both color filter arrays have their strengths and weaknesses. We have written about it more in detail here. In short we could sum it up like this:

  • Bayer Array: better for more features
  • X-Trans Array: better for image quality

Again, this is a brutal simplification. If you want to understand it better, definitely read this article.

My Thoughts

** CLICK HERE to Read the Rest of the Article **

EXCLUSIVE: Fujifilm X-H2 with X-Trans or Bayer? The Answer Now on FujiRumors!

Who said the X-H line is dead? ;)

Well, certainly not FujiRumors, who warned you from all the fake X-H line is dead “rumors” already back in 2018.

The Fujifilm X-H line is not dead at all. In fact, the Fujifilm X-H2 will come, and FujiRumors has already shared a few rumors about it:

But one question I’ve often received remained unanswered (until today): will the Fujifilm X-H2 have an X-Trans sensor or a Bayer sensor?

I know this is such a divisive topic in the Fujifilm community, that no matter which choice Fujifilm makes, some will be inevitably disappointed whereas others will be happy. And I get it, as both color filter arrays have their strengths and weaknesses, as we explain here.

But now it’s time for you to know.

The Fujifilm X-H2 will feature a new X-Trans sensor.

Hold on tight guys, as more rumors will come about the Fujifilm X-H2.

But don’t get too distracted by the X-H2, as on September 2 at 9AM New York Time there will be huge Fujifilm announcements!

We will cover it all live and non stop here on And here is what you can expect:

Keep an eye on our dedicated X and GFX rumor section for the latest updates.

Fujifilm X Summit: Live on FujiRumors