Up to $500 Off X-H2/S Bundles, XF 8mmF3.5 Rebate Increased to $300, Last Hours for X half Deal

BHphoto is now offering an up to $500 rebate on the Fujifilm X-H2/S bundles:

Also, BHphoto increased the rebate on the XF8mmF3.5 to $300 (previously $250 off).

These are just some of the BHphoto exclusive Fujifilm, which are not part of the official Fujifilm deals.

Also, the $200 discount on Fujifilm X half will end today!

Unofficial XF Lens Deals – unknown ending date

Official XF Lens Deals – end January 18

Official X Camera Deals – end January 18

Official GFX Gear Deals – end January 18

* freebies at BHphoto include a free CFexpress Type B Card and a camera bag

Fujifilm MKX Lenses Now up to $2,800 Off

The Fujinon MKX cine lenses are now up to $2,800 off at BHphoto.

I don’t see these deals listed on the official Fujifilm rebate page, so, like a few more offers below, these seem to be BHphoto deals and I don’t know how long they will last.

Unofficial XF Lens Deals – unknown ending date

Official XF Lens Deals – end January 18

** CLICK HERE to Read the Rest of the Article **

Fujifilm Mysteriously Removes GF32-64mmF4 Firmware From Its Website – UPDATED

UPDATE: Fujifilm put the firmware back online after our article. The issue (probably): Fujifilm seems to have made some re-designs on the website, and maybe they just forgot to upload the GF32-64mm page again.

Fujifilm has so far released two firmware updates for the (currently heavily discounted) Fujinon GF32-64mmF4.

  • ver.1.20 – improved exposure tracking in video and reduced focusing motor noise
  • ver.1.10 –  phase detection support for GFX100

However, for reasons currently unknown, Fujifilm has removed the GF32-64mmF4 firmware from its official website. If you try to access the dedicated firmware page, you’re now greeted with a 404 – Page Not Found error here – cached page here.

At this point, it’s unclear why Fujifilm decided to pull the firmware. Personally, I’m running firmware version 1.20 on my own GF32-64mmF4, and everything works flawlessly. In fact, I really appreciate the faster and quieter autofocus performance it delivers.

That said, firmware doesn’t just disappear from an official support page without a reason. Even if version 1.20 seems perfectly fine in day-to-day use, Fujifilm’s decision to remove it suggests that there may be an underlying issue we’re not aware of yet.

For this reason, I strongly advise fellow GFX shooters not to install firmware version 1.20 if someone happens to share the file privately. Until Fujifilm clarifies the situation or republishes the firmware, it’s better to stay on the safe side.

* freebies at BHphoto include a free CFexpress Type B Card and a camera bag

Unofficial XF Lens Deals – unknown ending date

Official XF Lens Deals – end January 18

Official X Camera Deals – end January 18

The Spectacular Fujinon GF32-64mmF4 is Now $500 Off plus New Unofficial XF Lens Deals

The Unofficial Fujifilm XF Lens Deal

Earlier today we reported that mainly BHphoto (but in some cases also Amazon and Adorama) offer unofficial Fujifilm deals.

Unofficial because they are not part of the official Fujiilm X deals (full list below), and hence we don’t know how long they will last.

The New Official GF Lens Deal

Fujifilm just added the spectacular Fujinon GF32-64mm F4 lens to the list of their officially rebate GF lenses.

And I don’t call the GF32-64mm “spectacular” just randomly.

I actually own it, took tons of images with it, and it’s out of this world in terms of image quality and flexibility.

For example, it was the only lens I used on my multi-day Dolomites hiking trip… and you can also see me in action with it on this Dolomite video.

And guess what? After I published an image I took with it, the SonyAlphaRumors guy wrote me asking how I edited the colors in that image, because he loved them so much. It was an easy answer, as I just said “I did not edit at all… it’s Astia out of the box“. I guess that’s something hard to comprehend if you are not a Fujifilm shooter ;).

Official GFX Gear Deals

* freebies at BHphoto include a free CFexpress Type B Card and a camera bag

XF Lens and X Camera Deals

Unofficial XF Lens Deals

Official XF Lens Deals

Official X Camera Deals

Fujifilm Holiday Savings: What Deals Expire December 28 vs. What Lasts Until January 18

Some of you have asked when the current Fujifilm X and GFX holiday savings will expire. Here’s the quick overview.

Most of the Fujifilm deals are running well into the new year and will officially end on January 18.

However, there is one exception you should be aware of: the $200 price drop on the Fujifilm X half is only available until December 28.

Fujifilm went super-aggressive with the GFX deals thanks to an up to $1,000 rebate which is even made better by the addition of a free CFexpress Type B and camera bag only at BHphoto.

The Top Deal – save $1,000 + Free CFexpress Type B card and Camera Bag

X Cameras

X Lenses

GFX Gear

* freebies at BHphoto include a free CFexpress Type B Card and a camera bag

Instax Gear

Fujifilm X half – save $200
BHphoto / Amazon US (black – charcoal – silver) / Adorama / Moment / Nuzira/ BestBuy / Paul’s Photo

These Cyber Money Deals Won’t Make You Miss Black Friday – But Only For 1 Day!

Cyber Monday deals are now live, with new and great deals, that won’t make you miss Black Friday at all.

The problem: many deals end today.

Deal Pages

Fujifilm Related Deals

Top Seller

By Brand

Today’s Selected New Deals:

Storage and card deals:

Top Fujifilm Deals

Save $1,000 + Free CFexpress Type B card and Camera Bag

US Stores

B&H Photo
Amazon US
Adorama
BestBuy
Moment
Nuzira
Paul’s Photo

DE Stores
Amazon DE
Erhardt
Calumet
Fotokoch

UK Stores
Amazon UK
WEX Photo

CA Stores
Amazon CA
Camera Canada

Amazon EU Stores
Amazon DE
Amazon UK
Amazon FR
Amazon IT
Amazon ES
Amazon NL

 Fujifilm Deals

List of USA Deals
save up to $1,000
List of EU Deals

Third Party (AF) Lenses

Viltrox
Sigma
Voigtlander
Tamron
Tokina
Zeiss
Samyang
TTartisan
7Artisans
AstrHori
Laowa
Meike
Sirui
Astrhori

 Accessories / Bags

SmallRig
PeakDesign
ThinkTank
Anker
Ulanzi
Pergear
Heipi

Lighting

Profoto
Godox
BHphoto deals

Books

RockyNook

Mixed Deals

Amazon Gift Cards
Computer Monitors

 Editing

Topaz
Luminar
Adobe

Memory & Storage

Nextorage
SanDisk
Lexar
ProGrade
Samsung
Seagate
Ugreen NAS
External HD

Apple

Apple

Check These Deals

** CLICK HERE to Read the Rest of the Article **

The Big Black Friday Deals Just Dropped – The Complete Overview with All-New Fujifilm Deals

Black Friday is now in full swing.

Below there is a chart for quick access to the deals by category. Scroll down for a comprehensive long list of selected deals.

Top Deals

Save $1,000 + Free CFexpress Type B card and Camera Bag

US Stores

B&H Photo
Amazon US
Adorama
BestBuy
Moment
Nuzira
Paul’s Photo

DE Stores
Amazon DE
Erhardt
Calumet
Fotokoch

UK Stores
Amazon UK
WEX Photo

CA Stores
Amazon CA
Camera Canada

Amazon EU Stores
Amazon DE
Amazon UK
Amazon FR
Amazon IT
Amazon ES
Amazon NL

 Fujifilm Deals

List of USA Deals
save up to $1,000
List of EU Deals
save up to $500
Fujifilm X Half
save $200
X-S20 + XC15-45 renewed
save 15%

Third Party (AF) Lenses

Viltrox
Sigma
Voigtlander
Tamron
Tokina
Zeiss
Samyang
TTartisan
7Artisans
AstrHori
Laowa
Meike
Sirui
Astrhori

 Accessories / Bags

SmallRig
PeakDesign
ThinkTank
Anker
Ulanzi
Pergear
Heipi

Lighting

Profoto
Godox
BHphoto deals

Books

RockyNook

Mixed Deals

Amazon Gift Cards
Computer Monitors

 Editing

Topaz
Luminar
Adobe

Memory & Storage

Nextorage
SanDisk
Lexar
ProGrade
Samsung
Seagate
Ugreen NAS
External HD

Apple

Apple

New Deals

Reconditioned Fujifilm Gear

Our Coupon Codes

We have a bunch of coupon codes you can use on top of many Black Friday Discounts:

  • Viltrox – 5% off code “FUJIRUMORS”
  • Luminar Neo – $/€10 off code “FUJI”
  • 7Artisans – 5% off with code “FUJIRUMORS”
  • DxO Software – save extra 5% with code “FujiRumorsBF”
  • FieldMade – 10% off code “FUJIRUMORS10”
  • Funleader – 5% off code “FUJIRUMORS”
  • RockyNook – 40% off code “fujirumors40”

Black Friday US/CA Deals by Brand/Store

at B&H Photo

at Amazon USA

at Amazon CANADA

at Adorama

Third Party Chinese Lenses

Chinese Third Party Lenses
(NOTE: Scroll further down for Sigma, Tamron, Tokina Deals)

Storage Media Deals

SD-Cards + CFexpress Cards

Vintage Flash

Godox

Viltrox

Software

Peak Design + Think Tank

🇺🇸 Fujifilm X/GFX Deals in USA 🇺🇸

X Half

X Cameras

X Lenses

GFX Gear

* freebies at BHphoto include a free CFexpress Type B Card and a camera bag

SmallRig

SmallRig for Fujifilm

SmallRig General

Batteries + Mixed Deals

** CLICK HERE to Read the Rest of the Article **

10 Fujifilm Cameras Meet for Thanksgiving Dinner and This is What Happened Next

Thanksgiving is here, and while most families argue over who burned the stuffing, we in the Fujifilm community know the real drama happens when our cameras show up to dinner. If each Fujifilm camera were a guest, here’s what they’d bring to the table — literally.

X-T5
Arrives with a fully homemade meal, proudly reminding everyone that every single step was done manually — even the gravy. Keeps adjusting the dinner table “for composition”.

GFX100S II
Brings a turkey so gigantic the table collapses. Says it’s “just a casual medium-format bird”. Everyone pretends they’re not intimidated.

X-Pro3
Brings a gourmet dish but serves it face-down, so nobody can actually see it. “Stop chimping through the dishes. Focus on the Thanksgiving experience first, not the results” it insists, refusing to flip the plate over. Spends the whole evening fully present and savoring every moment.

X-S20
Shows up quietly with store-bought mashed potatoes, super humble, not bragging about anything. Yet all the other cameras side-eye it because it secretly carries features no one else has — like that fully automatic subject-detection mode that does all the work while pretending it’s “nothing special.”

X-E5
Arrives with a small, perfectly curated dish — nothing fancy, but stylish enough that everyone compliments it. Quietly slips into a seat, looking effortlessly cool without even trying.

X-M5
Shows up with a perfectly plated appetizer, but keeps looking around the table like it’s lost. No EVF to guide it, so it improvises — and somehow, every shot still turns out amazing anyway.

X70
Shows up quietly without being invited… mostly because everyone forgot it even existed. Brings a tiny but absolutely delicious dish that makes everyone wonder, “Wait, why did Fujifilm never make another one of you?” Then it slips away before anyone can ask for the recipe.

X-H2S
Arrives with a towering trifle that’s already collapsing, fruit spilling everywhere, and layers sliding off the plate. Immediately realizes it’s still running last year’s flawed firmware, apologizes to the group, and rushes off to the kitchen to install the update — promising to return once everything is perfectly stabilized — it’s still there, struggling to connect to the smartphone app to finally install the update.

X100VI
Was supposed to bring artisanal cranberry sauce, but got kidnapped by scalpers as soon as it left home. Never made it to the dinner, leaving everyone scrolling online, refreshing for a glimpse of it. It was later spotted on eBay, held hostage with a wildly overpriced ransom for release.

X-T6
And then, totally surprising to anyone, a guest from the future shows up of nowhere: the Fujifilm X-T6! It brings a futuristic dish nobody’s ever seen before, full of features and flavors that blow everyone’s mind. The other fellow cameras on the table are curious, asks questions. The Fujifilm X-T6 just whispers something about having a new heart and brain, about firmware improvements, about features no other camera has ever heard of before. It ends up saying “everything will change” and then vanishes before anyone can ask more questions. Only left a note behind: read FujiRumors.com, and you’ll know soon enough ;).

The End

That’s my way to wish you all a wonderful Thanksgiving.

And feel free to let more cameras join the dinner in the comments down below. Other brands are welcome too :).

BLACK FRIDAY PAGES

Gear I Own

Fujifilm X-T6 Coming Second Half 2026 – And What About X-Pro4, X-H3/S, X-T60, X-S30 and Rest of 6th-Gen Wave?

I shared the rumor that the Fujifilm X-T6 will come in the second half of 2026.

Now, many have been skeptical and said this can’t be possible.

Why?

Because, if we look at the refresh rate of…

… we can see that even taking the historic slowest refresh rate for X-T* cameras, we should have gotten an X-T6 in August 2025 already.

Hence, a Fujifilm X-T6 release in the second half of 2026 would be extraodrinarily, almost impossibly, slow.

But… and this is what I forgot to tell you in my previous article… this information comes from trusted sources. So I can only confirm what I wrote already.

And now I need to answer the question that inevitably popped-up: what about the Fujifilm X-Pro4, Fujifilm X-H3, Fujifilm X-H3S, Fujifilm X-S30, Fujifilm X-T60, Fujifilm X-E6, Fujifilm GFX100 III and the rest of the 6th generation cameras?

So here is where I have to be very clear – and you should read carefully:

I do not know if the Fujifilm X-T6 will be the first camera to feature the 6th generation platform or if there will be other 6th gen. cameras coming maybe in the first half of 2026.

I will try my best to find the answer for you… but it certainly would help if somebody could drop me hint, 100% anonymously via rumor box or Signal chat, or via email at fujirumor@gmail.com or personal message on social media.

BLACK FRIDAY PAGES

Gear I Own

🇺🇸 Fujiflm USA Deals – Save Up to $1,000 on GFX and X Gear 🇺🇸

Note: similar deals are currently running in Europe.

X Cameras

X Lenses

GFX Gear

* freebies at BHphoto include a free CFexpress Type B Card and a camera bag

Instax Gear