SURPRISE: First Price Drop on Fujifilm X-E5 in Europe – save up to €150

Now that comes surprising.

In some European countries there is the first price drop on the Fujifilm X-E5. It runs across all stores. So you can find it €100 off in Germany and €141 off in Italy. In Italy also the kit version is in offer with a €150 rebate.

I haven’t noticed sales in other countries, but let us know in the comments if you notice them.

I guess sales in Europe for the Fujifilm X-E5 were not so strong. Let’s see if this price drop will give it a boost.

Also, the launch of the Fujifilm X-T30III might have affected X-E5 sales.

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Fujifilm Film Simulations (+ Dial) Earn Praise from DPReview — Even Tempting a Nikon/Sony Shooter to Switch to Fujifilm

DPReview had a podcast in which they talk about the Fujifilm X-T30 III and we already shared in our previous article (and you can see it below again).

It’s an overall very positive take on the X-T30 III, with perhaps the only minor complaint being that it’s a small camera packed with lots of dedicated controls — which can sometimes lead to accidentally pressing a button. A fair critique, but on the other hand, if it didn’t have a joystick, a couple of FN buttons, and clickable front and rear dials, people would complain about the lack of them. Personally, I’d rather have more controls, because in my experience you quickly get used to the layout, and accidental presses become much rarer over time.

But that’s not what we want to talk about today.

What I’d actually like to highlight is the last part of the video, in which they talk about the film simulation dial and film simulations in general.

Here is what they say:

  • the film simulation modes are all quite nice and generally quite subtle
  • you can shoot RAW and then use the in-camera converter to preview how your photo would look in another simulation
  • “People who don’t shoot Fujifilm often dismiss them as a gimmick,” says Richard Butler, “but it’s a gimmick I like.”
  • the new dial, he adds, reminds you to experiment: “Every time you take a shot, you think, ‘Oh, let’s see what that would look like in another film simulation.’”
  • Richard Butler says he likes the film simulation dial
  • DPReview’s Abby — who shoots Nikon and Sony and not Fujifilm — was asked if the film simulation dial is something that appeals to her. She said “I have actually debated switching to Fujifilm because of film simulations“.
  • she also pointed out that this feature is especially nice for beginners, since they can get polished, great-looking results without editing
  • having a physical dial instead of menu diving makes it even more approachable
  • many people, Abby said, “don’t want to sit down and edit things on the computer — they just want to take pictures and move on with their lives.”
  • Having the option to do that and still get photos that have nice colors and look like a more final product is a nice concept

So why hasn’t Abby switched yet? Well, adopting a new mount also means investing in new lenses — and that, of course, adds to the overall cost of the system.

That’s why I think cameras like the Fujifilm X100VI are a better fit for many non-Fujifilm shooters. You still get access to what people love about the Fujifilm system — the film simulations, the tactile controls, the colors — without having to invest in a whole new set of lenses. It’s the perfect everyday second camera for non-Fujifilm users.

Fujiflm Cameras with Film Simulation Dial

Fujifilm Launches “FUJINON Lens XC13-33mmF3.5-6.3 OIS”

Fujifilm Launches “FUJINON Lens XC13-33mmF3.5-6.3 OIS”

Achieving the smallest and lightest zoom lens for Fujifilm digital cameras at just 125g
A standard zoom lens covering wide-angle to standard focal lengths, making X Series photography more accessible than ever

Press Release

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RUMOR: New Firmware Might Finally Bring the Fujifilm Feature I’ve Been Begging For

Now, usually I’m not the kind of website that publishes unconfirmed rumors… or worse, makes them up just to drive traffic.

And while I’ll never start inventing rumors, I’ll make a small exception today when it comes to publishing an unconfirmed one.

Why?

Well, with a rumor accuracy close to 100%, I think I’ve earned the right to take a tiny risk once in a while.

Now, I really, really hope this rumor turns out to be true — it’s one of the features I’ve been vigorously requesting from Fujifilm for quite some time (see video above).

So, here’s the rumor:

According to an anonymous source, Fujifilm is working on a firmware update that will bring the wide panorama mode also to 40MP cameras!

Now, I truly hope this source is accurate — and not just playing with my feelings 😉.

But if it is true, then a huge thank you to the anonymous tipster! Sadly, I won’t be able to recognize you next time (no nickname given), but if you’re reading this, feel free to reach out again anytime you’ve got something exciting to share with the Fujifilm community.

A Forgotten Fujifilm Camera Shines on Netflix — and Teaches a Hard Lesson

A Moment of Glamour for a Forgotten Fujifilm Camera

Anyone remember this camera?

Nope?

In fact, even Fujifilm itself might have forgotten about this little beauty — so much so that it never got a successor.

That’s why we had to include it in our list of the Top 10 Fujifilm camera flops of all time:

But to be fair, it didn’t flop because it was a bad camera. Far from it. It was compact, stylish, and wonderfully portable, earning praise from many photographers for its looks and design.

What really doomed it was its overly complicated manual lens ring — that pull, twist, click dance nobody really wanted to perform every time they turned the camera on. Elegant design met awkward usability… and sadly, usability lost.

Did you guess the camera before I said it?

** CLICK HERE to Read the Rest of the Article **

The Wait for Fujifilm X-T6 :: 40 Megapixel Power (vs 26) :: Future Lenses :: GFX is KING :: And More – Top 10 September Articles

Here are the top 10 articles for September:

  1. The Hidden Advantage Nobody Talks About – FUJIFILM 26MP vs 40MP
  2. Why the Fujifilm GFX100 II Was the Only Camera Trusted for King Charles’ Portrait
  3. SURPRISE: Never Rumored Before Fujinon Lens (APS-C) Coming in 2025
  4. DJI’s Full Frame Mirrorless Camera Is Coming — Panic for Sony/Canon/Nikon, Zero Worries for Fujifilm
  5. EXCLUSIVE: Meet Fujifilm’s Next X Lens Coming 2025
  6. When Will Fujifilm Launch the 6th Generation Platform (X-T6 & Co)? A Data-Based Prediction
  7. RUMOR: Fujifilm X-T30 III Coming in October
  8. Camera Market Share 2024: Fujifilm Leads Mirrorless Growth — But Budget DSLRs Still Outsell Fujifilm (or Why We Need the X-T30 III)
  9. Fujifilm’s Secret Lens Roadmap EXPOSED — Are These Really the Next 7 X-Mount Lenses?
  10. Fujifilm Updates FAQ: Autofocus Explained, Made in Japan Lenses — and Capturing What Doesn’t Exist

From Newcomer to Legend? Fujifilm X-E5 Skyrockets in FujiRumors Ownership Rankings

A while ago we tried to evaluate the success of the brand new Fujifilm X-E5 by launching a survey on which camera the FujiRumors community owns.

8,279 people dropped a total of 17,894 votes, and here are the results.

  1. X-T5 = 13%
  2. X100VI = 7%
  3. X-T3 = 7%
  4. X-T2 = 5%
  5. X-E5 = 5%
  6. X-T4 = 4%
  7. X-H2 = 4%
  8. X-Pro2 = 4%
  9. X-H2S = 4%
  10. X-T1 = 3%
  11. X-T30/X-T30II = 3%
  12. X-E3 = 3%
  13. X-Pro3 = 3%
  14. X100V = 3%
  15. X-E2/X-E2S = 3%
  16. X-H1 = 3%
  17. X-E1 = 2%
  18. X-T50 = 2%
  19. X-S20 = 2%
  20. X-E4 = 2%
  21. X-T20 = 2%
  22. X-S10 = 2%
  23. X-Pro1 = 2%
  24. X100F = 2%
  25. X-M5 = 1%
  26. X100 = 1%
  27. X70/XF10 = 1%
  28. X10/X20/X30 = 1%
  29. X100S = 1%
  30. X-T10 = 1%
  31. X100T = 1%
  32. X-M1 = 1%
  33. X half = 1%
  34. X-A1/A2/A3/A5/A7/A10/A20 = 1%
  35. X-T100 = 0%*
  36. XQ1/XQ2 = 0%*
  37. X-T200 = 0%*
  38. XF1 = 0%*
  39. X-S1 = 0%*
    *denotes 0,4% or less

So, in less than 1 month, the Fujifilm X-E5 has already surpassed legends like the Fujifilm X-T4 and caught up with one of Fujifilm’s most sold cameras ever, the Fujifilm X-T2. And right now it is just 2% points away from catching up with the Fujifilm X-T3 and X100VI.

If we were to group it in lines, these are the results.

  1. X-T* = 32.21%
  2. X100* = 15.20%
  3. X-E* = 14.61%
  4. X-H* = 9.98%
  5. X-Pro* = 8.56%
  6. X-T** = 8.41%
  7. X-S** = 4.18%
  8. X-M* = 2.25%
  9. X70 / XF10 = 1.24%
  10. X10/X20/X30 = 1.18%
  11. X half = 0.64%
  12. X-A* = 0.56%
  13. Other = 0.51%
  14. X-T100/200 = 0.47%

The Fujifilm X-E5 has pushed the X line close to the X100 line on the 3rd spot of the most owned Fujifilm camera lines by FR-readers.

Is this a success?

That’s too early to say. But it is a solid start, actually the best start of any X-E camera so far (and by far). And this makes me confident in the future of this camera line.

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Get Ready for Super Fujifilm September: London/Cologne FujiKina with GFX Eterna, GF Lens… and Surprises?

I have the feeling that September could be a hot month for Fujifilm. And I guess also that’s why we have two FujiKina events scheduled:

We know that for sure we will get this Fujifilm camera and this Fujinon lens.

But besides that, there are also rumors about the Fujinon X-T30III coming 2025, so while we don’t know yet if that will come in September too, I’d not be surprised if we would get also the true X-T30 II successor in September (not rumor, just speculation).

And… surprises are always possible ;).

In any case, if you can, book your spot (and check out all details) at the FujiKina event in London here and in Cologne here.

Besides new gear, FujiKina events are overall awesome events for photography lovers (also non-Fuji shooters). So go there if you have the opportunity.

Fujifilm CEO FY2025 Q&A: “We Have Several New Products in the Pipeline – X100VI and X half are Doing Very Well”

Recently Fujifilm presented its Q1 results for the fiscal year 2025.

Now also the Q&A has been published at Fujifilm, and here is what Fujifilm CEO Teiichi Goto hat to say about the imaging division.

To give you a concrete example from the supply chain side, Imaging was the segment most affected by U.S. tariffs. We used to produce in China, but we also have manufacturing facilities in the Philippines and in Japan, plus we use some contract manufacturers in Southeast Asia. So, we reallocated production across those locations, basically shifted manufacturing away from China, and that was one of the key responses.

[…] Q1 was indeed a very strong quarter for us. The reasons include solid performance from the instax line, WIDE 400, WIDE Evo, and also Link 3, which we launched in the previous fiscal year, all performed well. In April, we launched the mini 41, which has a classic design, and that product also generated solid numbers.

As for digital cameras, the X100VI, an X100 series, and the half-frame X half model are both doing very well, with a significant backlog of orders building up. Demand continues to be strong. We still have several new products in the pipeline, and we expect the upward trend to continue.

Now, we know that Fujifilm is going to launch at least two more cameras in 2025, the Fujifilm GFX Eterna and the Fujifilm X-T30II successor. There will also be this new GF lens.

But keep in mind that the fiscal year in Japan ends March 31, so when the Fujifilm CEO talks about “several new products in the pipeline” for this fiscal year, he means everything that will be launched between now and March 31, 2026.

Could that include also the launch of the new 6th generation platform?

Well, recently, we analyzed Fujifilm’s sensor refresh cycle. If the company were to maintain the same pace as in the past, the 6th-generation platform would likely arrive around late 2025 or early 2026. Of course, this isn’t a rumor—just speculation based on Fujifilm’s historical timeline.

Whatever the CEO ment with “products in the pipeline“, he is definitely confident that those products will contribute to the “upward trend” Fujifilm is experiencing all over the world. Sure, maybe he means just new Instax cameras or maybe some other bold X half alike experiment. But from our humble point of view, we believe that a Fujifilm X-T6 or Fujifilm X-Pro4 would not hurt the positive trend either ;).

As far as the tariffs goes and their impact on the imaging division, the CEO has to say this:

Even if inflation in the U.S. leads to weaker demand or consumer hesitation, we believe there are still plenty of other markets globally where we can absorb that impact. We can shift focus to those areas, and if we do that well, we expect the strong performance to continue through the rest of the year.

This sounds like Fujifilm is willing to accept a sales decline in the U.S., while aiming to compensate for it by strengthening its market share in other regions.

via Fujifilm

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