Updated Price Increase List for Fujifilm Gear Starting August 1

We have now received an updated list of the Fujifilm price increases starting August 1st, which includes the new price for the 11 GF lenses missing in our previous report and also these accessories are added to the list.

NOTE: some stores say they won’t honor the old price for all gear ordered today but shipping after August 1st (we reported here). We don’t have statements of BHphoto & Co in this regard. In any case, it’s best to order now and get it shipped tomorrow, or at least hope your store will honor the current price. If you don’t find it in stock at BHphoto & Co, check out Amazon where many official Fujifilm retailers also sell their gear. You might have better luck there.

LIST OF PRICE INCREASES

X Cameras – New Price Starting August 1

GFX cameras – New Price Starting August 1

X Lenses – New Price Starting August 1

GF Lenses – New Price Starting August 1

Accessories – New Price Starting August 1

Fujifilm Price Increase Confirmed – Unshipped Orders at Old Prices Could Be Canceled August 1st

We previously reported that Fujifilm will raise prices on August 1. Now we have the first confirmation: the U.S. store Capture Integration writes:

Fujifilm will increase all products on August 1st. Importantly, all pre-existing orders will be canceled at the older prices. NO CURRENT orders will be honored at pre-tariff pricing. Price increases range from 7-11%. Most notably…”

FujiFilm GFX100 II up 11%
FujiFilm GFX1000 RF up 10%
FujiFilm GFX100S II up 8%
GF Lenses all up 7-9%

Not mentioned is X series gear, which will go up too.

IMPORTANT NOTE: We don’t yet know if this policy applies only to Capture Integration, or if other retailers like B&H Photo will also refuse to honor current prices for gear ordered now but shipping after August 1.

RECOMMENDATION: See it in stock? Buy it now. If not, order anyway and hope the store honors current pricing. Worst case? They cancel your order.

DON’T LOSE HOPE: If you can’t find gear in stock at B&H or similar stores, check Amazon—many official Fujifilm retailers also sell through Amazon, so you might find items there that are out of stock elsewhere. To see which stores are authorized Fujifilm dealers, check the official Fujifilm USA list here.

LIST OF PRICE INCREASES

X Cameras – New Price Starting August 1

GFX cameras – New Price Starting August 1

X Lenses – New Price Starting August 1

GF Lenses – New Price Starting August 1

We have the new price for 9 GF lenses. The other 11 lenses will get also a price increase according to Capture Integration.

Accessories – New Price Starting August 1

via captureintegration

Fujifilm X-T6 with Geolocation :: X-Pro4 Thumb Winder :: Recipe Sharing via QR Code :: New Lens Hood for XF150-600 – FR-Readers Wishlist Corner

This is Part 2 of the FR-readers wishlist corner. You can read Part 1 here.

by Craig

[NOTE: here on FujiRumors we investigated the idea if the X-Pro4 should feature a thumb winder similar to the one of the Fujifilm X half. FR-reader Craig added the following question to it.]

Patrick, would it be possible to add a survey that says: “Would you like a REAL, MECHANICAL thumb winder, like the one on the Epson RD-1? NOT a multi-functional. But one that is actually necessary to take the next photo on the X-Pro4 (or whatever they will name it). OR, perhaps, on a specialty Fuji rangefinder. I’d buy it if they did it right like Epson.

Thumb Winder on Fujifilm X-Pro4

View Results

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by xerograph

may I suggest a post about a topic for a post that may be not so important, but nevertheless bothers me since the introduction of the Fuji XF 150-600 mm zoom lens?

It’s that ugly black, cheap plastic lens hood that was delivered with that lens. It seems that Fuji included a new designed lens hood with the XF 500 – and wouldn’t it be nice if they would offer an accessory lens hood in the same design for the XF 150-600? Fuji offers square metal premium lens hoods for their XF 18 / 23 /33 lenses as an alternative – so why not a better premium hood for the XF 150-600?

by Anonymous

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List of Fujifilm Price Hikes Revealed – Nearly All X/GFX Gear Affected, But X-E5 Might Be Safe

We told you that Fujifilm will soon increase prices.

We have now additional details (not yet official, so take it as a rumor).

Price increase should start August 1st (same day when the new tariff-wave comes to effect).

Good news: the Fujifilm X-E5 seems to be safe from any price increase (despite our reader getting a notice about the X-E5 price increase). According to first info shared to us by FR-reader readers, this is because the note from Fujifilm came before the trade deal with Japan (thanks).

Bad News: the list might not be complete yet, though, because there are for example only 9 GF lenses on the list, but I suspect all 20 of them will get a price increase of about 10%. So let’s hope the X-E5 is so far not on the list, because no increase is planed.

Please keep in mind that everything below is still a rumor until Fujifilm makes an official announcement. That said, I wouldn’t share this if I weren’t confident that the price increases are indeed coming on August 1.

Hopefully, this gives some of you the chance to save a few bucks by buying your gear before the deadline.

With that said, here are the new prices starting August 1st (roughly about 10% price increase – some more, some less):

X Series Camera Bodies

GFX Series Camera Bodies

X Series Lenses

GF Lenses

NOTE: all GF lenses will likely get a price increase. I just don’t have the details, so I won’t share them below. But if you are interested in other GF lenses, grab them now too, as price will very likely go up also for those.

Accessories

Fujifilm X-T6 with Back-Illuminated Dials :: Dreams of Fujifilm X-T5S :: How to Re-Do the GFX :: and More :: FR-Reader Wishlist Corner

Time to catch up and share a FR-reader wishlist corner post.

by Chris

Once upon a time (2010?), Fujifilm launched the second version of a 3D camera, the Fujifilm Finepix Real 3D W3.

Stereo enthusiasts still regard this as a high point but of course its specifications (especially the sensors) are now very dated.

Do you think there is ANY CHANCE Fujifilm might produce a new version, almost certainly with enhanced video capabilities for viewing on 3D display laptops, AR/MR/VR headsets and more traditional ways?

There have been “Mickey Mouse” 3D cameras launched recently, but they are more toys than proper cameras, see e.g. XREAL Beam Pro.

by Jerry

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EPIC Sigma 17-40mmF1.8 and Sigma 12mmF1.4 APS-C lenses Coming June 17 – REPORT

According to reports shared by Andrea on his YouTube channel (video above), Sigma will launch the following two lenses for APS-C:

  • Sigma 17-40mm f/1.8
  • Sigma 12mm f/1.4 (with aperture ring)

Maybe you remember how back in 2019 Fujifilm launched a public survey asking the community which lenses you’d like next from Fujifilm.

Well, the most wanted zoom lens (overall third most wanted lens), was the Fujinon XF 18-35mm F2. So I guess the new Sigma 17-40mmF1.8 will be on high demand among Fujifilm users.

But the most wanted lens overall in that survey was the Fujinon XF 10mm F2. Well, I guess the Sigma 12mm f/1.4 DC DN could make some of those happy, who otherwise wished for the XF10mmF2.

 

XF500mmF5.6, X-M5, X100VI, X-T5, XF16-55mmF2.8 II Reviews and More – miXed Zone

We recently shared a comprehensive review/comparison of the Fujinon XF500mmF5.6 vs XF100-400mm for wildlife photography in this article called “Fujifilm Equipment for Wildlife Imaging: An Evolving and Compelling Choice for Serious Photography“.

Today I will share a few more reviews about the XF500mmF5.6, but also reviews about the Fujifilm X-M5, X100VI, X-T5, XF16-55mmF2.8 II and more.

It’s a rather massive miXed zone ;).

miXed Zone

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Final Call for Fujifilm X80: Closing the Gap between Premium Smartphones and X100VI

Guest Post by FR-reader Igor
(original text in Slovak and translated using AI for better grammar)

A High-End Smartphone or a Better Compact Camera?

Photography today stands at a crossroads. When it comes to capturing moments, many of us face a tough decision: should we invest in the latest flagship smartphone, like the iPhone 16 Pro, or buy a premium compact camera, such as the new Fujifilm X100VI? This dilemma isn’t just about image quality—it’s also about convenience, affordability, and the overall user experience.

Convenience vs. Quality

For everyday photographers capturing family moments, nature trips, or city life, a smartphone seems like the obvious choice. It’s always in our pocket, offers excellent image processing, and allows instant sharing on social media. The iPhone 16 Pro features advanced computational photography, yet it’s still limited by its small sensor and optical constraints.

On the other hand, the Fujifilm X100VI provides a true APS-C sensor that significantly outperforms any smartphone camera. It boasts great low-light performance, stunning color reproduction, and optical capabilities that smartphones simply can’t match. However, it lacks instant connectivity, is bulkier, and requires extra investment in accessories.

Price: Where Is the Limit?

Price plays a major role. The iPhone 16 Pro costs between €1,000 and €1,500, while the Fujifilm X100VI with essential accessories (memory card, bag, extra battery) reaches around €2,000–2,200. For an average user with family expenses, a mortgage, and other financial priorities, spending such an amount on a standalone camera is a significant decision. Moreover, many people might not see enough of a quality difference to justify the higher cost.

What Should an “Ideal” Compact Camera Offer?

Fujifilm has an opportunity to fill a gap in the market with a more affordable, compact alternative to the X100VI. A successor to the Fujifilm X70 or Fujifilm XF10 could be the perfect solution, featuring:

  • an APS-C sensor
  • fast and accurate autofocus
  • seamless smartphone connectivity (Wi-Fi, Bluetooth)
  • a tilting screen for selfies and creative angles
  • a built-in flash for quick indoor shots
  • a compact body that fits in a pocket
  • a reasonable price range of €1,000–1,400

Such a camera could be a strong competitor to smartphones while offering noticeably better image quality. It would attract a broad audience, from families to street photographers, who want something superior without the bulk of a larger camera.

Will Fujifilm Release a Smaller X100VI?

Fujifilm has a strong track record of producing iconic compact cameras. If they were to release a more budget-friendly, compact version of the X100VI with simple controls and outstanding image quality, it could be a game-changer. But the big question remains: does Fujifilm have such a camera in the pipeline?

For now, the dilemma continues. Investing in a high-end compact camera is a major decision, especially when smartphones are so convenient. But if Fujifilm were to introduce a well-priced, compact camera with the right balance of features, it could shake up the market.

What do you think? Is it worth investing in a dedicated compact camera, or is upgrading to a flagship smartphone the smarter choice? Let’s discuss!

Size & Specs Comparison: Fujinon XF16-55mmF2.8 II vs I vs Sigma 18-50mmF2.8

Life was easy until October 13.

At least for those looking to purchase a standard f/2.8 zoom lens.

Because the two options we had, the Fujinon XF16-55mmF2.8 I and the Sigma 18-50mmF2.8 DC DN, were so different to each other that people did not have much to think about: if you want compactness, go for the Sigma. If you want a wider range and an aperture ring, go for the Fujinon.

But with the arrival of the new Fujinon XF16-55mmF2.8 II, decision making has become a bit more complicated.

As shown in the size comparisons above, the new Fujinon XF16-55mmF2.8 II falls between the older XF16-55 and the Sigma 18-50 in terms of size. So, if your primary reason for choosing the Sigma was compactness, the decision between the two lenses has now become a bit more challenging.

While the Sigma is still a bit smaller, the new Fujinon will give you a wider range (16-55 instead of 18-50), an aperture ring (which can be de-clicked), likely better weather sealing (as the one of the Sigma is rather basic), and something that is often overlooked: Fujifilm colors.

Look, I own third party autofocus and manual focus lenses. They are some fantastic offerings out there. But one of the main reasons I prefer my Fujinon’s, is that I get consistent Fujifilm colors. That’s for example also why I bought the Fujinon XF10-24mmF4. I did love my Samyang 12mmF2, but the colors just did not look like the ones I was used to when using my Fujinon glass.

However, there is still one huge argument for the Sigma 18-50mmF2.8: the price! If you look for best value for money, the Sigma might be the best option.

Which one would you pick?

Fujifilm Japan is Aware of Autofocus Issues and is Working on a Fix

Fujifilm Working on Fix?

Fellow Fujifilm X shooter Steven reached out to Fujifilm and asked them if they do plan to release a firmware fix for the autofocus issues that came up after the latest firmware updates.

Well, here is the reply he got (as I could verify from the screenshots he sent me, thanks!).

Thank you for your message and for taking the time to give us your feedback. We take all comments about our products very seriously. We are aware of several videos and posts on social media regarding AF performance.

Our R&D team in Japan is investigating a solution and we hope to have an update on this very soon.

Here on FujiRumors we did complain about the autofocus issues. And we also highlighted a quick solution: Fujifilm should just offer a “downgrade” to the initial firmware, which was really working well.

I don’t know what kind of solution Fujifilm is working on (a simple downgrade or major AF redesign). But what I know is that Fujifilm can’t mess it up this time.

Fujifilm Thoughts

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