The Rumors for 2024 (Ranked by Reliability) and the Ultimate 2023 Rumor Check

The Rumors of Past & Future

It’s time for our yearly rumor check, so that you guys can decide if FujiRumors was worth your time or not.

We will also give you an overview over all remaining rumors for 2024 ranked by reliability.

  • 75 rumors shared in 2023
  • 12 rumors still to be verified
  • 60 correct rumors out of 63 verifiable rumors
  • 2 wrong rumors (sort of… not really… but yeah…)
    NOTE: one rumor instantly corrected (just misunderstood the source)
    NOTE: another one is 99% correct, just a small detail is not accurate (how much faster the GFX100II sensor is compared to the GFX100 sensor). Still today this is not clear, but I am brutal to myself and move the entire stuff into the wrong section
  • 1 rumor out of ranking (for reasons I will explain below)
  • 96.7% correct rumors

Rumor Overview with Rating

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The Mystery of the Third Registered Fujifilm Camera for 2023 – A Possible Answer! (Speculation, not Rumor)

In 2023 we have so far spotted three Fujifilm registrations, with 2 items still to come

  • FF220002 = Fujifilm X-S20
  • FF230001 = very likely Fujifilm GFX100II
  • FF230002 = yet unknown

We know for sure that one of the yet to be released items will be the Fujifilm GFX100II.

So what could be the second one?

I’ve read all sorts of speculations, from the Fujifilm GFX50R successor, the Fujifilm X-Pro4, Fujifilm X-E5, Fujifilm X-T6, Fujifilm X-T40, Fujifilm X80, Fujifilm X-H3, Fujifilm X-H3S, Fujifilm X100VI or X200 and more.

But those “rumors” appeared also ahead of the X Summit on May 24, and of course none of it materialized.

Here on FujiRumors we avoid to share fakes for traffic and SEO. That’s why all we rumored so far for 2023 were the X-S20 (code name FF220002) and the Fujifilm GFX100II (probably the FF230001).

So yes, there is still one piece of gear, the FF230002, that should come this year. But which camera will it be?

Again, I have absolutely no rumors about other cameras coming in 2023, so an idea came to me:

What if it’s not a camera?

What if it’s something else?

Because keep in mind that these registrations don’t say anything about “cameras”, but about gear that uses some sort of WiFi/Bluetooth frequencies.

So here is the thing.

One of the gear registered in the past was the FF210004, which is not a camera, but the vertical file transmitter grip FT-XH, which unlocks the camera-to-cloud feature on these Fujifilm X-H cameras.

So, with that in mind, and given the lack of rumors for another camera coming in 2023, I see three options:

  1. Fujifilm will launch a new camera with the code name FF230002 in 2023, but FujiRumors simply does not know about it yet
  2. Fujifilm will launch a new camera with the code name FF230002 in 2024
  3. Fujifilm will launch an X-H alike file transmitter grip along with the GFX100II on September 12, and the grip has the code FF230002

Now, I don’t have rumors about any GFX100II file transmitter grip, but I have rumors about the GFX100II having an optional (and not integrated) battery grip, which could make option 3 likely.

Sure, also option 1 and 2 are still open. Especially if on September 12 the GFX100 II will come without any file transmitter grip.

But as we documented here it usually takes Fujifilm not more than 4 months (in two cases only it took them 6 months) to launch a camera after the registration has been spotted. And since the FF230002 registration appeared back in June here, the likelihood of a 2023 launch is very high.

And sure, there can always be a surprise camera. Maybe scheduled for launch later this year, maybe in November (X-T5 was launched in November too). I am just a rumor site and don’t claim to always know everything that will happen in the Fujifilm world. But maybe you remember the famous Fujifilm camera roadmap shared by Fuji Spain, in which they displayed two “disruptive” cameras coming for 2023. Well, if that roadmap was accurate, then the X-S20 and GFX100II would be those cameras and we can’t expect anything else coming this year.

But if that was the case, if nothing else would not come in 2023, then don’t worry, because as we already told you, the start into 2024 will be bombastic ;).

Fujifilm Leaks What’s Coming September 12 (GFX100 II, Tilt Shift)

Fujifilm has just put their countdown for the X summit on September 12 on their YouTube page.

Of course the video can’t yet be watched (will start Sept. 12 at 5AM New York time).

But here is the thing.

As soon as the video was up, I extracted the tags of the video and saw that the full tag-list included terms like “GFX100 II”, “tilt shift” and more (see screenshot above). I tried again now, and the tags that unveil what’s coming are no longer there.

So luckily I was fast enough to grab them for you. ;)

Now let’s go over them.

Let’s start with the tags that 100% tell us what’s coming September 12.

  • Fujifilm GFX100 II
  • Tilt Shift

According to my knowledge, also the Fujinon GF55mm f/1.7 should come on September 12.

Looking at the other tags gives us a sense on what the main focus of the event will be:

  • photography
  • cinema
  • movie recording

It’s interesting to see so much emphasis on the video side of things. And we already told you that the GFX100 II will bring several new features, such as Video touch-to-track Autofocus, Waveforms Monitor and Anamorphic Mode.

A tag that gives X series users hopes:

  • X Series

Now, there are no specific tags for Fujifilm X-Pro4, X-E5, X-S30, X-T6, X-T40, X-H3, X-H3S, X80, X100VI (X200) or whatever. So little hopes for any X series camera to come, otherwise they would have tagged it just like they tagged the GFX100 II.

But I’d already be very happy if behind that “X series” and “fujinon” would hide for example the unveil of a new X series lens roadmap, which is long overdue.

Anyway, overall a very GFX-centric event, with hope for X series tidbits too.

Fujifilm X Summit September 12 at 5 AM New York Time
GFX100II Rumors & More

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Fujifilm X100V Successor Coming Early 2024: The Hottest Name Speculations (and Vote Your Favorite)

Now that I have told your that the Fujifilm X100V successor will come in early 2024, I am sure that many of you have lots of questions about it.

Questions, that you are free to share down below in the comments and I promise I will work on them and hopefully be able to answer soon.

One of the questions I have not yet the answer to is the name of the X100V successor.

And since I am tired to share rumors calling it the “X100V successor” I thought I’ll do it like this. I will now share a couple of naming options and you vote on the one you like most. The winning name will be used by me for all further rumors (at least until I find out the real name).

And let’s start with a feedback coming from a FR-reader via the revived rumor box.

X100R because…

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Fujifilm X100V Limited Disney Edition Launched

Now that (AFTER MONTHS!!!) the contact form is finally fixed (read the important message here!!!) you can re-send me rumors and news anonymously.

And just minutes after the fix, I got this curiosity from a FR-reader via rumor box (thanks).

Fujifilm has launched a limited edition Disney Fujifilm X100V to celebrate the 100th Disney anniversary. Fujifilm says that there are only a limited number of 100 samples. I will be released on June 29.

You can check out the details (if you really want) at x100v-disney.chinahkphoto.

In the meantime the regular version is nowhere to find, the the Fujifilm X100V successor (call it X100VI, X200, X100Whatever) is coming in not too distant future.

IMPORTANT (!!!) Message to all Sources and FR-readers: Contact Box Didn’t send out Mails for Months (Now Fixed) – PLEASE RE-SEND

LEAKED: Trusted Source Unveils When Fujifilm X100V Successor Will Come

Fujifilm X100V/GFX100 Successor Rumors, X Summit September 12 & More – What’s Coming and What we Got Right and Wrong (Mid 2023 Rumor Check)

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The Rumor Check

Two times a year we take a look at all the rumors we have shared during the year for two reasons.

  • check how accurate we have been so far
  • give you an overview over all remaining rumors in one single article ranked by reliability

And now that we are half the way through 2023, it’s time to give it a check so that you can check if FujiRumors is worth your time and trust.

  • 30 rumors shared in 2023 so far (many more to come)
  • 4 rumors still to be verified
  • 24 correct rumors out of 25 verifiable rumors
  • 1 wrong rumors
  • 1 rumor out of ranking
  • 96% correct rumors

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Rumor Overview with Rating

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Fujifilm X Summit on September 12: What Camera are You Hoping for to Come? VOTE NOW

So, we just leaked the date of the next Fujifilm X Summit, which will happen on September 12.

Now I am curious to know what you guys are hoping for to come.

That’s why I have now launched a survey that includes plausible, less plausible and borderline impossible options.

I’ll not include 110% impossible cameras, which would be for example a Fujifilm X-H3 or Fujifilm X-H3s, as those cameras are hardly 1 year old (or less). Or the Fujifilm X-T6 or Fujifilm X-S30.

What we will inlcude are the Fujifilm X-T5s (X-T5 with 26MP stacked sensor of X-H2S), Fujifilm X-Pro4, Fujifilm X-E5, Fujifilm X-T40, Fujifilm X100V successor (X200, X100VI, X100 whatever), Fujifilm X80, Fujifilm XF20, Fujifilm X-T300, Fujifilm X-A8, Fujifilm X-A30, Fujifilm X-M2, Fujifilm GFX100 successor, Fujifilm GFX100S successor, Fujifilm GFX50R successor and Fujifilm GFX50SII successor.

I will give you two options to vote on, because Fujifilm has so far registered two yet to be released cameras.

Have fun voting :)

On September 12 I would like to Get the Following Cameras (max 2 votes)

View Results

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New Firmware, Talking Velvia, New Camera Registrations, X100V Struggles, X-T5 Rise and More – Top June Articles and Videos

Here are the top 10 articles for June:

  1. New Firmware Updates for Fujifilm X-T5, X-H2, X-H2S, X-E4 and X-S10
  2. Welcome to the World of VELVIA Film Simulation
  3. Fujifilm FF230002 Registration Found – Expect X-Pro4, X-E5, X-S30, X-T6, X-T40, X-H3, X-H3S, X80, X100VI (X200) and GFX50R Successor Rumors to Magically Appear ;)
  4. Fujifilm X100V Orders Suspended at BHphoto, Blocked in Japan and What it Could Mean for the X100V Successor
  5. The Impressive Rise of the Fujifilm X-T5 (Despite X-H2 Competition) and Popularity of X Series Camera Lines – Poll Results
  6. It’s All About the Latest and Greatest (X-T5, X-H2, X-H2S, X-S20) – Roundup
  7. WANTED: New Fujifilm X Mount Roadmap Needed (and Why)!
  8. Fujifilm GFX100 Firmware 5.00 New Features Guide Leaked
  9. Viltrox 27mm f/1.2 PRO XF Lens “Coming Soon” – Teaser
  10. Fujifilm X-Pro4 Fantasies – Your Dreams Here!

And here are the June Youtube videos ranked by popularity. The 2nd and 4th video are from the Dolomites… they might be worth to watch just for the scenery ;).

Fujifilm X100V Orders Suspended at BHphoto, Blocked in Japan and What it Could Mean for the X100V Successor

X100V – A Success?

We know that the Fujifilm X100V has been an incredible success for Fujifilm.

A success that reflects also in the great feedback received from all over the web, for example:

Yep, you read it right: despite all the fantastic and super-hyped and hyper-popular gear Sony, Canon and Nikon have launched, the video that most people watched in all these years on DPRTV was the X100V review.

And not to talk of the great customer reviews it is getting all over the most popular stores:

But all this popularity and love came at a cost:

And, new today, even B&H Photo has given up at this point and has stopped to take any orders for the Fujifilm X100V.

On their website now, instead of an order button, you get a “Request Assistance” button and when you click on it it says:

Unfortunately, our supplier cannot provide an accurate timeframe so we have suspended backorders for this item.

X100V – A Failure?

Given the massive interest for the X100V and the inability for Fujifilm to deliver, the question that I now have is that this can be seen as a success or a failure for Fujifilm.

I mean, clearly Fujifilm can call it a success, as the demand is high. But they could have made so much more money, if only they were able to deliver the X100V.

And while to a certain degree it’s OK to have delays for a very popular camera, coming to a point where you totally block orders for over half a year with no outlook for the situation to improve, also signals a certain failure on Fujifilm’s side to demonstrate flexibility and creativity in adjusting plans and production properly.

Yes, they did try some curious solution like the use of Blockchain to optimize supply network of digital camera parts, but that was done 1 year ago and the results can’t be seen anywhere, with many Fujifilm cameras still not available or in some cases even discontinued, despite people having those cameras on order, as it was for example the case for the X-E4, a camera MANY of you guys ordered, but did not receive because Fujifilm stopped producing it.

And in fact, back in May, Fujifilm candidly admitted that they are still struggling with parts shortage.

So from this point of view we could see all this also as a failure, as Fujifilm can’t capitalize anywhere near to what they could have, if they’d have been able to organize a realiable parts supply for the X100V.

X100V Successor?

I know some will wonder what this means for the Fujifilm X100V successor (however they are going to call it).

I am working on the rumors and as soon as I have something reliable in my hands, I will let you know.

But imagine you are Fujifilm, you have an insanely popular camera in the house and all you have to do is to manufacture as many of them as possible to make lots of money.

If I was Fujifilm, then I would not be in any hurry to come out with a successor and just use every part I can get to make as many X100V as possible for as long as it will remain this popular. I mean, why keep aside parts for an eventual Fujifilm X200 or X100VI or however they are going to call it, if they can make great money with no need of further R&D investments today with the X100V already?

But again… that’s just my personal perception of this situation.

What matters is what our sources tell us in regards to the Fujifilm X100V successor. And for that, my friends, I invite you to stay tuned on FujiRumors.

The rumors… they will… drop… for sure.

Feeling Lucky?

“I feel lucky and will click the links to see if the X100V is in stock*” :)

*if you clicked, then really I’d love to have your kind of optimism

DPRTV and Ted Forbes 2023 Predictions: Fujifilm X-Pro4 and Dedicated Video Camera

DPRTV teamed up with Ted Forbes to predict the future of the Fujifilm system for 2023.

They predict two cameras:

  • Fujifilm X-Pro4 with 40MP
  • dedicated video camera

I won’t make any comment on anything at the moment, because as you can imagine, I am looking deep into 2023 already, and when the time has come and all the checks are done, I will drop 100% accurate rumors for you.

So for now take their predictions as what they are: fun speculations and wishes.

The FujiRumors community has a clear idea on what they want for 2023.

For the X series the most wished camera is indeed the Fujifilm X-Pro4 followed by the Fujifilm X100VI (or X100Vs or X200 or however Fujifilm is going to call the Fujifilm X100V successor).

For the GFX series, the top wish could be summed up with one word: speed!

List of Fujifilm Related Gear launched in 2022