I long wondered why Fujifilm has not made this camera yet.
So much so that I made a dedicated article and video in which I requested Fujifilm to make three cameras, including the one we talk about today.
Well, it looks like one of three cameras on my wishlist will become reality.
According to our trusted sources (thanks), Fujifilm is working on…
The latest Fujifilm financial results are out for the fiscal year 2023 (April 1, 2023 to March 31, 2024).
Fujifilm sums up the performance in this single sentence:
Revenue and profits soared on strong sales of INSTAX and digital cameras
Professional Imaging
Consumer Imaging
Achieving the INSTAX sales target of ¥150.0 billion for FY2024 one ver ahead of schedule was a major driving force behind revenue growth in Consumer Imaging
Growth Strategy in the Imaging Segment
In the professional imaging business, we will expand our fan base by reinforcing the multi-brand digital camera strategy featuring the X series and the GFX series to develop potential needs of people who want more than just smartphone cameras.
You can check out all the reports here.
The Fujifilm X-T5 has had a very troubled shipping record especially in Asian countries, but also in other countries the situation seems to have gotten worse instead of better.
Same goes for Asian countries, which now start to mark the X-T5 as out of stock again and it is even no longer available for order at some stores, as reported by the Japanese website asobinet.
Now, I don’t know if this is only because Fujifilm struggles to manufacture enough units.
In fact, on May 16 Fujifilm will launch a new Fujifilm X-T5 plus Fujinon XF16-50mmF2.8-4.8 bundle, so maybe a good number of Fujifilm X-T5 units is now being withhold from the market so that it will be ready to ship on May 16 bundled with the new kit lens.
And btw… the image above is not a real BHphoto page, but just a rendering I made. :)
Anyway, the list of gear that Fujifilm has announced but struggles to ship is very long. And the mother of all the struggles definitely goes to the Fujifilm X100VI. But Fujifilm is actively working on increasing its production and I believe that by the summer the situation will be much improved, which would be very bad news for all those who are still trying to sell overpriced second hand X100VI cameras.
Anyway, the Fujifilm X-T5 struggles, lots of other Fujifilm does not ship smoothly either, and yet Fujifilm keeps announcing new gear non stop.
I hope they know what they do and don’t just worsen the delivery struggles by adding more gear to build and ship into an already precarious situation.
DPReview asked camera manufacturers to pick their most significant piece of gear of the last 25 years.
Here is what the various brands picked:
So the X100 was existential for Fujifilm. But in my opinion also other cameras were just as important, and I have written about Fujifilm’s top 10 most important digital cameras here.
Out of curiosity I have listed my top 10 picks in the survey below and you can vote what according to you was Fuji’s most significant camera. However, I’ll add the Fujifilm X100VI to the survey due to sheer incredible and historic success it is having.
I have also written an article about the top 10 Fujifilm camera flops in case you want to read it.
To read the full article and motivations of the various brands behind their picks, check out the article at dpreview.
NOTE: Some of the option I’ve put in the list might be controversial. But before you start to flame on me, check out in the reasoning behind my choices in this article. After that you can flame :).
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Detail of the software update
Fujifilm X Webcam Ver.2.2.0 – download here
The software update Ver.2.2.0 incorporates the following issue:
RAW FILE CONVERTER EX 3.0 Ver.8.1.15.0 – download here
The software update Ver.8.1.15.0 incorporates the following issue:
Fujifilm X100VI In Stock Check
Fujifilm wins awards.
I love particularly one category this time: “best Polaroid camera”, won by…. the Polaroid I-2. Must have been very though for Polaroid to win that one!
TIPA CAMERA AWARDS
TIPA LENS AWARDS:
RedDot AWARDS
I have received word by an anonymous source (thanks), that the Fujifilm GFX100SII will be announced in “around 6 weeks”.
Let’s do the math: the message has been sent to me on April 8, so 6 weeks later would mean the announcement should happen around May 20.
But since words matter: the source said “around” 6 weeks. So it could happen on May 20, but it could also happen a few days before or after that.
Thanks to the anonymous source for letting me know about it.
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Well, I guess that after all the rumors we saw this one coming. But at least now it is official in terms of “rumors”.
The Fujinon XF16-50mmF2.8-4.8 will be announced together with the Fujifilm X-T50.
So the Fujifilm X-T50 will be the first camera to be offered bundled with the new Fujinon XF16-50mmF2.8-4.8.
The Next X Mount Lens
5th Generation X Gear
5th Generation GFX Gear
Most people and all websites are calling the successor to the Fujifilm X-T30II the “Fujifilm X-T40“.
However, according to our sources, there will be no Fujifilm X-T40, because the X-T30II successor will be called Fujifilm X-T50.
That makes sense to me, because it belongs to the 5th generation Fujifilm cameras (with 5th generation processor, AF goodness etc).
And yes, I know. The X-H2, X-H2S and X-S20 are also part of the 5th generation Fujifilm lineup, and yet they don’t feature the numeral “5” in their names. However, transitioning directly from X-H1/X-S10 to X-H5/X-S50 would likely have been too big of jump. In this case, it makes sense to maintain the “2” designation, indicating the second generation of this series.
So, from now, shall we call it the Fujifilm X-T50.
The Fujifilm X-T50 will be the next APS-C camera that Fujifilm will launch.
5th Generation X Gear
5th Generation GFX Gear
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