Some Fujifilm Gear Still for Sale at Old (and Lower) Price at Amazon USA – from Fujifilm X-T5, XF16-55mmF2.8II and More

The Fujifilm price increase came into effect today, but I just wanted to let you know that, in case you missed the deadline, some gear is still for sale at the old price at Amazon.

For example, the Fujinon XF16-55mmF2.8 II is for sale at lower price shippend and sold by Amazon. At other stores it costs $150 more now.

Same goes for the XF150-600mmF5.6-8 sold by Amazon at the lower old price as well as the XF33mmF1.4 sold by Amazon.

But there is probably even more gear still available at the old price, so make sure to check out the items you are eventually interested in.

Other gear is sold for old price at Amazon sold by third parties, as it’s the case with the XF70-300mm, sold at Amazon via official Fujifilm retailer True Modern Electronics.

You can also find the Fujifilm X-T5 at old price at Amazon via Dodd Camera, which is also an official Fujfiilm retailer.

You can check out the list of official Fujifilm retailers here.

I guess it’s just a matter of time until those stores will align with the new prices.

Full List of New Prices

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It Happened: Fujifilm Price Increase Effective Today – New Prices Up 8-15% (One Item Up 43%)

We told you that Fujifilm will increase prices on August 1st, and so it happened.

Now that the new prices are official, I will list them all below and I will also add by how much (USD and %) the price increased (because some of you asked me that in the comments).

The price increases are between 8 to 15%, with only one item seeing a hefty 43% price increase. The 43% price increase is already visible at Adorama here, but other stores like BHphoto here and Amazon here still show the old price for now (I guess that will change soon).

I hope some of you have saved some bucks thanks to FujiRumors warning you ahead of the imminent price increase.

X Series Camera Bodies

GFX Series Camera Bodies

X Series Lenses

GF Lenses

Accessories

Last-Second Fujifilm Best Sellers – Before Prices Go Up in 2 Days (in USA)

A few days ago, we informed you that Fujifilm will raise prices on almost all X and GFX gear, and we also shared the full list of upcoming prices here.

I’ve now checked on what’s been selling best through FujiRumors affiliate links—and here’s the current top-selling gear, just two days before the price hike takes effect.

If there’s anything you’ve been thinking about getting, now’s the time to grab it at the current lower price.

NOTE: All the price increases listed below apply – obviously – only to the U.S. market. That’s why I’m sharing prices in U.S. dollars only—not in euros, yen, or any other currency. Will other regions see increases too? I don’t know. I have no info so far. My guess (not rumor) is that so far price increases are planed only for USA.

  1. Fujifilm X-T5
    BHphoto / Amazon / Adorama / Moment / BestBuy / Paul’s Photo
  2. XF70-300mmF4-5.6 R LM OIS WR
    BHphoto / AmazonUS / Adorama / Focuscamera / Moment / Paul’s Photo
  3. NP-W235
    BHphoto / Amazon / Adorama / Moment
  4. XF18mmF1.4 R LM WR
    BHphoto / AmazonUS / Adorama / Focuscamera / Paul’s Photo
  5. X-S20 body
    BHphoto / Amazon / Adorama / Moment / BestBuy / Paul’s Photo
  6. XF16-55mmF2.8 R LM WR II
    BHphoto / AmazonUS / Adorama / Moment / Nuzira / Paul’s Photo
  7. NP-W126S
    BHphoto / Amazon / Adorama / Moment

Of course the list is heavily influenced by the disastuous stock situation with Fujifilm gear – availability is tight, and many people are simply snapping up whatever they can still find in stock. For example, I bet that if the X100VI would be available anywhere, it would be on top of the list.

If you can’t find what you’re looking for at the usual retailers like BHphoto or Adorama, be sure to check Amazon as well. Several official Fujifilm dealers also sell through Amazon and may still have stock available.

X Cameras – New Price Starting August 1

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Updated Price Increase List for Fujifilm Gear Starting August 1

We have now received an updated list of the Fujifilm price increases starting August 1st, which includes the new price for the 11 GF lenses missing in our previous report and also these accessories are added to the list.

NOTE: some stores say they won’t honor the old price for all gear ordered today but shipping after August 1st (we reported here). We don’t have statements of BHphoto & Co in this regard. In any case, it’s best to order now and get it shipped tomorrow, or at least hope your store will honor the current price. If you don’t find it in stock at BHphoto & Co, check out Amazon where many official Fujifilm retailers also sell their gear. You might have better luck there.

LIST OF PRICE INCREASES

X Cameras – New Price Starting August 1

GFX cameras – New Price Starting August 1

X Lenses – New Price Starting August 1

GF Lenses – New Price Starting August 1

Accessories – New Price Starting August 1

Fujifilm Price Increase Confirmed – Unshipped Orders at Old Prices Could Be Canceled August 1st

We previously reported that Fujifilm will raise prices on August 1. Now we have the first confirmation: the U.S. store Capture Integration writes:

Fujifilm will increase all products on August 1st. Importantly, all pre-existing orders will be canceled at the older prices. NO CURRENT orders will be honored at pre-tariff pricing. Price increases range from 7-11%. Most notably…”

FujiFilm GFX100 II up 11%
FujiFilm GFX1000 RF up 10%
FujiFilm GFX100S II up 8%
GF Lenses all up 7-9%

Not mentioned is X series gear, which will go up too.

IMPORTANT NOTE: We don’t yet know if this policy applies only to Capture Integration, or if other retailers like B&H Photo will also refuse to honor current prices for gear ordered now but shipping after August 1.

RECOMMENDATION: See it in stock? Buy it now. If not, order anyway and hope the store honors current pricing. Worst case? They cancel your order.

DON’T LOSE HOPE: If you can’t find gear in stock at B&H or similar stores, check Amazon—many official Fujifilm retailers also sell through Amazon, so you might find items there that are out of stock elsewhere. To see which stores are authorized Fujifilm dealers, check the official Fujifilm USA list here.

LIST OF PRICE INCREASES

X Cameras – New Price Starting August 1

GFX cameras – New Price Starting August 1

X Lenses – New Price Starting August 1

GF Lenses – New Price Starting August 1

We have the new price for 9 GF lenses. The other 11 lenses will get also a price increase according to Capture Integration.

Accessories – New Price Starting August 1

via captureintegration

List of Fujifilm Price Hikes Revealed – Nearly All X/GFX Gear Affected, But X-E5 Might Be Safe

We told you that Fujifilm will soon increase prices.

We have now additional details (not yet official, so take it as a rumor).

Price increase should start August 1st (same day when the new tariff-wave comes to effect).

Good news: the Fujifilm X-E5 seems to be safe from any price increase (despite our reader getting a notice about the X-E5 price increase). According to first info shared to us by FR-reader readers, this is because the note from Fujifilm came before the trade deal with Japan (thanks).

Bad News: the list might not be complete yet, though, because there are for example only 9 GF lenses on the list, but I suspect all 20 of them will get a price increase of about 10%. So let’s hope the X-E5 is so far not on the list, because no increase is planed.

Please keep in mind that everything below is still a rumor until Fujifilm makes an official announcement. That said, I wouldn’t share this if I weren’t confident that the price increases are indeed coming on August 1.

Hopefully, this gives some of you the chance to save a few bucks by buying your gear before the deadline.

With that said, here are the new prices starting August 1st (roughly about 10% price increase – some more, some less):

X Series Camera Bodies

GFX Series Camera Bodies

X Series Lenses

GF Lenses

NOTE: all GF lenses will likely get a price increase. I just don’t have the details, so I won’t share them below. But if you are interested in other GF lenses, grab them now too, as price will very likely go up also for those.

Accessories

BREAKING: This Totally Unexpected Fujifilm Camera is Coming in 2025 – And I Know You Won’t Believe Me

click the image to see which camera is going to be replaced in 2025
click the image to see which camera is going to be replaced in 2025

→ in short: it’s the successor of this camera here
… and I know you won’t believe me because this camera exists already… but it will come anyway ;)

Today we can unveil to you about an unexpected camera that Fujifilm will launch in 2025.

And we will can tell you that thanks to a source who uses a nickname of a character from a movie franchise (and book I read and loved – THANKS) and also thanks to another source, who dropped us the same hint a long while ago (THANKS to you too).

ATTENTION: I know I will get a lot of fake-rumor-clickbait accusations for this rumor. But all I can say for now is that this rumor is 100% accurate. If wrong, FujiRumors will shut down operations and hide forever. ;)

With all that said, are you ready for the truth?

Well, in addition to the Fujifilm GFX100RF, Fujifilm GFX Eterna, Fujifilm X-E5 and Fujifilm X-Half, in 2025 Fujifilm will also launch…

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Fujifilm X-T6 with Back-Illuminated Dials :: Dreams of Fujifilm X-T5S :: How to Re-Do the GFX :: and More :: FR-Reader Wishlist Corner

Time to catch up and share a FR-reader wishlist corner post.

by Chris

Once upon a time (2010?), Fujifilm launched the second version of a 3D camera, the Fujifilm Finepix Real 3D W3.

Stereo enthusiasts still regard this as a high point but of course its specifications (especially the sensors) are now very dated.

Do you think there is ANY CHANCE Fujifilm might produce a new version, almost certainly with enhanced video capabilities for viewing on 3D display laptops, AR/MR/VR headsets and more traditional ways?

There have been “Mickey Mouse” 3D cameras launched recently, but they are more toys than proper cameras, see e.g. XREAL Beam Pro.

by Jerry

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A Look into 2025 Fujifilm Rumors (and Beyond) and the Ultimate 2024 Rumor Check

Rumor 2025+ Overview with Rating

Time to check how accurate our rumors were in 2024 and get an outlook on the remaining rumors for 2025 (and beyond) with reliability ranking.

As usual, I will be brutal and merciless in my rumor accuracy rating.

How brutal?

Well, here are two examples.

I told you the X100VI would be basically same in size of X100V despite having IBIS. The difference is 1mm. Well, turns out it is 2mm thicker. So while it is substantially an accurate rumor, I list it as wrong.

Also, we misunderstood a source regarding the X100VI silver color. We needed only 3 hours to clarify this misunderstanding and correct it. But still, for 3 hours only, an inaccurate info was online.

WIth that said, here is how things went:

  • 99 rumors shared in 2024
  • 24 rumors still to be verified
  • 72 correct rumors out of 75 verifiable rumors
  • 3 wrong rumors (normal people would say 1 wrong rumor -not about Fujifilm-, but I am brutal to myself)
  • 96% correct rumors

The Remainng Rumors for 2025 and Beyond

HIGH RATING*
* 75% to 99% correct

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