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Fujifilm FF250001 Patent Spotted – Fujifilm X-E5 or Half Frame Camera?

Fujifilm has registered a new camera under the code FF250001, as spotted and shared on the Chinese social media platform by account E8M here.

So we have a total of two registered and unreleased cameras:

While it is likely that the FF240004 is the Fujifilm GFX100RF, the second camera could be the half frame Fujifilm camera or the Fujifilm X-E5.

Or it could be also something else I am not yet aware of.

Certainly it’s not the Fujifilm X-Pro4.

Fujifilm X Summit March 20 in Prague: What to Expect… and What Not

So we told you that the next Fujifilm X Summit will take place March 20.

By the way, it will take place in the wonderful city of Prague.

I have quickly read all possible speculations about what will come, so let me set a few things right.

The only gear we can be sure will come on that day, will be the Fujifilm GFX100RF.

And the gear we can be sure will not come on that day is the Fujifilm X-E5, which will come in summer 2025.

And if the anonymous source is correct, also the Fujifilm GFX Eterna will come later (in June).

There is the 1″ half frame Fujifilm camera, but I have no idea when that one will come, so I can’t exclude that for March 20.

Of course there can be always surprises. Some early prototypes of future gear (digital X Pan TX-3 anyone?), new lens roadmaps and what not.

But whatever comes, the place to be is FujiRumors.com. We will cover everything so that you won’t miss anything. ;)

Fujifilm 2025 New Year Greetings: A Wider Range of Products Coming in 2025 and GFX Challenge Grant Progarm Updates

Fujifilm has just released a video with their traditional New Year greetings.

  • in 2024 Fujifilm announced 4 cameras and 4 lenses
  • development announcement of GFX100 Eterna and GF Power Zoom lens
  • in 2025 they hope to deliver a wider range of products
  • GFX Challenge grant program update

If you want to know what’s coming, just bookmark this link and keep following ;).

For now what we know about are:

1934 Fujifilm Logo Stickers, Hot Shoes and Shutter Buttons

When Fujifilm launched the X100VI, they also offered a limited edition X100VI at a premium price.

Yep, that version that later on some people tried to resell on eBay for a humble 18,000 Dollar.

The camera was basically identical to the regular X100VI, except for the fact that there were only 1934 units made and each got its unique number printed next to the hot shoe (plus freebies like a strap, etc).

Besides the unique numbering, the only way to distinguish the classic X100VI from the limited number one, is the special original Fujifilm logo engraved on the camera and on the lens cap.

Well, if you like the idea of having the old Fujifilm logo on your camera, you don’t really have to buy an overpriced second hand limited edition X100VI.

In fact, there are plenty of ultra-affordable stickers and hot shoes. So here are a few options.

Most of them are made by MakeAndModifyDesigns*, who writes “These are not printed paper stickers: these are the original 1934 Fujifilm logo laser engraved from a brushed silver foil normally used for industrial applications. Water proof, extremely durable, and precision cut to fit the X100V lens cap

*FujiRumors has no connection with MakeAndModifyDesigns. They did not contact me asking to be featured nor is FR affiliated with them. I just know about them because a member of the X100 Facebook group shared it in the group. If anybody of you has one of these accessories already, feel free to drop your impressions in the comments below.

X100VI In Stock Check

A Look into 2025 Fujifilm Rumors (and Beyond) and the Ultimate 2024 Rumor Check

Rumor 2025+ Overview with Rating

Time to check how accurate our rumors were in 2024 and get an outlook on the remaining rumors for 2025 (and beyond) with reliability ranking.

As usual, I will be brutal and merciless in my rumor accuracy rating.

How brutal?

Well, here are two examples.

I told you the X100VI would be basically same in size of X100V despite having IBIS. The difference is 1mm. Well, turns out it is 2mm thicker. So while it is substantially an accurate rumor, I list it as wrong.

Also, we misunderstood a source regarding the X100VI silver color. We needed only 3 hours to clarify this misunderstanding and correct it. But still, for 3 hours only, an inaccurate info was online.

WIth that said, here is how things went:

  • 99 rumors shared in 2024
  • 24 rumors still to be verified
  • 72 correct rumors out of 75 verifiable rumors
  • 3 wrong rumors (normal people would say 1 wrong rumor -not about Fujifilm-, but I am brutal to myself)
  • 96% correct rumors

The Remainng Rumors for 2025 and Beyond

HIGH RATING*
* 75% to 99% correct

** CLICK HERE to Read the Rest of the Article **

The Fujifilm GFX100RF Revives Retro with Bold New Features

They told you Fujifilm lost its soul.

They told you Fujifilm bend to the will of mass market and focused on making cameras with PSAM dials.

They told you they were neglecting or even giving up on manual controls.

And then comes the Fujifilm GFX100RF, which ends all this.

Why?

Because not only it will very likely not have a PSAM dial (speculation, not rumor), but it will come with more manual controls than ever:

So you see: not only Fujifilm did not give up on retro and manual controls, but they are actively looking into solution to implement even more manual controls than ever before on their cameras.

And remember, there is also the Fujfilm X-E5 coming in summer 2025, which is definitely not a PSAM mainstream mass-market camera a la Sony, Canon or Nikon.

Dear Retro and Manual Control Lovers: there is a lot to look forward for us in 2025 ;).

And there is also the X-Pro line, which will continue for sure, and even more niche products like the Fujifilm TX-3 digital panorama camera.

Tell me another brand that goes so radical with retro, manual controls and niche products like Fujifilm.

BREAKING: Fujifilm X-Pro4 (X-Pro5) is Not Coming in 2025

Fujifilm X-Pro Line Future

I don’t know exactly how to bring you this rumor, but I guess the best way is just to deliver it straight and raw:

According to multiple of our highly trusted sources (as well as a couple of new ones) there won’t be any Fujifilm X-Pro4 or Fujifilm X-Pro5 (or any X-Pro3  successor) in 2024 and not even in 2025.

I know that’s a bummer for many Fujifilm lovers out there.

But you can trust that I made sure this is an accurate rumor. I know a huge chunk of the reputation of this rumor website depends on the X-Pro4 rumors and I would only share it if I am 110% sure.

The wait for the Fujifilm X-Pro4 or may it be called Fujifilm X-Pro5 is longer than we’d like it to be.

I just hope that this also means the next X-Pro will be something super-special and worth the wait.

And in the Meantime…

While the Fujifilm X-Pro3 successor might not come in 2025, there are plenty of other cameras Fujifilm is working on for 2025 release.

And there might even more coming.

I am personally hyped about the Fujifilm X-E5.

Why We Still Need the Fujifilm X-E5 (Despite X-M5)

After comparing the X-M5 size to the X-E4, some have argued that the X-M5 renders a potential Fujifilm X-E5 redundant.

Why would Fujifilm offer two rangefinder-style cameras that are nearly identical?

I can see their point to some extent. The X-M5 shares the same rangefinder design, is slightly smaller, packs the powerful 5th-gen processor, and is more affordable.

While the X-M5 could certainly pose a challenge to the X-E5 in terms of sales, there are several reasons why the future X-E5 could still be a more attractive option over the X-M5.

For example:

  • the Fujifilm X-E5 will have an EVF

For me, the EVF alone is already a strong reason to choose the Fujifilm X-E5 over the X-M5.

But let’s consider what else Fujifilm could do to further distinguish the X-E5 from the X-M5. Keep in mind, this is purely speculative, not based on any rumors.

If Fujifilm were to implement all of the features mentioned above on the X-E5, we’d be looking at the closest thing to perfection in the X series lineup. ;)

And even if not all of the mentioned features are included, there would still be a strong need for the Fujifilm X-E5, and fortunately for us, it’s set to arrive in 2025.

Feel free to let us know in the comments what you’d like to get on the X-E5 in terms of hardware features.

Fujifilm Manager: X and GFX Series Hold 40% Market Share (Excluding Full Frame) but Struggle a Bit with Product Availability

image courtesy of Phototrend
image courtesy of Phototrend

The French website Phototrend had the opportunity to interview Franck Bernard, Director of the imaging division at Fujifilm France. You can read the full interview here and the summary below.

  • Fujifilm is doing very well, both X and GFX series
  • the only things Fujifilm suffers from a little is the availability of products
  • Based on GFK data (largest German market research company), outside of Full Frame, Fujifilm is market leader with 40% market share thanks to X and GFX system
  • X-M5: there was still demand for cameras in this price segment especially among young people
  • AI will only bring benefits to the photographic business in general, and especially on the print side. Facilitate the production of a photo album, with a minimum of clicks: AI will be able to help us a lot
  • XF16-55mmF2.8 II completely redesigned lens
  • next generation linear motors used on XF16-55mmF2.8 II  are smaller than the ones in the older generation
  • improvements in ED, Super ED and aspherical lenses has also allowed to reduce weight and gain compactness
  • no OIS because most Fujifilm cameras now have IBIS
  • X-M5 comes in brown package to reduce Co² emissions (reduce colors, packaging, carton consumption and, if possible, the number of cables)
  • film simulation contribute the the “return to film” trend. But while there is a notable resurgence of interest in film photography, especially among younger people, its impact should be viewed with caution, as the market remains limited to specific products like disposable cameras and film
  • Fujifilm has no new film camera on the agenda
  • success of X100VI was unimaginable. The X100VI is an iconic product
  • X100VI production has been increased, but supply is complex and deliveries are not made overnight
  • X100VI is not cannibalizing sales of other Fujifilm cameras

I don’t know if the GFK data is for France or Europe only, or if it is about worldwide data. But 40% market share outside of Full Frame might not be a horrible position to be in.

Unfortunately, Fujifilm has been heavily impacted by shipping challenges. Even if I were to underestimate the numbers, it’s likely that if all the X100VI, X-T5, X-E4, and other cameras ordered had been shipped in a timely manner, Fujifilm’s market share outside of full-frame cameras could easily be 60% to 70%.

But it is what it is.

I get that Fujifilm can’t suddenly build four new factories just because they’ve become a trendy brand. There’s the risk that, once the trend fades, they’d be left with four underused factories, turning it into a poor investment.

So they have to increase the production with what they currently have available in terms of manufacturing power.

But then I don’t understand decisions like keeping the old XF16-55mmF2.8 still in production (according to reports at CineD) even though there is now the new XF16-55mmF2.8 II on the market.

Wouldn’t it be better to focus the limited production capacity on making more lenses of the new version? Or stop making the old XF16-55 and free up manufacturing power to make the one lens that has become almost impossible to find all over the world, the Fujinon XF27mmF2.8 R WR.

With a few more strategic decisions, I believe Fujifilm could improve the ongoing supply shortage situation.

Fujifilm X-M5 vs X80: Has the X80 Dream Just Been Shattered?

The Fujifilm X-M5 is incredibly compact.

In fact, it’s so small that it raises the question: does this crush our hopes of ever seeing a Fujifilm X80?

During the launch videos yesterday, I noticed a size comparison between the Fujifilm X-M5, X70, and X-E4 in a FujiFanboys video which you can see here (camerasize.com hasn’t added the X-M5 to their database yet). The comparison shows that the X-M5 is nearly the same size as the X70 and only slightly heavier (340g vs. 355g).

The X-M5 also offers interchangeable lenses, which is both an advantage and a drawback—it still requires a lens, making the overall setup larger.

For the X-M5 to match the portability of the X70, Fujifilm would need to expand its pancake lens lineup. Currently, they only have the XF18mmF2 and XF27mmF2.8, and while the XF18mmF2 is a pancake, it’s almost twice the length of the XF27mmF2.8 (40.6mm vs. 23mm).

Given the current lens options, a Fujifilm X80 with an 18mmF2.8 lens would still be unbeatable in terms of portability, with the added flexibility of the WCL-X70 conversion lens.

However, if Fujifilm could update the XF18mmF2 to a more compact version or release an XF18mmF2.8 pancake lens, it could spell the end for any remaining hope for an X80.

At this point I do not know what Fujifilm’s plans are in this regard. I have no rumors about any XF18mmF2 refresh nor of an X80. But let us know in the comments what you think about it and if you’d prefer Fujifilm to invest now in a XF18mmF2 successor or in an X80.