I have received messages from FR-readers (thanks), that also the black Fujifilm X-M5 kit has started shipping at BHphoto.
The black Fujifilm X-M5 is one of three cameras Fujifilm has officially declared will be pulled from pre-orders now because of the US tariffs.
Also the Fujifilm GFX100RF and the X100VI suffer the same faith.
Fujifilm has just published a video (see below) with the first teaser of a new camera and the catchphrase “Half the Size, Twice the Story“.
It is the long rumored Fujifilm X-Half, although in the comments to the various posts Fujifilm made I read about Fujifilm X-Pro4 (or X-Pro5) and Fujifilm X-E5 speculations.
But “Half Size, Twice the Story” perfectly matches with the way the camera operates and we explained it here.
How long until the announcement?
I don’t know. But as a reference, with the Fujifilm GFX100RF the announcement (March 20) happened about 2 weeks after the first teaser on March 6.
If we apply this to the Fujifilm X-Half, then it means the announcement could happen in very early May. But that’s not a rumor, just a speculation based on how Fujifilm managed teasers in the recent past.
Rumored Specs
When I first shared rumors about a 1″ inch sensor Fujifilm half frame camera coming, plenty of readers attacked me saying I mislead people by calling it a half frame camera.
The logic: it’s just a regular 1″ sensor, so it is not a proper half frame camera.
But…
… if the fact that it has a vertical LCD
… and the fact that it is intended to mainly create diptych images
… is not enough
… then here is another hint…
… the name of the camera will be Fujifilm X-Half.
I guess Fujifilm won’t call it “X-Half” because it is half as big as a Fujifilm GFX100RF.
My humble guess is that it will carry the name “X-Half” because Fujifilm will market it as a half frame camera. And if we look at how it works, then this might even make sense.
Last year we investigated how much gear Fujifilm launches every year (see list below). The result: between 2 to 4 cameras a year and 4 lenses a year.
So let’s see at which point we are in 2025 so far.
Gear (to be) released in 2025
So we have 4 cameras coming for sure in 2025, which matches Fujifilm’s best years in terms of number of cameras released. And while we can always hope for a 5th camera, it is also possible that in terms of cameras, this is all we get. What is sure: the Fujifilm X-Pro4 will not come in 2025.
If you look at lenses, Fujifilm has pretty much consistently released 4 lenses a year. So far we know of one coming for sure, the Fujinon GF32-90mmF3.5, and one being rumored, the Fujinon XF23mm pancake. If Fujifilm were to match the previous years, then there could be still 2 more lenses coming in 2025.
At this point in time, I have no idea which additional lenses could come, but I hope that maybe sources will reach out to us and give us a hint of what’s to come. And if that happens (and if sources agree), I will share it will all of you here on FujiRumors.
In the meantime, these are the lenses the FR community wants based on Fujifilm’s suggestions, and these are the most wanted lenses based on our own mega survey.
Gear released in 2024 – 4 cameras and 4 lenses
Gear released in 2023 – 2 cameras and 4 lenses
Gear released in 2022 – 3 cameras and 4 lenses
Follow FujiRumors on Patreon, Facebook, Instagram, RSS-feed, Youtube, Flipboard and Twitter
We recently reported that Fujifilm will launch the Fujinon XF23mm pancake lens.
This reminded me of a guest post we shared in the past by Pablo, who made rendering about how such a lens could look like.
I thought that given the rumor, we could re-share his renderings and trigger a discussion about how you guys would like the Fujinon XF23mm to be.
Should it be ultra-mega compact and have an f/2.8 aperture? Or make it a big bigger but give it an f/2 aperture as in the renderings above, making it more of a “muffin-lens” rather than a “pancake-lens”?
As reference, you can see how such a XF23mm muffin-lens version would compare in size to the current Fujinon XF23mmF2 R WR. Too close in size? Better make it even smaller and f/2.8, making it closer in size to the Fujnon XF27mmF2.8 R WR?
Let us now in the comments below.
Follow FujiRumors on Patreon, Facebook, Instagram, RSS-feed, Youtube, Flipboard and Twitter
Fujifilm Facebook Groups
The Fujifilm X Summit Live Stream starts now. You can follow it here on FujiRumors (live event summary below).
Down below the whole event summed up (refresh the page frequently):
→ In Short: you can think of it as the merger of these two lenses
Last year Fujifilm asked us which one is our most wanted lens.
And there was one lens, who won the survey hands down by a very large margin.
The very same lens also won our own mega lens survey back in 2022.
Well, according to our trusted sources (THANKS) Fujifilm will launch exactly that lens in 2025.
Photography is about preserving memories.
And in my little journey through this world, that’s exactly what I do: I take pictures of my family, my travels and my daily life to preserve those memories and make sure they don’t fade out too quickly like tears in rain.
Well, it looks like with their latest project, Fujifilm is on the same mission: preserving memory… just on a much larger scale!
In fact, Fujifilm has teamed up with Magnum Photos and MPP (Heritage and Photography Library of Paris) for the project A World in Color, a historic project to digitize the agency’s Paris color library archive, which has remained dormant for decades.
Marine Merindol, Chief Operating Officer at Magnum Photos, writes:
Our commitment to preserving this unique photographic heritage ensures it remains an invaluable resource, honoring the past while inspiring future generations to learn from and build upon this vibrant visual history,
The Fujifilm GFX100 II will be used to digitize a selection of 650,000 color slides, dating from the 1950s to the early 2000s.
Fujifilm is an ideal partner for this project, not only because they have probably the best camera for the job, the medium format Fujifilm GFX100 II, but also because Fujifilm has a vast photographic history and understands the importance of preserving memory and art through photography.
And there is more.
Part of this project is also a series of FUJIKINA events that will take place in Czechia, Italy, Belgium, the UK, France, and Germany, showcasing live exhibitions and talks with Magnum photographers.
The first Fujikina events dedicated to this projects will be:
In 2026, the breadth of the project will expand, moving the focus to the United States.
Just a final word: I already told you that most Fujikina events are not connected to product launches. Well, that will be even more so in 2025, as there will be more Fujikina events than ever, but most of them will be dedicated to this project rather than to new product launches.
You can read more about this project at Magnumphotos here and here.
Ok, I noticed a bit of confusion after the X Summit announced on March 20 in Las Vegas at 10:30 AM here.
So let me clarify.
The “true” X Summit will take place in Prague (and live streamed on FujiRumors.com) on:
That’s when the Fujifilm GFX100RF will be officially announced.
The X Summit in Las Vegas is kind of a follow-up event for the Fujifilm GFX100RF launch. But at the time that Summit starts, we will know everything already about the Fujifilm GFX100RF.
Join Now!
Fujifilm USA has announced its own X Summit event on Thursday, March 20 at 10:30AM in Las Vegas.
It will be an event with a “huge” and “unmissable” Fujifilm announcement.
I don’t know you, but the Fujifilm GFX100RF comes to my mind ;)
You can register for the event here.