A World in Color: Fujifilm (GFX100 II) Helps Magnum Photos Revive Decades of History to be Exhibited at Several FUJIKINA Events

Photography is about preserving memories.

And in my little journey through this world, that’s exactly what I do: I take pictures of my family, my travels and my daily life to preserve those memories and make sure they don’t fade out too quickly like tears in rain.

Well, it looks like with their latest project, Fujifilm is on the same mission: preserving memory… just on a much larger scale!

In fact, Fujifilm has teamed up with Magnum Photos and MPP (Heritage and Photography Library of Paris) for the project A World in Color, a historic project to digitize the agency’s Paris color library archive, which has remained dormant for decades.

Marine Merindol, Chief Operating Officer at Magnum Photos, writes:

Our commitment to preserving this unique photographic heritage ensures it remains an invaluable resource, honoring the past while inspiring future generations to learn from and build upon this vibrant visual history,

The Fujifilm GFX100 II will be used to digitize a selection of 650,000 color slides, dating from the 1950s to the early 2000s.

Fujifilm is an ideal partner for this project, not only because they have probably the best camera for the job, the medium format Fujifilm GFX100 II, but also because Fujifilm has a vast photographic history and understands the importance of preserving memory and art through photography.

And there is more.

Part of this project is also a series of FUJIKINA events that will take place in Czechia, Italy, Belgium, the UK, France, and Germany, showcasing live exhibitions and talks with Magnum photographers.

The first Fujikina events dedicated to this projects will be:

In 2026, the breadth of the project will expand, moving the focus to the United States.

Just a final word: I already told you that most Fujikina events are not connected to product launches. Well, that will be even more so in 2025, as there will be more Fujikina events than ever, but most of them will be dedicated to this project rather than to new product launches.

You can read more about this project at Magnumphotos here and here.

New Fujifilm GFX100RF Teaser Launched: Shows X100VI and GFX Fusion

Fujifilm has just released yet another teaser showing a heavily underexposed camera.

But this time it comes with a hint: they show an Fujifilm X100VI first, then a Fujifilm GFX100SII, and ultimately the silhouette of e new camera.

That’s so far the best hint we got that our rumors were right: a medium format X100 is on the way, and it will be called Fujifilm GFX100RF.

Fujifilm GFX100RF: Viewfinder Switch is Still there, and Here is How it Works

We know it…and you have seen it: the Fujifilm GFX100RF has an electronic viewfinder only.

And we also know (and you have seen it here and here) it comes with a bunch of all new dials and levers already.

Considering all this, you might think the viewfinder switch we can find on the Fujifilm X100 line and X-Pro line are gone, as on those cameras it switches between the various viewfinder modes.

But as we could see on the leaked images, the viewfinder lever is still there.

So here is how it works on the GFX100RF: moving the lever to one side switches between display modes (LCD, LCD+EVF etc) and moving it to the other side changes how crops are displayed in-camera. There will be three options: black out the area outside the crop, darken the area outside the crop or display a white border to indicate where the crop is.

Of course, to change the crop itself you’ll have a dedicated toggle lever placed below the shutter button and command dial – see here.

A dedicated aspect ratio dial, a dedicated crop toggle, a dedicated shutter dial, a dedicated ISO dial, a dedicated aperture ring on the lens, a dedicated crop mode switch…

Guys, the Fujifilm GFX100RF is manual control heaven. ;)

Message to Source: Thanks for the Nickname and the Feedback on GFX100RF

Message to Readers 1: I know you don’t like these posts. But I have no other way to hope to get this message out to the anonymous source (with nickname), other than making a public post.

Message to source

Thanks for giving yourself a nickname. This helps me a lot.

Just as an additional option: if you want the same benefit of being 100% anonymous, but at the same time also be able to interact with me, we have the option of chatting via Signal. I just wanted to let you know about this possibility, but of course it is also totally fine if you keep using the rumor box with your nickname.

Also, thanks for the feedback on the GFX100RF. I don’t know what I am allowed to share of it (and what not). If you want, you can include that info in future messages. If no indication is given, then I’ll just assume that everything can go online. And if you decide to go for Signal, we can directly chat and decide together on how to handle certain information.

With that said, thanks a lot for helping me out with the rumors (now and in the past).

How to Signal…

If anyone wants to get in touch with me using Signal

Signal can be downloaded on your Phone, but you can use it also on your desktop (it’s required that you have the App installed on your phone already). You can download Signal for Desktop here.

While you need your phone number to register, Signal doesn’t share it with me or anyone else. You can create a random nickname to contact me.

Fujifilm GFX100RF vs X-Pro3 vs X100VI Additional Size Comparisons

FR-reader Matt estimated the size of the Fujifilm GFX100RF by aligning the width of the hotshot as seen in this image.

In our previous coverage of his comparison he “only” compared the size on paper.

Now he made also a visual comparison and he recalculated the size of the Fujifilm GFX100RF. So here is an update:

Below you can see the comparisons based on this data.

If you want to see the leaked images, check out this article here.

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Fujifilm GFX100RF vs X-Pro3 vs Leica Q3 approximate Size Comparison and Dimensions

Size Comparison

Andrea has made a video about the leaked images of the Fujifilm GFX100RF and has made an approximate size comparison between the Fujifilm GFX100RF, Fujifilm X-Pro3 and Leica Q3.

Of course these are very approximate size comparisons, so don’t take them as 100% accurate. But if the size comparison is accurate, then the GFX100RF would look about as wide as the X-Pro3 and Leica Q3, just a little bit higher.

But the more interesting thing is the lens. The one on the Fujifilm GFX100RF looks quite compact as opposed to the lens on the Leica Q3, which protrudes quite a bit from the camera body. This could ultimately make the GFX100RF a more pocketable solution than the Leica Q3, even though it has a sensor about 70% larger than the Leica Q3.

Dimensions

Also, FR-reader Matt compared the size of the Fujifilm GFX100RF to other cameras by aligning the width of the hotshot as seen in this image.

According to this, the size of the GFX100RF should be around 135mm (W) x 94mm (H).

For comparison:

Matt’s calculations more or less fit with the comparisons made by Andrea.

EXCLUSIVE: First Image of Fujifilm GFX100RF Front View with Lens

Here you have it guys, the first image of the Fujifilm GFX100RF front view with lens (top and backside image here).

Size seems quite reasonably for me, and the lens looks very compact compared to the rather long lens of the Leica Q3.

Interestingly there is still the viewfinder switch we have on the X-Pro and X100 line, even though the Fujifilm GFX100RF has only an electronic viewfinder. So I guess it will have some other function.

STAY TUNED: Fujifilm GFX100RF Front View Image Coming Today – And See the Crop Lever Now!

Earlier today Fujifilm shared the first image of the front view of the Fujifilm GFX100RF.

Well, our sources thought that the Fujifilm community needs more than just that massively underexposed image.

So they reached out to us and passed us a very clear image of the entire front of the GFX100RF (the top and backside can be seen here).

I am preparing the article now and will share it today.

In the meantime you can see the crop zoom lever placed under the ON/OFF switch and (big) command dial.

You toggle the lever left or right to change the crop, and it automatically flips back to the center after each adjustment.

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Fujifilm Shares Image of Fujifilm GFX100RF

When announcing the Fujifilm X summit on March 20 at 5AM New York time, Fujifilm has also shared the first “official” image of the Fujifilm GFX100RF.

The original images is underexposed, so you get it brightened up for you here on FujiRumors. We can see:

  • lens looks rather compact
  • the crop lever under the shutter button
  • there is still the viewfinder selector, but the Fujifilm GFX100RF has an EVF only, so it likely has another function.

Feel free to share your thoughts in the comments below.

If you want to get a clear view of the top and back of the Fujifilm GFX100RF, check out this article.