On the 26th of January 2021 my son was born.
On the 27th of January 2021 the Fujifilm GFX100S was announced.
Fast forward to the 29th of January 2022, and you can find the staggaring number of two Fujifilm GFX100S in stock at Moment.
One year later, the GFX100S is still a rare good on the market.
Alex Barrera wonders: is medium format worth it?
In an attempt to figure out the answer, he shared a blind test using the following gear:
In the blind test, all images marked with “A” belong to one camera and all images marked with “B” belong to the other camera.
I did my the test myself, and honestly, right at the very first image comparison (see image below) I thought “oh please let “A” be the the Fujifilm GFX100S“. And lucky me, camera “A” is indeed the Fujifilm GFX100S.
Megapixel had not much to do with my preference. It’s a compressed youtube video, how could that matter. Megapixel matter more when you work with the files in post, or when you print.
My preference had more to do with the output of the Fujinon GF80mmF1.7 lens itself, which is very similar in terms of shallow depth of field to the RF 50mm f/1.2 L, but the bokeh looked just more pleasing in my eyes. Then there are other subjective elements like the colors (Provia in this case) and so forth. Overall, I mostly picked A (GFX100S).
But what about Alex? Is medium format worth it?
No, it’s not worth it, and here is why:
Fujifilm decided to make us a Christmas present and deliver the Fujifilm GFX100S to stores.
Right now you can find it in stock at AmazonUS here and at Adorama here.
Usually it takes just hours for the GFX100S to run out of stock, and weeks (if not months) to be available again.
While 2020 was tough due to the rise of the pandemic and several lockdowns around the world, in 2021 the industry had to face also the challenge of the parts shortage.
In the Fujifilm world most noticeable of all were (and are) the struggles Fujifilm has to deliver our gear. I consider myself lucky, as I had to wait “only” half a year for my Fujifilm GFX100S and I was able to grab the last XF27mm f/2.8 R WR available at my local store, but others are waiting for almost a year now on certain gear and tons of Fujifilm gear was out of stock for large part of 2021.
So let’s hope that everything will go back to normal during 2022, first of all for us, who would love to go back to our normal lives, and also for Fujifilm, so that they can feed our passion for photography with new and exciting gear without letting us wait to long for it to be delivered at our homes.
With that said, it’s time to look back at what sold most among the FujiRumors community in 2021 (if you are curious to know which gear sold strong in 2020, check out this article).
TOP SELLING ACCESSORIES
TOP SELLING CAMERA OVERALL
There was no battle. It outsold them all. No wonder the GFX100S is a rare good on the market these days. Good luck finding one.
TOP SELLING CAMERAS
I bet not even Fujifilm itself saw this massive success for the Fujifilm GFX100S coming. Among the FR community it outsold by a large margin every other camera, even the Fujifilm X-T4. A homerun. And as an owner of the Fujifilm GFX100S myself I can understand that this camera is making many people very happy right now.
Not surprising, the X-T line keeps to be on top of the X series, just beaten by the GFX100S.
However, huge struggles for the X-T30, dethroned by the stellar X-S10. The new X-T30II did not reinvigorate the sales at all. What Fujifilm needs to give us now is a Fujifilm X-T40 with IBIS.
TOP SELLING LENS OVERALL
Usually this raking is dominated either by some more affordable third party lenses (last year won by the Viltrox 56mm f/1.4 AF or in 2018 by the Laowa 9mm F2.8 Zero-D) or by those lovely small and compact Fujicron lenses (in 2019 won by Fujinon XF35mm f/2).
And while the Fujinon XF50mm f/1.0 came very close to winning it back in 2020, this year there is a clear winner: the Fujinon XF70-300mmF4-5.6!
TOP SELLING FUJINON X/GFX LENSES
Sure, the XF70-300mm is the king, but the ultra fast GF80mm f/1.7 sold incredibly well, better than any other Fujinon XF lens that is not the XF70-300mm. Another GF lens in the top seven, with fantastic sales, is the Fujinon GF 35-70mmF4.5-5.6.
As far as I can remember, it is the first time I see any GF lens in the top 10 selling list, and this time we have even two of them. The inevitable signs of a huge rise for the GFX system.
And despite the original XF27mm f/2.8 being one of Fujifilm’s most sold lenses of all time (I am not kidding, until 2016 it was the best seller only behind the original XF35mm f/1.4), the XF 27mm f/2.8 R WR entered the top 3 positions. Surely it helped that it came bundled with the X-E4. Many original XF27mmF2.8 lovers, however, also purchased it (like me) separately, just because it had the one feature that we missed on the first version: an aperture ring (and weather sealing too).
Great sales also for the new f/1.4 trinity of lenses launched this year and the best seller of last year, the Fujinon XF50mm f/1.0, resisted in the top 10 ranking also in 2021.
TOP SELLING THIRD PARTY LENSES
Tamron picked such a smart lens to enter the X system, and the FujiRumors community did reward them with great sales. What I didn’t see coming are the good sales for the super small and super affordable Pergear 10mm f/8.
TOP SELLING SOFTWARE
Last year Luminar did beat Capture One, but the release of Capture One 22 changed the ranking again, putting the software of my choice back on top of the ranking.
From zero to (almost) hero also for DxO PhotoLab, which thanks to fresh X-Trans support entered the ranking of the top selling software.
TOP SELLING INSTAX
The closest item in terms of sale to the Fujifilm GFX100S was the Fujifilm Instax Mini EVO. And huge success also for the long awaited Fujifilm Instax Link Wide Printer.
And 2022?
I am pretty confident that the Fujifilm X-H2 and the XF150-600 will enter the ranking. Sigma basically announced already that there will be X mount lenses, so I guess we will see them at some point in 2022, and if they make wise picks (with lenses like this for example), then I can see them crushing into the top seller ranking for 2022.
And of course there will be more. But for that, you will have to follow FujiRumors very closely ;).
For now, feel free to make your guessed/wished top selling ranking for 2022. It will be fun to look back next year at it and see how good your guesses were.
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Sean Reid at www.reidreviews.com has recently published two new Fuji G system reviews.
The first is a detailed 18 page side-by-side field and studio test of the GFX 100S and GFX 50S II. It looks at autofocus speed, buffer capacity, resolution, vignetting, color rendering and various other aspects of these cameras’ performance. The second is a full field and studio review of the GF 50/3.5 tested on the GFX 100S and GFX50S II.
I asked Reid if he could share an aspect of his test results that might be particularly interesting to Fuji Rumors readers. He noted this:
When photographers think about using a very high resolution (in terms of MP count) camera with a given lens, it is common to be concerned about whether the camera will reveal weaknesses in that lens. But the GF 50/3.5 actually performs even better, off axis for example, with the GFX 100S than the GFX50S II.
Reid has previously reviewed many other Fuji G and X system cameras & lenses and the article topics are all listed here: https://www.reidreviews.com/articleindextable.html.
Reid Reviews, which has been published since 2005, is unusual in that it accepts no advertising and instead is accessible only by paid subscription.
The GFX Community
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Lensrentals has listed their top rented gear for 2021.
There is only one Fujifilm gear in the list, and it’s the Fujifilm GFX100S, which Lensrentals calls their “personal favorite“.
Worth to note is that there are only 4 still (or hybrid) oriented cameras in the list, and the Fujifilm GFX100S is among them. The rest are mostly video cameras and lenses.
A pity only that those, who rented the GFX100S and then maybe wanted to buy it, very likely could not find any sample available, as that beast is mostly unavailable even 11 months after its announcement.
Down below you can find the full lists of top rented gear shared by lensrentals.
The GFX Community
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via lensrentals
Fujifilm GFX100S is right now in stock at AmazonUS here. It’s a rare find, even 11 months after its annoucement.
The year is ending, the internet is flooded by “best and worst” articles and videos, and at some point of the ranking the Fujifilm GFX system always comes out on the very top positions.
It happened for example with DPRTV here (who gave tremendous praise to the Fujifilm GFX100S) and with BH Explora here, who ranked both, the GFX100S and the new GFX50SII in the top 10 mirrorless cameras list for 2021.
Now, nobody can predict the future in the long term. So if the GFX system will keep up rising or not remains an open question whose outcome will depend on many things.
But if we look back on how it all started with the GFX system and where the system is now, then we can surely say that Fujifilm has set some solid fundaments on which they could potentially build up something very special.
So, in order to honor the big GFX year that we just had, we celebrate today with a dedicated GFX roundup that you can find below.
GFX Gear Launched in 2021
In their usual very entertaining way, Chris and Jordan from DPRTV share their best and worst camera gear episode for 2021.
Instead of the best stills and hybrid camera categories (as they did last year), this year they axed the hybrid category and replaced it with the best video camera, which has been won by the DJI Ronin 4D. I wish they would have kept the hybrid category.
Also, there is not one overall best lens, but best lens for M4/3, APS-C and Full Frame. Medium Format is not contemplated in the lens options, so the stellar Fujinon GF80mm f/1.7 (which I use every now and then with very gratifying results) had no chance to participate to this years’ DPRTV selection.
Best Lens for M4/3
Best Lens for APS-C
XF 33mm f/1.4 R LM WR: BHphoto / AmazonUS / Adorama / Focuscamera / Moment
XF 23mm f/1.4 R LM WR: BHphoto / AmazonUS / Adorama / Focuscamera / Moment
XF 18mm f/1.4 R LM WR: BHphoto / AmazonUS / Adorama / Focuscamera
Best Lens for FF
Best Video Camera 2021
Best Stills Camera 2021
Look, I own the Fujifilm GFX100S and I admire it. It stunns me over and over again. And if you want the best image quality, more then you could ever desire, then go for it. But as much as I admire it, I can’t fall in love with it as I do with my Fujifilm X gear, since it lacks of manual controls. To be clear, it is fast and stupidly easy to operate. But just not as fun. So Fuji, take the X-T form and function, and make a GFX out of it, pretty much like this prototype you’ve showen to us in the past.
And yet, it has captured some precious family memories at a quality I do not deserve :).
GFX100S: BHphoto / AmazonUS / Adorama / Focuscamera / Moment
Worst Video Camera 2021
Worst Lens 2021
Worst Stills Camera 2021
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Fujifilm has released new firmware updates for the Fujifilm X100V, GFX100S and GFX50SII.
All details down below.
