10% Discount on Viltrox WCL/TCL-X100VI Ending and Full Updated List of Fujifilm X/GFX Deals

Viltrox Deals Ends

The 10% launch discount on the brand new Viltrox WCL-X100VI and TCL-X100VI conversion lenses for X100 cameras is ending in a few hours – 5% launch discount + 5% discount with coupon code FUJIRUMORS.

Starting next week you you will only get 5% discount with out coupon code FUJIRUMORS.

Updated Fujifilm X / GFX Deals

Fujifilm has added one lens to the GFX deals and there are unofficial XF lens deals at BHphoto.

Unofficial XF Lens Deals – unknown ending date

Official XF Lens Deals – end January 18

Official X Camera Deals – end January 18

Official GFX Gear Deals – end January 18

* freebies at BHphoto include a free CFexpress Type B Card and a camera bag

Sony Tricked You: The Sony A7V Does Not Match the Fujifilm GFX100II in Dynamic Range – UPDATED

The Sony Trick

UPDATES: Bill Claff made an error an apologised. Here are the true results and findings

Original Article:

Photons to Photos has published their dynamic range measurements for the Sony A7V.

As soon as the chart dropped, several Fujifilm GFX shooters in our group started wondering: is it time to ditch the GFX100 series and move to Sony?

Why the sudden doubt?

Because at low ISO values, the Sony A7V appears to match the Fujifilm GFX100II in dynamic range — at least according to the Photons to Photos graph here.

But there’s a trick. 😉

As Bill Claff (the mind behind Photons to Photos) explained over on DPReview here:

Note the triangles point down which indicated Noise Reduction (NR) baked into the raw files.

Also note, no Dual Conversion Gain (DCG) was detected.

Noise Reduction (NR) makes comparisons less reliable. Unfortunately it’s hard to gauge how much of an impact NR has on the results. Note there’s even stronger NR at the very high ISO settings.

That’s why the GFX100II shows simple dots, while the Sony A7V shows downward arrows: those arrows are a warning that NR is being applied to Sony’s RAW data — meaning the “true,” NR-free performance would be worse.

The real question now becomes: how strong is Sony’s NR, and how would the A7V fare against a GFX100II if both had the same amount of noise reduction?

Also a pity there is no dual gain conversion on the Sony A7V, because that helps to improve ISO performance at higher ISO. All modern (and even older) Fujifilm cameras have dual gain. This explains why the GFX100II jumps ahead to the Sony A7V at some point – even if the Sony is agressive with noise reduction – because dual gain kicks in on the GFX100II.

UPDATE: Bill Claff says “There will be ES results shortly at PhotonsToPhotos.net. And it does look like there’s High Conversion Gain (HCG) at ISO 1000 that is obscured by the NR with Mechanical shutter.”

The Fuji Trick

And because here on FujiRumors we take pride in being 100% honest and bias-free, let’s remember something before anyone starts yelling “SONY IS CHEATING!”

Fujifilm has played its own tricks, too.

With the Fujifilm X-Pro3, Fujifilm used a different method to make the camera appear to have better dynamic range than it actually did. And yes — we called it out immediately when the results came out.

So… hopefully this little reminder will help prevent the incoming sh*tstorm from Sony fanboys in the comments. 😉

The Best Deal on the Best Dynamic Range

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Fujifilm X-T6 Truth Unveiled :: X-Pro4 Wishes :: The First Official Fujifilm Camera Recipe :: GFX100RF Fragment Edition and More – Top 10 November

Mega Deal

Top 10

  1. Fujifilm X-T6 — It’s Time to Tell You When It’s Coming
  2. Fujifilm X-Pro4 – Time to Remove the OVF, or the EVF… and Everything in Between
  3. Fujifilm GFX100RF Fragment Edition Announced
  4. WARNING: The Fujifilm X-T5 Struggles Badly With Wildlife Photography – A Real World Proof
  5. Meet FRGMT BW – Fujifilm’s First ‘Official’ Film Simulation Recipe
  6. Fujifilm Showcases a “Lensless Camera” Prototype
  7. Fujifilm Issues an Official (and Long Overdue) Apology :)
  8. Fujifilm X-T6 Coming Second Half 2026 – And What About X-Pro4, X-H3/S, X-T60, X-S30 and Rest of 6th-Gen Wave?
  9. This Chart Shows You the Full List of Fujinon XF/XC and Third Party X Mount Autofocus Lenses
  10. Top 10 Fun – and Affordable – Lenses for the Fujifilm X Mount

New Film Simulation Recipes

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Fujifilm GFX100RF Wide Conversion Lens Option

Recently, I wrote an article about yet another WCL and TCL conversion lens set coming to the X100 system—this time from Viltrox. In that piece, I also expressed my hope that someone would finally create conversion lenses for the Fujifilm GFX100RF as well.

Well, while we don’t have any conversion lens specifically designed for the GFX100RF, it looks like the Ricoh GW-4 wide conversion lens actually works fine also on the Fujifilm GFX100RF.

I have found a video about it and also a blog post, you can find both of them below.

Summary of the video:

  • The Ricoh GW-4 wide-angle converter delivers surprisingly high image quality on the GFX100RF.
  • Sharpness remains strong, both in the center and corners, even with 100MP files.
  • Contrast stays consistent with the native lens; no noticeable loss in micro-contrast.
  • Minimal corner softness at typical landscape apertures (f/11–f/16).
  • Distortion is very low for a wide-angle converter and easily corrected when visible.
  • Flare control is good — lamps and bright light sources show no major artifacts.
  • Vignetting is minor and natural-looking, often negligible in real use.
  • Overall: delivers a clean, wide 21mm-equivalent image without the usual compromises of cheap add-on lenses.

Get Yours

The GFX100S II Just Unlocked an Unexpected Drone Capability

Fujifilm announced that the FUJIFILM GFX100S II is now officially supported by the 3D photogrammetry software PIX4Dmatic.

This new compatibility enables users — particularly those utilizing drone-based aerial photography — to generate ultra-high-resolution 3D models from images captured with the GFX100S II, making it a powerful tool for infrastructure, plant, and facility inspections where detail and accuracy are critical.

By combining FUJIFILM’s 120 megapixel sensor with PIX4Dmatic’s advanced Structure-from-Motion processing, this pairing offers an efficient, cost-effective alternative to traditional close-up inspections — significantly improving safety and reducing labor in hard-to-reach or hazardous environments.

Save $1,000 + Free CFexpress Type B card and Camera Bag

Press Release

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Fujifilm GFX100 II in CLOSEOUT at Adorama and Massive $1,000+ GFX100II Bundle Price Drop at BHphoto – UPDATED

UPDATE: Adorama briefly marked the Fujifilm GFX100 II as a “closeout” product (see screenshot above), which prompted speculation about an upcoming replacement. We reported on it earlier today, noting how odd it seemed. Adorama has now corrected what was apparently an error, and the GFX100 II is no longer listed as closeout. The original article has been removed.

NOTE: the massive $1,000 rebate on the GFX100II bundle (+ freebies at BHphoto) is not a sell-out to make place in the warehouse for a replacement. The Fujifilm GFX100II is in full production and we know knothing about a replacement coming in the next few months.

There are great deals also Fujifilm X APS-C gear.

The Top Deal – save $1,000 + Free CFexpress Type B card and Camera Bag

X Cameras

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The Fujifilm GFX100RF Looks Stunning on Its Own — But You Can Still Dress It Up with the RRS L-Bracket from B&H Photo

You’ve got to think twice about this one — because the Fujifilm GFX100RF already looks gorgeous as it is.

But if you’re willing to sacrifice a bit of that beauty for the practical benefits of an L-Bracket, then here’s some good news: you can now grab the Really Right Stuff L-Bracket for the Fujifilm GFX100RF also at B&H Photo.

Form, function, and flawless fit for the GFX100RF

** CLICK HERE to Read the Rest of the Article **

BORYOZA GTV-100 Smart Adapter Let’s You Use “Cheap” Fujifilm GFX Lenses on Hasselblad CFV 100C

Here on FujiRumors we have already reported a few times about the Boryoza adapters.

Boryoza Adapters:

Well, it looks like we’ve got another new product coming soon — the Boryoza GTV-100 electronic adapter, which allows the use of Fujinon GF lenses on the Hasselblad CFV 100C. The news comes from the Japanese website Asobinet, which also shared some images of the adapter (you can see them above).

The problem: there is no leaf shutter on the GF lenses, so you’ll rely on the electronic shutter.

Still, it’s an interesting way to pair the more “affordable” GF lenses (compared to Hasselblad’s native lens offerings) with the Hasselblad CFV 100C.

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