26 Fujifilm Products win “iF Design Award 2025” – Including “Film Simulations”

A total of 26 Fujifilm products have won the iF Design Award 2025.

This is a testament on how healthy of a company Fujifilm is. Not because they won the awards, but because they have so much money to waste on these meaningless stuff.

That’s all as far as photographic equipment goes. Then there are MRI machines, Bronchoscopes and more things. If you want to see the full list go here.

Fujifilm X Summit LIVE STREAM Starts NOW – WATCH LIVE on FujiRumors!

The Fujifilm X Summit Live Stream starts now. You can follow it here on FujiRumors (live event summary below).

LIVE EVENT COVERAGE BELOW

Down below the whole event summed up (refresh the page frequently):

  • X Summit starts
  • most compact GFX ever made
  • pursuit of functionality and design
  • capturing everyday moments
  • GFX100RF
  • RF stands for rangefinder style fixed lens
  • X100VI has been extremely popular
  • multiple production increases
  • because it is fixed lens, it is easy to use for everybody as secondary camera
  • so also the GFX100RF
  • brings new value to users and expands usability of GFX series
  • 735g
  • that’s lighter than X-T5 with kit lens
  • 35mmF4 lens
  • Fujifilm has contributed to photographic cultrure since 1934
  • EVF 0.84x magnicifaction and 5.76m dots
  • 3.15 inch 2.1 m Dot monitor
  • new GUI
  • Jonas Rask really likes the digital teleconverter lever
  • Jonas loves the aspect ratio dial
  • since its founding Fujifilm offered various film formats
  • turning aspect ratio into a creative experience
  • now 9 instead of previously 7 aspect ratios
  • Jonas shows a TX-1 and says he likes to shoot panoramic format. You see the scene differently
  • user experience is so important with GFX100RF. Aspect ratio dial is perfect example of this. A tactile experience you can’t get anywhere else
  • top plate from one aluminum block and shapest edges
  • GFX100RF designed to deliver satisfaction
  • leaf shutter
  • no compromise in image quality when it comes to lens design
  • new NanoGi coating
  • 20cm minimum focus distance
  • World Press Photo award winner thinks this camera will make large format the standard for documentary photography
  • first GFX with leaf shutter, making flash photography during day at any shutter speed possible
  • Autofocus algorithm was fine tuned specifically for this camera
  • available in black and silver
  • 4,899 USD
  • shipping April
  • GFX Eterna was used to film parts of the X Summit

BREAKING: Your Most Wanted Fujinon Lens is Coming in 2025 !!!

→ In Short: you can think of it as the merger of these two lenses

Last year Fujifilm asked us which one is our most wanted lens.

And there was one lens, who won the survey hands down by a very large margin.

The very same lens also won our own mega lens survey back in 2022.

Well, according to our trusted sources (THANKS) Fujifilm will launch exactly that lens in 2025.

** CLICK HERE to Read the Rest of the Article **

CORRECTION: Fujifilm X Summit March 20 at 6AM New York Time (not 5AM)

The daylight saving time, which started on March 9 in USA, fooled me.

Because in early March I told you that the Fujifilm X Summit would start at 5AM New York time. But I did not factor in the time change, so let me correct it.

The Fujifilm X Summit will take place at:

  • 6AM New York TIme (EDT)
  • 11AM Berlin Time (no change here, as time will change only next weekend in Europe)

Sorry again. But good news for those who follow the event from America: you can sleep one hour longer ;).

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Fujifilm X Summit March 20 at 5AM New York Time (11AM Berlin Time)

Ok, I noticed a bit of confusion after the X Summit announced on March 20 in Las Vegas at 10:30 AM here.

So let me clarify.

The “true” X Summit will take place in Prague (and live streamed on FujiRumors.com) on:

  • March 20 at 5 AM New York time
  • March 20 at 11 AM Berlin time

That’s when the Fujifilm GFX100RF will be officially announced.

The X Summit in Las Vegas is kind of a follow-up event for the Fujifilm GFX100RF launch. But at the time that Summit starts, we will know everything already about the Fujifilm GFX100RF.

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Fujifilm to Bring Improved Image Quality and Colors to Vivo X200 Ultra Phone – Report

According to rumors surfaced on the web, Vivo is cooperating with Fujifilm for the next Vivo X200 Ultra smartphone.

The phone will use Zeiss optics, and as far as I understand, Fujifilm will provide the imaging software in order to get “more professional results” through image quality improvements and better color reproduction.

Now, I have no idea how reliable these rumors are. But if true, then Vivo has shown lots of wisdom ;).

Anyway…

We remind you that Fujifilm patented its own foldable smartphone, and we reported about it here.

And yes, software can play a significant part in the image quality results. In fact, it was Fuji’s software that convinced them to go with GFX, as we told you here.

via gsmarena via JohnnyManuel_89

Fujifilm FF250001 Patent Spotted – Fujifilm X-E5 or Half Frame Camera?

Fujifilm has registered a new camera under the code FF250001, as spotted and shared on the Chinese social media platform by account E8M here.

So we have a total of two registered and unreleased cameras:

While it is likely that the FF240004 is the Fujifilm GFX100RF, the second camera could be the half frame Fujifilm camera or the Fujifilm X-E5.

Or it could be also something else I am not yet aware of.

Certainly it’s not the Fujifilm X-Pro4.

Fujikina Brussels Announced for May 24/25

We have proven it to you in this article: the majority of Fujikina events do not take place in conjunction with Fujifilm X Summits.

In fact, the majority of the Fujikina events in 2024 were scheduled weeks if not months away from any Fujifilm announcement.

Is that clear? So we can move on.

There will be a Fujikina in Brussels on May 24/25. You can sign up for updates here.

Just like the Fujikina in Barcelona, Berlin, Arles and Manila in 2024, also this one could be a completely standalone event (or not). I have no info.

What I am sure, though, is that the next Fujikina on March 22/23 in Prague will follow right after the Fujifilm X Summit on March 20. And yes, Fujifilm X Summit means that new gear is going to be announced.

Stay tuned on FujiRumors for updates.

Fujifilm Deals in USA and Europe – An Overview

USA Deals – Instant Rebates

GFX Gear

X Series

EUROPE Deals – Instant Rebates

X-T50 + Lenses

GFX Deals

Note 1: in UK you can buy X-T50 body or any kit, you’ll save £210 if you add XF23mmF2 or XF50mmF2 to you purchase
Note 2: Amazon IT is an authorized retailer, but make sure it is shipped and sold by Amazon. Amazon UK is not authorized. Also Amazon DE is not listed as authorized, but I see the X-T50 deal anyway (so far) at Amazon DE at the same price of authorized dealers