Skip to content

The Internet is Grading Fujifilm in 2025 – And These are My Votes

With 2025 basically over and the internet is grading the Fujifilm year 2025.

For example, in a lengthy podcast, these are the grades of the PetaPixel team:

  • Jordan: B-
    lots of repackaging of same tech. He likes X half concept, but not the camera. AF needs to improve
  • Chris: B-
    no new lenses (admin note: that’s not correct). Autofocus has to improve
  • Gordon: A
    a lot of releases in different formats. Squeezing last drops out of 5th generation. His guess: next year X-Pro4 will introduce new sensor
  • Jaron: A
    Jaron agrees with Gordon. We got LUT’s. X half deserves praise for a company trying something different.

Fuji X Weekly graded every single release:

  • GFX100RF: A+
  • X half: B-
  • X-E5: A
  • GFX Eterna 55: A-
  • X-T30 III: B+
  • XF23mmF2.8: A-
  • XC13-33mm: C
  • GF32-90mm: A

Overall he gives it a B ranking.

And my votes?

I’ll rank it from best to worst.

  • X-E5: A++++++…. taking a breath+++++++++++

I might be biased… or maybe I am not? ;) It’s the most enjoyable Fujifilm camera I have ever used. Looks great, feels great, I love the film sim dial, trusted 40MP X-Trans V image quality. It’s my all-time favorite Fujifilm camera to date.

I own the XF27mmF2.8, which is awesome. But the XF23mmF2.8 from an image quality point of view is even better. Wonderful little lens

It makes a whole lot of sense that Fujifilm released a medium format version of the X100, and they did a great job. Some might want IBIS, a faster lens etc, but then you don’t get the compact size. And in my opinion Fujifilm did well to prioritize size, especially considering the massive flexibility of the GFX files.

So often I have seen people complaining Fujifilm does not care about affordable entry level, that everything is too expensive. Well, this lens addresses this huge criticism, and it does it with an astonishing image quality.

Again, this addresses the complain of the lack of entry level cameras with EVF in the Fujifilm ecosystem. Keeps the loved X-T30 form factor with X Processor 5 boost.

The price is simply too high—on that, I think we can all agree. The concept itself may also be a bit too experimental for some, and that’s a fair criticism.

Still, I will always applaud Fujifilm when they dare to do something different in an otherwise increasingly monotonous camera market. This is their way of trying to offer a genuinely different photographic experience. Sometimes it works, sometimes it doesn’t—but at least Fujifilm is willing to try.

The X Half itself is highly divisive—some love it, others don’t. I haven’t had the chance to shoot with it yet, so I can’t pass final judgment, but there are definitely some features that intrigue me.

Well, I guess it’s a good lens for filmmakers, maybe even a stunning lens. So the “C” is not for the lens itself, but for the need of such a lens: are there really so many filmmakers shooting GFX out there?

I said I am worried…. and I still keep being worried about this project, especially since, unlike I hoped, I don’t see any benefits trickle down for other X/GFX cameras. Nothing wrong with the camera itself, but it looks like an R&D resources killer.

And You?

You voted your best and worst 2025 gear here (third party AF lenses included).

Merry Christmas to All FujiRumors Readers!

Dear FujiRumors Friends,

Warm wishes to all of you for a Merry Christmas and a wonderful holiday season. Once again, I want to say thank you for being here, for reading, commenting, sharing, and for making FujiRumors what it is today. This community exists because of your passion for photography and for Fujifilm.

No matter if you’re out shooting with an X-series camera, a GFX, or simply enjoying photography in any form, I hope these days give you time and inspiration to focus on what truly counts: the people we love and the moments we share with them.

I’m incredibly grateful for all of you. Truly ❤️

And if during the holidays you feel like doing something meaningful with a few spare euros or dollars — even just 1, 2, or 5 — you can consider supporting KNGO in Cambodia, an NGO that FujiRumors has proudly supported for many years.

To give you an idea of the impact:

  • 20 dollars can provide one student with school supplies for an entire year

  • 50 dollars cover all expenses for one student for six months

  • 100 dollars fund a full one-year scholarship for one student

Thanks to your generosity, many children have already gained access to free education. If you feel like helping again, your support truly makes a difference.

Happy Holidays to you and your families.

Fujifilm MKX Lenses Now up to $2,800 Off

The Fujinon MKX cine lenses are now up to $2,800 off at BHphoto.

I don’t see these deals listed on the official Fujifilm rebate page, so, like a few more offers below, these seem to be BHphoto deals and I don’t know how long they will last.

Unofficial XF Lens Deals – unknown ending date

Official XF Lens Deals – end January 18

** CLICK HERE to Read the Rest of the Article **

Fujifilm Mysteriously Removes GF32-64mmF4 Firmware From Its Website – UPDATED

UPDATE: Fujifilm put the firmware back online after our article. The issue (probably): Fujifilm seems to have made some re-designs on the website, and maybe they just forgot to upload the GF32-64mm page again.

Fujifilm has so far released two firmware updates for the (currently heavily discounted) Fujinon GF32-64mmF4.

  • ver.1.20 – improved exposure tracking in video and reduced focusing motor noise
  • ver.1.10 –  phase detection support for GFX100

However, for reasons currently unknown, Fujifilm has removed the GF32-64mmF4 firmware from its official website. If you try to access the dedicated firmware page, you’re now greeted with a 404 – Page Not Found error here – cached page here.

At this point, it’s unclear why Fujifilm decided to pull the firmware. Personally, I’m running firmware version 1.20 on my own GF32-64mmF4, and everything works flawlessly. In fact, I really appreciate the faster and quieter autofocus performance it delivers.

That said, firmware doesn’t just disappear from an official support page without a reason. Even if version 1.20 seems perfectly fine in day-to-day use, Fujifilm’s decision to remove it suggests that there may be an underlying issue we’re not aware of yet.

For this reason, I strongly advise fellow GFX shooters not to install firmware version 1.20 if someone happens to share the file privately. Until Fujifilm clarifies the situation or republishes the firmware, it’s better to stay on the safe side.

* freebies at BHphoto include a free CFexpress Type B Card and a camera bag

Unofficial XF Lens Deals – unknown ending date

Official XF Lens Deals – end January 18

Official X Camera Deals – end January 18

Fujifilm Celebrates Classic Chrome With New Videos and Recipes by X Photographers

Fujifilm has started publishing promo videos about some of their film simulations. You can see both videos in this article.

  • Classic Chrome – Relive a Golden Age
  • Provia – Vivid Memories

Also, a couple of Fujifilm X Photographers have also shared their Classic Chrome based film simulation recipes. You can take a look at their videos below, and if you particularly like a specific look, you will find the settings inside those videois.

A few weeks ago Fujifilm has also published their first official Film Simulation recipe called FRGMT BW, and it is baked into the menu system of the new Fujifilm GFX100RF Fragment Edition.

Classic Chrome Recipes

** CLICK HERE to Read the Rest of the Article **

Fujinon 35mm F4 and 28mm F4 Patents Spotted

Two patents showing a Fujinon 35mmF4 and 28mmF4 lens for a format “larger than full frame” have now surfaced and reported about at the Japanese website Asobinet.

These are patents very likely for a fixed lens GFX camera.

We remind you the Fujifilm GFX100RF features a 35mmF4 lens. Maybe you’d have prefered a 28mm lens?

** CLICK HERE to Read the Rest of the Article **

Sony DGO vs DCG Sensor – The Pros and Cons – And What Would You Like on Fujifilm’s 6th Generation Cameras? – VOTE

DGO vs DCG

After our in-depth article on Sony’s new DGO sensor, other websites have finally started to pick up the topic.

But their coverage is still incomplete — missing key details (and some serious drawbacks) that photographers absolutely need to understand in order to use this new technology to its full potential.

Why these points are being glossed over is unclear, especially since they’re crucial for Sony A7V users who could unknowingly lose up to 1 stop of dynamic range compared to the older A7IV if they’re not careful.

So let’s break down the pros and cons in a quick overview. And if you haven’t yet, give our main article a read — it clearly explains the difference between DGO (Dual Gain Output) and DCG (Dual Conversion Gain), which is essential to understanding this debate.

DGO advanatges

  • Excellent dynamic range at low ISO

DGO limitations/downsides

  • No DR benefit above ISO 400/500
  • No DR benefit at all with electronic shutter
  • Up to 1.5 stops DR loss with e-shutter compared to mechanical shutter
  • the old Sony A7IV gives you about 1 stop more dynamic range than the brand new Sony A7V between ISO400-800 if you use electronic shutter, because on the A7V dual gain kicks in only at ISO1000 (vs ISO400 on A7IV

So, just be aware that there is no DR benefit when using electronic shutter and if you use ES in values between ISO400 and ISO800, you actually lose 1 stop of dynamic range over the older Sony A7IV

The Fujifilm Sensor Future

Sony is not keeping this technology to themselves.

In fact, the first mainstream hybrid camera to use a Sony DGO sensor wasn’t a Sony at all — it was the Panasonic S1II.

And since that sensor is already available on the market, I see no reason why Fujifilm couldn’t buy and use it as well.

So the real question becomes: what would you prefer for Fujifilm’s 6th-generation cameras — a DGO or a DCG sensor?

If you rely heavily on the electronic shutter, DGO might actually work against you. In the best case you get no benefit at all, and in the worst case you could lose up to 1 stop of dynamic range at certain ISO values.

But considering that high-end Fujifilm APS-C bodies already reach (for now) 15 fps with the mechanical shutter (compared to Sony’s 10 fps), the need for electronic shutter bursts is far lower on Fujifilm cameras anyway.

Personally, I’d be happy with either. I’m already “cheating” dynamic range via DR200/400, so both systems work for me. But if I had to choose, I’d take DGO if that still gives me access to DR200/400 — especially on GFX, where it could allow even higher pixel densities and higher base dynamic range, turning it into the ultimate high-resolution / high-DR platform.

My prediction?

I would not be surprised if DGO would soon become the industry standard. Nikon, OM System, Canon, Fujifilm — everyone will adopt it sooner or later.

But enough from me — let me know what you prefer by voting in the poll below.

I want Fujifilm's 6th generation GFX cameras to have a...

View Results

Loading ... Loading ...

I want Fujifilm's 6th generation APS-C cameras to have a...

View Results

Loading ... Loading ...

How Sony Is Rewriting Dynamic Range Sensor Performance (DGO vs DCG) — And the Hidden Drawbacks You Need to Know

Dual Conversion Gain (DCG) – The “Old” Tech

First things first: what exactly is Dual Conversion Gain?
Modern camera sensors — Fujifilm included — operate in two modes:

  • Low conversion gain: used at lower ISO values
  • High conversion gain: activated automatically at higher ISO values (for example, ISO 500 on the GFX100 II)

Let’s look at the Fujifilm GFX100 II dynamic range data using Photons to Photos data:

  • ISO 400 → 10.49 stops DR
  • ISO 500 → 10.91 stops DR
  • ISO 640 → 10.62 stops DR

Why does dynamic range increase at ISO 500 and ISO 640 compared to ISO 400?

Because that’s the point where the camera switches into high-gain mode, which reduces read noise and produces a DR “bump.”

For years, this dual conversion gain jump was the key method to maximize sensor performance.

But that changed—recently, and dramatically—with the launch of the Panasonic S1II first, and now also with the Sony A7V.

Dual Gain Output (DGO) – The New Tech

With the Panasonic S1 II (Sony-made, partially stacked sensor) and now the Sony A7 V, something unusual appeared in the data:

** CLICK HERE to Read the Rest of the Article **

The Fujifilm 1” Compact Camera That 91% of You Rejected – But I Want it… and Here’s Why

In Short: I want a 1″ Successor to this camera

1″ Compact is Coming

We shared the rumor that Fujifilm will launch a compact camera with 1″ sensor.

Of course this triggered speculations and wishes on what camera it would or should be.

So I thought I jump in and tell you what camera I personally would like to get.

But…

and read carefully…

again…

the rumor just says there is a 1″ compact camera coming.

The rumor does not tell us if it will be a successor to a Fujifilm 2/3rd camera or if it will be a new model.

With that said, here is the camera I want.

And I am afraid it will be an unpopular opinion, considering that 91% of FR-reader voted against it.

What I’d Like

The last 2/3rd inch Fujifilm camera I personally owned was this one.

Sadly it did not survive a close encounter with my son (who by the way shows signs of superior intelligence), when he found it and decided to stress test it 😅. Now the lens cover blades are stuck.

But while it lasted, it was the perfect little companion. It lived permanently in my everyday bag, took up no space at all, and was always ready whenever a photo opportunity popped up and I had no APS-C or GFX gear with me.

And actually I bought it because of something that happened in late 2014.

I was on the bus to work, looking out at a breathtaking valley completely blanketed in clouds (taken from the Road of Wine – which you can see here – on the way to school).

All I had with me was my iPhone, and as I tried capturing the scene, I told myself: I need a truly pocketable everyday camera — one I can always carry. Not long after, Fujifilm announced the XQ2, and it didn’t take me long to realize it was exactly the camera I’d been waiting for.

Sure, Smartphone cameras have gotten better since back in 2014, but a 1″ sensor Fujifilm XQ3 could revive also my interest for ultra compact cameras.

I know I am unpopular with my opinion. In fact, our survey shows that 91% of you want either another camera – or no 1″compact camera at all.

But that’s what I’d go for.

And yet, if it was an X40, I’d not be disappointed either. ;)

Which camera would you like to get revived with a 1" sensor

View Results

Loading ... Loading ...

The Spectacular Fujinon GF32-64mmF4 is Now $500 Off plus New Unofficial XF Lens Deals

The Unofficial Fujifilm XF Lens Deal

Earlier today we reported that mainly BHphoto (but in some cases also Amazon and Adorama) offer unofficial Fujifilm deals.

Unofficial because they are not part of the official Fujiilm X deals (full list below), and hence we don’t know how long they will last.

The New Official GF Lens Deal

Fujifilm just added the spectacular Fujinon GF32-64mm F4 lens to the list of their officially rebate GF lenses.

And I don’t call the GF32-64mm “spectacular” just randomly.

I actually own it, took tons of images with it, and it’s out of this world in terms of image quality and flexibility.

For example, it was the only lens I used on my multi-day Dolomites hiking trip… and you can also see me in action with it on this Dolomite video.

And guess what? After I published an image I took with it, the SonyAlphaRumors guy wrote me asking how I edited the colors in that image, because he loved them so much. It was an easy answer, as I just said “I did not edit at all… it’s Astia out of the box“. I guess that’s something hard to comprehend if you are not a Fujifilm shooter ;).

Official GFX Gear Deals

* freebies at BHphoto include a free CFexpress Type B Card and a camera bag

XF Lens and X Camera Deals

Unofficial XF Lens Deals

Official XF Lens Deals

Official X Camera Deals