B&H Strikes Back at Amazon: Huge Deals Including 15% Rebate on Viltrox X Mount Lenses

If you need one more proof about how competition is a good thing for us customers, then check out this.

Amazon has just launched its huge Amazon Prime deals.

But B&H Photo does not want to leave the deal show to Amazon alone, and has launched its own huge 2 days deals.

Worth a special mention, there is a 15% rebate on pretty much all Viltrox X mount lenses. I’ll list a few below

More BHphoto Deals

Amazon Prime Selected Deals

Refurbished Deals – save 20%

Amazon US is now offering a 20% discount on selected Fujifilm Open Box gear, as you can see from the screenshots above. As far as I could find, the items on offer are:

Storage Media

Batteries & Chargers for Fujifilm

SmallRig Deals in USA

General Deal Pages

Why a Digital XPan Fujifilm TX-3 Camera is NOT Needed

Look guys,

I am fan of the idea of Fujifilm launching the Fujifilm TX-3 digital XPan camera in 2028.

I support this idea and I hope that that rumor will become true in a few years from now.

And I am not the only one.

FR-reader Pavel has written a wonderful article about why a digital XPan is needed and has shared lots of gorgeous samples.

I have also added my own thoughts to this debate.

But FujiRumors is a community. And in a community we can have different ideas.

And we love to give space to people who have a different view on certain things, even if those views do not match with my ideas.

And today it’s Timothy (Instagram @gibsonetal), who dropped me an email and told me why a digital Fujifilm TX-3 XPan camera is not needed.

I’ll share this thoughts below and you are free to drop your feedback in the comments below.

No ultra-wide TX-1 or XPAN? Just get an anamorphic lens!

** CLICK HERE to Read the Rest of the Article **

Fujifilm X-T50 Bug Fix Firmware Released

Now that was fast!

Last time there was a bug, Fujifilm needed two months to issue a fix. This time they needed 2 days. Now that’s what I call an improvement ;).

Anyway, the Fujifilm X-T50 bug we reported here has now been fixed. Happy download!

Firmware Details

Fujifilm X-T50 ver. 1.02 – download here
The firmware update Ver.1.02 from Ver.1.01 incorporates the following issues:

  1. The firmware bug is fixed that the error message, “THIS FIRMWARE IS NOT FOR THIS MODEL TURN OFF THE CAMERA” is displayed on the LCD during the firmware update from Ver.1.00 to Ver.1.01 for specific serial numbers and the firmware update cannot be performed.

    Note-1: Refer to the “Notice and apology to FUJIFILM X-T50 users” for the details.
    Note-2: Although there are no differences of features and performance of the camera itself between Ver.1.01 and Ver.1.02, all X-T50 users can update this firmware (ver.1.02) even who had already completed the update to Ver.1.01.

Fujifilm X App 2.1.2 released

Fujifilm has updated the X App software to version 2.1.2 for iOS. Down below are all the details.

Btw, what’s you experience with App? For me it is working quite well so far. Definitely a more pleasing experience than the old app. I actually also used it to update the firmware on my X-T5 the other day.

What’s New

  1. The following software bugs are fixed.
    (1) Live View is not displayed in the correct aspect ratio depending on the smartphone settings.
    (2) The “Number of lifetime shots” is not displayed correctly in “Equipment Status” When using X100VI.
  2. The item name is revised as follows.
    (1) The item name, “MECHANICAL SHUTTER (current module)” displayed in the “Equipment Status” is changed to match the “Number of shutter movements” used in some camera menus.

You can download the latest Fujifilm X App for iOS here and for Android here.

New Fujifilm Tether App Launched and X RAW Studio Updated

It’s Update Day

Fujifilm just released major firmware updates for several cameras and also for a lens.

But that’s not all.

There are updates also for Fujifilm X RAW Studio and also a brand new software has been launched, the Fujifilm Tether App.

So let’s look at what happened.

Fujifilm X RAW Studio

Fujifilm has released an update for the Fujifilm X RAW Studio software.

Fujifilm X RAW Studio Ver.1.24.0 – download here
The software update Ver.1.24.0 incorporates the following issues:

  1. “REALA ACE” RAW development is now supported.
  2. A software bug is fixed that the “COLOR TEMPERATURE” of “WHITE BALANCE” set in “Profile” is not reflected to the preview and recorded image correctly with macOS 14.

Fujifilm Tether App

We told you something new would happen also on the software front, and here it is: the brand new “Fujifilm Tether App”.

”FUJIFILM TETHER APP” provides functions to utilize digital cameras (GFX/X series) by connecting them to a computer. Even if your camera does not support the tethered shooting function, you can use the function to save/load camera settings.

You can read all the details below and download it here.

Compatibility Chart

** CLICK HERE to Read the Rest of the Article **

The New “Kit” Lens is Now in Stock: Fujinon XF16-50mmF2.8-4.8

The Fujinon XF 16-50mm f/2.8-4.8 is so far in stock almost everywhere such as BHphoto here, Amazon here, Adorama here and Nuzira here.

Fujifilm’s new “kit” lens comes with higher end features like weather sealing and internal zoom. And it’s definitely sharp enough to resolve all 40MP.

So it Begins: Fujifilm’s Latest Gear Starts Shipping (Hopefully Smoothly)

I have received notification (thanks) that the latest and greatest Fujifilm gear started shipping.

In the screenshot above you can see the shipping notification for the Fujinon XF16-50mmF2.8-4.8.

All the gear listed below will be available in store starting tomorrow, June 17.

About the Retro Revolution and The Impact of Fujifilm Film Simulations on Today’s Photography Scene

We recently reported on a cheap and low-quality Kodak camera that has surprisingly become the best-seller in Japan.

At first glance, this might seem like a random trend. However, it’s clear that this phenomenon is part of a broader, ongoing trend that has been gaining momentum for years, one that has significantly contributed to the popularity of Fujifilm.

Today’s younger generation isn’t really focused on specs, crazy autofocus performance, or insane video capabilities. Instead, they are drawn to cameras that have a film-like charm. This charm can manifest in the camera’s aesthetic appeal, as seen with models like the Fujifilm X100VI, or in the optical results they produce – results that are not clinically perfect but have elements of imperfection as in case of the low-quality Kodak camera.

These film-like imperfections add a layer of authenticity that modern, high-spec cameras often lack.

Fujifilm understood this trend very early and has built most of its success upon it.

This is also why Fujifilm incorporates film-like looks directly into their digital systems through various film simulations.

And so it happens that in a photography world obsessed with eliminating grain from images, Fujifilm takes a different approach with simulations like Acros, which actually introduces imperfections by digitally and selectively adding grain to the image. They craft distinct looks, from the amber tones of Nostalgic Negative, inspired by artists like William Eggleston, Stephen Shore, Joel Sternfeld and Richard Misrach, to simulations that mimic actual film stock, such as Reala.

Many of these film simulations, especially those that Fujifilm calls the “individualistic styled” ones, do not aim to recreate reality as perfectly and accurately as possible. Their goal is to give images a unique character that draws from the history and roots of film photography itself.

So, for example some might consider Nostalgic Negative to be imperfect, because it distorts the reality with its amber tones. But that amber glaze resembles the film-like look of the American New Color Photography in the ’70s (William Eggleston & Co), hence bringing into the digital era the look, feel and charm of older film-photography.

Fujifilm wisely captures this need of blending old with new thanks to their film simulations and stylish vintage-styled cameras and this resonates as authentic and original with the younger generation.

This strategy is also why I believe the Fujifilm X-T50‘s film simulations dial is a brilliant idea. Consider the younger generation who walks into a photography store looking for a camera. They pick up an X-T50, turn a dial, and instantly experience the vintage and film-like charm of simulations like Classic Chrome, Nostalgic Negative, and Classic Negative, making it easy and engaging to explore these creative options right on the spot.

The combination of aesthetically pleasing, vintage-styled cameras and film-like outputs thanks to these simulations positions Fujifilm well to attract the younger generation. This is a promising prospect for Fujifilm’s future.

And it is a great prospect also for us long term Fujifilm shooters. Brands that successfully engage the younger generation are more likely to thrive in the future. And if Fujifilm flourishes, then all the camera lines we currently love will have a higher change to continue and be developed in future.

Of course now also other started to try to emulate the film simulation success, as we can see with the LUT button on the Panasonic S9.

But Fujifilm has such a vast photographic history and experience with colors, that their film simulations are still the best and most unique in the market. Additionally, their ownership of iconic film stock names like Velvia, Provia, Astia, Reala Ace, Acros, etc., provides a powerful marketing advantage, as they can leverage the rich legacy and nostalgia associated with these iconic film stocks, setting them apart from competitors who may struggle to replicate such authenticity and brand recognition.

In summary, there is a surge in popularity of cameras with film-like charm. Fujifilm’s early recognition of this shift has positioned them as leaders in this market segment, thanks to their innovative film simulation technology and vintage-styled cameras. As competitors seek to emulate their success, Fujifilm’s rich photographic history and iconic film stock legacy give them a distinct advantage, ensuring continued appeal to the younger generation and long-term enthusiasts alike.

Film Simulation Articles:

  • click here – How 3 Dollar Saved my Fujifilm X-T5 and Re-Discovering Classic Negative in Vietnam
  • click here – Why Fujifilm’s Film Simulation Matter also for RAW Shooters
  • click here – REALA ACE – The Best Fujifilm Film Simulation So Far
  • click here – Welcome to the World of VELVIA Film Simulation
  • click here – An Introduction to Fujifilm’s Film Simulation Modes
  • click here – I photographed my first wedding and here are the Film Simulations I loved most
  • click here – Vote Your Favorite Film Simulation!
  • click here – Fujifilm Colors Science: GFX vs X Series, From Superia to Classic Negative, More Film Simulations
  • click here – Fujifilm Managers Talk Film Simulations: Origins, Evolutions, Goals, Misunderstandings, Bold Classic Negative and Much More
  • click here – The Power of Fujifilm Colors: Why I LOVE Fuji Colors and See Them in Action at Our Film Simulations Group
  • click here – Meet Minami-San, Fujifilm’s Color Guru Since 50 Years and Now Bringing Fuji’s Color Science from Film to Digital
  • click here – Fujifilm asks what’s your favorite film simulation (and I tell you mine)
  • click here – Fujifilm Rethink RAW :: JPEG is Your Friend and Fuji’s Film Simulations Rock
  • click here – This Guy Fine Tuned his Fujifilm Film Simulation Settings Inspired by the Work of Great Film Photographers. See “Chrome Eggleston” & More
  • click here – An Ode To ACROS: “A Game Changer, My Favorite Film Simulation by far!” :: And about the Best ACROS (or B&W) Settings!
  • click here – Fujifilm Launches Dedicated Fujifilm Film Simulation Website
  • click here – Fujifilm launches Film Simulation Noodles

Building a DIY Spectroscope with Fujifilm X-Trans Cameras (and Why Not with Bayer Sensor)

When we talk X-Trans virtues, we often talk about the more film like looking grain, the less color noise at high ISO, less moiré, sharpness boost etc.

But the X-Trans array might have some other advantages most of us would not think of. For example, in today’s case we see how ideal X-Trans is to create a DIY Spectorscope to measure the wavelengths of light.

In fact, when comparing the X-Trans vs Bayer sensor for this project, mpr decided to go for X-Trans, because each column of the X-Trans sensor contains all three colors (red, blue, green), whereas each column of the Bayer sensor only has 2 colors.

This makes it a lot easier to use the X-Trans data for the spectorscope.

From there, mpr will guide you through the process and if you are interested definitely watch his video.

Nice to see yet another creative and useful application of the X-Trans sensor.

Newest X-Trans Cameras

X-Trans Articles

Adobe Can’t Wait and Adds Reala Ace Support for X-T5 & Co Already!

Now, I can’t verify it myself, because I switched 100% to Capture One a long time ago because I did not like the way Adobe was taking (just as I don’t like what’s going with Capture One lately and I am not sure I will stick with Capture One much longer… but that’s off topic).

Anyway, since I don’t own Adobe products, I rely on reports I am getting via email from fellow FR-readers. And those reports say this:

Reala Ace now available in Adobe Camera Raw – I just upgraded to the newest version of Adobe Camera Raw, and I noticed that Reala Ace is now available for the RAW files from my X-T5 when processing them in Adobe Camera Raw.

Fujifilm itself will give us 5th generation X shooters Reala Ace via firmware update this summer. But it’s great to know that, if you are editing your RAW files, you can enjoy that film simulation already on Fujifilm X-T5 and I hear also other 5th generation cameras such as the Fujifilm X-H2.