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Why the Fujifilm GFX100 II Was the Only Camera Trusted for King Charles’ Portrait

I have this little habit: whenever I’m tidying up the chaos my two kids leave behind in the apartment, I put on a podcast.

Today, I came across one that I found particularly fascinating and wanted to share with you.

In the Double Exposure Podcast, Hugo Burnand talks about creating his portrait of King Charles—covering everything from location scouting and preparations, to the actual shoot, the lighting setup, his interactions with the king, the post-processing, and more.

Interestingly, Hugo drew inspiration from a painting of Prince Philip by Ralph Heymans. The painting depicted the Prince in the very same corridor where Hugo would later photograph King Charles.

The catch? That corridor is notoriously dark, making it a real challenge for Hugo and his team.

For this challenge, he chose just one camera: the Fujifilm GFX100 II—the camera he always turns to when he needs to capture a truly important image.

You can watch the video to see the clever techniques and setups his team used to overcome the challenges. The result is a portrait with a striking, almost painterly quality.

Of course Huge credits his team for the amazing results, but at some point he says:

full praise to my team […] because I think it looks like natural daylight thourghout and it also has a painterly feel to the photography.

While I give my team an enormous praise… actually the camera was really important, the medium format Fujifilm GFX 100 II.

Now, I warmly invite you to listen to the full podcast. But since I know many of you are particularly interested in what Hugo had to say about the Fujifilm GFX100 II in this context, I’ve extracted the key points below:

  • painterly feel in the image
  • fantastic dynamic range
  • great tonal gradation
  • if he’d have taken the image on a phone, it would be quite contrasty and harsher
  • it’s not about reproducing the image in big prints that he needs GFX, because even when reproduced small it has a greater quality intensity
  • the image was shot at ISO 3200
  • in a regular Canon he might risk shooting at ISO 800, and then he starts losing comfort
  • the Fujifilm GFX is amazing in low light
  • you can see the details of the king’s eyelashes in the image, even at ISO 3200

(Quick pause: some “smart” commenters will argue he used the wrong ISO and should have gone lower with flashes. I strongly suggest they actually watch the video before making that judgment)

  • the image looked like a painting by someone like Velázquez
    (personal note: I never thought I’d stand mesmerized in front of a painting for 15 minutes, but it happened to me in Madrid with Las Meninas of Velazquez… what a masterpiece)
  • And when Hugo saw the finished portrait of King Charles, he admitted that, for the first time, he felt intensely proud of his own work

(Another pause for the quick critics: some might say there is too much space above the king’s head. That’s intentional. There’s actually a rule in royal portraiture: you must leave enough room above the head to fit a crown.)

Editing?

  • no photoshop
  • Hugo explained that his adjustments were no different than what could have been done in the darkroom on a wet print

Finally, if you’d like to see this portrait (and others), Hugo has set up a dedicated website: crownportraits.co.uk.

Fujifilm GFX Eterna 55 and GF32-90mmT3.5 Pre-Orders Available

The Fujifilm GFX Eterna 55 film camera is now available for pre-order at BHphoto here, Adorama here and Nuzira here.

In Europe you can also pre-order it, for example at WexPhotoVideoUK here.

Also the Fujinon GF 32-90mmT3.5 PZ is now also available for pre-order at BHphoto here and Adorama here.

In Europe you can also pre-oredr it, for example at WexPhotoVideoUK here.

Fujifilm GFX Eterna 55 and GF32-90mm PZ Announced – Reviews and Pre-Orders – LIVE BLOG

Fujifilm GFX Eterna 55 + GF32-90

The Fujifilm GFX Eterna 55 and Fujinon GF 32-90mm Power Zoom are now reality!

Pre-Orders

Fujifilm GFX Eterna and GF 32-90mm PZ – Official Fujifilm Info

Fujifilm GFX Eterna and GF 32-90mm PZ – First Looks

  • Explora – FUJIFILM Fully Unveils Powerful GFX ETERNA 55 8K Cinema Camera

Launch Videos

** CLICK HERE to Read the Rest of the Article **

RUMOR: Fujifilm GFX Eterna Priced at $16,499

Back in January we told you that the Fujifilm GFX Eterna would cost between 15-20K USD.

Well, if what we received is correct, then the final price should be $16,499 and it should ship in October.

That’s significantly more affordable than for example the Sony Burano 8K cine camera but on the other hand also more expensive than something like the Canon C400 6K cine camera (which does not shoot 8K though).

As far as specs goes, we already know a lot about them thanks to a long list of specs disclosed by Fujifilm.

The Fujifilm GFX Eterna will be launched shortly along with this new GF powerzoom lens.

Fujifilm Launches Filmmaking Camera “FUJIFILM GFX ETERNA 55”

Press Release

** CLICK HERE to Read the Rest of the Article **

Fujifilm Launches “FUJINON Lens GF32-90mmT3.5 PZ OIS WR”

Press Release

** CLICK HERE to Read the Rest of the Article **

The Fujifilm Fixed Lens Camera Roundup – GFX100RF, X100VI and X half

Here is a roundup covering the following Fujifilm fixed lens cameras.

Get Yours

Review Roundup

** CLICK HERE to Read the Rest of the Article **

6 Days Left Before Fujifilm’s Second Price Increase – Amazon Still Lists Surprising XF/GF Lens Deals

On August 30, Fujifilm will implement yet another price increase in the USA, affecting a wide range of X, GFX, and Instax gear.

This marks the second price hike this month, following the one that already took effect on August 1.

Interestingly, some Fujifilm X and GFX gear on Amazon is still listed at the pre–August 1 pricing. While certain items have already sold out, a few are still available at the original lower price—at least for now.

  • XF 8mmF3.5 – $869 ($899 regular price – $799 pre-tariffs)
  • XF 16mmF2.8 – 11% discount ($399 instead of $449)
  • XF 10-24mmF4 – 9% discount ($999 instead of $1,099)
  • GF 80mmF1.7 – $2,299 ($2,499 regular price – $2,299 pre-tariffs)
  • GF120mmF4* – $2,699 ($2,949 regular price – $2,699 pre-tariffs)
    *note: the GF120mm is sold by third party sellers

Some gear at Amazon is sold at even lower price than the original launch price.

  • XF33mmF1.4 – $769 (currently $899 – $799 pre-tariff)
    shipped and sold by Amazon.com with free 30 days return policy
  • XF70-300mm – $759 (currently $899 – was $799 pre-tariff)
    shipped and sold by Amazon Japan
  • XF16mm F2.8 silver – $347 (currently $449 – $399 pre-tariff)
    shipped and sold by Amazon Germany

I’m not sure whether import taxes apply when ordering gear from Amazon Germany or Japan. What I do see is that Amazon lists free shipping—but to be safe, double-check at checkout to avoid any unexpected import fees. In any case, we always recommend using your local Amazon branch—for our US readers, that means Amazon USA.

With that said, below you’ll find the complete list of upcoming price increases.

Fujifilm X/GFX NEW PRICE STARTING AUGUST 30

X Series Camera Bodies

GFX Series Camera Bodies

X Series Lenses

GF Lenses

Accessories

INSTAX NEW PRICE STARTING AUGUST 30

Wake Up, Fujifilm: Ricoh GR IV Pre-Orders Soar, Monochrome on the Way – Where’s the X80 and X-Pro Monochrome?

Ricoh GR IV: The New and The Monochrome

Our sources told us already last year that the Ricoh GR IV would come in 2025. Well, technically we told you it would come earlier in 2025, and in fact the Ricoh GRIV was disclosed a couple months ago already. But it was only a development announcement. The full announcement just happened yesterday. So yes, I still regard this as a wrong rumor (development announcement is not a full announcement), but at the same time I trust the source.

Well, at this point we remind you that according to the same source, Ricoh is also planing to launch the Ricoh GR IV monochrome. It was originally planed for 2025, but I would not be surprised if there would be a delay due to the huge pre-orders the GRIV is getting right now.

Fujifilm – Wake Up

Yes, the Ricoh GR IV is now here and it enjoys absolutely stellar pre-orders.

At this time Fujifilm has not really a camera to compete with the Ricoh GR IV, because the Fujifilm X100VI might share the fixed lens concept with it, but for the rest I think it appeals to other people: those who appreciate a viewfinder, tactile controls, vintage aesthetic, whereas the Ricoh GR IV is all about being as portable as possible.

The true competitor would be the Fujifilm X80, but Fujifilm has so far never bothered to give the Fujifilm X70 a second chance (the Fujifilm XF10 is not the X70 successor). And in my view that’s an error. The Ricoh GRIV proves that pocketable and powerful fixed lens cameras are enjoying a revival, and Fujifilm is missing out on it.

So, dear Fujifilm, come out with the Fujifilm X80 as quickly as you can!

And while it’s true that the Ricoh GRIV pre-orders are great, I dare to predict that the Ricoh GRIV M (Monochrome) will match or even exceed those pre-orders.

Look, initially I was skeptical about a Monochrome Fujifilm. But after I have seen how even the Pentax K-3 III monochrome DLSR sold like hot cakes (so much so that they had to suspend pre-orders as we reported here), I concluded that the market for monochrome cameras is far from being saturated.

In short: I think Fujifilm should launch the Fujifilm X80 and a monochrome Fujifilm camera (possibly an X-Pro monochrome).

What do you think about it?

RAW FILE CONVERTER EX 3.0 adds Fujifilm GFX100RF Support and X-E5 Compatibility is “Under Preparation”

RAW FILE CONVERTER EX 3.0 ver. Ver.8.1.18.0 – download here
The software update Ver.8.1.18.0 incorporates the following issue:

  • “RAW FILE CONVERTER EX 3.0 powered by SILKYPIX” becomes compatible with the new GFX100RF camera

NEWS: RAW FILE CONVERTER EX3.0″ compatible with FUJIFILM X-E5 is under preparation.