Here is a roundup covering the following Fujifilm fixed lens cameras.
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On August 30, Fujifilm will implement yet another price increase in the USA, affecting a wide range of X, GFX, and Instax gear.
This marks the second price hike this month, following the one that already took effect on August 1.
Interestingly, some Fujifilm X and GFX gear on Amazon is still listed at the pre–August 1 pricing. While certain items have already sold out, a few are still available at the original lower price—at least for now.
Some gear at Amazon is sold at even lower price than the original launch price.
I’m not sure whether import taxes apply when ordering gear from Amazon Germany or Japan. What I do see is that Amazon lists free shipping—but to be safe, double-check at checkout to avoid any unexpected import fees. In any case, we always recommend using your local Amazon branch—for our US readers, that means Amazon USA.
With that said, below you’ll find the complete list of upcoming price increases.
X Series Camera Bodies
GFX Series Camera Bodies
X Series Lenses
GF Lenses
Accessories
Our sources told us already last year that the Ricoh GR IV would come in 2025. Well, technically we told you it would come earlier in 2025, and in fact the Ricoh GRIV was disclosed a couple months ago already. But it was only a development announcement. The full announcement just happened yesterday. So yes, I still regard this as a wrong rumor (development announcement is not a full announcement), but at the same time I trust the source.
Well, at this point we remind you that according to the same source, Ricoh is also planing to launch the Ricoh GR IV monochrome. It was originally planed for 2025, but I would not be surprised if there would be a delay due to the huge pre-orders the GRIV is getting right now.
Yes, the Ricoh GR IV is now here and it enjoys absolutely stellar pre-orders.
At this time Fujifilm has not really a camera to compete with the Ricoh GR IV, because the Fujifilm X100VI might share the fixed lens concept with it, but for the rest I think it appeals to other people: those who appreciate a viewfinder, tactile controls, vintage aesthetic, whereas the Ricoh GR IV is all about being as portable as possible.
The true competitor would be the Fujifilm X80, but Fujifilm has so far never bothered to give the Fujifilm X70 a second chance (the Fujifilm XF10 is not the X70 successor). And in my view that’s an error. The Ricoh GRIV proves that pocketable and powerful fixed lens cameras are enjoying a revival, and Fujifilm is missing out on it.
So, dear Fujifilm, come out with the Fujifilm X80 as quickly as you can!
And while it’s true that the Ricoh GRIV pre-orders are great, I dare to predict that the Ricoh GRIV M (Monochrome) will match or even exceed those pre-orders.
Look, initially I was skeptical about a Monochrome Fujifilm. But after I have seen how even the Pentax K-3 III monochrome DLSR sold like hot cakes (so much so that they had to suspend pre-orders as we reported here), I concluded that the market for monochrome cameras is far from being saturated.
In short: I think Fujifilm should launch the Fujifilm X80 and a monochrome Fujifilm camera (possibly an X-Pro monochrome).
What do you think about it?
RAW FILE CONVERTER EX 3.0 ver. Ver.8.1.18.0 – download here
The software update Ver.8.1.18.0 incorporates the following issue:
NEWS: RAW FILE CONVERTER EX3.0″ compatible with FUJIFILM X-E5 is under preparation.
Amazon is currently selling some Fujifilm gear at the old “pre-tariff” price (shipped and sold by Amazon – unless specified).
NOTE: Some gear is marked as discounted, other is not marked as rebated and yet it is cheaper than regular price.
X Gear
GFX Gear
If you find more gear discounted, feel free to let us know in the comments.
Interestingly, I have filtered the Amazon results to show me only “new” items (to get rid of all refurbished gear in the results), and some gear pops up as “FUJIFILM X Replacement Lens” at a great price, even lower than the pre-tariff price.
Some are marked as shipped and sold by Amazon, others by Amazon Japan or Germany. They are all marked as coming with free shipping.
Maybe Amazon is simply taking stock they have all over the world and re-directing it Amazon US?
In any case, make sure to check if you have to pay import taxes on it.
We still recommend to stick with gear shipped and sold by Amazon US to avoid surprises. But I wanted you to be aware why some gear is listed even cheaper: it’s because it’s coming from other Amazon branches.
And just for curiosity: Amazon is selling the XF23mmF2.8 for a humble 16,482 USD :).
Fujifilm will further increase prices on August 30.
I have shared the full list of price increases here.
Earlier today we reported how Fujifilm said to some news outlets that prices for certain Fujifilm gear will go up on August 30.
Well, I think we can now share the full list of price increases that will come into effect August 30.
Not all X cameras and lenses will get a price increase. What’s not in the list below is safe.
On the GFX front, pretty much everything will get a price bump.
The biggest price jump (+30%) will go to all sorts of Fujifilm accessories, which I guess are still all made in China.
Of course that’s for now just a rumor. All I can say is that last time we were spot on with the list of price increases. It does not mean that we will be also this time, but it might explain why I am confident enough to share it.
X Series Camera Bodies
GFX Series Camera Bodies
X Series Lenses
GF Lenses
Accessories
There could be typos in the list, but I tried to put it down as good as I can in the short time I have right now.
Venus Optics will launch the Laowa AF 200mm f/2.0 soon. It will initially come for EF/E/Z mount, but the Fujifilm X and GFX version should follow, according to reports shared at the Chinese social media account 独立摄影师联合会 here, via mirrorlessrumors.
If accurate, this would be the first third party autofocus lens for the Fujifilm GFX system.
Laowa 200mm f/2.0 specs:
We told you that Fujifilm will soon increase prices.
We have now additional details (not yet official, so take it as a rumor).
Price increase should start August 1st (same day when the new tariff-wave comes to effect).
Good news: the Fujifilm X-E5 seems to be safe from any price increase (despite our reader getting a notice about the X-E5 price increase). According to first info shared to us by FR-reader readers, this is because the note from Fujifilm came before the trade deal with Japan (thanks).
Bad News: the list might not be complete yet, though, because there are for example only 9 GF lenses on the list, but I suspect all 20 of them will get a price increase of about 10%. So let’s hope the X-E5 is so far not on the list, because no increase is planed.
Please keep in mind that everything below is still a rumor until Fujifilm makes an official announcement. That said, I wouldn’t share this if I weren’t confident that the price increases are indeed coming on August 1.
Hopefully, this gives some of you the chance to save a few bucks by buying your gear before the deadline.
With that said, here are the new prices starting August 1st (roughly about 10% price increase – some more, some less):
X Series Camera Bodies
GFX Series Camera Bodies
X Series Lenses
GF Lenses
NOTE: all GF lenses will likely get a price increase. I just don’t have the details, so I won’t share them below. But if you are interested in other GF lenses, grab them now too, as price will very likely go up also for those.
Accessories
Today I was listening to an older podcast with Fujifilm Italy about the Fujifilm GFX100RF.
It was an overall interesting podcast that I invite you to listen if you are fluent in Italian (link below).
But for the purpose of this article I would just like to highlight two things that have been said by the Italian Fujifilm manager.
I can only hope that third parties will jump in and offer conversion lenses, just as they did with the Fujifilm X100VI, where we have various third party conversion lenses:
You can listed at the podcast at Discorsi Fotografici here.
Sony has just launched the Sony RX1rIII fixed lens camera.
Now, for the full specs comparison (vs X100VI and GFX100RF) you can check out the dedicated BH comparison page. Frankly, I trust B&H more with reliable specs rather than asking AI to do that ;). But let me highlight some RX1rIII specs:
Sony RX1R III
Well, at that price, it makes the Fujifilm GFX100RF look like a bargain, which also has no IBIS or OIS, but offers a 5.76m-Dot EVF, 100 megapixel, weather sealing, joystick and it costs $4,899.
And the Fujifilm X100VI looks like a steal, as you can get it for $1,599 and it comes with IBIS, 3.69m-Dot EVF, hybrid viewfinder, joystick, weather sealing (if used with filter) and 40 megapixel.
The main advantages for the Sony RX1RIII are the autofocus and the f/2 lens, even though that makes the lens bigger which might be a negative for those, who look for ultimate portability.
In my view, the Sony RX1R III is a very welcome and much-needed addition to the fixed-lens camera market. Sony made a smart move by reviving this line, especially given the growing popularity of fixed-lens cameras. That said, I still believe Fujifilm offers the more refined and well-rounded option overall—though the Ricoh GR series remains a compelling and tempting alternative.