Fujifilm GFX Eterna 55 Gets Minor Firmware Update, but Major Firmware Updates to Drop in 2026

The Fujifilm GFX Eterna 55 has just received a minor firmware update. You can read all details below.

But Fujifilm GFX Eterna 55 owners can look forward to lots of Kaizen firmware love coming for their camera.

To read some of what will come via firmware update in 2026 via firmware update, check out this article.

On the other hand, the promise of major firmware updates coming in 2026 could also be an indication that the GFX Eterna is sucking up more resources that Fujifilm thought it would, as suggested by Johnnie from CineD and I elaborated in detail here.

Firmware Details

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Bob Poole Puts the Fujifilm GFX100 II in the Path of Elephants — and It Delivers Cinematic Magic

While working on his latest elephant documentary, Emmy Award–winning cinematographer Bob Poole decided to bring an unexpected camera into his setup: the Fujifilm GFX100 II. Not as a main cinema camera — that role was covered by the ARRI Alexa 35 paired with the massive Fujinon Duvo HK 25–1000mm f/2.8–5 — but as a creative tool to capture something different.

The goal was simple: get unusual, ultra-high-quality shots from extremely low angles.

To make that happen, Poole and his team built an elephant-proof cage and placed the GFX100 II directly on the ground — right on paths regularly used by elephants — to capture perspectives that would be impossible with traditional cinema rigs.

Naturally, this should have been a disaster.

After all, if he had asked internet forum experts, they would have confidently explained that the GFX100 II is “not a real video camera” and that creating meaningful cinematic footage with it would be basically impossible.

Luckily, Bob Poole didn’t ask the forums.

And somehow — against all odds and comment sections — the GFX100 II ended up delivering stunning, cinematic footage that blends seamlessly with high-end cinema cameras.

Here’s what Poole had to say about working with the GFX100 II:

  • GFX100II has been instrumental in this film project, giving us angles we would have never been able to achieve with larger cameras
  • We made an Elephant proof cage and dropped the GFX100II on a path the Elephants use
  • when the Elephant pops in front of the camera, all the detail is there on that large sensor, all that information, I think it’s going to blow people away
  • the idea was always to have massive wide angle shots that show the landscape from a perspective you otherwise you would not see
  • GFX100II came into play because the wide angle stuff coming out of these lenses in this amazing camera were seamless
  • the image has the same beautiful soft rolloff of the Arri Alexa 35, shallow DOF, super sharp, beautiful bokeh
  • the image is fantastic
  • GFX100II also really valuable for timelapse, counting on that large sense to be able to oversample and then be able to work within the frame which has given our post production so much flexibility, because we can move within the frame we’ve created
  • GFX100II stills are amazing. We have got so many beautiful images

Well done, Bob — and well done Fujifilm for giving creators tools that don’t just improve image quality, but actually expand what’s creatively possible, opening new ways to work, experiment, and tell stories with more freedom and flexibility.

GFX Cameras

GF Lenses

BREAKING: This is the Future Sensor of Fujifilm GFX – But You’ll Have to Wait for It

I want to say something first:

THANKS!!!

Thanks to all sources, who have giving me this consistent hint.

I know it took me a little bit before publishing it, but I needed to get it multiple confirmed to be absolutely sure that what I am going to publish is also 100% correct.

With that said, now the time has come.

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Last Hours to Save Big on Fujifilm X and GFX Gear

The official Fujifilm X and GFX deals will end today. The only deal that will last until March 1 is the $200 rebate on X half.

Note that in terms of GFX camera deals, BHphoto offers freebies (CFexpress Card and Bag) on top of the regular deals.

Also, some of the unofficial Fujifilm deals at BHphoto have now expired. Now there are only 2 deals left.

Unofficial XF Lens Deals – unknown ending date – most expired already

Official XF Lens Deals – end today

Official X Camera Deals – end today

Official GFX Gear Deals – end today

* freebies at BHphoto include a free CFexpress Type B Card and a camera bag

WAKE UP FUJI: Ricoh GR IV Monochrome Preorder Available – Where is the Fujifilm X80 Monochrome?

The Ricoh GR IV Monochrome is now available for preorder at BHphoto here, at Adorama here and soon also at Amazon here.

Back in 2013 I already said that a monochrome Fujifilm camera would be an instant success. And I am sure that the Ricoh GR IV monochrome will be a tremendous success, just as the regular Ricoh GR IV.

Now, my dream would be an X-Pro monochrome version. But I’d also be happy with a Fujifilm X80 in both versions: regular sensor and monochrome sensor.

I don’t understand why Fujifilm isn’t on the market with one already. Well, I guess that’s good for Ricoh, who can enjoy an almost competition-free market.

Last Week of Fujifilm X and GFX Deals

The official Fujifilm X and GFX deals will end January 18. The only deal that will last until March 1 is the $200 rebate on X half.

Also, some of the unofficial Fujifilm deals at BHphoto have now expired (no more rebate on the XF90/2), but others are still running.

It is also unclear for how long Adorama will offer a free Fujifilm X half with X-T5 kit purchase.

Unofficial XF Lens Deals – unknown ending date – some expired already

Official XF Lens Deals – end January 18

Official X Camera Deals – end January 18

Official GFX Gear Deals – end January 18

* freebies at BHphoto include a free CFexpress Type B Card and a camera bag

SG-Image 75mm f/1.2 for Fujifilm GFX Sample Images and Price

We now have additional information and price for the upcoming SG-Image 75mm f/1.2 for Fujifilm GFX.

I am particularly impressed by the weight. I own the AstrHori 75mm f/4 for GFX, and that one weight 634g. And by the way, I had no idea that AstrHori used a few of my 75mmF4 shots to advertise the lens on their Amazon page.

As far as super-fast G mount lenses goes, there is also the TTArtisan 90mm f/1.25 for G mount, but that one weights over 1000 gram. There is also the Mitakon Zhongyi Speedmaster 85mm f/1.2 and the Mitakon Zhongyi Speedmaster 65mm f/1.4, both at 1050 gram.

Down below you can see

  • Additional Sample Images
  • Additional Specs
  • Price

Regarding the sample Images, here is what SG-Image writes about the image quality:

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Fujifilm GFX Eterna 55: Fujifilm’s Biggest Mistake in Decades—or Its Smartest Long-Term Move?

When I recently rated all Fujifilm 2025 releases, I gave the Fujifilm GFX Eterna 55 the worst rating.

Well, I feel like some misunderstood my reasoning, and more importantly, there are some facts that passed unnoticed, but that I think justify my worries.

First off: the problem is not the camera itself. I am sure filmmakers who’ll use it will also love it.

But you see, Fujifilm operates with a relatively small R&D team and limited resources. And the GFX Eterna is not just another camera—it represents a major commitment to an entirely new product category for the company. That inevitably means a huge allocation of time, people, and money. My original fear was that this effort would drain resources from other X and GFX projects.

Of course, I also hoped that some of the technologies and improvements developed for the Eterna 55 would trickle down to other Fujifilm cameras, as I wrote back then. But so far, we haven’t really seen any meaningful benefits.

But maybe I’m just overthinking this.

Maybe Fujifilm planned everything perfectly, and the GFX Eterna isn’t draining resources from other projects at all.

After all, do we have any real evidence that Fujifilm underestimated how complex and resource-hungry this project would be?

Well, while we don’t have hard proof, there is something that largely went unnoticed—and it might be a subtle sign that things aren’t going entirely according to plan.

Here it is:

In a recent CineD interview, Fujifilm stated that the GFX Eterna 55 will receive a massive number of firmware updates throughout 2026, including many major new features. On paper, that sounds great.

But Johnnie from CineD—being the sharp and attentive interviewer he is—asked the manager obvious question: is the GFX Eterna 55 consuming more resources than Fujifilm originally anticipated? The Fujifilm manager, unsurprisingly, answered “no.”

Still, the question didn’t come out of nowhere. The whole situation gives the impression that Fujifilm rushed the camera out to meet its self-imposed 2025 timeline, even though many key features were not ready yet—and will only arrive sometime in 2026.

I tend to agree with Johnnie here. If everything had gone according to plan, those features would already be in the camera today. The fact that they’re not strongly suggests that the project required more time and resources than expected. And that, in turn, means fewer resources available for other products.

I don’t know who convinced Fujifilm that launching a dedicated cinema camera was the right move—but personally, I think it was a mistake. The GFX Eterna 55 appears to be absorbing an enormous amount of energy and resources, and the rest of the system seems to be paying the price.

But maybe I am wrong. Maybe the GFX Eterna 55 was Fujifilm’s best move in years and it will turn out to be a massive success for them. I certainly hope so for Fujifilm. But as of now, I consider it one of the most R&D wasting projects Fujifilm has ever launched.

Fujifilm MKX Lenses Now up to $2,800 Off

The Fujinon MKX cine lenses are now up to $2,800 off at BHphoto.

I don’t see these deals listed on the official Fujifilm rebate page, so, like a few more offers below, these seem to be BHphoto deals and I don’t know how long they will last.

Unofficial XF Lens Deals – unknown ending date

Official XF Lens Deals – end January 18

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