Fujifilm has released new firmware updates for the Fujinon XF500mmF5.6 R LM OIS WR and the Fujinon GF500mmF5.6 R LM OIS WR.
You can find all the details and download links below.
Fujifilm has just published a video discussing OKAY, a short film shot entirely on the Fujifilm GFX Eterna 55, directed by Andrew Kightlinger, with cinematography by Oren Soffer — also known for his work as the cinematographer on The Creator.
Below, I’ll share the trailer for OKAY, along with the video in which Fujifilm discusses the project with the filmmakers behind the short film.
You can check out OKAY also on IMDB here.
The Fujifilm GFX Eterna 55 has just received a minor firmware update. You can read all details below.
But Fujifilm GFX Eterna 55 owners can look forward to lots of Kaizen firmware love coming for their camera.
To read some of what will come via firmware update in 2026 via firmware update, check out this article.
On the other hand, the promise of major firmware updates coming in 2026 could also be an indication that the GFX Eterna is sucking up more resources that Fujifilm thought it would, as suggested by Johnnie from CineD and I elaborated in detail here.
While working on his latest elephant documentary, Emmy Award–winning cinematographer Bob Poole decided to bring an unexpected camera into his setup: the Fujifilm GFX100 II. Not as a main cinema camera — that role was covered by the ARRI Alexa 35 paired with the massive Fujinon Duvo HK 25–1000mm f/2.8–5 — but as a creative tool to capture something different.
The goal was simple: get unusual, ultra-high-quality shots from extremely low angles.
To make that happen, Poole and his team built an elephant-proof cage and placed the GFX100 II directly on the ground — right on paths regularly used by elephants — to capture perspectives that would be impossible with traditional cinema rigs.
Naturally, this should have been a disaster.
After all, if he had asked internet forum experts, they would have confidently explained that the GFX100 II is “not a real video camera” and that creating meaningful cinematic footage with it would be basically impossible.
Luckily, Bob Poole didn’t ask the forums.
And somehow — against all odds and comment sections — the GFX100 II ended up delivering stunning, cinematic footage that blends seamlessly with high-end cinema cameras.
Here’s what Poole had to say about working with the GFX100 II:
Well done, Bob — and well done Fujifilm for giving creators tools that don’t just improve image quality, but actually expand what’s creatively possible, opening new ways to work, experiment, and tell stories with more freedom and flexibility.
GFX Cameras
GF Lenses
I want to say something first:
THANKS!!!
Thanks to all sources, who have giving me this consistent hint.
I know it took me a little bit before publishing it, but I needed to get it multiple confirmed to be absolutely sure that what I am going to publish is also 100% correct.
With that said, now the time has come.
The official Fujifilm X and GFX deals will end today. The only deal that will last until March 1 is the $200 rebate on X half.
Note that in terms of GFX camera deals, BHphoto offers freebies (CFexpress Card and Bag) on top of the regular deals.
Also, some of the unofficial Fujifilm deals at BHphoto have now expired. Now there are only 2 deals left.
Unofficial XF Lens Deals – unknown ending date – most expired already
Official XF Lens Deals – end today
Official X Camera Deals – end today
Official GFX Gear Deals – end today
* freebies at BHphoto include a free CFexpress Type B Card and a camera bag
The Ricoh GR IV Monochrome is now available for preorder at BHphoto here, at Adorama here and soon also at Amazon here.
Back in 2013 I already said that a monochrome Fujifilm camera would be an instant success. And I am sure that the Ricoh GR IV monochrome will be a tremendous success, just as the regular Ricoh GR IV.
Now, my dream would be an X-Pro monochrome version. But I’d also be happy with a Fujifilm X80 in both versions: regular sensor and monochrome sensor.
I don’t understand why Fujifilm isn’t on the market with one already. Well, I guess that’s good for Ricoh, who can enjoy an almost competition-free market.
The official Fujifilm X and GFX deals will end January 18. The only deal that will last until March 1 is the $200 rebate on X half.
Also, some of the unofficial Fujifilm deals at BHphoto have now expired (no more rebate on the XF90/2), but others are still running.
It is also unclear for how long Adorama will offer a free Fujifilm X half with X-T5 kit purchase.
Unofficial XF Lens Deals – unknown ending date – some expired already
Official XF Lens Deals – end January 18
Official X Camera Deals – end January 18
Official GFX Gear Deals – end January 18
* freebies at BHphoto include a free CFexpress Type B Card and a camera bag
We now have additional information and price for the upcoming SG-Image 75mm f/1.2 for Fujifilm GFX.
I am particularly impressed by the weight. I own the AstrHori 75mm f/4 for GFX, and that one weight 634g. And by the way, I had no idea that AstrHori used a few of my 75mmF4 shots to advertise the lens on their Amazon page.
As far as super-fast G mount lenses goes, there is also the TTArtisan 90mm f/1.25 for G mount, but that one weights over 1000 gram. There is also the Mitakon Zhongyi Speedmaster 85mm f/1.2 and the Mitakon Zhongyi Speedmaster 65mm f/1.4, both at 1050 gram.
Down below you can see
Regarding the sample Images, here is what SG-Image writes about the image quality: