Fujifilm GFX Eterna 55 and GF32-90mmT3.5 Pre-Orders Available

The Fujifilm GFX Eterna 55 film camera is now available for pre-order at BHphoto here, Adorama here and Nuzira here.

In Europe you can also pre-order it, for example at WexPhotoVideoUK here.

Also the Fujinon GF 32-90mmT3.5 PZ is now also available for pre-order at BHphoto here and Adorama here.

In Europe you can also pre-oredr it, for example at WexPhotoVideoUK here.

Fujifilm GFX Eterna 55 and GF32-90mm PZ Announced – Reviews and Pre-Orders – LIVE BLOG

Fujifilm GFX Eterna 55 + GF32-90

The Fujifilm GFX Eterna 55 and Fujinon GF 32-90mm Power Zoom are now reality!

Pre-Orders

Fujifilm GFX Eterna and GF 32-90mm PZ – Official Fujifilm Info

Fujifilm GFX Eterna and GF 32-90mm PZ – First Looks

  • Explora – FUJIFILM Fully Unveils Powerful GFX ETERNA 55 8K Cinema Camera

↓ Launch Videos ↓

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RUMOR: Fujifilm GFX Eterna Priced at $16,499

Back in January we told you that the Fujifilm GFX Eterna would cost between 15-20K USD.

Well, if what we received is correct, then the final price should be $16,499 and it should ship in October.

That’s significantly more affordable than for example the Sony Burano 8K cine camera but on the other hand also more expensive than something like the Canon C400 6K cine camera (which does not shoot 8K though).

As far as specs goes, we already know a lot about them thanks to a long list of specs disclosed by Fujifilm.

The Fujifilm GFX Eterna will be launched shortly along with this new GF powerzoom lens.

Fujifilm Launches Filmmaking Camera “FUJIFILM GFX ETERNA 55”

Press Release

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Fujifilm Launches “FUJINON Lens GF32-90mmT3.5 PZ OIS WR”

Press Release

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The Fujifilm Fixed Lens Camera Roundup – GFX100RF, X100VI and X half

Here is a roundup covering the following Fujifilm fixed lens cameras.

Get Yours

Review Roundup

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6 Days Left Before Fujifilm’s Second Price Increase – Amazon Still Lists Surprising XF/GF Lens Deals

On August 30, Fujifilm will implement yet another price increase in the USA, affecting a wide range of X, GFX, and Instax gear.

This marks the second price hike this month, following the one that already took effect on August 1.

Interestingly, some Fujifilm X and GFX gear on Amazon is still listed at the pre–August 1 pricing. While certain items have already sold out, a few are still available at the original lower price—at least for now.

  • XF 8mmF3.5 – $869 ($899 regular price – $799 pre-tariffs)
  • XF 16mmF2.8 – 11% discount ($399 instead of $449)
  • XF 10-24mmF4 – 9% discount ($999 instead of $1,099)
  • GF 80mmF1.7 – $2,299 ($2,499 regular price – $2,299 pre-tariffs)
  • GF120mmF4* – $2,699 ($2,949 regular price – $2,699 pre-tariffs)
    *note: the GF120mm is sold by third party sellers

Some gear at Amazon is sold at even lower price than the original launch price.

  • XF33mmF1.4 – $769 (currently $899 – $799 pre-tariff)
    shipped and sold by Amazon.com with free 30 days return policy
  • XF70-300mm – $759 (currently $899 – was $799 pre-tariff)
    shipped and sold by Amazon Japan
  • XF16mm F2.8 silver – $347 (currently $449 – $399 pre-tariff)
    shipped and sold by Amazon Germany

I’m not sure whether import taxes apply when ordering gear from Amazon Germany or Japan. What I do see is that Amazon lists free shipping—but to be safe, double-check at checkout to avoid any unexpected import fees. In any case, we always recommend using your local Amazon branch—for our US readers, that means Amazon USA.

With that said, below you’ll find the complete list of upcoming price increases.

Fujifilm X/GFX NEW PRICE STARTING AUGUST 30

X Series Camera Bodies

GFX Series Camera Bodies

X Series Lenses

GF Lenses

Accessories

INSTAX NEW PRICE STARTING AUGUST 30

Wake Up, Fujifilm: Ricoh GR IV Pre-Orders Soar, Monochrome on the Way – Where’s the X80 and X-Pro Monochrome?

Ricoh GR IV: The New and The Monochrome

Our sources told us already last year that the Ricoh GR IV would come in 2025. Well, technically we told you it would come earlier in 2025, and in fact the Ricoh GRIV was disclosed a couple months ago already. But it was only a development announcement. The full announcement just happened yesterday. So yes, I still regard this as a wrong rumor (development announcement is not a full announcement), but at the same time I trust the source.

Well, at this point we remind you that according to the same source, Ricoh is also planing to launch the Ricoh GR IV monochrome. It was originally planed for 2025, but I would not be surprised if there would be a delay due to the huge pre-orders the GRIV is getting right now.

Fujifilm – Wake Up

Yes, the Ricoh GR IV is now here and it enjoys absolutely stellar pre-orders.

At this time Fujifilm has not really a camera to compete with the Ricoh GR IV, because the Fujifilm X100VI might share the fixed lens concept with it, but for the rest I think it appeals to other people: those who appreciate a viewfinder, tactile controls, vintage aesthetic, whereas the Ricoh GR IV is all about being as portable as possible.

The true competitor would be the Fujifilm X80, but Fujifilm has so far never bothered to give the Fujifilm X70 a second chance (the Fujifilm XF10 is not the X70 successor). And in my view that’s an error. The Ricoh GRIV proves that pocketable and powerful fixed lens cameras are enjoying a revival, and Fujifilm is missing out on it.

So, dear Fujifilm, come out with the Fujifilm X80 as quickly as you can!

And while it’s true that the Ricoh GRIV pre-orders are great, I dare to predict that the Ricoh GRIV M (Monochrome) will match or even exceed those pre-orders.

Look, initially I was skeptical about a Monochrome Fujifilm. But after I have seen how even the Pentax K-3 III monochrome DLSR sold like hot cakes (so much so that they had to suspend pre-orders as we reported here), I concluded that the market for monochrome cameras is far from being saturated.

In short: I think Fujifilm should launch the Fujifilm X80 and a monochrome Fujifilm camera (possibly an X-Pro monochrome).

What do you think about it?

RAW FILE CONVERTER EX 3.0 adds Fujifilm GFX100RF Support and X-E5 Compatibility is “Under Preparation”

RAW FILE CONVERTER EX 3.0 ver. Ver.8.1.18.0 – download here
The software update Ver.8.1.18.0 incorporates the following issue:

  • “RAW FILE CONVERTER EX 3.0 powered by SILKYPIX” becomes compatible with the new GFX100RF camera

NEWS: RAW FILE CONVERTER EX3.0″ compatible with FUJIFILM X-E5 is under preparation.

Amazon Currently Selling Some X/GFX Gear at Pre-Tariff Price (or Lower) – LIMITED STOCK

The Deals

Amazon is currently selling some Fujifilm gear at the old “pre-tariff” price (shipped and sold by Amazon – unless specified).

NOTE: Some gear is marked as discounted, other is not marked as rebated and yet it is cheaper than regular price.

X Gear

  • XF8mmF3.5 – $869 ($899 regular price – $799 pre-tariffs)
  • XF16mmF2.8 – 11% discount ($399 instead of $449)
  • XF23mmF1.4 – 10% discount ($899 instead of $999)
  • XF30mmF2.8 Macro – 8% discount ($599 instead of  $649)
  • XF50mmF1.0 – $1,518 ($1,649 regular price – $1499 pre-tariffs)
  • XF10-24mmF4 – 9% discount ($999 instead of $1,099)
  • XF100-400mm – 6% discount ($1,972 instead of $2,099 – NOTE: pre-tariff price was $1899)

GFX Gear

  • GF23mmF4 – 5% discount ($2,659 instead of $2,799 – NOTE: pre-tariff price was $2,599)
  • GF80mmF1.7 – $2,299 ($2,499 regular price – $2,299 pre-tariffs)
  • GF120mmF4* – $2,699 ($2,949 regular price – $2,699 pre-tariffs)
    *note: the GF120mm is sold by third party sellers
  • GF45-100mmF4 – $2,299 ($2,499 regular price – $2,299 pre-tariffs)
  • GF100-200mmF5.6 – 7% discount ($1,999 instead of $2,149 – $1,999 pre-tariffs) – SOLD OUT, Only Available at Full Price

If you find more gear discounted, feel free to let us know in the comments.

The Curious Case

Interestingly, I have filtered the Amazon results to show me only “new” items (to get rid of all refurbished gear in the results), and some gear pops up as “FUJIFILM X Replacement Lens” at a great price, even lower than the pre-tariff price.

Some are marked as shipped and sold by Amazon, others by Amazon Japan or Germany. They are all marked as coming with free shipping.

Maybe Amazon is simply taking stock they have all over the world and re-directing it Amazon US?

In any case, make sure to check if you have to pay import taxes on it.

  • XF33mmF1.4 – $769 (currently $899 – $799 pre-tariff)
    shipped and sold by Amazon with free 30 days return policy
  • XF70-300mm – $758 (currently $899 – was $799 pre-tariff)
    shipped and sold by Amazon Japan
  • XF16mm F2.8 silver – $347 (currently $449 – $399 pre-tariff)
    shipped and sold by Amazon Germany

We still recommend to stick with gear shipped and sold by Amazon US to avoid surprises. But I wanted you to be aware why some gear is listed even cheaper: it’s because it’s coming from other Amazon branches.

The Madness :)

And just for curiosity: Amazon is selling the XF23mmF2.8 for a humble 16,482 USD :).

The Future :(

Fujifilm will further increase prices on August 30.

I have shared the full list of price increases here.