List of Fujifilm Price Hikes Revealed – Nearly All X/GFX Gear Affected, But X-E5 Might Be Safe

We told you that Fujifilm will soon increase prices.

We have now additional details (not yet official, so take it as a rumor).

Price increase should start August 1st (same day when the new tariff-wave comes to effect).

Good news: the Fujifilm X-E5 seems to be safe from any price increase (despite our reader getting a notice about the X-E5 price increase). According to first info shared to us by FR-reader readers, this is because the note from Fujifilm came before the trade deal with Japan (thanks).

Bad News: the list might not be complete yet, though, because there are for example only 9 GF lenses on the list, but I suspect all 20 of them will get a price increase of about 10%. So let’s hope the X-E5 is so far not on the list, because no increase is planed.

Please keep in mind that everything below is still a rumor until Fujifilm makes an official announcement. That said, I wouldn’t share this if I weren’t confident that the price increases are indeed coming on August 1.

Hopefully, this gives some of you the chance to save a few bucks by buying your gear before the deadline.

With that said, here are the new prices starting August 1st (roughly about 10% price increase – some more, some less):

X Series Camera Bodies

GFX Series Camera Bodies

X Series Lenses

GF Lenses

NOTE: all GF lenses will likely get a price increase. I just don’t have the details, so I won’t share them below. But if you are interested in other GF lenses, grab them now too, as price will very likely go up also for those.

Accessories

Fujifilm Italy Says There Won’t be Any Lower Resolution GFX-RF and No Conversion Lenses for Fujifilm GFX100RF

Today I was listening to an older podcast with Fujifilm Italy about the Fujifilm GFX100RF.

It was an overall interesting podcast that I invite you to listen if you are fluent in Italian (link below).

But for the purpose of this article I would just like to highlight two things that have been said by the Italian Fujifilm manager.

  • no lower resolution Fujifilm GFX-RF coming
  • the X100VI has the Fujifilm WCL-X100 and TCL-X100 converision lenses, but Fujifilm won’t make any conversion lenses for the GFX100RF (the manager did sound absolute sure about this)

I can only hope that third parties will jump in and offer conversion lenses, just as they did with the Fujifilm X100VI, where we have various third party conversion lenses:

You can listed at the podcast at Discorsi Fotografici here.

Sony RX1rIII vs Fujifilm GFX100RF vs X100VI Specs Comparison – GFX100RF Looking Like a Bargain and X100VI Like a Steal?

Sony has just launched the Sony RX1rIII fixed lens camera.

Now, for the full specs comparison (vs X100VI and GFX100RF) you can check out the dedicated BH comparison page. Frankly, I trust B&H more with reliable specs rather than asking AI to do that ;). But let me highlight some RX1rIII specs:

Sony RX1R III

  • $5,098
  • no IBIS and no OIS
  • 61 MP
  • 2.36m-Dot EVF
  • no joystick
  • has film looks called “film 1”, “film 2”, “film 3”
  • no mention of weather sealing

Well, at that price, it makes the Fujifilm GFX100RF look like a bargain, which also has no IBIS or OIS, but offers a 5.76m-Dot EVF, 100 megapixel, weather sealing, joystick and it costs $4,899.

And the Fujifilm X100VI looks like a steal, as you can get it for $1,599 and it comes with IBIS, 3.69m-Dot EVF, hybrid viewfinder, joystick, weather sealing (if used with filter)  and 40 megapixel.

The main advantages for the Sony RX1RIII are the autofocus and the f/2 lens, even though that makes the lens bigger which might be a negative for those, who look for ultimate portability.

In my view, the Sony RX1R III is a very welcome and much-needed addition to the fixed-lens camera market. Sony made a smart move by reviving this line, especially given the growing popularity of fixed-lens cameras. That said, I still believe Fujifilm offers the more refined and well-rounded option overall—though the Ricoh GR series remains a compelling and tempting alternative.

Fujifilm X-H2 IR and GFX100II IR Infrared Cameras Launched

Fujifilm already offers the Fujifilm X-T4 infrared camera and the Fujifilm X-T1 infrared camera.

And back in May 2024 the Fujifilm X-H2 and GFX100II IR also appeared inside the Fujifilm X App, as we reported here.

Well, now it is finally official, as the Fujifilm X-H2 and GFX100II infrared cameras are officially listed by Fujiilm. Full details below.

Product Details

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Don’t Hope for Fujifilm X-Pro4 in 2025 :: GFX Eterna in September and More – Mid-2025 Rumor Check

So far in 2025, we’ve had two X Summits, three brand new Fujifilm camera announcements, two X-mount lenses, and even a couple of new Instax cameras.

That’s quite a gear-packed year already!

And with all that gear also came plenty of rumors.

So let’s take a moment to look back and see how accurate we’ve been so far in 2025 thanks to our sources:

  • 59 rumors shared so far in 2025
  • 1 rumor still to be verified
  • 56 correct rumors out of 57 verifiable rumors
  • 1 wrong rumor
  • 1 rumor not in ranking
  • 98.25% correct rumors

What’s left in terms of rumors for 2025?

Well, not much actually. Which is why below I insert also rumors shared back in 2024 that still have to be verified, such as this X-Pro4 release info rumor and Fujifilm TX-3 rumors. All ranked by reliability.

Rumor Overview with Rating

HIGH RATING*
* 75% to 99% correct

  1. GFX Eterna full announcement in September (shared June 4)
  2. X-Pro3 successor not coming in 2025 (shared December 16, 2024)

MEDIUM HIGH RATING*
*50% to 74% correct

  1. Fujifilm Panoramic Digital Camera currently discussed by Fujifilm (not final decision yet) for release in 2028 (shared May 6, 2024)
    NOTE: I know that this is highly trusted, so they are discussing it. I just don’t rank it higher because this would otherwise give the impression that FujiRumors said this camera will come for sure. And in any case it is still 4 years away, so plans can change.
  2. Fujifilm TX-3 Digital Panoramic Camera: Fujifilm Debating Between Bayer or X-Trans Sensor (shared September 2, 2024)
  3. Next X-Pro coming with improved hybrid viewfinder (shared September 3, 2024)

MEDIUM LOW RATING*
*25% to 49% correct

  1. nothing

LOW RATING*
*1% to 24% correct

  1. nothing. I mean, it could be the longest list considering the number of fakes I got also in 2025. But we don’t like to bother our readers with fake stuff like others do.

THE MID-2025 CHECK

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Fujifilm Launches GFX Challenge Grant Program 2025 – Bring Your Vision to Life and Win up to $10,000

➔ Top Fujifilm GFX Community – Join 41.5K fellow GFX Shooters

Fujifilm has officially launched the GFX Challenge Grant Program 2025, offering photographers and filmmakers around the world a unique opportunity to bring their creative visions to life.

It’s always great to see Fujifilm investing directly in the photographic community—supporting not just gear, but the people and stories behind the images.

Below is the full press release with all the details on how to apply.

➔ Top Fujifilm GFX Community – Join 41.5K fellow GFX Shooters

Press Release

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Fujifilm Patents Full Frame 40mm F2, GF 20mm F2.8 (GFX) and XF 15mm F2.8 (APS-C)

A bunch of patents have now been published and have been reported by the Japanese website asobinet.

Based on the info provided, it is mainly it’s about:

  • Fujinon GF 20mm f/2.8
  • Fujinon XF 14mm f/2.8
  • Fujinon 40mm f/2 – for Full Frame

You know my take on patents. I mean, I am still waiting for that lovely foldable Fujifilm smartphone ;).

Just saying… take them with a grain of salt.

** CLICK HERE to Read the Rest of the Article **

Fujifilm GFX Eterna Additional Specs Disclosed

Our trusted sources told us that the Fujifilm GFX Eterna will be fully announced in September.

However, Fujifilm has been gradually disclosing specifications over the last few months since its development announcement.

Now we have more specs, officially shared by Fujifilm and reported by CineD.

  1. Supporting Optical Lowpass Filter (OLPF): To help in reduction of moiré and false color
    • Wave Plate
    • Low-pass Filter 1
    • IR Cut Filter
    • Low-pass Filter 2
  2. GFX ETERNA Available Sensor Formats: GFX ETERNA Sensor 43.8 x 32.9mm
    • GF 4:3 Open Gate
    • GF DCI
    • Premista DCI
    • 35mm DCI
    • 8K DCI, dot by dot
    • Super 35 DCI
    • Full List of Sensor Formats/fps – Items in Orange are unique to GFX Eterna
  3. GFX ETERNA In Camera Codecs: GFX ETERNA is based on the GFX100 II system that supports ProRes422, H.265, and H.264.
    In Camera:
    • Apple ProRes 422 HQ, Linear PCM (Stereo sound 24-bit / 48KHz sampling)
    • Apple ProRes 422, Linear PCM (Stereo sound 24-bit / 48KHz sampling)
    • Apple ProRes 422 LT, Linear PCM (Stereo sound 24-bit / 48KHz sampling)
    • HEVC/H.265 (4:2:2 10bit), Linear PCM (Stereo sound 24-bit / 48KHz sampling)
    • Apple ProRes Proxy
    • H.264 Proxy
    HDMI (External Recording):
    • 4:2:2 10-bit Uncompressed
    • 12-bit RAW
  4. GFX ETERNA 3D LUT Loading: GFX ETERNA supports 3D LUT Loading and Storing up to 16 custom Lookup Table files
  5. Film Simulation: GFX ETERNA supports 20 types of Film Simulations (admin note: this means it has all current film simulations and no new film simulation in addition to those)
  6. Development of Film Simulation 3D LUTs for F-Log2 / F-Log2 C: Fujifilm will develop new 3D LUTs for select Film Simulations for F-Log2 / F-Log2 C (with ITU-R BT.709), that will be downloadable from the web.
    • ETERNA
    • ETERNA BLEACH BYPASS
    • PROVIA/Standard
    • Velvia/Vivid
    • ASTIA/Soft
    • REALA ACE
    • Classic Chrome
    • Classic Neg.
    • ACROS
  7. Custom Framing Guides: GFX ETERNA supports customizable Framing Guides. Create custom guides and select from frame 1 / 2 / 3 setting.
    List of Custom Framing Lines Settings
  8. Remote Multi-Camera Control: GFX ETERNA supports a Remote Rec. Function which is a web browser-based Remote Control Application that runs locally on a Wired or Wireless network.
  9. Bluetooth Low Energy (BLE) Support (AirGlu ,TG-BT1): GFX ETERNA supports BLE connection with ATOMOS AirGlu and FUJIFILM TG-BT1. Time Code Sync. Will be supported with TC plug, Atomos AirGlu Ambient devices and via USB-C connection with
    • ATOMOS AirGlu UltraSync Blue
    • Tripod Grip TG-BT1
    • Smart Phone Browser Remote Rec FunctionTG-BT1
  10. LCD Monitor & On-Board Menu Display Specifications: (LCD Monitor Specifications)
    • 5.0 inch Touch Screen Color LCD Monitor
    • Brightness: Max. 2,000 nits
    • Aspect : 16:9
    • Dots: Approx. 6.22 million dots (1920x1080x3)
    On-Board Menu Display Specifications:
    • 3.0 inch Touch Screen Color LCD Monitor
    • Brightness: Max. 700 nits
    • Aspect: 3:2
    • Dots: Approx. 1.04 million dots (720x480x3)

CineD will also have an interview with Fujifilm managers going online on June 7, so definitely follow them on YouTube here.

Fujifilm GFX100RF, X-M5 and X100VI Orders Resumed, but Demand is “Incredibly High”

Due to US tariff policy, Fujifilm stopped to take orders on the Fujiiflm GFX100RF, black Fujifilm X-M5 and the Fujifilm X100VI, as we reported here.

However, it looks like stores are now opening pre-orders again, since you can pre-order it again at most stores.

At the time of this post B&H Photo has still the “request assistance notice on all of these cameras, but that should be gone any moment now.

You can place your order other stores such as at Adorama for GFX100RF here, for black X-M5 here and for X100VI here and at Moment for GFX100RF here, X-M5 here and X100VI here.

Adorama expects to have stock for all of this gear in August 2025.

Moment writes for all of them:

As of June 2nd, 2025, orders for the Fujifilm GFX100RF have resumed. Due to incredibly high demand, there is still a significant Pre-order wait.

Don’t ask me how long this will last. I know some tariffs have been lowered significantly, and that definitely helped to give shipping a chance.

But I have no idea for how long this time window will remain open.