Here are the top read articles of 2025:

1. BREAKING: First Leaked Image of the Fujifilm X-E5 — The Most Beautiful X-E Camera Ever Made!
2. LEAKED: Fujifilm X-E5 Full Specs and Price
3. About Those Fujifilm X-T6, X-H3S, X-Pro4 “Rumors” and the Truth Behind Them
4. New Firmware Updates for Fujifilm X-T5, X100VI, X-T50, X-S20, X-M5, GFX100RF and X Half
5. BREAKING: Fujifilm X-T6 — It’s Time to Tell You When It’s Coming
6. Fujifilm Gear Coming 2025 – Updated List and What’s Missing!
7. BREAKING: Fujifilm X-E5 Coming in Summer, But Maybe Don’t Sell Your X-E3 or X-E4 Just Yet
8. Meet the Fujifilm X-Half – Fujifilm’s Upcoming Digital Half Frame Camera
9. Fujifilm GFX100RF: Full Press Release and Image Leaked
10. Fujifilm X-Pro4 Delayed by High Expectations – Fujifilm Wants It to Be More Than Just an Upgrade

As usual, the rumors dominate the top of the ranking.  If we factor them out, here is the rumor-free ranking:

1. New Firmware Updates for Fujifilm X-T5, X100VI, X-T50, X-S20, X-M5, GFX100RF and X Half
2. This Recipe is Taking the Fujifilm Community by Storm – Classic Cuban Neg
3. The Hidden Advantage Nobody Talks About – FUJIFILM 26MP vs 40MP
4. A Forgotten Fujifilm Camera Shines on Netflix — and Teaches a Hard Lesson
5. Fujifilm GFX100RF Fragment Edition Announced
6. Film Pastel – A Lovely New Film Simulation Recipe
7. WARNING: The Fujifilm X-T5 Struggles Badly With Wildlife Photography – A Real World Proof
8. Coca-Cola Risked Everything on a Cheap Fujifilm X-T3 — The “Disaster” Is Stunning
9. Meet FRGMT BW – Fujifilm’s First ‘Official’ Film Simulation Recipe
10. Fujifilm’s Sony-Level Autofocus Is Already Here — Hidden in Pre-Shot Mode, Waiting to Be Unlocked

We notice a vivid interest for Fujifilm Film simulation recipe articles and of course general news or reviews articles, like new firmware updates or the Fujifilm autofocus investigation by Edvard.

But apparently, you also enjoy it when I don’t take things too seriously and allow myself a bit more sarcasm. Those articles are especially fun to write—so I’m glad you enjoy reading them as much as I enjoy writing them.

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Do you remember when Kodak surprised everyone with that bold, polarizing — and VERY expensive — camera?

Well, it seems that quirky Kodak creation (which, by the way, has only a few but stellar reviews) may have sparked some inspiration over at Fujifilm.

Only this time, Fujifilm appears to be going all out in terms of creativity and experimentation.

Because here is what Fujifilm just announced: the Instax Mini Evo Cinema camera that looks like a Super 8 camera, or more precisly, it’s inspired by the Fujica Single-8.

• Instax Mini Evo Cinema Camera
  BHphoto / Amazon / Adorama

And just as we told you, it will come with the famous “time-travel” dial, which Fujifilm calls the “Eras Dial”.

Down below you can read all the details about the Instax Mini Evo Cinema Camera.

Back in August, I launched a survey asking you which Fujifilm X camera you own (results here).

Some of you then challenged me: “What about a lens version?”

It sounded insane — the amount of work needed would be ridiculous.

So naturally… I did it. :)

The survey covers every Fujifilm X-mount autofocus lens I know of that’s currently on the market — Fujinon and third-party alike.

Now I’m really curious to see whether you guys mostly stick with Fujinon lenses, or if some third-party options can sneak their way into the top spots.

So guys… I’ve done my part and put the effort into creating the survey — now be kind and do yours: cast your vote! ;)

• Fujifilm X gear I own (third party lenses included)
• Fujifilm GFX gear I own
• Instax Gear I own
• Photography Accessories I own
• Apple Gear I Own
• Full List of Third Party AF X mount lenses

VOTE

• VOTE: The Best & Worst Fujifilm Gear of 2025

With 2025 basically over and the internet is grading the Fujifilm year 2025.

For example, in a lengthy podcast, these are the grades of the PetaPixel team:

• Jordan: B-
  lots of repackaging of same tech. He likes X half concept, but not the camera. AF needs to improve
• Chris: B-
  no new lenses (admin note: that’s not correct). Autofocus has to improve
• Gordon: A
  a lot of releases in different formats. Squeezing last drops out of 5th generation. His guess: next year X-Pro4 will introduce new sensor
• Jaron: A
  Jaron agrees with Gordon. We got LUT’s. X half deserves praise for a company trying something different.

Fuji X Weekly graded every single release:

• GFX100RF: A+
• X half: B-
• X-E5: A
• GFX Eterna 55: A-
• X-T30 III: B+
• XF23mmF2.8: A-
• XC13-33mm: C
• GF32-90mm: A

Overall he gives it a B ranking.

And my votes?

I’ll rank it from best to worst.

• X-E5: A++++++…. taking a breath… +++++++++++

I might be biased… or maybe I am not? ;) It’s the most enjoyable Fujifilm camera I have ever used. Looks great, feels great, I love the film sim dial, trusted 40MP X-Trans V image quality. It’s my all-time favorite Fujifilm camera to date.

• XF23mmF2.8: A+

I own the XF27mmF2.8, which is awesome. But the XF23mmF2.8 from an image quality point of view is even better. Wonderful little lens

• GFX100RF: A

It makes a whole lot of sense that Fujifilm released a medium format version of the X100, and they did a great job. Some might want IBIS, a faster lens etc, but then you don’t get the compact size. And in my opinion Fujifilm did well to prioritize size, especially considering the massive flexibility of the GFX files.

• XC13-33mm: A-

So often I have seen people complaining Fujifilm does not care about affordable entry level, that everything is too expensive. Well, this lens addresses this huge criticism, and it does it with an astonishing image quality.

• X-T30III: B+

Again, this addresses the complain of the lack of entry level cameras with EVF in the Fujifilm ecosystem. Keeps the loved X-T30 form factor with X Processor 5 boost.

• X half: B-

The price is simply too high—on that, I think we can all agree. The concept itself may also be a bit too experimental for some, and that’s a fair criticism.

Still, I will always applaud Fujifilm when they dare to do something different in an otherwise increasingly monotonous camera market. This is their way of trying to offer a genuinely different photographic experience. Sometimes it works, sometimes it doesn’t—but at least Fujifilm is willing to try.

The X Half itself is highly divisive—some love it, others don’t. I haven’t had the chance to shoot with it yet, so I can’t pass final judgment, but there are definitely some features that intrigue me.

• GF32-90mm: C

Well, I guess it’s a good lens for filmmakers, maybe even a stunning lens. So the “C” is not for the lens itself, but for the need of such a lens: are there really so many filmmakers shooting GFX out there?

• GFX Eterna 55: D

I said I am worried…. and I still keep being worried about this project, especially since, unlike I hoped, I don’t see any benefits trickle down for other X/GFX cameras. Nothing wrong with the camera itself, but it looks like an R&D resources killer.

And You?

You voted your best and worst 2025 gear here (third party AF lenses included).

• VOTE: The Best & Worst Fujifilm Gear of 2025

DGO vs DCG

After our in-depth article on Sony’s new DGO sensor, other websites have finally started to pick up the topic.

But their coverage is still incomplete — missing key details (and some serious drawbacks) that photographers absolutely need to understand in order to use this new technology to its full potential.

Why these points are being glossed over is unclear, especially since they’re crucial for Sony A7V users who could unknowingly lose up to 1 stop of dynamic range compared to the older A7IV if they’re not careful.

So let’s break down the pros and cons in a quick overview. And if you haven’t yet, give our main article a read — it clearly explains the difference between DGO (Dual Gain Output) and DCG (Dual Conversion Gain), which is essential to understanding this debate.

DGO advanatges

• Excellent dynamic range at low ISO

DGO limitations/downsides

• No DR benefit above ISO 400/500
• No DR benefit at all with electronic shutter
• Up to 1.5 stops DR loss with e-shutter compared to mechanical shutter
• the old Sony A7IV gives you about 1 stop more dynamic range than the brand new Sony A7V between ISO400-800 if you use electronic shutter, because on the A7V dual gain kicks in only at ISO1000 (vs ISO400 on A7IV

So, just be aware that there is no DR benefit when using electronic shutter and if you use ES in values between ISO400 and ISO800, you actually lose 1 stop of dynamic range over the older Sony A7IV

The Fujifilm Sensor Future

Sony is not keeping this technology to themselves.

In fact, the first mainstream hybrid camera to use a Sony DGO sensor wasn’t a Sony at all — it was the Panasonic S1II.

And since that sensor is already available on the market, I see no reason why Fujifilm couldn’t buy and use it as well.

So the real question becomes: what would you prefer for Fujifilm’s 6th-generation cameras — a DGO or a DCG sensor?

If you rely heavily on the electronic shutter, DGO might actually work against you. In the best case you get no benefit at all, and in the worst case you could lose up to 1 stop of dynamic range at certain ISO values.

But considering that high-end Fujifilm APS-C bodies already reach (for now) 15 fps with the mechanical shutter (compared to Sony’s 10 fps), the need for electronic shutter bursts is far lower on Fujifilm cameras anyway.

Personally, I’d be happy with either. I’m already “cheating” dynamic range via DR200/400, so both systems work for me. But if I had to choose, I’d take DGO if that still gives me access to DR200/400 — especially on GFX, where it could allow even higher pixel densities and higher base dynamic range, turning it into the ultimate high-resolution / high-DR platform.

My prediction?

I would not be surprised if DGO would soon become the industry standard. Nikon, OM System, Canon, Fujifilm — everyone will adopt it sooner or later.

But enough from me — let me know what you prefer by voting in the poll below.