Skip to content

Voigtländer MACRO APO-ULTRON 35mm f/2 for Fujifilm X Announced

Cosina just announced the Voigtländer MACRO APO-ULTRON 35mm f/2 for Fujifilm X.

Just like the Voigtländer NOKTON 23mm F1.2 X and the Voigtländer NOKTON 35mm F1.2 X it is a manual focus lens, but with electronic contacts so it can communicate with the camera.

Press Release

** CLICK HERE to Read the Rest of the Article **

Let’s Talk Kaizen: about What Changed, What Didn’t, and The Choice Fujifilm Had to Make

Recently a Fujifilm manager said that they are committed to bring X-H2S autofocus features as much as possible to older models (X-T3/X-T4).

So what, is Kaizen coming back?

Well, Kaizen never left. It was just on semi-pause for a while, and for an excellent reason I might say.

Let me explain.

Fujifilm vs The Rest

** CLICK HERE to Read the Rest of the Article **

FujiCast Talk with Fujifilm Manager: About X-T5 and X-T5S Possibilities, X-Pro4, X-H2 and X-H2S, Autofocus, Firmware Updates and More

In the lastest Fujicast episode, Kevin and Neale have, among the others, a talk with Fujifilm UK manager Andreas Georghiades recoded live at the House of Photography in London.

Down below you find a summary as well as the full 1+ hour podcast to listen.

** CLICK HERE to Read the Rest of the Article **

Fujifilm X-T5 First Rumors :: Tons of New Firmware :: Fujifilm X-H2S Beats Canon R6 Autofocus :: Top 10 June Articles

Here are the top 10 articles for June.

  1. Fujifilm Firmware Updates for X-T4, X-T3, X-S10, X-Pro3, X-T30II, X100V, GFX100S, GFX100, GFX50S and GFX50R
  2. Fujifilm X-T5 to Feature 40MP Non-Stacked Sensor (No 26MP Stacked Version Planed)
  3. Fujifilm Manager Talks X-H2S with “Slightly Improved Image Quality” and Says Fujifilm X-T Line (X-T5) will Maintain Classic Controls
  4. Fujifilm X-H2S vs Canon R6 vs Nikon Z9 Autofocus Comparison – Canon R6 is BEATEN and Nikon is CAUGHT
  5. 10 Things You Might Have Missed: Fujifilm X-H2 40MP X-Trans, September X Summit, Overheating Drama Ends, Crazy X-H2S Video Dynamic Range and More
  6. LEAKED: First Image of Fujifilm X-H2 Shows No Markings on Front of the Camera
  7. Fujifilm X-H2 HR 40MP will have Exactly Same Body of Fujifilm X-H2S
  8. Decrypting Fujifilm Manager Statement: “No other Camera Platform more Suitable to Have both 5th Gen Sensors than X-H Series”
  9. Fujifilm X-H2S Autofocus Tracking vs X-T4, for Wildlife and Performance on Older XF Lenses (XF56mmF1.2 Included)
  10. Fujifilm X-T5: Putting Puzzle Pieces Together (based on Fujifilm Manager Statements and Rumors)

The Latest & Greatest

Follow FujiRumors on Facebook, Instagram, RSS-feed, Youtube, Flipboard and Twitter.

100% Fuji Colors Power

Rumors and Discussions

Fujifilm House of Photography Coming to Australia

The Fujifilm House of Photography has been first launched in London here.

Apparently with big success, as Fujifilm Australia will now open its own Fujifilm House of Photography in Sydney at the 2 Park Street. The Grand Opening will be on 7th July, 2022. The dedicated website can be found here.

I hope more of these Fuji-only stores will open all over the world.

Rumors and Discussions

Fujifilm X-T5: Putting Puzzle Pieces Together (based on Fujifilm Manager Statements and Rumors)

I get so many questions about the Fujifilm X-T5!

When will it come? Which features will it have? How much will it cost? What design choices will have Fuji made? Will there be a Fujifilm X-T5 40MP and an X-T5s 26MP stacked? And more!

Well, the time will come when we will talk about the Fujifilm X-T5. I promise you that ;).

But for now, even without (or little) rumors, we can already approximately answer a few of those questions based on statements Fujifilm managers have made.

Disclaimer

No Fujifilm manager has ever mentioned or hinted an X-T5. But there were statements made at X-H2S launch that can help us to understand which direction Fujifilm wants to take with the Fujifilm X-T5. And that’s what we’ve tried to do here: analyze those statements and see what they could mean for the Fujifilm X-T5.

When will the Fujifilm X-T5 come?

During the X summit, the Fujifilm manager said that the 5th generation Fujifilm cameras will begin with the X-H2S followed by the X-H2 to be unveiled in September. These will be the first two cameras with the new platform.

This basically means that the Fujifilm X-T5 with 5th generation goodness will come only after the Fujifilm X-H2 in September.

So while we can’t give a precise date as of yet, we know that it won’t come very soon. The focus now is on the X-H2S and in September on the X-H2.

Only at some point after the X-H2 there will be a Fujifilm X-T5.

When does Fujifilm usually announce new cameras?

Can past Fujifilm announcement give us an indication on when the Fujifilm X-T5 will be announced?

Well, we don’t know. But we know that Fujifilm has preferences when it comes to when to announce new cameras.

So I looked back until 2018 and I’ve checked how many cameras have been announced in which months. Down below are the months ranked from most popular to least popular

  • January: 5 cameras
  • February: 4 cameras
  • September: 4 cameras
  • May: 3 cameras
  • July: 1 camera
  • October: 1 camera
  • March: 0 cameras
  • April: 0 cameras
  • June: 0 cameras
  • August: 0 cameras
  • November: 0 cameras
  • December: 0 cameras

September is booked for the X-H2, so unless Fujifilm is crazy and wants to totally steal the show to the X-H2, they are not going to announce X-T5 a few days after the X-H2. And if you ask me, the same effect would be if Fujifilm was to announce the Fujifilm X-T5 in October. In that case, the X-H2 would probably be about to ship right when the X-T5 would drop and hence potentially hurting X-H2 sales.

November and December have always been ignored by Fujifilm. Probably because too close to the holiday season, where the focus is to sell current stock, maybe facilitated by some Black Friday deals and Christmas deals, which regularly occur during that season. But just because something never happened in the Fuji world, it does not mean there can’t be a first time.

So the next hot date would be January and February 2023. This would allow Fujifilm to bring the camera to the market before the Japanese fiscal year ends (31 March 2023). But also May is a good month for announcements in the Fuji world.

And just for fun, down below is a survey where you can let us know when you believe the X-T5 will be announced.

The Fujifilm X-T5 will be announced in..

View Results

Loading ... Loading ...

How much will Fujifilm X-T5 cost?

Fujifilm told us they are going back to the roots: the Fujifilm X-H line is their flagship and X-T line is the mid-range. What this means is that the Fujifilm X-T5 will cost less than the Fujifilm X-H line. And we also know that the Fujifilm X-H2 40MP will cost less than the Fujifilm X-H2S.

As a reference, here is the launch price of all X-T cameras

  • Fujifilm X-T1 = $1,299
  • Fujifilm X-T2 = $1,599
  • Fujifilm X-T3 = $1,499
  • Fujifilm X-T4 = $1,699

Removed by the burden of being a flagship, the Fujifilm X-T5 could potentially be more affordable than the X-T4 and settle down somewhere between the X-T1 price ($1,299) and X-T4 price ($1,699). The golden middle would be $1,499 (not a rumors, just 100% speculation on my side).

Of course these speculations are for a non-stacked 40MP Fujifilm X-T5.

Will the Fujifilm X-T5 have the same features of X-H line, just packed in Retro-Body?

The clue here comes from Fuji Guy Billy, who has said here that the Fujifilm X-T line is Fuji’s mid-range line.

As such, I don’t expect it to have all the features and power of the Fujifilm X-H2s and Fujifilm X-H2.

Now, I don’t think they will cut on essential features. I mean, it will be a 5th generation camera in its core, with latest sensor and processors. But there might be some cuts elsewhere.

Not a rumor (I have no idea), but for example Fujifilm could go for a dual UHS-II X-T5 only (no CFexpress). This would mean also the video specs would not be as powerful as on the X-H line (no 8K or 4K120p). In this case, also the buffer for bursts shooting would be shorter.

But again, I am really just guessing here. The only thing that we can say for sure based on Billy’s statement is that it won’t be exactly as powerful as the latest X-H cameras. If Fujifilm calls it a mid-range camera, then it simply can’t have all the features of a flagship camera for a lesser price.

Out of curiosity: which features would you be willing to sacrifice on the Fujifilm X-T5 over the X-H2S and the 8K capable X-H2?

Will there be a Fujifilm X-T5 40MP and an X-T5s 26MP stacked?

During the Fujifilm X summit there was a rather critpic statement made by a Japanese Fujifilm manager that most of you guys interpreted as meaning that only the X-H line will get both 5th generation sensor option.

You guys have already voted on what would be your favorite sensor for the X-T5 (but also for the Fujifilm X-Pro4, X-E5, X-S20 & Co). Feel free to check out the results here.

What I can say is that, beyond the vague Fujifilm manager statements, we have received rumors about the Fujifilm X-T5 sensor and shared it here. If accurate, this means it will be a 40MP non-stacked sensor.

What design choices will Fuji make?

There is no Fujifilm statement about this yet, except for the one Fuji Guy Billy made here that the X-T* line will have a “classic” layout. So no PSAM for that line. No surprise here.

As for the rest, the most urgent question of mine is if Fujifilm will insist with the selfie screen, which would 100% guarantee them lots of applause (and great press) all over YouTube. Or if they will have the guts to go against the easy good press and go with the 3 way tilt screen.

I will make it my priority to give you the answer to this question as soon as possible.

It’s Your Time

So, I’ve meticulously collected the Fuji manager statements and tried to make some sense out of them in regards to the Fujifilm X-T5.

But now it’s your time to share your Fujifilm X-T5 thoughts in the comments. Anything goes: wishes, dreams, fears, deal breakers, whatever you want. The comment section is here for you.

Fujifilm X-H2S Look Up Table (LUT) for F-Log and F-Log 2 Now Available

This LUT file is to edit the movie data below when the data is edited by a movie editor on your PC or Mac

<LUT file for F-Log>
* F-Log movie data recorded with GFX100S, GFX100, X-E4, X-S10, X-T30 II, X-T30, X-T2, X-T3 , X-T4, X-Pro3, X-H1, X-H2S and X100V

<LUT file for F-Log2>
* F-Log2 movie data recorded with X-H2S.

Download

F-Log 3D-LUT file / F-Log Data sheet

Last updated: 6.16.2022
F-Log_LUT_E_Ver.1.22.zip [10.0MB]
*Decompress the “F-Log_LUT_E_Ver.1.22.zip” file and launch “.cube” file from a movie editor.
Last updated: 6.16.2022
F-Log_DataSheet_E_Ver.1.1.pdf [192KB]

F-Log2 3D-LUT file / F-Log2 Data sheet

Last updated: 6.16.2022
F-Log2_LUT_E_Ver.100.zip [908KB]
*Decompress the “F-Log_LUT2_E_Ver.1.00.zip” file and launch “.cube” file from a movie editor.
Last updated: 6.16.2022
F-Log2_DataSheet_E_Ver.1.0.pdf [120KB]

Pre-Orders

Tamron 17-70mm f/2.8 Compatibility List with Fujifilm X Cameras

The Tamron 17-70mm f/2.8 has just been announced.

We have it covered in previous articles:

But here is one important thing that should not pass unnoticed: the official list of supported Fujifilm cameras.

So I think it is worth to highlight them in its own article. Accroding to Tamron, the new Tamron 17-70mm f/2.8 will work fine with the following Fujifilm cameras (see below):

** CLICK HERE to Read the Rest of the Article **

Tamron 17-70mm f/2.8 for Fujifilm X Reviews Roundup

Earlier today Tamron announced its second autofocus lens for Fujifilm X, the Tamron 17-70mm f/2.8.

We already had a mini live-blog with some reviews covered in this article. So if you missed it, definitely check them out here.

But new reviews have been published since then so I thought it would make sense to give you an update

Already shared in the live blog

  • BH Explora – Tamron Announces the Versatile Mid-Range 17-70mm f/2.8 Lens for FUJIFILM X
  • ivanjoshualoh – G P L : General Purpose Lens

New reviews:

Video Reviews (some with Summary)

** CLICK HERE to Read the Rest of the Article **

Fujifilm Explains Camera Line Distinction (CLASSIC Beats PSAM) and Likely Told us Which Lines Will Survive (and Which Ones Not)

Fujifilm Camera Lines Explained

The Fujifilm X-T line was never supposed to be a flagship camera.

Let me explain why.

When Fujifilm launched the Fujifilm X-H1, they called it their flagship camera, giving it top of the line features that no other camera had at that time (like IBIS) and in part still no other camera, except for X-Pro3, has (like the ultra-tough body). The Fujifilm X-T2 was positioned under the X-H1.

However, since it took Fujifilm so long to release the Fujifilm X-H1 successor, the Fujifilm X-T line had to take over the “flagship-role” for a couple of years.

But now, with the the release of the Fujifilm X-H2S and the pre-announced Fujifilm X-H2, everything is going back to normal so to say.

X-H is the flagship, and X-T is the mid-range.

And that’s not me saying it, but Fuji Guy Billy, who went through the “what is what” in the Fujifilm camera lineup with Bigheaedtaco, who then shared Billy’s list with us in the video below (starts 9:59).

For your convenience, here is the list.

  • X-H series:
    Refinement: Flagship Utility
    Interface: Hybrid
  • X-Pro series:
    Refinement: Luxury
    Interface: classic rangefinder
  • X-T* series:
    Refinement: mid-level
    Interface: classic SLR
  • X-S series:
    Refinement: Base Level
    Interface: DSLR design with PSAM interface
  • X-T** series:
    Refinement: Base Level
    Interface: classic SLR design with classic interface
  • X-E series
    Refinement: Base Level
    Interface: Rangefinder design with classic interface

Who REMAINS and who is OUT

  • I agree with Bigheadtaco when he speculates that all those camera lines mentioned in the list will see a successor at some point. Otherwise I believe Fuji Guy Billy would not have mentioned them
  • if correct, this means that also the X-E line will continue, hence there is hope for a Fujifilm X-E5
  • the true entry level line seems to be dead as it is not mentioned on the list. We already speculated about this back in 2020 when the X-T*** had been discontinued after only 9 months
  • this means little hope for Fujifilm X-A8, Fujifilm X-T300, X-A30
  • the “new” entry level (or base line) is considered the X-T** and X-S line

PSAM PANIC

  • there will be 3 lines with a more classic interface, and 2 lines with PSAM dials
  • Non-PSAM dial camera lines will remain the majority in the Fuji lineup (4 non PSAM lines vs 2 PSAM lines)
  • Fujifilm has not lost its soul! Classic control lovers like me will have plenty of cameras to pick from also in the future

By getting rid of a few lines and separating more clearly the remaining ones, Fujifilm has addressed one of the major concerns that was confusing Fujifilm X shooters: too many camera lines positioned too close to each other without sufficient differentiation.

In short we could say that every line will have a higher end and a lower end version

  • HIGH: X-H line – LOW: X-S line
  • HIGH: X-T* line – LOW: X-T** line
  • HIGH: X-Pro line – LOW: X-E* line

P.S.: It was just so much more fun when Fujifilm used other terms to identify their camera lines, like when they said the X-T** line for hipsters :).