Here We Are Again

When Fujifilm broke autofocus with last year’s firmware updates, Edvard was one of the YouTubers who delivered the most detailed, methodical, and technically grounded coverage of the issue.

Some people don’t like his tone. Others dislike the sarcasm or the way he presents his findings. That’s fine. None of that matters.

What matters is that his findings were legitimate.

And because they were legitimate, we shared several of his videos here on FujiRumors. And so we will do again today.

It’s a long video, which I will sum up below for you – a short version and a more detailed version.

Certain YouTubers Ignore Reality ;)

But before we get into the test results, I need to address something.

Sometimes, you hear accusations that “FujiRumors is a Fujifilm propaganda machine.”

I mention this now because in Edvard’s video, there’s a YouTuber who was “featured” and who, last year, claimed I deliberately don’t report on Fujifilm AF problems—that I only push propaganda.

There’s just one problem with that narrative.

Beyond the fact that when large YouTubers discredit FujiRumors it obviously hurts the blog’s reputation (you then see angry comments towards me), the real issue is something else:

At the time the YouTuber made those claims, I had already shared on FujiRumors his very own video in which he rants against Fujifilm autofocus—along with many other critical videos and several articles on the same topic.

That’s a textbook example of cognitive bias: ignoring observable facts, blanking out reality, and repeating a story that fits one’s pre-existing beliefs rather than what actually happened.

Facts, however, don’t care about narratives.
And FujiRumors will continue to report both the good and the bad—regardless of who finds that inconvenient.

FujiRumors exists for Fujifilm camera users, not for Fujifilm as a corporation. And that’s why, once again, we have to talk about autofocus.

The Findings in Short

NOTE: extensive summary of the 34+ minutes video below

Edvard noticed that in pre-shot mode – when you half press the shutter button and the camera starts saving images on the camera – the camera has a terrific autofocus.

Focus transitions from far to near (and back) are smooth and confident. Subject tracking is excellent. You can actually hear the lens making constant micro-adjustments, a clear sign that the camera is performing many AF calculations per second. There is no hesitation, no stalling halfway through a focus pull—just continuous, fluid, sold, sticky AF behavior.

In fact, it’s so smooth and fast that at minute 4:52 he literally says:

This is Sony-like autfocus, guys!

And that’s where the real problem emerges.

The moment you fully press the shutter, autofocus behavior changes. The camera appears to perform fewer AF calculations, the lens moves in larger steps, and the result is visible hunting—especially when transitioning between near and far subjects.

Interestingly, fast burst modes help. On his X-T3, shooting at 30fps with a 1/100s, Edvard reports “the smoothest tracking I have ever seen on a Fujifilm camera.”

Which leads to an unavoidable conclusion:

The autofocus performance is already there.

Fujifilm just needs to bring the Pre-Shot AF behavior to all shooting modes.

Conclusions

Rather than seeing Edvard’s video as an attack on Fujifilm, it should be seen as good news: the performance photographers are asking for already exists inside the camera. It just needs to be unlocked more consistently.

If Fujifilm manages to bring that Pre-Shot autofocus behavior to all shooting modes, then this discussion ends overnight—and Fujifilm autofocus suddenly becomes a non-issue for everyone.

And that’s exactly why it’s important to talk about these things.

The Test in Depth

The Sony Trick

UPDATES: Bill Claff made an error an apologised. Here are the true results and findings

Original Article:

Photons to Photos has published their dynamic range measurements for the Sony A7V.

As soon as the chart dropped, several Fujifilm GFX shooters in our group started wondering: is it time to ditch the GFX100 series and move to Sony?

Why the sudden doubt?

Because at low ISO values, the Sony A7V appears to match the Fujifilm GFX100II in dynamic range — at least according to the Photons to Photos graph here.

But there’s a trick. 😉

As Bill Claff (the mind behind Photons to Photos) explained over on DPReview here:

Note the triangles point down which indicated Noise Reduction (NR) baked into the raw files.

Also note, no Dual Conversion Gain (DCG) was detected.

Noise Reduction (NR) makes comparisons less reliable. Unfortunately it’s hard to gauge how much of an impact NR has on the results. Note there’s even stronger NR at the very high ISO settings.

That’s why the GFX100II shows simple dots, while the Sony A7V shows downward arrows: those arrows are a warning that NR is being applied to Sony’s RAW data — meaning the “true,” NR-free performance would be worse.

The real question now becomes: how strong is Sony’s NR, and how would the A7V fare against a GFX100II if both had the same amount of noise reduction?

Also a pity there is no dual gain conversion on the Sony A7V, because that helps to improve ISO performance at higher ISO. All modern (and even older) Fujifilm cameras have dual gain. This explains why the GFX100II jumps ahead to the Sony A7V at some point – even if the Sony is agressive with noise reduction – because dual gain kicks in on the GFX100II.

UPDATE: Bill Claff says “There will be ES results shortly at PhotonsToPhotos.net. And it does look like there’s High Conversion Gain (HCG) at ISO 1000 that is obscured by the NR with Mechanical shutter.”

The Fuji Trick

And because here on FujiRumors we take pride in being 100% honest and bias-free, let’s remember something before anyone starts yelling “SONY IS CHEATING!”

Fujifilm has played its own tricks, too.

With the Fujifilm X-Pro3, Fujifilm used a different method to make the camera appear to have better dynamic range than it actually did. And yes — we called it out immediately when the results came out.

So… hopefully this little reminder will help prevent the incoming sh*tstorm from Sony fanboys in the comments. 😉

The Best Deal on the Best Dynamic Range

Today we have a little roundup dedicated to Fujifilm cameras.

From the Fujifilm X-Pro3, called Fuji’s quirkiest camera but full of heart and charm, to a photographer discovering thanks to the Fujifilm X-T30 II that a life without post processing is possible ;), to the Fujifilm X-M5, which is almost forgotten already, but is and remains Fujifilm’s most underrated camera of 2025, the Fujifilm X half misunderstanding and more.

We will include also a few Fujfiilm X-E5 reviews (also vs. Leica M EV1).

Enjoy your weekend :)

Review Roundup