Fujifilm Financial Results for Q1 FY2023: Brisk Sales for X-T5, X-H2, X-H2S and Instax

Fujifilm has announced the financial results for the first quarter of the fiscal year 2023 (April to June).

Good news for Instax (as to expect) and for the 5th generation X series gear.

  • Revenue from digital cameras increased significantly, mainly due to solid sales of X-H2, X-H2S and X-T5, which were released in FY2022.
  • We will continue to offer attractive products by achieving overwhelmingly high image quality with the large format in the GFX series and the best balance between image quality and size in the X series

The 5th Generation Goodness

Press Release

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New Firmware Updates for Fujifilm X-T5, X-H2, X-H2S, X-S20, GFX100S, GFX100, GFX50SII and GFX50R

Fujifilm has released new firmware updates for the Fujifilm X-T5, X-H2, X-H2S, X-S20, GFX100S, GFX100, GFX50SII and GFX50R.

You can find all details and download links down below.

Firmware Details & Download Links

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New Firmware Updates for Fujifilm X-T5, X-H2, X-H2S, X-E4 and X-S10

New Firmware Updates

Fujifilm has released new firmware updates for the Fujifilm X-T5, X-H2, X-H2S, X-E4 and X-S10.

You can find all details and download links down below.

Firmware Details & Download Links

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Yongnuo 50mm F1.8X PRO for Fujifilm X Mount Coming in June and New Image on X-H2S

Yongnuo YN50mm f/1.8

FujiRumors has already told you that Yongnuo is teasing the Yongnuo 50mm F1.8X DA DSM PRO X Mount lens coming next.

And not only that! We have also shared lots of images of this (and four other) upcoming Yongnuo X mount lenses.

Now an image appeared on the Chinese social media Weibo (and spotted by the Japanese website Asobinet) showing the lens mounted on the Fujifilm X-H2S (you can see the image above).

Coming in June… with Aperture Ring?

If the google translation didn’t mess it up, I think Yongnuo said on their Weibo account that it will come in June.

And also, they say that it will use the same optical design of the Yongnuo 50mm f/1.8 for Sony E Mount, with the addition of an aperture ring (you can read it here).

Now I don’t know if it’s because it’s midnight here on the beautiful road of wine and my tired eyes are overseeing something, but I don’t really notice an aperture ring (well visible though in many of their other upcoming X mount lenses).

Anyway, if they did add the aperture ring, than that’s definitely a nice touch and I wish other lens manufacturers would have done the same when they adapted their Sony E mount glass to the X system.

The complete list of autofocus lenses Yongnuo is planing to launch is:

  • Yongnuo 11mm f/1.8
  • Yongnuo 23mm f/1.4
  • Yongnuo 33mm f/1.4
  • Yongnuo 50mm f/1.8
  • Yongnuo 56mm f/1.4

Some of these new Yongnuo lenses are going to have some stiff competition:

Yongnuo 11mm f/1.8 vs…

Yongnuo 23mm f/1.4 vs…

Yongnuo 33mm f/1.4 vs…

Yongnuo 50mm f/1.8 vs…

Yongnuo 56mm f/1.4 vs…

Good luck Yongnuo!

via Weibo 独立摄影师联合会 and Weibo Yongnuo

The Impressive Rise of the Fujifilm X-T5 (Despite X-H2 Competition) and Popularity of X Series Camera Lines – Poll Results

Recently I asked you which Fujifilm X camera you own.

The goal of the survey was to find out how popular the newest 5th generation X series cameras have become among the FujiRumors community.

The results surprised. And not because the Fujifilm X-T5 sold well. That was to expect. But because despite being launched just a few months ago, the Fujifilm X-T5 is already the most owned Fujifilm X series camera among this community.

And more impressively: this is the first time that any Fujifilm X-T camera has some serious internal competition in the higher end Fujifilm segment thanks to the Fujifilm X-H2. But despite this stiff internal competition, the X-T5 made it to the top as your most owned camera in just a few months.

Speaking of X-H2, it is 7th in the ranking, showing the huge popularity of the 40MP X-Trans V sensor.

In the battle X-H2S and X-H2, the X-H2S wins and grabs the 6th spot, but with only a few votes of advantage.

The first non-XT camera in the ranking is the Fujifilm X100V on the 5th spot, slightly ahead of the X-H2S. The next rangefinder camera is the X-Pro2 on the 9th spot

NOTE: The popularity of camera (lines) on FujiRumors is not indicative for the overall popularity on the worldwide market.

Top 10 Cameras

  1. X-T5
  2. X-T3
  3. X-T4
  4. X-T2
  5. X100V
  6. X-H2S
  7. X-H2
  8. X-T1
  9. X-Pro2
  10. X-H1

Popularity of Camera Lines

  • X-T* line = 38%
  • X-H line = 14%
  • X100 line = 11%
  • X-E line = 11%
  • X-Pro line = 9%
  • X-T** line = 7%
  • X-S line = 4% (X-S20 missing from survey)
  • all other X series cameras Fujifilm ever made = 6%

Get Yours

The Latest

New Firmware for 13 Fujifilm X/GFX Cameras: Huge Autofocus Boost for X-T5/X-H2, ISO on Command Dial of X-H2/S, XApp Support and More

Fujifilm has released firmware updates for 13 Fujifilm cameras.

The updates are mostly to add support for the brand new Fujifilm XApp, but worth a special mention are:

  • significant autofocus improvements for Fujifilm X-T5 and Fujifilm X-H2
  • you can now assign the command dial to change ISO on the X-H2S and X-H2

Down below you’ll find the links where you can check out all the details and download the firmware.

Firmware Details

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Which Fujifilm X Camera do You Own? – Measuring the Success (or not) of Fujifilm X-T5, X-H2 and X-H2S – VOTE NOW

Pretty much exactly one year ago, Fujifilm introduced their 5th generation platform (X-Processor 5 and X-Trans V) with the Fujifilm X-H2S.

The launch of the X-H2S was followed by even more 5th generation goodness with the Fujifilm X-T5 and Fujifilm X-H2.

And very soon we will also get the Fujifilm X-S20.

And given all those major releases, I was wondering how successful they have been among the FujiRumors community.

That’s why today I will launch an updated survey where you can tell us which camera you own.

Let’s see if there was a breakthrough in terms of 5th generation gear here on FujiRumors or if many of you did not update to the latest and greatest and stick with their older gear.

  • Important Note: If you pre-ordered any of the gear listed below and just wait to get it shipped, you qualify as owner.

As a reference, here are the top 5 cameras we had in our last survey:

  1. X-T3
  2. X-T4
  3. X-T2
  4. X-H1
  5. X100V

My Gear

VOTE HERE

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Fujifilm Autofocus Developers talk X-H2S firmware 3.00 and Future Firmware Updates

Fujifilm’s X-H2S product planers and Autofocus developers meet in the latest X-Lab episode to talk about the improvements Fujifilm made with firmware 3.00 on the X-H2S.

Now, it’s again available only in Japanese so we have to rely on the automatic YouTube translation tool, which is far from ideal.

But don’t worry, you don’t have to do that. I went through this at 6:30 AM while drinking my coffee and I will sum it up for you below.

But if any Japanese speaking reader would like suggest corrections/additions to my summary, feel free to do so by writing me at fujirumor@gmail.com or drop it down below in the comments.

Summary

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RUMOR: Fujifilm X-S20 Compatible with FAN-001 Cooling Fan (of X-H2/S)

According to our trusted sources (thanks!!) the Fujifilm X-S20 will be compatible with the FAN-001 cooling fan for the X-H2/S.

Fujifilm X-S20 Rumor Recap

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