Fujifilm to Launch New Film Simulation on September 12

Usually it goes like this.

Fujifilm launches a new sensor/processor platform and gives us a new film simulation along with it.

But that did not happen with the launch of the Fujifilm X-H2S back in May 2022, and also not with all the other 5th generation gear that followed (X-H2, X-T5, X-S20).

That sucked, and I started moaning about it after the last X summit in May 2023.

But things are finally going to change on September 12.

According to our trusted sources, Fujifilm will launch a new film simulation on September 12.

One more thing to look forward to on September 12.

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  • click here – Welcome to the World of VELVIA Film Simulation
  • click here – An Introduction to Fujifilm’s Film Simulation Modes
  • click here – I photographed my first wedding and here are the Film Simulations I loved most
  • click here – Vote Your Favorite Film Simulation!
  • click here – Fujifilm Colors Science: GFX vs X Series, From Superia to Classic Negative, More Film Simulations
  • click here – Fujifilm Managers Talk Film Simulations: Origins, Evolutions, Goals, Misunderstandings, Bold Classic Negative and Much More
  • click here – The Power of Fujifilm Colors: Why I LOVE Fuji Colors and See Them in Action at Our Film Simulations Group
  • click here – Meet Minami-San, Fujifilm’s Color Guru Since 50 Years and Now Bringing Fuji’s Color Science from Film to Digital
  • click here – Fujifilm asks what’s your favorite film simulation (and I tell you mine)
  • click here – Fujifilm Rethink RAW :: JPEG is Your Friend and Fuji’s Film Simulations Rock
  • click here – This Guy Fine Tuned his Fujifilm Film Simulation Settings Inspired by the Work of Great Film Photographers. See “Chrome Eggleston” & More
  • click here – An Ode To ACROS: “A Game Changer, My Favorite Film Simulation by far!” :: And about the Best ACROS (or B&W) Settings!

Fujifilm X Summit September 12 at 5 AM New York Time
GFX100II Rumors & More

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The 3 Biggest Fujifilm X Summit Disappointments

Meike AF 55mm f/1.4 for Fujifilm X Mount Coming

Earlier this year, Meike launched the Meike 85mm f/1.8 autofocus lens for Fujifilm X mount.

Well, the next one is just around the corner.

In fact, Meike has displaned the Meike AF 55mm f/1.4 for Fujifilm X Mount at a phtography show in Beijing (all images shared in this article), as spotted and shared on the Chinese platform Weibo by 独立摄影师联合会 (reported also by Asobinet).

The specs are unknown, but as we can see from the images it has an aperture ring and looks to be weather sealed.

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Mitakon 200mm f/4 1x APO Macro Lens Announced

ZY Optics has announced the Mitakon 200mm f/4 1x APO macro lenses for several mounts including Fujifilm GFX mount.

It should be available soon at Amazon, BHphoto, Adorama and it is available for order at ZYOptics.

Main Specs

  • 200mm focal length
  • Exceptional working distance
  • Aperture Range: F/4 to F/32
  • Manual Focus Design
  • Smooth bokeh
  • No chromatic aberration
  • 1x magnification

Press Release & Product Images

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New Fujifilm Deals in USA: Save Up to $1,000 on X Gear (X-H2 and X-H2S included in Deals)

Fujifilm USA has added a couple of rebates to the current X and GFX deals.

The new deals give you access to up to $1,000 savings. Included in the deals are the Fujifilm X-H2 and the Fujifilm X-H2S.

And if you wanted the FT-XH File transmitter grip, then this is the time to get it, as it is $400 off! And also the regular VG-XH grip has a hefty $200 rebate.

More lenses joined the X series deals too. The full list can be found below.

X Series Deals

GFX DEALS

Fujifilm EUROPE Deals

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RUMOR: No Fujifilm X100V Successor in 2023 (X200, X100VI or X100W-hatever)

Everything is Possible (almost)

FujiRumors broke the rumors:

But we also know one more thing. Fujifilm two registrations filed so far: the Fujifilm FF230001 and FF230002.

Now, assuming that one of the two will be the Fujifilm GFX100 replacement, this leaves all possible options open for the second one.

Well, not really all options. I mean, I simply can’t see a Fujifilm X-H3 or Fujifilm X-H3s coming in September, as those cameras are hardly 1 year old (or less).  And also not the Fujifilm X-T6 or Fujifilm X-S30.

But other than that, we can hope for:

  • a Fujifilm X-T5s with 26MP stacked sensor of X-H2S
  • a Fujifilm X-Pro4 maybe with some curious solutions as many hope for example a monochrome sensor
  • a Fujifilm X-E5 which is not a dead line according to Fujifilm managers
  • the long awaited Fujifilm X-T40
  • the much wished Fujifilm X80 or Fujifilm XF20
  • the revival of Fuji’s entry level cameras with the Fujifilm X-T300, Fujifilm X-A8, Fujifilm X-A30 or Fujifilm X-M2
  • less likely in my opinion the Fujifilm GFX100S successor, Fujifilm GFX50R successor or Fujifilm GFX50SII successor, as I can’t see Fuji launching two GFX cameras on the same day (they never did that in the past, but never say never)

And in fact, I asked you to vote on which camera you’d like to get on September 12 and you can see the results here.

X100V successor is NOT possible

At this point you’ve noticed something: there is no Fujifilm X100V successor (X200, X100VI, X100 whatever it will be called) in the list.

Why?

Well, because despite being one of your top wished cameras (second only to another camera), and despite fake rumors already being shared about the X100V to come on September 12, I can now tell you with 110% certainty that there will not be any Fujifilm X100V replacement coming in 2023.

Trust me on this guys. No X100V successor in 2023.

I guess Fujifilm has no hurry at all to come out with a successor, given the fact, explained by Fujifilm managers, that if the world would stop to order X100V today, it would still take them 3 months to be able to ship all X100V orders placed until yesterday.

Seen from this perspective, the biggest problem of the Fujifilm X100VI (or whatever) is the terrific success of the X100V.

Feeling Lucky?

“I feel lucky and will click the links to see if the X100V is in stock” :)

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Which Fujifilm X Mount Autofocus Lens do You Own? – VOTE NOW

A year has passed from the last survey. New autofocus lenses from Fujifilm but also from other brands have joined in the meantime.

So it’s time to launch an updated survey and see how popular some of the new lenses have become (or not).

Sadly I could not include the Sigma 23mm f/1.4 DC DN X mount in the survey, as that one is not yet available for pre-order. Also the TTAritsan 32mm f /2.8, despite being officially teased since a long time, has not yet been announced and is for now available for Nikon Z mount only.

Another one missing, is the upcoming Viltrox 27mm f/1.2, which will be available mid-August.

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Which X mount AF lens do you own?

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Fujifilm Announces Plan to Deal with Parts Shortage Issue

Fujifilm seems to be trying to takle the parts shortage more seriously compared to that creative (and failed) solution of using blockchain for that purpose.

Now, down below you can read the google translated version of their plan, which is not 100% clear, but I guess it overall simply means: we’ll get more parts from more suppliers.

On the 6th, Fujifilm announced the goal of expanding the target to a total of 30,000 parts of 30 suppliers by the fiscal year for digital platforms that optimize parts inventories such as digital cameras. We have been conducting verification for 4300 items from 8 companies since October last year, but we have started full-scale operation as we have been able to confirm the cost reduction effect such as inventory management.

Oh well, better late than never I guess.

Let’s hope this will have positive effects also on the Fujifilm X100V, which in Japan is suspended since 8 months and as Fujifilm managers told us recently here, if the entire world would stop to order the Fujifilm X100V today, it would take Fujifilm still up to 3 months to manufacture and ship all the cameras already ordered until up to this point.

And quite frankly, there are plenty of other cameras that could benefit from a more stable parts procurement, maybe there could be even a revival for the Fujifilm X-E4, which was discontinued even though MANY of you had one on order. Fujifilm simply gave up on being ever able to ship it in a reasonable time.

via jiji via digicame-info via thisistanaka

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Fujifilm X Summit on September 12: What Camera are You Hoping for to Come? VOTE NOW

So, we just leaked the date of the next Fujifilm X Summit, which will happen on September 12.

Now I am curious to know what you guys are hoping for to come.

That’s why I have now launched a survey that includes plausible, less plausible and borderline impossible options.

I’ll not include 110% impossible cameras, which would be for example a Fujifilm X-H3 or Fujifilm X-H3s, as those cameras are hardly 1 year old (or less). Or the Fujifilm X-T6 or Fujifilm X-S30.

What we will inlcude are the Fujifilm X-T5s (X-T5 with 26MP stacked sensor of X-H2S), Fujifilm X-Pro4, Fujifilm X-E5, Fujifilm X-T40, Fujifilm X100V successor (X200, X100VI, X100 whatever), Fujifilm X80, Fujifilm XF20, Fujifilm X-T300, Fujifilm X-A8, Fujifilm X-A30, Fujifilm X-M2, Fujifilm GFX100 successor, Fujifilm GFX100S successor, Fujifilm GFX50R successor and Fujifilm GFX50SII successor.

I will give you two options to vote on, because Fujifilm has so far registered two yet to be released cameras.

Have fun voting :)

On September 12 I would like to Get the Following Cameras (max 2 votes)

View Results

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EXCLUSIVE: Date of Next Fujifilm X Summit LEAKED

X Summit Date Leaked

Thanks to our amazing sources, we have now received the date for the next Fujifilm X Summit.

But before I share it, one important disclaimer.

You know better than me at this point, Fujifilm X Summit dates are nothing 100% sure, even if it’s Fujifilm itself to tell you the date. In fact, the officially proudly announced April X Summit has been canceled and on the last day of April Fujifilm announced its cancelation.

So, I am going to share the date with you today, but I can’t 100% exclude that there will be changes. And if there will be, I will let you know.

With that said, here is the date.

According to our trusted sources, the next Fujifilm X Summit will take place on September 12.

Yes, that’s still quite far away. And yes, that makes it even more “risky” for me to share, as there is lots of time until that date and changes can happen anytime.

But if I share the date anyway with you, it means that I have good reasons to be confident about this date. A confidence that is given to me by our trusted sources.

Déjà vu Anyone?

Some of you guys might have some Déjà vu now and remember that date from somewhere.

Well, I actually have reported about that date a while back here, when thanks to our reader, who digged in the depths of the registration, we spotted the registrations for two new cameras, the FF220002 on May 26 and the FF230001 on September 12.

In that article I warned you though that usually registrations don’t actually fit with the real announcement date. I’ve checked back and here are some examples:

  • X-S20: registrations says May 26 / reality May 24
  • GFX100S: registrations says January 29 / reality January 27
  • X-T200: registrations says January 24  / reality January 23

And in 90% of the cases registrations don’t even give any date at all (or even become public only AFTER the camera has already been announced, as it was the case of the X-E4 registration).

But this time around the registration could well fit the real announcement date according to our sources.

Don’t Miss Out on the Fun

Don’t miss out on the fun ahead of the X Summit, with LOTS (!!!) of rumors to come (I promise ;)) only here on FujiRumors and, if you want, also on my YouTube channel, where not only you will get all the rumors, but often also some travel tips as I will show you around one of the most beautiful places the world has to offer.

Because new gear is nice and good. But investing in experiences and travels is just as gratifying if not more. And it’s one of the best ways to make good use of our awesome gear.

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