40 Fujifilm Products Win Good Design Award

40 Fujifilm products won the Good Design Award.

In terms of X and GFX photography gear, these are the winners.

40 products in a wide range of business areas win Good Design Award

– Mirrorless digital camera “FUJIFILM GFX100 II” and “Structural color inkjet technology” chosen as one of the Good Design Best 100

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X-T5, X-H2, X-H2S Autofocus Improvement :: New X100V Rumors :: This is the Next Fujinon XF Lens :: Nikon Zf vs Fujifilm X :: Top 10 September Articles

Here are the top 10 most read articles for September.

  1. Nikon Zf: Well Done Nikon, Retro is the “Innovation” that Will Boost Your Sales, but…
  2. New Firmware Updates for Fujifilm X-T5, X-H2, X-H2S and X-S20 (includes AF improvements)
  3. EXCLUSIVE: This is Fujifilm’s Next XF Lens!
  4. RUMOR: Fujifilm X100V Successor Coming with a “New” Lens in Early 2024
  5. Fujifilm to Launch a “Very Small Digital Camera” in September
  6. LEAKED: Fujifilm GFX100 II Price – Surprised?
  7. Live Blog: Fujifilm GFX100 II, GF55mmF1.7, GF Tilt Shift Lenses and More Officially Announced
  8. Sony World Photography Award Winner Tests Fujifilm GFX100II “I was Dubious, but GFX100II is Bridging the Autofocus Gap with Full Frame”
  9. SIRUI Sniper f/1.2 Autofocus Prime Lenses for Fujifilm X Mount Unveiled
  10. Why Fujifilm’s Film Simulation Matter also for RAW Shooters (Including the New REALA)

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EXCLUSIVE: This is Fujifilm’s Next XF Lens!

The Next X Mount Lens

Look, I am the first to be disappointed that Fujifilm hasn’t refreshed the X mount lens roadmap yet.

It makes no sense and it’s one of Fujifilm’s big mistakes that they refuse to give us a new one.

I have expressed my frustration and explained Fujifilm’s error in this article here.

So all I can try to do, is to try to create some sort of “unofficial” roadmap based on rumors.

And even if it is incredibly difficult to get on these kind of rumors, today our sources were able to do just that and we can tell you what the next lens is that Fujifilm will launch.

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Why Fujifilm’s Film Simulation Matter also for RAW Shooters (Including the New REALA)

Almost here – First Camera with REALA film simulation

Reala

It was a wonderful sunrise with golden hour in full power overlooking the Dolomites, when we told you that Fujifilm will launch a new film simulation on September 12 called Reala, the digital version of the much loved Reala film stock.

Make sure to check out the video… it’s worth it for the view alone.

Now, personally I am very thrilled about it and can’t wait to see how it looks like.

But as usual when we talk Film Simulations, there is a good number of people who says: “who cares, I shoot RAW anyway”.

And that’s totally fine. Everybody has different needs.

But there is a basic misconceptions here that we need to root out once for all.

The Film Simulation Misconceptions

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New Fujifilm G Mount Lens Roadmap Released

Fujifilm unveils the latest development roadmap for interchangeable lenses designed for the GFX Series of mirrorless digital cameras

Press Release

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BREAKING: This is the Name of the New Film Simulation Coming September 12

According to our trusted sources (thanks!) that the new film simulation coming September 12 will be called REALA.

The Reala film stock (sold with the name Reala Ace and Reala Superia and discontinued in 2012), was a aimed at professional and enthusiast photographers and it was Fuji’s first film with 4th layer technology for exceptional color accuracy, especially in fluorescent lighting (no greenish cast). The 4th layer technology would make also the 400H film so popular.

The original film was very loved by wedding photographers and seems to be ready to make its comeback in form of a new film simulation.

Let’s hope it will find its way in as many older Fujifilm cameras as possible. But so far I have no rumors about any firmware updates in this regard.

Fujifilm X Summit September 12 at 5 AM New York Time
GFX100II Rumors & More

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Fujifilm Facebook Groups

Fujifilm to Launch New Film Simulation on September 12

Usually it goes like this.

Fujifilm launches a new sensor/processor platform and gives us a new film simulation along with it.

But that did not happen with the launch of the Fujifilm X-H2S back in May 2022, and also not with all the other 5th generation gear that followed (X-H2, X-T5, X-S20).

That sucked, and I started moaning about it after the last X summit in May 2023.

But things are finally going to change on September 12.

According to our trusted sources, Fujifilm will launch a new film simulation on September 12.

One more thing to look forward to on September 12.

  • click here – How 3 Dollar Saved my Fujifilm X-T5 and Re-Discovering Classic Negative in Vietnam
  • click here – Welcome to the World of VELVIA Film Simulation
  • click here – An Introduction to Fujifilm’s Film Simulation Modes
  • click here – I photographed my first wedding and here are the Film Simulations I loved most
  • click here – Vote Your Favorite Film Simulation!
  • click here – Fujifilm Colors Science: GFX vs X Series, From Superia to Classic Negative, More Film Simulations
  • click here – Fujifilm Managers Talk Film Simulations: Origins, Evolutions, Goals, Misunderstandings, Bold Classic Negative and Much More
  • click here – The Power of Fujifilm Colors: Why I LOVE Fuji Colors and See Them in Action at Our Film Simulations Group
  • click here – Meet Minami-San, Fujifilm’s Color Guru Since 50 Years and Now Bringing Fuji’s Color Science from Film to Digital
  • click here – Fujifilm asks what’s your favorite film simulation (and I tell you mine)
  • click here – Fujifilm Rethink RAW :: JPEG is Your Friend and Fuji’s Film Simulations Rock
  • click here – This Guy Fine Tuned his Fujifilm Film Simulation Settings Inspired by the Work of Great Film Photographers. See “Chrome Eggleston” & More
  • click here – An Ode To ACROS: “A Game Changer, My Favorite Film Simulation by far!” :: And about the Best ACROS (or B&W) Settings!

Fujifilm X Summit September 12 at 5 AM New York Time
GFX100II Rumors & More

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Fujifilm Facebook Groups

The 3 Biggest Fujifilm X Summit Disappointments

Meike AF 55mm f/1.4 for Fujifilm X Mount Coming

Earlier this year, Meike launched the Meike 85mm f/1.8 autofocus lens for Fujifilm X mount.

Well, the next one is just around the corner.

In fact, Meike has displaned the Meike AF 55mm f/1.4 for Fujifilm X Mount at a phtography show in Beijing (all images shared in this article), as spotted and shared on the Chinese platform Weibo by 独立摄影师联合会 (reported also by Asobinet).

The specs are unknown, but as we can see from the images it has an aperture ring and looks to be weather sealed.

Fujifilm Facebook Groups

Mitakon 200mm f/4 1x APO Macro Lens Announced

ZY Optics has announced the Mitakon 200mm f/4 1x APO macro lenses for several mounts including Fujifilm GFX mount.

It should be available soon at Amazon, BHphoto, Adorama and it is available for order at ZYOptics.

Main Specs

  • 200mm focal length
  • Exceptional working distance
  • Aperture Range: F/4 to F/32
  • Manual Focus Design
  • Smooth bokeh
  • No chromatic aberration
  • 1x magnification

Press Release & Product Images

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