TTArtisan Fujifilm X/GFX Lens Roadmap with Autofocus Lenses for Fujifilm, 23mmF1.4 FX, 90mmF1.25 GFX and 40mmF2.8 FX

TTArtisan informed me that they plan the following lenses for Fujifilm to come next:

  1. September: APS-C 40mm f2.8 macro lens with Sony/Fuji/Canon/M43/Z/L mount.
  2. September: 90mm f1.25 lens with Sony E/Fuji GFX mount.
  3. October: APS-C 23mm f1.4 lens with Sony/Fuji/Canon/M43 mount.
  4. November/December: 28mm f5.6 lens with Leica M mount.
  5. Future: Autofocus lens for FUJI

As this information has been passed to me directly from TTartisan (whom we are affiliated with), don’t take it as a rumor, but as a news.

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Don’t Hope for Fujifilm X-Pro4 in 2025 :: GFX Eterna in September and More – Mid-2025 Rumor Check

So far in 2025, we’ve had two X Summits, three brand new Fujifilm camera announcements, two X-mount lenses, and even a couple of new Instax cameras.

That’s quite a gear-packed year already!

And with all that gear also came plenty of rumors.

So let’s take a moment to look back and see how accurate we’ve been so far in 2025 thanks to our sources:

  • 59 rumors shared so far in 2025
  • 1 rumor still to be verified
  • 56 correct rumors out of 57 verifiable rumors
  • 1 wrong rumor
  • 1 rumor not in ranking
  • 98.25% correct rumors

What’s left in terms of rumors for 2025?

Well, not much actually. Which is why below I insert also rumors shared back in 2024 that still have to be verified, such as this X-Pro4 release info rumor and Fujifilm TX-3 rumors. All ranked by reliability.

Rumor Overview with Rating

HIGH RATING*
* 75% to 99% correct

  1. GFX Eterna full announcement in September (shared June 4)
  2. X-Pro3 successor not coming in 2025 (shared December 16, 2024)

MEDIUM HIGH RATING*
*50% to 74% correct

  1. Fujifilm Panoramic Digital Camera currently discussed by Fujifilm (not final decision yet) for release in 2028 (shared May 6, 2024)
    NOTE: I know that this is highly trusted, so they are discussing it. I just don’t rank it higher because this would otherwise give the impression that FujiRumors said this camera will come for sure. And in any case it is still 4 years away, so plans can change.
  2. Fujifilm TX-3 Digital Panoramic Camera: Fujifilm Debating Between Bayer or X-Trans Sensor (shared September 2, 2024)
  3. Next X-Pro coming with improved hybrid viewfinder (shared September 3, 2024)

MEDIUM LOW RATING*
*25% to 49% correct

  1. nothing

LOW RATING*
*1% to 24% correct

  1. nothing. I mean, it could be the longest list considering the number of fakes I got also in 2025. But we don’t like to bother our readers with fake stuff like others do.

THE MID-2025 CHECK

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Fujifilm Launches GFX Challenge Grant Program 2025 – Bring Your Vision to Life and Win up to $10,000

➔ Top Fujifilm GFX Community – Join 41.5K fellow GFX Shooters

Fujifilm has officially launched the GFX Challenge Grant Program 2025, offering photographers and filmmakers around the world a unique opportunity to bring their creative visions to life.

It’s always great to see Fujifilm investing directly in the photographic community—supporting not just gear, but the people and stories behind the images.

Below is the full press release with all the details on how to apply.

➔ Top Fujifilm GFX Community – Join 41.5K fellow GFX Shooters

Press Release

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Kipon Launches Leica M-GFX M Adapter and Pentax67-GFX 0.62x M Macro Focal Reducer

KIPON has launched two new adapters designed to enhance close-focus performance on Fujifilm GFX cameras:

  • Leica M-GFX M & Leica M-XD M Macro Adapters
    Featuring a built-in helicoid, these adapters reduce the minimum focusing distance of Leica M-mount rangefinder lenses from around 1 meter to just 20-30 cm, significantly expanding their usability for closeup and macro photography.
  • Pentax P67-GFX 0.62x M Macro Focal Reducer
    This adapter combines a focal reducer with a helicoid mechanism, enabling both a wider field of view and much closer focusing distances, making it ideal for creative and flexible shooting scenarios.

You can get the Leica M-GFX M adapter here and the Pentax P67-GFX 0.62x M should also be listed soon at Amazon here.

Kipon products for Fujifilm are sold at BHphoto here and Amazon here.

For more information about the adapters you can check out the dedicated pages at Kipon: Leica M-GFX M and Pentax P67-GFX 0.62x.

Fujifilm Patents Full Frame 40mm F2, GF 20mm F2.8 (GFX) and XF 15mm F2.8 (APS-C)

A bunch of patents have now been published and have been reported by the Japanese website asobinet.

Based on the info provided, it is mainly it’s about:

  • Fujinon GF 20mm f/2.8
  • Fujinon XF 14mm f/2.8
  • Fujinon 40mm f/2 – for Full Frame

You know my take on patents. I mean, I am still waiting for that lovely foldable Fujifilm smartphone ;).

Just saying… take them with a grain of salt.

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RUMOR: Fujifilm GFX Eterna Full Announcement in September

Back in 2024 Fujifilm has announced the development of the following gear

Since then Fujifilm has released several tidbits about the Fujifilm GFX Eterna at the various trade shows.

But when will we get the full announcement?

Well, back in January 2025 an anonymous source told us it could happen June 5-8 at the Cine Gear Expo.

I did warn you to take it with a grain of salt, and I did tell you I’d give you an update on this as soon as I can.

Well…. now I can give you an update. :)

According to our trusted sources, the Fujifilm GFX Eterna should be announced in September.

We are talking of full announcement, with full specs, pre-orders and all that stuff.

But this does not mean we won’t get more details soon, and Cine Gear Expo could be a good opportunity to showcase more of the upcoming Fujifilm GFX Eterna.

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SG-image AF 25mm f/1.8 Coming Tomorrow

The long teased SG-image AF 25mm f/1.8 will be launched tomorrow according to mirrorlessurmors.

  • 32mm long
  • close focus 0.3 meters
  • 145 gram weight

It will be SG-image’s second AF lens for Fujfilm X mount after the SG-image AF 55mm f/1.8.

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Fujifilm Europe Massive Sell Out of 5th Generation Cameras and Lots of XF/GF Lenses

Last week, Fujifilm UK launched significant rebates on nearly every 5th-generation X-Series camera—excluding the new X-M5 and the wildly popular X100VI. Now, the rest of Europe has followed suit, with similar discounts rolling out across the continent.

But keep in mind: rebates might vary by country, and even within the same market, prices can differ between retailers. The discounts listed here (in €) reflect current German store promotions, but your local deal might be slightly different.

And don’t forget to compare prices across multiple stores as there might be differences. For example:

You know why this is happening, right?

It’s all going to be impossible to sell once this beautiful camera is out ;).

  • ATTENTION 1: In Germany these are Cashback Deals
  • ATTENTION 2: AmazonDE is not listed among the authorized reseller for these particular cashback deals. However, I will list AmazonDE below, because in some cases they have better or same prices. Please compare prices. Fotokoch, Fotoerhardt and Calumet are all eligable for cashback.

X Series Camera + Kit Deals*

X Series Lenses

GFX Deals in UK

* alle Angaben ohne Gewähr

Used Fujifilm GFX100RF Appeared (at Reasonable Price) at BHphoto – but Elsewhere Highly Overpriced

Earlier today you could find the first second hand Fujifilm GFX100RF cameras available at BHphoto at a reasonable price.

Of course the units sold out instantly, so they are no longer available, but this was the price they were selling:

These were clearly returned cameras and B&H resells them for a fair price.

But not everybody simply returns their GFX100RF.

In fact, some just resell it highly overpriced online, for example for $7,000 as you can see from the screenshot here.

And this will only get worse in future, with the GFX100RF shipments put on pause due to tariffs (this is an official statement of Fujifilm made to PetaPixel, so I am not making this up. Fujifilm said that due to tariffs, certain models won’t be able for pre-order anymore as they are no longer shipped into USA).

Save BIG on TONS of Fujifilm X and GFX Gear in UK – X-T5, X-H2, X-H2S, X-T50, XF and GF Lenses and More

Fujifilm UK has launched huge deals on plenty of Fujifilm X and GFX gear. Here is the full list.

X Series Camera + Kit Deals

X Series Lenses

GFX Deals in UK