TTArtisan Fujifilm X/GFX Lens Roadmap with Autofocus Lenses for Fujifilm, 23mmF1.4 FX, 90mmF1.25 GFX and 40mmF2.8 FX

TTArtisan informed me that they plan the following lenses for Fujifilm to come next:

  1. September: APS-C 40mm f2.8 macro lens with Sony/Fuji/Canon/M43/Z/L mount.
  2. September: 90mm f1.25 lens with Sony E/Fuji GFX mount.
  3. October: APS-C 23mm f1.4 lens with Sony/Fuji/Canon/M43 mount.
  4. November/December: 28mm f5.6 lens with Leica M mount.
  5. Future: Autofocus lens for FUJI

As this information has been passed to me directly from TTartisan (whom we are affiliated with), don’t take it as a rumor, but as a news.

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Bob Poole Puts the Fujifilm GFX100 II in the Path of Elephants — and It Delivers Cinematic Magic

While working on his latest elephant documentary, Emmy Award–winning cinematographer Bob Poole decided to bring an unexpected camera into his setup: the Fujifilm GFX100 II. Not as a main cinema camera — that role was covered by the ARRI Alexa 35 paired with the massive Fujinon Duvo HK 25–1000mm f/2.8–5 — but as a creative tool to capture something different.

The goal was simple: get unusual, ultra-high-quality shots from extremely low angles.

To make that happen, Poole and his team built an elephant-proof cage and placed the GFX100 II directly on the ground — right on paths regularly used by elephants — to capture perspectives that would be impossible with traditional cinema rigs.

Naturally, this should have been a disaster.

After all, if he had asked internet forum experts, they would have confidently explained that the GFX100 II is “not a real video camera” and that creating meaningful cinematic footage with it would be basically impossible.

Luckily, Bob Poole didn’t ask the forums.

And somehow — against all odds and comment sections — the GFX100 II ended up delivering stunning, cinematic footage that blends seamlessly with high-end cinema cameras.

Here’s what Poole had to say about working with the GFX100 II:

  • GFX100II has been instrumental in this film project, giving us angles we would have never been able to achieve with larger cameras
  • We made an Elephant proof cage and dropped the GFX100II on a path the Elephants use
  • when the Elephant pops in front of the camera, all the detail is there on that large sensor, all that information, I think it’s going to blow people away
  • the idea was always to have massive wide angle shots that show the landscape from a perspective you otherwise you would not see
  • GFX100II came into play because the wide angle stuff coming out of these lenses in this amazing camera were seamless
  • the image has the same beautiful soft rolloff of the Arri Alexa 35, shallow DOF, super sharp, beautiful bokeh
  • the image is fantastic
  • GFX100II also really valuable for timelapse, counting on that large sense to be able to oversample and then be able to work within the frame which has given our post production so much flexibility, because we can move within the frame we’ve created
  • GFX100II stills are amazing. We have got so many beautiful images

Well done, Bob — and well done Fujifilm for giving creators tools that don’t just improve image quality, but actually expand what’s creatively possible, opening new ways to work, experiment, and tell stories with more freedom and flexibility.

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Fujifilm 2026 New Year Greetings: Big Product Plans, March 5 Event and the Future of X-Mount Lenses

Fujifilm has published its traditional New Year greetings:

  • in 2025 Fujifilm introduced a total of 5 cameras and 3 lenses
  • sensor size varies from 1″ to large format, from everyday carry camera to filmmaking camera
  • 2025 introduced a broader range of produts
  • 2026 marks a special year for all of us
  • 200 years since photograph was invented by Jospeh Nicéphore Niépce
  • many commemorative events are being scheduled
  • Fujifilm, as a photographic company, will bring new products and news to add to the excitement
    – NOTE: if you want to know what’s coming, just bookmark this link and keep following
  • look forward to it
  • GFX Challenge Grant Program updates
  • in the past years, Fujifilm has launched X summit to unveil new products and features
  • but there are many stories to yet fully cover within the products already announced
  • for example, X mount has 40 lenses
  • so, besides X summit, Fujifilm wants to create an opportunity to dive deep into the existing lens lineup
  • Fujiilfm announces a new event called “Focus on Glass”. I will take place on March 5 at 1PM GMT
    – philosophy of X mount lenses
    – distinctive features of X mount lenses
    – new lens ideas that Fujifilm wants to bring to life sometime in the future
  • product team will participate to the event and talk about the products they’d like to bring to life in future
  • some ideas are currently under development
  • the talk will indicate what the future may hold for X mount lenses
  • Fujifilm is considering launching a webpage where you can vote for your favorite lens idea
  • Fujifilm is eager to engage with us and hear our feedback

Personally I can’t think of any better way to celebrate 200 years of photography than launching a few still-centric cameras such as the Fujifilm X-T6 and Fujifilm X-Pro4.

The March 5 event looks very interesting and I am happy they are launching a new type of event beyond the traditional X summit. I will let you know all the details also regarding the lens survey page as soon as avaialble. So just stay tuned on FujiRumors.

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Last Hours to Save Big on Fujifilm X and GFX Gear

The official Fujifilm X and GFX deals will end today. The only deal that will last until March 1 is the $200 rebate on X half.

Note that in terms of GFX camera deals, BHphoto offers freebies (CFexpress Card and Bag) on top of the regular deals.

Also, some of the unofficial Fujifilm deals at BHphoto have now expired. Now there are only 2 deals left.

Unofficial XF Lens Deals – unknown ending date – most expired already

Official XF Lens Deals – end today

Official X Camera Deals – end today

Official GFX Gear Deals – end today

* freebies at BHphoto include a free CFexpress Type B Card and a camera bag

This Is the Fujifilm Gear That Dominated Sales in 2025

→ click here to find out top camera, top XF lens and top third party AF lens

There have been many announcements in 2025 and you already voted your most loved and hated gear here.

But one thing is to vote with a push of a button, the other thing is to “vote” using our hard earned money.

For example: did you know that you voted the Fujifilm X half as by far the most hated camera of 2025, but in 2025 it was the 4rd best selling camera on FujiRumors?

So let’s take a look at what the best selling gear in 2025 was.

NOTE: the data is based on FujiRumors affiliate sales at BHphoto.

Top 20 Best Selling Gear in 2025

Conclusions:

The massive success of the Fujifilm X-E5 also pushed the XF23mmF2.8 to the top of the ranking.

We also see a nice “revival” for the XF27mmF2.8 thanks to the X-E5. Remember, the X-E5 was initially available as body-only, so many people didn’t want to wait for the XF23mmF2.8 kit to finally drop and went for the XF27mm pancake instead to get an ultra-compact combo right away.

The X100VI is still selling very strong, even though it is still mostly out of stock in the USA.

In a year that wasn’t really full of joy for the GFX system, the Fujifilm GFX100RF is the only GFX gear to make the ranking, but it did so quite impressively.

Finally, while Viltrox has been the king of third-party autofocus lenses for Fujifilm in the last few years, Sigma is back this year. They claimed the top spot again thanks to the very popular Sigma 17-40mm f/1.8.

Everything Fujifilm Related Announced in 2025 – Except Manual Focus Lenses

Last Week of Fujifilm X and GFX Deals

The official Fujifilm X and GFX deals will end January 18. The only deal that will last until March 1 is the $200 rebate on X half.

Also, some of the unofficial Fujifilm deals at BHphoto have now expired (no more rebate on the XF90/2), but others are still running.

It is also unclear for how long Adorama will offer a free Fujifilm X half with X-T5 kit purchase.

Unofficial XF Lens Deals – unknown ending date – some expired already

Official XF Lens Deals – end January 18

Official X Camera Deals – end January 18

Official GFX Gear Deals – end January 18

* freebies at BHphoto include a free CFexpress Type B Card and a camera bag

SG-Image 75mm f/1.2 for Fujifilm GFX Sample Images and Price

We now have additional information and price for the upcoming SG-Image 75mm f/1.2 for Fujifilm GFX.

I am particularly impressed by the weight. I own the AstrHori 75mm f/4 for GFX, and that one weight 634g. And by the way, I had no idea that AstrHori used a few of my 75mmF4 shots to advertise the lens on their Amazon page.

As far as super-fast G mount lenses goes, there is also the TTArtisan 90mm f/1.25 for G mount, but that one weights over 1000 gram. There is also the Mitakon Zhongyi Speedmaster 85mm f/1.2 and the Mitakon Zhongyi Speedmaster 65mm f/1.4, both at 1050 gram.

Down below you can see

  • Additional Sample Images
  • Additional Specs
  • Price

Regarding the sample Images, here is what SG-Image writes about the image quality:

** CLICK HERE to Read the Rest of the Article **

How Many Cameras and Lenses Does Fujifilm Release Every Year? And What it Could Mean for 2026

2026 – A Big Fujifilm Year?

2026 could potentially be a huge year for Fujifilm. Fujifilm is going to start to upgrade their cameras to the 6th generation platform.

But how many cameras – and also lenses – can we expect to get in 2026?

Well, let’s take a quick look at how much gear Fujifilm announced in the past years.

Gear released in 2025 – 4 cameras and 3 lenses

Gear released in 2024 – 4 cameras and 4 lenses

Gear released in 2023 – 2 cameras and 4 lenses

Gear released in 2022 – 3 cameras and 4 lenses

Cameras in 2026

So, will there be more than just the two already rumored cameras in 2026?

If we look at Fujifilm’s history (not a rumor), the answer is very likely: yes.

As you can see above. Fujifilm rarely limits itself to just two camera announcements in a year—especially when a new generation of technology is involved. A platform transition usually triggers a cascade of releases, not just a single camera.

If 2026 is truly the beginning of the 6th-generation era, then what we already rumored could just be the tip of the iceberg.

And if Fujifilm maintains the pace it set in 2024 and 2025, there could be 2 more cameras in addition to the ones we already rumored.

It’s your time to guess what else could come ;).

Lenses in 2026

Fujifilm has quite consistently released around four lenses each year, combining both X and GFX series models, except for 2025, when we got 3 lenses.

So far I have no rumors about future lenses, which means you have three/four slots you can fill in with your wishes. :)

Let’s Make it an Awesome Rumor Year :)

If anyone out there can maybe give us a hint on future X and GF lenses, feel free to reach out to FujiRumors. Your help would be greatly appreciated.

Overall, 2026 remains a significant mystery, but I’m hopeful that our trusted sources (and maybe some new ones) will be able to shed light on some of the unknowns and provide insights that will make us even more excited for what’s to come.

Until then, keep shooting, keep enjoying life… and every now and then, keep checking in on FujiRumors ;).

SG-Image 75mm f/1.2 for Fujifilm GFX Announced

SG-image announced this new fast and manual focusing 75mm f/1.2 medium format lens. There is yet no info about the pricing and availability. But there are specs and images you can check out below.

I am pretty impressed by the weight: 642g only!

I own the AstrHori 75mm f/4, and that one weight 634g. And by the way, I had no idea that AstrHori used a few of my 75mmF4 shots to advertise the lens on their Amazon page.

As far as super-fast G mount lenses goes, there is also the TTArtisan 90mm f/1.25 for G mount, but that one weights over 1000 gram. There is also the Mitakon Zhongyi Speedmaster 85mm f/1.2 and the Mitakon Zhongyi Speedmaster 65mm f/1.4, both at 1050 gram.

75mm f/1.2 lens Specs:

  • 6 Elements in 7 Groups
  • Close focus 0.6m
  • 12 aperture blades
  • filter size: 72mm
  • Manual Focus Lens Type Stabilization
  • GFX version: 642g and Φ77*74.6mm
  • XCD version: 642g and Φ77*83.2mm

Additional Details + Sample Images

** CLICK HERE to Read the Rest of the Article **

What Fujifilm GFX Gear Do You Own? – VOTE

A while ago, we launched a survey to see how many FR-readers own the GFX system vs X system.

You can see the result here.

Today I’d like to ask GFX owners more precisely: what GFX gear do you actually own?

I personally own this GFX gear.

And what about you? Feel free to vote the survey down below.

If you are interested in which X series gear the FujiRumors community owns, check out this:

Which Fujifilm GFX Gear Do You Own?

View Results

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