TTArtisan Fujifilm X/GFX Lens Roadmap with Autofocus Lenses for Fujifilm, 23mmF1.4 FX, 90mmF1.25 GFX and 40mmF2.8 FX

TTArtisan informed me that they plan the following lenses for Fujifilm to come next:

  1. September: APS-C 40mm f2.8 macro lens with Sony/Fuji/Canon/M43/Z/L mount.
  2. September: 90mm f1.25 lens with Sony E/Fuji GFX mount.
  3. October: APS-C 23mm f1.4 lens with Sony/Fuji/Canon/M43 mount.
  4. November/December: 28mm f5.6 lens with Leica M mount.
  5. Future: Autofocus lens for FUJI

As this information has been passed to me directly from TTartisan (whom we are affiliated with), don’t take it as a rumor, but as a news.

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This Chart Shows You the Full List of Fujinon XF/XC and Third Party X Mount Autofocus Lenses

With the announcement of the Fujinon XC13-33mmF3.5-6.3, fellow FR-reader Hiergeist has updated his fantastic chart, showing the complete lineup of native Fujinon X lenses along with all third-party autofocus X-mount lenses.

It’s such a well-made and convenient list — offering a quick yet comprehensive overview — that I felt it deserved its own dedicated article.

All autofocus lenses are neatly organized by type (small primes, fast primes, etc.) and focal length. Also, the chart lists lenses that have been officially announced (or rumored) but are not yet available on the market. All lenses are mounted on the Fujifilm X-T5, giving you an instant and clear idea of each lens’s size relative to the others.

You can check out the full chart here.

Moreover, I have added all those lenses on one single dedicated Amazon page here, so you can see them all as well as the price.

Feel free to check out the full chart (Amazon Page here – JPEG chart here).

The Fujifilm community truly is the best one! :)

If you want to know what I personally own, you’ll find it listed here:

Black Friday is Here – These are The Best Deals, from Fujifilm X/GFX, SmallRig, Software Savings & More

Black Friday is in full swing. Tons of deals have dropped, including huge rebates on X and GFX gear in USA.

So, time to give you the complete overview:

Here are the deals in detail for USA (a more detailed list for Europe can be found here).

Black Friday US/CA Deals by Brand/Store

at B&H Photo

at Amazon USA

at Amazon CANADA

at Adorama

Third Party Chinese Lenses

Chinese Third Party Lenses
(NOTE: Scroll further down for Sigma, Tamron, Tokina Deals)

Storage Media Deals

SD-Cards + CFexpress Cards

Vintage Flash

Godox

Viltrox

Software

Peak Design + Think Tank

🇺🇸 Fujifilm X/GFX Deals in USA 🇺🇸

X Cameras

X Lenses

GFX Gear

* freebies at BHphoto include a free CFexpress Type B Card and a camera bag

SmallRig

SmallRig for Fujifilm

SmallRig General

Batteries + Mixed Deals

Mixed Deals – Batteries Included

Ulanzi

Sigma AF X Mount Lenses

Tamron AF X Mount Lenses

Sirui AF+MF X Mount Lenses

Tokina AF X Mount Lenses

Manual Focus + Electronic Contacts X Mount Lenses

Manual Focus Lenses X Mount Lenses

Fujifilm GFX Mount Lenses

Accessories & Flash

Additional Deals

Memory Cards

External SSD

Apple Products

Fujifilm Promises Lots of Firmware Love in 2026… for Fujifilm GFX Eterna 55

In an interview with CineD, Fujifilm Japan managers announced several firmware udpates coming, especially in spring/summer 2026, for the Fujifilm GFX Eterna 55.

for GFX Eterna 55

  • SDI RAW Output (for Atomos and Blackmagic) coming likely 2025
  • additional firmware updates coming in spring/summer 2026 such as:
    – MXF playback
    – LANC protocol support
    – enhanced anamorphic workflow features
    – electronic ND settings adjustments
    – ND-Auto to compensate exposure automatically

These features will be introduced based on feedback of customers. Fujifilm is also working on an EVF for the GFX Eterna 55 and they showcased a prototype.

No open gate for GFX100II.

There is only one R&D team that develops everything: GFX Eterna 55, GFX and X series.

BLACK FRIDAY PAGES

Fujifilm USA Big Black Friday Savings – Save Up to $1,000 on X/GFX Cameras and Lenses

Fujifilm has just launched huge Black Friday Deals on Fujifilm X/GFX Lenses and Cameras. Below are the deals.

You save up to $1,000.

Similar deals are currently running in Europe.

X Cameras

X Lenses

GFX Gear

* freebies at BHphoto include a free CFexpress Type B Card and a camera bag

Instax Gear

VOTE: The Best & Worst Fujifilm Gear of 2025

click image to find out my personal Nr.1

I believe there won’t be any more significant gear announcements this year.

So we can already let you vote on what was your favorite Fujifilm related gear launched in 2025.

  • B&H Explora – FUJIFILM’s 2025: Three New X100VIs and a Medium-Format Cinema Camera

The list will include all Fujifilm X/GFX cameras as well as Fujinon X/G and third party AF lenses.

I hope I did not miss anything. But if I did, feel free to drop it in the comments.

Personally I have no doubt on the best gear of 2025 ;).

My personal Top 3:

My personal “flop”

Here is the gear you can vote on:

And here is the survey itself. Let’s see what ends up on top (best gear) or at the bottom (worst gear) of your list.

The Best Announcement of 2025 was..

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Which was the WORST Fujifilm announcement of 2025?

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Fujifilm Europe Drops Massive (and a Bit Confusing) X and GFX Deals

Fujifilm Europe has dropped massive X and GFX deals all over the continent. The deals start today and end January 14.

Depending on the country, some are cashback deals, some are instant rebates, and some are mixed rebates (instant + cashback). I will list details (+ link to pages to claim back money) below.

If you purchase at Amazon, make sure you buy directly from Amazon (not third party). I have seen Amazon listed as official retailer by Fujifilm Germany, Italy and UK. In France I did not see Amazon listed as qualified retailer.

Also, some deals are better at Amazon than other stores: for example, Amazon UK has the X-T5 for £1449 which is sold for £1,549 and WexUK and Co (that’s an instant rebate).

So, that’s the easy part.

The complicated part I will share it at the bottom.

But for now I’ll just say that given the complications and regional differences in Europe, I will list below only the deals for UK and Germany (the German deals as listed at Calumet.DE, because Fujifilm Germany has not put up the official deal page yet). But there are rebates also in France, Italy, Belgium, Austria and more.

NOTE: In Germany so far the X-T5/X-H2/S bodies are not listed as rebated, but other EU countries include X-T5, X-H2 etc in their cashback offer.

If you want to support FujiRumors, feel free to use any of the affiliate links below to access your store and make the purchase:

X Series Cameras

X Series Lens Deals

GFX Deals

The deals are confusing, mainly because Fujifilm Germany and Italy either do not report about the deals, or they contraddict themselves. So let’s see it country by country:

UNITED KINGDOM:

GERMANY

ITALY

  • the official flyer image says X deals are instant rebates and GFX cashback. Although once you click the X deals, they list all items and they show up as cashback, with a cashback claim-money-back page that is not clickable (unlike the GFX claim-back-money page.
  • Fujifilm ITA GFX Deals Clam-Back Money Page
  • Italian Deal Page here

FRANCE, BELGIUM and CO

  • Go to this page and then on the top right select your country/region to see the deals in your area

VOTE: Which Fujifilm System do You Own – X, GFX or Other Brands?

4.5 years ago I launched a survey on FujiRumors here, asking which camera system you own.

Since many years have now passed, I thought it would be interesting to see if something changed.

List of Gear I personally own:

I currently own the following systems:

View Results

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Fujifilm Renewed Offer on Amazon: Fujifilm X-T3, X-H2, XF Lenses, X Half, GFX and More

Some Fujifilm gear is now available renewed at Amazon via third party sellers.

Selected X Camera Deals

Selected XF Lens Deals

Selected GFX Deals

BORYOZA GTV-100 Smart Adapter Let’s You Use “Cheap” Fujifilm GFX Lenses on Hasselblad CFV 100C

Here on FujiRumors we have already reported a few times about the Boryoza adapters.

Boryoza Adapters:

Well, it looks like we’ve got another new product coming soon — the Boryoza GTV-100 electronic adapter, which allows the use of Fujinon GF lenses on the Hasselblad CFV 100C. The news comes from the Japanese website Asobinet, which also shared some images of the adapter (you can see them above).

The problem: there is no leaf shutter on the GF lenses, so you’ll rely on the electronic shutter.

Still, it’s an interesting way to pair the more “affordable” GF lenses (compared to Hasselblad’s native lens offerings) with the Hasselblad CFV 100C.

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