TTArtisan Fujifilm X/GFX Lens Roadmap with Autofocus Lenses for Fujifilm, 23mmF1.4 FX, 90mmF1.25 GFX and 40mmF2.8 FX

TTArtisan informed me that they plan the following lenses for Fujifilm to come next:

  1. September: APS-C 40mm f2.8 macro lens with Sony/Fuji/Canon/M43/Z/L mount.
  2. September: 90mm f1.25 lens with Sony E/Fuji GFX mount.
  3. October: APS-C 23mm f1.4 lens with Sony/Fuji/Canon/M43 mount.
  4. November/December: 28mm f5.6 lens with Leica M mount.
  5. Future: Autofocus lens for FUJI

As this information has been passed to me directly from TTartisan (whom we are affiliated with), don’t take it as a rumor, but as a news.

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This Is the Fujifilm Gear That Dominated Sales in 2025

→ click here to find out top camera, top XF lens and top third party AF lens

There have been many announcements in 2025 and you already voted your most loved and hated gear here.

But one thing is to vote with a push of a button, the other thing is to “vote” using our hard earned money.

For example: did you know that you voted the Fujifilm X half as by far the most hated camera of 2025, but in 2025 it was the 4rd best selling camera on FujiRumors?

So let’s take a look at what the best selling gear in 2025 was.

NOTE: the data is based on FujiRumors affiliate sales at BHphoto.

Top 20 Best Selling Gear in 2025

Conclusions:

The massive success of the Fujifilm X-E5 also pushed the XF23mmF2.8 to the top of the ranking.

We also see a nice “revival” for the XF27mmF2.8 thanks to the X-E5. Remember, the X-E5 was initially available as body-only, so many people didn’t want to wait for the XF23mmF2.8 kit to finally drop and went for the XF27mm pancake instead to get an ultra-compact combo right away.

The X100VI is still selling very strong, even though it is still mostly out of stock in the USA.

In a year that wasn’t really full of joy for the GFX system, the Fujifilm GFX100RF is the only GFX gear to make the ranking, but it did so quite impressively.

Finally, while Viltrox has been the king of third-party autofocus lenses for Fujifilm in the last few years, Sigma is back this year. They claimed the top spot again thanks to the very popular Sigma 17-40mm f/1.8.

Everything Fujifilm Related Announced in 2025 – Except Manual Focus Lenses

Last Week of Fujifilm X and GFX Deals

The official Fujifilm X and GFX deals will end January 18. The only deal that will last until March 1 is the $200 rebate on X half.

Also, some of the unofficial Fujifilm deals at BHphoto have now expired (no more rebate on the XF90/2), but others are still running.

It is also unclear for how long Adorama will offer a free Fujifilm X half with X-T5 kit purchase.

Unofficial XF Lens Deals – unknown ending date – some expired already

Official XF Lens Deals – end January 18

Official X Camera Deals – end January 18

Official GFX Gear Deals – end January 18

* freebies at BHphoto include a free CFexpress Type B Card and a camera bag

SG-Image 75mm f/1.2 for Fujifilm GFX Sample Images and Price

We now have additional information and price for the upcoming SG-Image 75mm f/1.2 for Fujifilm GFX.

I am particularly impressed by the weight. I own the AstrHori 75mm f/4 for GFX, and that one weight 634g. And by the way, I had no idea that AstrHori used a few of my 75mmF4 shots to advertise the lens on their Amazon page.

As far as super-fast G mount lenses goes, there is also the TTArtisan 90mm f/1.25 for G mount, but that one weights over 1000 gram. There is also the Mitakon Zhongyi Speedmaster 85mm f/1.2 and the Mitakon Zhongyi Speedmaster 65mm f/1.4, both at 1050 gram.

Down below you can see

  • Additional Sample Images
  • Additional Specs
  • Price

Regarding the sample Images, here is what SG-Image writes about the image quality:

** CLICK HERE to Read the Rest of the Article **

How Many Cameras and Lenses Does Fujifilm Release Every Year? And What it Could Mean for 2026

2026 – A Big Fujifilm Year?

2026 could potentially be a huge year for Fujifilm. Fujifilm is going to start to upgrade their cameras to the 6th generation platform.

But how many cameras – and also lenses – can we expect to get in 2026?

Well, let’s take a quick look at how much gear Fujifilm announced in the past years.

Gear released in 2025 – 4 cameras and 3 lenses

Gear released in 2024 – 4 cameras and 4 lenses

Gear released in 2023 – 2 cameras and 4 lenses

Gear released in 2022 – 3 cameras and 4 lenses

Cameras in 2026

So, will there be more than just the two already rumored cameras in 2026?

If we look at Fujifilm’s history (not a rumor), the answer is very likely: yes.

As you can see above. Fujifilm rarely limits itself to just two camera announcements in a year—especially when a new generation of technology is involved. A platform transition usually triggers a cascade of releases, not just a single camera.

If 2026 is truly the beginning of the 6th-generation era, then what we already rumored could just be the tip of the iceberg.

And if Fujifilm maintains the pace it set in 2024 and 2025, there could be 2 more cameras in addition to the ones we already rumored.

It’s your time to guess what else could come ;).

Lenses in 2026

Fujifilm has quite consistently released around four lenses each year, combining both X and GFX series models, except for 2025, when we got 3 lenses.

So far I have no rumors about future lenses, which means you have three/four slots you can fill in with your wishes. :)

Let’s Make it an Awesome Rumor Year :)

If anyone out there can maybe give us a hint on future X and GF lenses, feel free to reach out to FujiRumors. Your help would be greatly appreciated.

Overall, 2026 remains a significant mystery, but I’m hopeful that our trusted sources (and maybe some new ones) will be able to shed light on some of the unknowns and provide insights that will make us even more excited for what’s to come.

Until then, keep shooting, keep enjoying life… and every now and then, keep checking in on FujiRumors ;).

SG-Image 75mm f/1.2 for Fujifilm GFX Announced

SG-image announced this new fast and manual focusing 75mm f/1.2 medium format lens. There is yet no info about the pricing and availability. But there are specs and images you can check out below.

I am pretty impressed by the weight: 642g only!

I own the AstrHori 75mm f/4, and that one weight 634g. And by the way, I had no idea that AstrHori used a few of my 75mmF4 shots to advertise the lens on their Amazon page.

As far as super-fast G mount lenses goes, there is also the TTArtisan 90mm f/1.25 for G mount, but that one weights over 1000 gram. There is also the Mitakon Zhongyi Speedmaster 85mm f/1.2 and the Mitakon Zhongyi Speedmaster 65mm f/1.4, both at 1050 gram.

75mm f/1.2 lens Specs:

  • 6 Elements in 7 Groups
  • Close focus 0.6m
  • 12 aperture blades
  • filter size: 72mm
  • Manual Focus Lens Type Stabilization
  • GFX version: 642g and Φ77*74.6mm
  • XCD version: 642g and Φ77*83.2mm

Additional Details + Sample Images

** CLICK HERE to Read the Rest of the Article **

What Fujifilm GFX Gear Do You Own? – VOTE

A while ago, we launched a survey to see how many FR-readers own the GFX system vs X system.

You can see the result here.

Today I’d like to ask GFX owners more precisely: what GFX gear do you actually own?

I personally own this GFX gear.

And what about you? Feel free to vote the survey down below.

If you are interested in which X series gear the FujiRumors community owns, check out this:

Which Fujifilm GFX Gear Do You Own?

View Results

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SUPER-SURVEY: What Fujinon X Mount Lenses do You Own – Third Party AF Lenses Included

Back in August, I launched a survey asking you which Fujifilm X camera you own (results here).

Some of you then challenged me: “What about a lens version?”

It sounded insane — the amount of work needed would be ridiculous.

So naturally… I did it. :)

The survey covers every Fujifilm X-mount autofocus lens I know of that’s currently on the market — Fujinon and third-party alike.

Now I’m really curious to see whether you guys mostly stick with Fujinon lenses, or if some third-party options can sneak their way into the top spots.

So guys… I’ve done my part and put the effort into creating the survey — now be kind and do yours: cast your vote! ;)

VOTE

** CLICK HERE to Read the Rest of the Article **

The Internet is Grading Fujifilm in 2025 – And These are My Votes

With 2025 basically over and the internet is grading the Fujifilm year 2025.

For example, in a lengthy podcast, these are the grades of the PetaPixel team:

  • Jordan: B-
    lots of repackaging of same tech. He likes X half concept, but not the camera. AF needs to improve
  • Chris: B-
    no new lenses (admin note: that’s not correct). Autofocus has to improve
  • Gordon: A
    a lot of releases in different formats. Squeezing last drops out of 5th generation. His guess: next year X-Pro4 will introduce new sensor
  • Jaron: A
    Jaron agrees with Gordon. We got LUT’s. X half deserves praise for a company trying something different.

Fuji X Weekly graded every single release:

  • GFX100RF: A+
  • X half: B-
  • X-E5: A
  • GFX Eterna 55: A-
  • X-T30 III: B+
  • XF23mmF2.8: A-
  • XC13-33mm: C
  • GF32-90mm: A

Overall he gives it a B ranking.

And my votes?

I’ll rank it from best to worst.

  • X-E5: A++++++…. taking a breath… +++++++++++

I might be biased… or maybe I am not? ;) It’s the most enjoyable Fujifilm camera I have ever used. Looks great, feels great, I love the film sim dial, trusted 40MP X-Trans V image quality. It’s my all-time favorite Fujifilm camera to date.

I own the XF27mmF2.8, which is awesome. But the XF23mmF2.8 from an image quality point of view is even better. Wonderful little lens

It makes a whole lot of sense that Fujifilm released a medium format version of the X100, and they did a great job. Some might want IBIS, a faster lens etc, but then you don’t get the compact size. And in my opinion Fujifilm did well to prioritize size, especially considering the massive flexibility of the GFX files.

So often I have seen people complaining Fujifilm does not care about affordable entry level, that everything is too expensive. Well, this lens addresses this huge criticism, and it does it with an astonishing image quality.

Again, this addresses the complain of the lack of entry level cameras with EVF in the Fujifilm ecosystem. Keeps the loved X-T30 form factor with X Processor 5 boost.

The price is simply too high—on that, I think we can all agree. The concept itself may also be a bit too experimental for some, and that’s a fair criticism.

Still, I will always applaud Fujifilm when they dare to do something different in an otherwise increasingly monotonous camera market. This is their way of trying to offer a genuinely different photographic experience. Sometimes it works, sometimes it doesn’t—but at least Fujifilm is willing to try.

The X Half itself is highly divisive—some love it, others don’t. I haven’t had the chance to shoot with it yet, so I can’t pass final judgment, but there are definitely some features that intrigue me.

Well, I guess it’s a good lens for filmmakers, maybe even a stunning lens. So the “C” is not for the lens itself, but for the need of such a lens: are there really so many filmmakers shooting GFX out there?

I said I am worried…. and I still keep being worried about this project, especially since, unlike I hoped, I don’t see any benefits trickle down for other X/GFX cameras. Nothing wrong with the camera itself, but it looks like an R&D resources killer.

And You?

You voted your best and worst 2025 gear here (third party AF lenses included).

Fujifilm MKX Lenses Now up to $2,800 Off

The Fujinon MKX cine lenses are now up to $2,800 off at BHphoto.

I don’t see these deals listed on the official Fujifilm rebate page, so, like a few more offers below, these seem to be BHphoto deals and I don’t know how long they will last.

Unofficial XF Lens Deals – unknown ending date

Official XF Lens Deals – end January 18

** CLICK HERE to Read the Rest of the Article **