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TTArtisan Fujifilm X/GFX Lens Roadmap with Autofocus Lenses for Fujifilm, 23mmF1.4 FX, 90mmF1.25 GFX and 40mmF2.8 FX

TTArtisan informed me that they plan the following lenses for Fujifilm to come next:

  1. September: APS-C 40mm f2.8 macro lens with Sony/Fuji/Canon/M43/Z/L mount.
  2. September: 90mm f1.25 lens with Sony E/Fuji GFX mount.
  3. October: APS-C 23mm f1.4 lens with Sony/Fuji/Canon/M43 mount.
  4. November/December: 28mm f5.6 lens with Leica M mount.
  5. Future: Autofocus lens for FUJI

As this information has been passed to me directly from TTartisan (whom we are affiliated with), don’t take it as a rumor, but as a news.

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Fujifilm MKX Lenses Now up to $2,800 Off

The Fujinon MKX cine lenses are now up to $2,800 off at BHphoto.

I don’t see these deals listed on the official Fujifilm rebate page, so, like a few more offers below, these seem to be BHphoto deals and I don’t know how long they will last.

Unofficial XF Lens Deals – unknown ending date

Official XF Lens Deals – end January 18

** CLICK HERE to Read the Rest of the Article **

Sigma GF 24mmF2 Lens Patent for Fujifilm GFX

Back in 2023, Sigma’s CEO said that Fujifilm GFX users would be their ideal customers, while also making it clear that Sigma had no plans to produce G-mount lenses at the time.

Then in 2024, the tone changed. Sigma’s CEO stated that if Sigma truly wants to become the “master of optics,” it would eventually need to make lenses for the Fujifilm GFX system.

That statement raised expectations that Sigma GFX lenses could arrive sooner rather than later. However, in 2025, the message shifted once again: Sigma currently has no concrete plans, and GFX lenses are something that might happen “maybe in the distant future.”

So, what’s the situation now?

A newly surfaced Sigma patent may provide a small but interesting clue.

The patent describes an optical design for a 24mm f/2 lens that appears to cover a sensor larger than full frame. Based on the technical specifications, the Japanese website Asobinet speculates that this design could be intended for Fujifilm GFX (44×33mm).

And the fact that Sigma is even investigating and patenting optical designs for GFX-sized sensors is noteworthy.

It suggests a few things:

  • The GFX system’s market share is growing, possibly approaching a point where Sigma sees long-term potential
  • There likely isn’t any “mount protection” preventing third-party manufacturers from producing G-mount lenses, meaning Fujifilm appears open to external lens makers

These are undeniably positive signals.

However, a strong reality check is needed. Over the years, I’ve shared hundreds of patents on FujiRumors. Only once did I spot a patent before it turned into a real, shipping product. In all other cases, patents either surface after a product is announced—or never materialize at all.

We’ve seen this countless times:

So while today’s Sigma patent is encouraging—especially because it shows third-party interest in the G mount—it does not mean Sigma GFX autofocus lenses are just around the corner.

For now, this is best seen as a first signal, not a promise. The road to third-party G-mount AF lenses may still be long—or may never happen at all.

Patent Details

** CLICK HERE to Read the Rest of the Article **

Fujifilm Mysteriously Removes GF32-64mmF4 Firmware From Its Website – UPDATED

UPDATE: Fujifilm put the firmware back online after our article. The issue (probably): Fujifilm seems to have made some re-designs on the website, and maybe they just forgot to upload the GF32-64mm page again.

Fujifilm has so far released two firmware updates for the (currently heavily discounted) Fujinon GF32-64mmF4.

  • ver.1.20 – improved exposure tracking in video and reduced focusing motor noise
  • ver.1.10 –  phase detection support for GFX100

However, for reasons currently unknown, Fujifilm has removed the GF32-64mmF4 firmware from its official website. If you try to access the dedicated firmware page, you’re now greeted with a 404 – Page Not Found error here – cached page here.

At this point, it’s unclear why Fujifilm decided to pull the firmware. Personally, I’m running firmware version 1.20 on my own GF32-64mmF4, and everything works flawlessly. In fact, I really appreciate the faster and quieter autofocus performance it delivers.

That said, firmware doesn’t just disappear from an official support page without a reason. Even if version 1.20 seems perfectly fine in day-to-day use, Fujifilm’s decision to remove it suggests that there may be an underlying issue we’re not aware of yet.

For this reason, I strongly advise fellow GFX shooters not to install firmware version 1.20 if someone happens to share the file privately. Until Fujifilm clarifies the situation or republishes the firmware, it’s better to stay on the safe side.

* freebies at BHphoto include a free CFexpress Type B Card and a camera bag

Unofficial XF Lens Deals – unknown ending date

Official XF Lens Deals – end January 18

Official X Camera Deals – end January 18

Fujifilm X/GFX Deals – Final Days for X half Rebate and Unofficial X Deals Still Running

Updated Fujifilm X / GFX Deals

Full list of Fujifilm Camera, Lens and Instax deals.

Unofficial XF Lens Deals – unknown ending date

Official XF Lens Deals – end January 18

Official X Camera Deals – end January 18

Official GFX Gear Deals – end January 18

* freebies at BHphoto include a free CFexpress Type B Card and a camera bag

10% Discount on Viltrox WCL/TCL-X100VI Ending and Full Updated List of Fujifilm X/GFX Deals

Viltrox Deals Ends

The 10% launch discount on the brand new Viltrox WCL-X100VI and TCL-X100VI conversion lenses for X100 cameras is ending in a few hours – 5% launch discount + 5% discount with coupon code FUJIRUMORS.

Starting next week you you will only get 5% discount with out coupon code FUJIRUMORS.

Updated Fujifilm X / GFX Deals

Fujifilm has added one lens to the GFX deals and there are unofficial XF lens deals at BHphoto.

Unofficial XF Lens Deals – unknown ending date

Official XF Lens Deals – end January 18

Official X Camera Deals – end January 18

Official GFX Gear Deals – end January 18

* freebies at BHphoto include a free CFexpress Type B Card and a camera bag

Sony Tricked You: The Sony A7V Does Not Match the Fujifilm GFX100II in Dynamic Range – UPDATED

The Sony Trick

UPDATES: Bill Claff made an error an apologised. Here are the true results and findings

Original Article:

Photons to Photos has published their dynamic range measurements for the Sony A7V.

As soon as the chart dropped, several Fujifilm GFX shooters in our group started wondering: is it time to ditch the GFX100 series and move to Sony?

Why the sudden doubt?

Because at low ISO values, the Sony A7V appears to match the Fujifilm GFX100II in dynamic range — at least according to the Photons to Photos graph here.

But there’s a trick. 😉

As Bill Claff (the mind behind Photons to Photos) explained over on DPReview here:

Note the triangles point down which indicated Noise Reduction (NR) baked into the raw files.

Also note, no Dual Conversion Gain (DCG) was detected.

Noise Reduction (NR) makes comparisons less reliable. Unfortunately it’s hard to gauge how much of an impact NR has on the results. Note there’s even stronger NR at the very high ISO settings.

That’s why the GFX100II shows simple dots, while the Sony A7V shows downward arrows: those arrows are a warning that NR is being applied to Sony’s RAW data — meaning the “true,” NR-free performance would be worse.

The real question now becomes: how strong is Sony’s NR, and how would the A7V fare against a GFX100II if both had the same amount of noise reduction?

Also a pity there is no dual gain conversion on the Sony A7V, because that helps to improve ISO performance at higher ISO. All modern (and even older) Fujifilm cameras have dual gain. This explains why the GFX100II jumps ahead to the Sony A7V at some point – even if the Sony is agressive with noise reduction – because dual gain kicks in on the GFX100II.

UPDATE: Bill Claff says “There will be ES results shortly at PhotonsToPhotos.net. And it does look like there’s High Conversion Gain (HCG) at ISO 1000 that is obscured by the NR with Mechanical shutter.”

The Fuji Trick

And because here on FujiRumors we take pride in being 100% honest and bias-free, let’s remember something before anyone starts yelling “SONY IS CHEATING!”

Fujifilm has played its own tricks, too.

With the Fujifilm X-Pro3, Fujifilm used a different method to make the camera appear to have better dynamic range than it actually did. And yes — we called it out immediately when the results came out.

So… hopefully this little reminder will help prevent the incoming sh*tstorm from Sony fanboys in the comments. 😉

The Best Deal on the Best Dynamic Range

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The Spectacular Fujinon GF32-64mmF4 is Now $500 Off plus New Unofficial XF Lens Deals

The Unofficial Fujifilm XF Lens Deal

Earlier today we reported that mainly BHphoto (but in some cases also Amazon and Adorama) offer unofficial Fujifilm deals.

Unofficial because they are not part of the official Fujiilm X deals (full list below), and hence we don’t know how long they will last.

The New Official GF Lens Deal

Fujifilm just added the spectacular Fujinon GF32-64mm F4 lens to the list of their officially rebate GF lenses.

And I don’t call the GF32-64mm “spectacular” just randomly.

I actually own it, took tons of images with it, and it’s out of this world in terms of image quality and flexibility.

For example, it was the only lens I used on my multi-day Dolomites hiking trip… and you can also see me in action with it on this Dolomite video.

And guess what? After I published an image I took with it, the SonyAlphaRumors guy wrote me asking how I edited the colors in that image, because he loved them so much. It was an easy answer, as I just said “I did not edit at all… it’s Astia out of the box“. I guess that’s something hard to comprehend if you are not a Fujifilm shooter ;).

Official GFX Gear Deals

* freebies at BHphoto include a free CFexpress Type B Card and a camera bag

XF Lens and X Camera Deals

Unofficial XF Lens Deals

Official XF Lens Deals

Official X Camera Deals

Boryoza GFX-XCD Adapter Coming Soon – But The Fundamental Problem Remains

Boryoza is working on the Fujinon GF to Hasselblad XCD adapter.

It should come out in the first months fo 2026.

With this adapter, you’ll be able to use Fujinon GF lenses on Hasselblad XCD mount cameras (for example the Hasselblad X2D II).

Of course you’ll still have the one main problem that makes every Hasselblad X-D camera not an ideal choice for adapting third party lenses: since it does not have a mechanical shutter, you’ll only be able to use it with electronic shutter.

That’s a problem you don’t have in the GFX world, because it has a mechanical shutter and it’s actually a fantastic camera to work with adapted lenses. In fact, in our Fujifilm GX group there is so much awesome work shared that is done with adapted third party lenses.

Boryoza Adapters: