BHphoto Holiday 2025 Head Start Deals Launched

B&H Photo is rather impatient and wants you to start saving money now rather than waiting for Black Friday, so they have launched the Holiday 2025 Head Start deals.

Note: some deals, like some Apple deals, will end tomorrow.

Fujifilm Related

Memory Cards

External SSD

Apple Products

Peak Design

Fujifilm Renewed Offer on Amazon: Fujifilm X-T3, X-H2, XF Lenses, X Half, GFX and More

Some Fujifilm gear is now available renewed at Amazon via third party sellers.

Selected X Camera Deals

Selected XF Lens Deals

Selected GFX Deals

Top Selling Amazon Prime Deals on FujiRumors – Fujifilm X-E5 Boosts SmallRig Sales and Viltrox Dominates Lens Sales

Amazon Prime Pages

Best Sellers

So far, these are the best-selling Amazon Prime deals among the FujiRumors community:

  1. SmallRig NP-W126S Battery
  2. SmallRig Thumb Grip with Hot Shoe Cover for Fujifilm X-E5
  3. Viltrox AF 56mm F1.7
  4. Apple AirPods 4
  5. Fujinon XF35mmF2 R WR – lens was available renewed for a while, now sold out
  6. SanDisk 2TB Extreme Portable SSD
  7. Viltrox NP-W235
  8. Viltrox AF 56mm F1.2
  9. SanDisk 256GB Extreme PRO SDXC UHS-II
  10. Fujinon XF 33mm F1.4 R LM WR – only 5 units left at that price

Notably, the top two items are SmallRig products. The surge in NP-W126S battery demand is likely driven by the new Fujifilm X-E5, a trend confirmed by the SmallRig X-E5 thumb grip also ranking highly.

When it comes to lenses, the 20% worldwide Amazon Prime discount on nearly all Viltrox X-mount lenses is clearly boosting their sales.

Apple makes an appearance with a strong deal on the AirPods 4, while the incredibly well-priced XF33mm F1.4 is also in the ranking, with only a few units left to grab at that excellent price.

Amazon USA:

Selected Deals

Deals by Brand

Deals by Category

Amazon CA:

Amazon DE:

Amazon UK:

Amazon FR:

Amazon IT:

Amazon ES:

Selected Deals on Amazon DE

Selected Deals for Fujifilm

The Superb Fujinon XF33mmF1.4 Lens Is Now Cheaper Than It Was at Launch

At the time of writing, Amazon is offering the Fujinon XF33mmF1.4 R LM WR for $789. The regular retail price is $949 (raised due to U.S. tariffs), while the original launch price was $799.

The lens is shipped and sold directly by “Amazon.com“, and it’s listed as a “New” item. However, Amazon also labels it as a “replacement lens” — a somewhat unclear designation. Considering that other Fujinon lenses marked the same way (such as the XF16mmF2.8) are sold by Amazon Germany, it’s possible that Amazon has internally transferred stock from its European warehouses to the U.S. to work around stricter import tariffs.

  • XF 33mm F1.4 – $789 – shipped and sold by Amazon.com and free 30-days return – only 8 units left

Besides that, there are also the 2-days only Amazon Prime Deals running. You basically save 20% on Viltrox AF X mount lenses, all sorts of storage media and much more. I’ll share a list of selected deals below.

→ Amazon USA:

Selected Deals

Deals by Brand

Deals by Category

→ Amazon CA:

→ Amazon DE:

→ Amazon UK:

→ Amazon FR:

→ Amazon IT:

→ Amazon ES:

Selected Deals on Amazon DE

Selected Deals for Fujifilm

Huge Amazon Prime Savings: 35% Off Renewed Fujinon XF Lenses, 20% Off Viltrox, and More!

The Amazon Prime Deal Days now started also at Amazon USA here and Amazon CA here.

There are tons of deals including a 35% rebate on renewed Fujinon XF23mmF1.4 R LM WR and renewed Fujinon XF35mmF2 R WR.

But besides camera gear, there are plenty of other great offers, such as the flight approved Anker Laptop Power Bank with Triple 100W USB-C Ports.

Amazon USA:

Selected Deals

Deals by Brand

Deals by Category

Amazon CA:

Amazon DE:

Amazon UK:

Amazon FR:

Amazon IT:

Amazon ES:

Selected Deals on Amazon DE

Selected Deals for Fujifilm

European Amazon Prime Deals Are Now Live – Save 20% on Viltrox Lenses and Much More

The European Amazon Prime deals are now live at Amazon DE, Amazon UK, Amazon FR, Amazon IT, Amazon ES, Amazon NL, Amazon SWE, Amazon PL. In America at Amazon US and Amazon Canada.

Amazon DE:

Amazon UK:

Amazon FR:

Amazon IT:

Amazon ES:

Selected Deals on Amazon DE

Selected Deals for Fujifilm

Last Hours Before Fujifilm’s Second Price Increase Kicks In – But Amazon Still Sells Some Gear at Pre-Tariff Prices

X-T5 going to cost $1,999 starting August 30
X-T5 going to cost $1,999 starting August 30

These are the last hours before the second Fujifilm price increase.

Fujifilm has officially declared to various news outlets that on August 30 there will be further price increases. According to information we have gathered, the list of price increases should be the one you can see below.

Interestingly, some Fujifilm X and GFX gear on Amazon is still listed at the pre–August 1 pricing. While certain items have already sold out, a few are still available at the original lower price—at least for now.

  • XF 8mmF3.5 – $869 ($899 regular price – $799 pre-tariffs)
  • XF 16mmF2.8 – 11% discount ($399 instead of $449)
  • XF70-300mm* – $799 (currently $899 – was $799 pre-tariff)
    *note: the XF70-300 is sold by third party sellers
  • GF120mmF4* – $2,699 ($2,949 regular price – $2,699 pre-tariffs)
    *note: the GF120mm is sold by third party sellers

Still resisting at Amazon is also the anti-deal :)

Fujifilm X/GFX NEW PRICE STARTING AUGUST 30

X Series Camera Bodies

GFX Series Camera Bodies

X Series Lenses

GF Lenses

Accessories

INSTAX NEW PRICE STARTING AUGUST 30

Will Fujifilm’s Upcoming Second Price Increase Revive Interest for the Original XF16-55mmF2.8 R WR?

We reported that Fujifilm will again increase prices on plenty of Fujifilm X and GFX gear (full list below).

Not affected by any increase is the original Fujinon XF16-55mmF2.8 R WR.

In fact, it is still sold for $999 at BHphoto here and $989 Amazon here (via third party). Other stores like Adorama here and Nuzira still sell it for $1,199.

So starting August 30 we will have a $400 price difference between the two lenses, which might revive the interest for the original XF16-55/2.8, which really struggled to sell even at rebated price after the launch of the XF16-55mmF2.8 MK II.

Fujifilm X/GFX NEW PRICE STARTING AUGUST 30

X Series Camera Bodies

GFX Series Camera Bodies

X Series Lenses

GF Lenses

Accessories

INSTAX NEW PRICE STARTING AUGUST 30

 

6 Days Left Before Fujifilm’s Second Price Increase – Amazon Still Lists Surprising XF/GF Lens Deals

On August 30, Fujifilm will implement yet another price increase in the USA, affecting a wide range of X, GFX, and Instax gear.

This marks the second price hike this month, following the one that already took effect on August 1.

Interestingly, some Fujifilm X and GFX gear on Amazon is still listed at the pre–August 1 pricing. While certain items have already sold out, a few are still available at the original lower price—at least for now.

  • XF 8mmF3.5 – $869 ($899 regular price – $799 pre-tariffs)
  • XF 16mmF2.8 – 11% discount ($399 instead of $449)
  • XF 10-24mmF4 – 9% discount ($999 instead of $1,099)
  • GF 80mmF1.7 – $2,299 ($2,499 regular price – $2,299 pre-tariffs)
  • GF120mmF4* – $2,699 ($2,949 regular price – $2,699 pre-tariffs)
    *note: the GF120mm is sold by third party sellers

Some gear at Amazon is sold at even lower price than the original launch price.

  • XF33mmF1.4 – $769 (currently $899 – $799 pre-tariff)
    shipped and sold by Amazon.com with free 30 days return policy
  • XF70-300mm – $759 (currently $899 – was $799 pre-tariff)
    shipped and sold by Amazon Japan
  • XF16mm F2.8 silver – $347 (currently $449 – $399 pre-tariff)
    shipped and sold by Amazon Germany

I’m not sure whether import taxes apply when ordering gear from Amazon Germany or Japan. What I do see is that Amazon lists free shipping—but to be safe, double-check at checkout to avoid any unexpected import fees. In any case, we always recommend using your local Amazon branch—for our US readers, that means Amazon USA.

With that said, below you’ll find the complete list of upcoming price increases.

Fujifilm X/GFX NEW PRICE STARTING AUGUST 30

X Series Camera Bodies

GFX Series Camera Bodies

X Series Lenses

GF Lenses

Accessories

INSTAX NEW PRICE STARTING AUGUST 30

List of Fujifilm Instax Gear Price Increase Effective August 30

We told you which Fujifilm X and GFX gear will get a price increase on August 30. You can check out the full list here.

But also Instax gear will get a price jump in USA due to tariffs. Here is the list with the new price:

INSTAX NEW PRICE STARTING AUGUST 30

Fujifilm X/GFX NEW PRICE STARTING AUGUST 30

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