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BREAKING: Fujifilm X-S10 New Mid-Range Camera is Coming

Fujifilm X-S10

Back in June we told you Fujifilm would launch two new mid-range cameras within March 2021.

Later on, in early August, we told you that at least one of the two cameras will be a completely new line (the other one could be a new one too, or a successor to an already existing line).

Today we will talk about the mysterious new camera and unveil its name: Fujifilm X-S10.

Could this be a successor to the forgotten Fujifilm X-S1? Well, according to preliminary information I have, it’s not.

Soon more details will be shared. Stay tuned on FujiRumors.

And if you want, join our brand new Fujifilm X-S10 facebook group.

Take care,
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Sony A1 II Wins Praise for a Feature Fujifilm X-S20 Had First and I Hope to Get on X-T5 & Co via Firmware Update

So, I have looked at a few launch videos of the Sony A1II.

One feature that reviewers unanimously praised on the Sony A1 II is its automatic subject detection mode—a capability that the Fujifilm X-S20 has had for quite some time. However, Fujifilm has consistently declined to implement this feature in its higher-end models via firmware update.

Interestingly, while the Sony A1 II is now being lauded for this feature as though it’s the greatest innovation since sliced bread, the same reviewers largely overlooked it when the Fujifilm X-S20 introduced it. At best, it received a passing mention, with only a few exceptions like Johnnie from CineD, who both praised the feature and urged Fujifilm to roll it out to other cameras via firmware updates.

This disparity highlights Sony’s superior ability to engage with influencers compared to Fujifilm. Also, Sony likely emphasized this feature heavily in its launch materials, whereas Fujifilm seems to have neglected to draw attention to it.

That said, I completely agree that fully automatic subject detection is an excellent feature. Fujifilm has implemented it in the X-S20 and, I believe, also in models like the X-T50 and X-M5.

But for some reason, Fujifilm seems to treat this as a “beginner” feature, limiting it to models with full Auto mode, as if more advanced photographers wouldn’t benefit from it. However, with the Sony A1 II now receiving widespread praise for this capability, I hope Fujifilm will rethink their stance.

Here on FujiRumors we also suggested a very simple way to implement that feature on other 5th generation models:

Will Fujifilm give it to us via firmware update?

Well, Fujifilm had a similarly stubborn stance when it came to limiting Auto mode to JPEG-only recording. Thankfully, after persistent advocacy through several articles, they eventually listened and allowed RAW recording in Auto mode as well.

I hope Fujifilm will listen again this time and bring the fully automatic subject detection mode to all 5th generation cameras through a firmware update.

FujiRumors is happy to give Fujifilm patent-free access to our idea on how to implement it on current cameras. ;)

Fujifilm Launches Mirrorless Digital Camera “FUJIFILM X-M5”

FUJIFILM X-M5 Mirrorless Digital Camera
– The lightest model in the current X series
– Equipped with a full range of functions for both stills and video
– Perfect for everyday photography

October 14, 2024

TOKYO, October 14, 2024 – FUJIFILM Corporation announces the global launch of the “FUJIFILM X-M5” (X-M5), from middle of November 2024. The X-M5 will be the latest model in the X Series, offering outstanding image quality, compact and lightweight body.

The X-M5 weighs approximately 355g*1, making it the lightest*2 camera in the X series. The X-M5 is equipped with a full range of functions, including subject detection AF that can detect moving objects such as animals and cars using AI, and 6.2K/30P movie recording function, making it possible to shoot both still images and movies.

The X-M5 is the ideal camera for a wide range of users, from first-time digital camera users to photography enthusiasts, with a compact size that makes you want to carry it with you every day and a wealth of shooting functions, while maintaining the high-quality appearance that is the hallmark of the X series, further expanding the joy of photography.

The X-M5 is equipped with the back-illuminated 26.1-megapixel “X-Trans™ CMOS 4”*3 sensor and the “X-Processor 5” high-speed image processing engine, enabling high-quality shooting. The dial is located on the top surface for switching between “Film Simulation” modes, which allows users to enjoy various color tone expressions as if they were changing photographic films. Combined with the AUTO mode on the mode dial, even first-time digital camera users can easily enjoy the richly colored image creation that is unique to Fujifilm.

In addition, powerful digital image stabilization, a high-performance built-in microphone, and in-camera SD card recording at 6.2K/30P 4:2:2 10bit support comfortable video recording. The newly added “9:16 Short Video Mode” in “Vlog Mode” makes it easy to shoot the vertical videos that are popular on social media.

*1 Including battery and memory card
*2 For current X series models.
*3 X-Trans is a trademark or registered trademark of FUJIFILM Corporation.

1. Product features
(1) Compact and lightweight body and product design that makes you want to enjoy shooting

▪ It weighs approximately 355g and measures approximately 111.9mm in width, 66.6mm in height, and 38.0mm in depth. The extremely lightweight and compact body for a mirrorless digital camera makes it easy to carry around and enjoy photography every day.
▪ Despite its compact size, the camera has the high-quality appearance of the “X series”. Symmetrically placed dials on the top surface of the warship section highlight the beauty of the camera.

▪The Film Simulation dial is conveniently placed on the lek shoulder of the top face. Users can easily switch between a total of 20 Film Simulation modes according to the subjects and scenes, making it easier to enjoy a variety of color tones in both still and moving images.
▪ The top right features a mode dial. In AUTO mode, the camera automatically recognizes the optimal shooting mode for the scene, allowing even first-time digital camera users to easily capture high-quality stills and videos.

(2) Equipped with a high-performance sensor and high-speed image processing engine to achieve high image quality and high-performance AF

▪ The X-M5 is equipped with the back-illuminated “X-Trans™ CMOS 4” sensor with approximately 26.1 megapixels and the latest high-speed image processing engine “X-Processor 5”. This allows for high image quality photography with low power consumption.
▪ The camera features the subject detection AF, developed with deep learning technology, in addition to the existing Face / Eye AF. AI is used to add the ability to detect animals, birds, cars, motorcycles, bicycles,
airplanes, trains, insects and drones*4
▪ The latest AF predictive algorithm provides high tracking performance for moving subjects and high precision AF in low-contrast environments.

*4 Set the Subject Detection Selng to “BIRD” when you want to detect insects and to “AIRPLANE” when you want to detect drones.

(3) 6.2K/30P video recording and other extensive video func^ons

▪ The X-M5 can record 6.2K/30P 4:2:2 10-bit video onto an SD card inserted in the camera, and also supports extensive video functions including 4K/60P and 1080/240P capability.
▪ The camera is equipped with powerful digital image stabilization. It is effective not only for minor camera shake but also for large shaking that occurs when shooting video while walking.
▪ For the first time in our digital camera lineup, three built-in microphones are equipped. You can choose from four microphone directivity options: surround, front, back, or front & back, depending on the situation. The camera is also the first to feature a steady-state noise reduction function, which reduces noise that continues to ring at a certain frequency, such as air conditioning noise.
▪ Vlog mode allows users to change shoo^ng conditions intuitively by touching the LCD. Improvements in the number and placement of icons make video recording even more intuitive. In addition, the new “9:16 short movie mode” allows users to easily shoot vertical videos popular on various social media and smoothly share the captured content.
▪ New bit rates of 8 Mbps and 25 Mbps have been added to the bit rates that can be selected in the “Media Recording Settings” when shooting video. This shortens the transfer time to external devices such as
smartphones, and contributes to shortening the ^me required to upload captured video directly to social media.

2. optional accessories

Cooling Fan “FAN-001″*5 (already on sale)
▪ This cooling fan can be attached to the rear panel of the camera body without a cable, supporting long hour shooting and video recording in a high-temperature condition. The power can be supplied to the fan from the camera body
Tripod Grip “TG-BT1″*6 (already on sale)
▪ This grip enhances mobility and camera’s hold while adding tripod functionality. Users can comfortably take self-portraits and low angle shots, where it is normally difficult to hold the camera in position. As a tripod, the TG-BT1 can be used for a wide range of love fujiru mors applications from group shots to tabletop still.
*5 Compatible models are FUJIFILM X-M5, FUJIFILM X-H2S, FUJIFILM X-H2, and FUJIFILM X-S20.
*6 Compatible models are FUJIFILM X-H2S (Ver.3.00 or later), FUJIFILM X-H2 (Ver.1.2 or later), FUJIFILM X-T5 (Ver.1.00 or later), FUJIFILM X-T4 (Ver.1.70 or later), FUJIFILM X-T3 (Ver.4.50 or later), FUJIFILM X-S20, FUJIFILM X-S10 (Ver. 2.60 or later), FUJIFILM X-T30 II (Ver. 1.20 or later), FUJIFILM X-T30 (Ver. 1.50 or later).

EXCLUSIVE: Fujifilm X-M5 Full Press Release Leaked and Product Images

A kind source* (THANKS!) has passed us the full press releases and specs sheets for the upcoming gear.

We start with the full press release for the Fujifilm X-M5, which you can read below.

*A message to the source: Thanks a lot. You have been instantly elevated to the elite team of trusted sources. If you want, you can contact me again anonymously and give yourself a nickname, so I can eventually recognize you in future if you decide to contact me again. Thanks so much!

Press Text

** CLICK HERE to Read the Rest of the Article **

SmallRig Cooling System for Selected Fujifilm Cameras

Cooling system for cameras are nothing new.

Of course there is Fujifilm, with its own (and best) offering, the FAN-001, but that one is limited to X-H2, X-H2S, X-S20 and GFX100II. It won’t work on other cameras.

Other brands jumped into this space and offer their own cooling systems, such as the Ulanzi cooling system for Fujifilm cameras. And also Tilta is known for its solutions.

Well, we now have more options available.

In fact, SmallRig just launched the SmallRig Cooling System.

  • Rapid Cooling System
    Utilizes a high-efficiency fan paired with a TEC cooling module to swiftly cool down the camera, ensuring optimal performance.
  • Intelligent Temperature Control
    Features an automatic temperature control design that intelligently regulates the camera’s temperature for consistent operation.
  • Effortless Snap-On Installation
    Easily install and remove the device with a snap-on mechanism, enhancing compatibility with a wide range of cameras.
  • Versatile Usage
    Can be used independently or with a camera cage, offering a lighter and more flexible shooting experience.
  • Power Flexibility
    Compatible with the V-Mount Battery Mount Plate Kit 4064B/4063B, supporting V-Mount batteries and various power supply options for convenient use in diverse settings.

Notice that on their website, SmallRig only mentions the Fujifilm X-T4 and X-S10 as being compatible. So I am not sure if it will work with other Fujifilm cameras that have a selfie screen (X-S20 etc).

New Fujifilm Tether App Launched and X RAW Studio Updated

It’s Update Day

Fujifilm just released major firmware updates for several cameras and also for a lens.

But that’s not all.

There are updates also for Fujifilm X RAW Studio and also a brand new software has been launched, the Fujifilm Tether App.

So let’s look at what happened.

Fujifilm X RAW Studio

Fujifilm has released an update for the Fujifilm X RAW Studio software.

Fujifilm X RAW Studio Ver.1.24.0 – download here
The software update Ver.1.24.0 incorporates the following issues:

  1. “REALA ACE” RAW development is now supported.
  2. A software bug is fixed that the “COLOR TEMPERATURE” of “WHITE BALANCE” set in “Profile” is not reflected to the preview and recorded image correctly with macOS 14.

Fujifilm Tether App

We told you something new would happen also on the software front, and here it is: the brand new “Fujifilm Tether App”.

”FUJIFILM TETHER APP” provides functions to utilize digital cameras (GFX/X series) by connecting them to a computer. Even if your camera does not support the tethered shooting function, you can use the function to save/load camera settings.

You can read all the details below and download it here.

Compatibility Chart

** CLICK HERE to Read the Rest of the Article **

Fujifilm X-T50 Price and Main Specs Leaked

Earlier today the first image of the Fujifilm X-T50 leaked and we reported about it here.

Now our sources have also passed us the main specs (besides the one we already leaked a while ago, such as IBIS and 40MP).

Here are the specs for the Fujifilm X-T50:

  • 40MP
  • X Processor 5
  • IBIS
  • 1 SD Card slot
  • not weather sealed
  • NP-W126S battery
  • same EVF of X-T30 (this has to be confirmed still, so don’t take it as 100% rocksolid for now)
  • price €1,499
  • coming in three colors: silver, black and charcoal

Just a comment about the price.

If I am correct, then there is a 50% price increase from X-T30 to X-T50. As a comparison, we got a 30% price increase passing from X-S10 to X-S20.

Sure, I was hoping that the X-T50 would also “just” get a 30% price increase, but also consider that the X-S10 already had IBIS and also uses the same 26MP X-Trans IV sensor of the X-S20, so you were paying for these features already on the X-S10.

On the contrary, the X-T50 features IBIS for the first time on an X-T** camera and also takes the jump to the 40MP realm and X-Trans V sensor. So, seen from this perspective, a 50% makes a bit more sense, although I still consider it quite a hefty price jump.

And in US Dollar?

Well, I have no rumors, but if we apply the 50% price increase in Europe also to the USA, then the X-T50 would end up costing something between $1,300 or $1,400. But that’s just a speculation based on the price increase we have in Europe.

Best-Selling Cameras at Mapcamera in FY2023

Mapcamera (one of the largest retailers in Japan) shared the list of the most sold 20 cameras during their fiscal year 2023 (April 1 2023 to March 31 2024).

Fujifilm is the second most represented brand with 4 cameras. First comes Sony with 6 cameras. Canon and Nikon have three cameras listed. Ricoh has two cameras and Leica and OM one only.

  1. Nikon Z8
  2. Nikon Z f
  3. Sony α7C II
  4. Canon EOS R6 Mark II
  5. Sony α7RV
  6. Sony α7IV
  7. Fujifilm X-T5
  8. Ricoh GR IIIx
  9. Sony α6700
  10. Canon EOS R8
  11. OM system OM-1
  12. Fujifilm X-H2
  13. Fujifilm X-T30 II
  14. Ricoh GR III
  15. Nikon Z fc
  16. Fujifilm X-S10
  17. Sony ZV-E10
  18. Leica Q3
  19. Canon EOS R10
  20. Sony ZV-E1

via Mapcamera

7artisans 50mm F1.4 Tilt-Shift Launched

The 7artisans 50mm F1.4 Tilt-Shift lens for Fujifilm X has just been announced and is now available at Amazon here.

Key Features

  • 𝙇𝙚𝙣𝙨 𝙒𝙞𝙩𝙝 2-𝙞𝙣-1: 7artisans 50mm F1.4 combines a conventional lens with a large imaging circle with a tilting mechanism. When the tilt angle is 0 degrees, it is a conventional 50mm f1.4 large aperture lens; When Tilt or Shift, it turns into a special Tilt-Shift lens compatible with mirrorless cameras.
  • 𝙎𝙥𝙚𝙘𝙞𝙖𝙡 𝙏𝙞𝙡𝙩-𝙎𝙝𝙞𝙛𝙩 𝙁𝙚𝙖𝙩𝙪𝙧𝙚: The 7artisans tilt lens also features a special Tilt-Shift feature that allows you to tilt and twistit for unique viewpoints and Lilliputian visuals, delivering clarity and resolution for portraits,buildings, landscapes,and video.
  • 𝙁1.4 𝙇𝙖𝙧𝙜𝙚 𝘼𝙥𝙚𝙧𝙩𝙪𝙧𝙚: As a wide aperture lens, the 50mm F1.4 tilt lens captures breathtaking portraits and night scenes with blurred backgrounds.
  • 𝘽𝙡𝙪𝙧 𝙀𝙛𝙛𝙚𝙘𝙩 𝙖𝙣𝙙 𝙈𝙞𝙘𝙧𝙤 𝙑𝙞𝙚w: With its large f/1.4 aperture and adjustable shift axis, this lens produces a significant blur effect. By cutting space and moving the axis, it can create unique lipt or miniature views, adding a new dimension to your photography. Its 360° rotation and Tilt-Shift axis enable you to change the focal plane and achieve various effects with superb blur capabilities for photos and videos.
  • 𝙀𝙭𝙘𝙚𝙡𝙡𝙚𝙣𝙩 𝙋𝙞𝙘𝙩𝙪𝙧𝙚 𝙌𝙪𝙖𝙡𝙞𝙩𝙮: Full metal and multi-coating ensure durability and excellent picture quality. Filter Size is Φ46mm, which can be used with UV, ND, CPL and other filters. The lens structure is 7elements in 6groups, Distortion is only 1.9%, which can provide clarity and resolution for portraits, buildings, landscapes and videos.
  • A𝙥𝙥𝙡𝙞𝙘𝙖𝙗𝙡𝙚 𝙢𝙤𝙙𝙚𝙡𝙨:For FUJIFILM XM-H series: X-M1, X-H1; XP series: X-Pro1, X-Pro2, X-Pro3; XE Series: X-E1, X-E2, X-E2S, X-E3, X-H1; XA Series: X-A1, X-A10, X-A2. X-A20, X-A3,X-A5, X-A7; XT series: X-T1, X-T10, X-T100, X-T2, X-T20, X-T3, X-T30, X-T4; XS Series :X-S10