Most people and all websites are calling the successor to the Fujifilm X-T30II the “Fujifilm X-T40“.
However, according to our sources, there will be no Fujifilm X-T40, because the X-T30II successor will be called Fujifilm X-T50.
That makes sense to me, because it belongs to the 5th generation Fujifilm cameras (with 5th generation processor, AF goodness etc).
And yes, I know. The X-H2, X-H2S and X-S20 are also part of the 5th generation Fujifilm lineup, and yet they don’t feature the numeral “5” in their names. However, transitioning directly from X-H1/X-S10 to X-H5/X-S50 would likely have been too big of jump. In this case, it makes sense to maintain the “2” designation, indicating the second generation of this series.
Vistek just hosted a Fujifilm X Summit After Show with Fuji Guy Billy.
They talk of course mainly about the Fujifilm X100VI, but also about other stuff, such as which lenses Fuji Guy Billy thinks Fujifilm should do in future, he talks a bit about the Fujinon XF16-50mmF2.8-4.8 (which thanks to our sources we have leaked here) and also talked about what he thinks about an eventual Fujifilm X-T30II successor (which we started leaking here) and the long awaited Fujifilm X-Pro4 (which we started leaking here).
27 Fujifilm “products” have won the iF Design Award.
We all know these awards mean nothing, but Fujifilm throws so much money into this stuff to acquire the rights to brag with them, that I’d feel sorry for Fujifilm if I’d ignore this news given all the money they’ve spent.
So, let’s fake some interest and applaud Fujifilm for this massive achievement.
Because to my knowledge, the Fujifilm X100VI has garnered an unprecedented number of preorders, surpassing all previous Fujifilm models by a large margin.
And while this success is excellent for Fujifilm, the allocated 15,000 units per month may fall short of meeting the overwhelming demand. And with social media fueling the X100VI hype, the demand is not likely to slow down in the coming weeks and months.
I can comprehend if many of you, myself included, are growing concerned about the possibility of the X100VI experiencing shipping challenges similar to those faced by various other Fujifilm X gear in recent years.
But whether and how quickly preorders are shipped doesn’t just rely on the current production rate. It also depends on how well Fujifilm prepared in the months leading up. Let’s hope they’ve been producing plenty of X100VI units in recent weeks to avoid extended waiting times due to the high demand.
One certainty remains: the demand is exceptionally high. While this is undoubtedly positive for Fujifilm, I hope the impact on customers awaiting the shipment of the X100VI won’t be too severe.
And in fact, I just participated in the Fujifilm USA tech talk. During the session, the Fuji representative assured that the shipping situation for the X100VI will be an improvement compared to the “V.” However, given the overwhelming popularity of the X100VI, he advised preordering to secure your unit at the earliest opportunity.
But after I’ve shared the rumor, I have noticed some misunderstandings. So let me address those first, and then we’ll talk about each of the three cameras
But I didn’t mean to say that all we get in 2024 are these three cameras, and all of them will come in the first half of 2024 (as I see reported around on Forums etc).
I was referring to the fact that initially we told you that there will be “3 or more cameras” coming in first half 2024, and now we can be more specific and confirm that the number of cameras will be 3.
So to be clear I want to remark: I don’t know how many cameras will be launched in the entire year 2024. What I know so far is that there will be 3 cameras in the first half (the replacements of these models), and there will be potentially more cameras in the second half of 2024. But so far I have no rumors about it.
So there is still the second half of 2024 where Fujifilm could have potentially lots of time to please us with much more gear.
And I promise that after the imminent X100VI-centric X Summit I will try to find out more about it.
Revenue increased by 13.8% year-over-year to ¥368.6 billion and operating income rose by 41.7% year-over-year to ¥88.9 billion, due to brisk sales of instant photo systems and digital cameras
Revenue rose due to strong sales of X-S20 launched in June 2023 and GFX100 II launched in September 2023, in addition to brisk sales of X-H2, X-H2S and X-T5 released in the previous fiscal year
Nice to see the professional imaging division growing, but I always wonder how strong it could have grown if only they would have been able to ship all the gear that was mostly so hard to find in stock.
It’s mainly (but not only) a video centric update and more lenses will get the same update in February (XF16-80mmF4 and XF18-120mmF4).
Moreover, in their recent official X Summit announcement, Fujifilm said they are “currently considering further enhancements“, which I hope will translate also on firmware love for those, who mainly use Fujifilm cameras for stills.
