Introducing FUJIFILM GFX100S II

Fujifilm Launches Mirrorless Digital Camera “FUJIFILM GFX100S II”

Lightest weight in the GFX series with a 102MP large-format image sensor
Powerful image stabilizer and high-precision AF bring unparalleled image quality

Press Release

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Introducing Fujinon GF 500mmF5.6 R LM OIS WR

Fujifilm Launches FUJINON Lens GF500mmF5.6 R LM OIS WR

New super-telephoto lens to expand the shooting range of the GFX series
Lightweight design, powerful image stabilization, and high-speed, high-precision AF broaden the range of photographic expression

 

Press Release

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Introducing FUJINON Lens XF16-50mmF2.8-4.8 R LM WR

Fujifilm Launches “FUJINON Lens XF16-50mmF2.8-4.8 R LM WR”

– The new standard in the “XF Lens” lineup
– Combining high resolution performance with a compact and lightweight body that can be used in various situations.

Press Release

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VOTE NOW: Which Fujifilm Gear Coming May 16 Are You Looking Forward Most

On May 16, at 1AM New York time (7AM Berlin time), Fujifilm will launch 4 new items:

I was wondering: out of all this new Fujifilm gear, which one are you looking forward the most? Vote the survey below.

Which Fujifilm gear are you looking forward the most?

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Fujifilm Asked, You Decided: These are the Fujinon XF Lenses You Want Next!

Your Most Wanted Lenses

A few months ago Fujifilm asked 200 journalists which lenses they’d like to see next for the X mount system.

Fujifilm proposed them 10 lenses that you can see here.

Well, we thought 200 votes are not enough, so we asked the FujiRumors community to vote on the Fujifilm suggested X mount lenses, and you guys dropped over 8K votes so far.

Now it is time time see the results and share some addition thoughts.

So, as far as most wanted lenses goes, this is the result:

  1. 38% – XF 23mm Pancake
  2. 13% – Super-Telephoto Prime lens XF 400mm or longer
  3. 13% – Compact Wide Zoom Lens at F2.8
  4. 10% – Super Zoom Lens XF 16-200mm
  5. 8% – XF 120mmF2
  6. 7% – Super Wide-angle Fast Lens for Astro Photography
  7. 6% – Tele-Photo Zoom Lens at F4
  8. 2% – Affordable Thin Standard Zoom Lens – XC Lineup
  9. 2% – Affordable Wide Zoom Lens – XC Lineup
  10. 1% – Fish-Eye Lens

Some thoughts…

The Winners

Already back in our mega-survey of 2022, the Fujinon XF23mmF2 pancake lens grabbed the first spot. So at this point this is a no brainer for Fujifilm. Just go and make it. FujiRumors even already shared a fan made rendering here.

Also very much wanted: a compact wide f/2.8 zoom lens. And actually this was kind of the top lens too in our survey. In fact, there were a couple of wide zoom lenses you suggested, and if we were to sum them up into a Fujinon XF 14-30mm f/2.0, then that would be the true most wanted lens by the FujiRumors community. But yes, our wish was mostly f/2, but we’d be fine with f/2.8 too.

Another hot lens would be the XF16-200mmm. Now it depends on the aperture range, but overall I think I’d be already happy with a XF 16-135mm f/4 for my needs. But if they can make it compact enough, then I’d take the 200mm too.

The Losers

I once saw Chris of PetaPixel TV expressing his wish for more affordable and compact XC lenses in one of his videos.

However, it looks like the vast majority of Fujifilm users couldn’t care less about more XC lenses.

As far as fisheye lenses goes, also here, no real wish for some. And I know who wants one, already owns one of the lovely third party MF versions out there and you don’t really need autofocus on a fisheye lens anyway.

Fixed Lens Fujifilm GFX in 2025: A Brilliant Move or a Missed Chance for a GFX100R? – VOTE

So, we just reported that Fujifilm will launch a fixed lens Fujifilm GFX camera in 2025.

And while many might hugely rejoice at this news, others remained a bit sceptical, as you can see for example in the comments here.

Why?

Because we recently reported that Fujifilm is currently spending ZERO money and time into the development of the Fujifilm GFX100R. Which means that even if they’d start today to develop the GFX100R, we would probably not get it before 2027, since Fujifilm explained in the past they need about 2/3 years to develop a camera.

So what some now wonder is: wouldn’t it have been better to develop the GFX100R with interchangeable lenses rather than a fixed lens GFX camera?

Personally I still have to make up my mind about this one.

I mean, if I look at the X series, I simply could not imagine it without the X100 line. And why not, a fixed lens GFX version could also become an iconic and much loved line in the GFX system.

And always looking at the X series line, the X-E line sells much worse than the X100 line. If that would apply also to the GFX series, a fixed lens GFX camera would outsell the GFX100R.

So for now, from a mere business point of view, I believe Fujifilm does well to come out with a fixed lens GFX camera as soon as possible.

But at the same time, as an X-E lover (rangefinder with interchangeable lenses), I’d also love to see the GFX100R.

So my final vote?

I vote fixed lens GFX, just because I think from a business point of view it is the better choice for Fujifilm. But I hope this does not come at the expense of the GFX100R being delayed for too long or even worst, the GFX-R line being canceled.

What Should Have Priority in Your Option: a fixed lens GFX or a GFX100R

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Japanese March 2024 Sales Ranking of all 5 Major Camera Stores

Here were the best selling cameras in Japan’s five major stores:

Grouped by manufacturer we have:

  • 8 Sony cameras
  • 7 Nikon cameras
  • 5 Canon cameras
  • 3 Fujifilm cameras
  • 2 Olympus cameras

In Stock Check

Fujinon GF500mm f/5.6 Announcement on May 16 and Priced €3,899

The Fujifilm X Summit on May 16 is getting bigger and bigger.

Not only will we get the Fujifilm X-T50, the Fujinon XF16-50mmF2.8-4.8 and the Fujifilm GFX100S II, but according to our sources also the Fujinon GF500mm f/5.6 will be announced on May 16.

And we also have the price for you.

The Fujinon GF500mm f/5.6 will cost €3,899 in Europe. So far I have no indication about the price in US Dollar.

Shocked?

Well, that’s actually a bargain compared to what other brands charge for equivalent lenses.

Fujinon GF500mmF5.6 Size

Fujifilm X100VI – A Massive Roundup: 40MP Sharper than 26MP (Spoiler: YES!) and Much More!

Don’t Panic ! :)

A Hello Kitty Fujifilm X100VI?

Well, Fujifilm has given us Hello Kitty Fujifilm camera in the past. :)

But don’t panic. As far as I know Fujifilm has no plans to launch such a version. But maybe you can ask fellow FR-reader Christian about it, since he shared it in the comments on FR here. But until I don’t hold this Hello Kitty thing in my own hands, I will trust this is a rendering

The true undertaking by Fujifilm is not launching new X100VI special versions, but deliver the regular ones that are on order and people are waiting for.

And if you are waiting for your copy too, here is a roundup for you.

Lots is covered. From the comprehensive review made by Pal2Tech to the take of PetaPixel and the Northrups on the X100VI, an in-depth review of Gordon from Cameralabs and also some channels that are currently smaller, but do a great service to the Fujifilm community, such as the one of Luca Petralia.

In the first video shared below, The Hybrid Shooter looks at the resolving power of the 40MP X100VI over the 26MP X100V. His conclusion: there is definitely a sharpness boost and added crop capability. So if sharper images and more cropping power is what you want, then the X100VI will do the job.

Fujifilm X100VI Roundup

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Fujifilm Discontinues Legendary Fujinon XF 18-55mm f/2.8-4 Lens – Long Live the XF16-50mmF2.8-4.8

I can say I was there.

I was there, when Fujifilm launched what would become their all time bestseller, the Fujinon XF18-55mm f/2.8-4.

I was there to blog about it, to talk about… and to buy it for myself.

And actually, I bought two of them.

The first one I destroyed it when I had to jump into the Mekong river (story here – only the legendary Fujinon XF35mm f/1.4 survived that adventure, the rest of my gear broke).

I loved the XF18-55 so much that I bought a new one after destroying the first one.

The second sample did stick with me until I decided to sell it along with my XF55-200mm, in order to replace both of those lenses with the king of versatility, the Fujinon XF18-135mm.

I have had wonderful years with my Fujinon XF18-55mmF2.8-4. It has taken some of my favorite images. And I am sure it has given great joy to many other fellow X shooters out there.

But now it is time also for this glorious lens to retire.

Because the Fujinon XF16-50mmF2.8-4.8 is coming on May 16

As a consequence, the first stores in Japan are starting to mark the Fujinon XF18-55mmF2.8-4 as discontinued as reported by asobinet.

The Fujinon XF16-50mm will certainly be a fantastic lens. We leaked the images, we reported about the internal zoom, it will be sharper than the XF18-55mm, weather sealed and what not. But the XF18-55mm will always have a special place in the hearts of many as one of the best kit lenses ever made by any company.