Amazon is currently selling the Fujinon XC35mm f/2 with 30% discount
Earlier today we also reported about an Amazon exclusive discount on the X-T5.
The deal is available only at Amazon. At BHphoto for example it still costs the regular price.
23 Fujifilm products have won the Red Dot Design Award 2025.
As far as photography related gear goes, these are the winners:
This might cost Fujifilm at least 100K+ USD.
And I am not making this number up randomly.
In fact, RedDot has a public price list on how much licensing fees cost (something between 5K and 12K).
The most “basic” package is the “Winner Package Regular” which costs 4,900 Euro.
But depending on which package you purchase, you can also end up paying 12,800 Euro for a single award. Plus, you can also purchase optional extras that can cost many thousands of Euro on top of it. And then there are also the registration fees that have to be paid upfront.
So let’s assume Fujifilm went for the most basic package, they have spend 112,700 Euro (130,000 USD) to purchase the RedDot Brag Right awards.
And consider that Fujifilm is just one company. Tons of other companies pay lots of money too to “win” these awards. Now you can figure it our yourself how much money these “Award” companies make with these awards.
So it happened, exactly as we told you here: the pre-order options for the Fujifilm GFX100RF and for the black X-M5 are being removed from stores all over the US, as you can see for example also at the GFX100RF BHphoto page here and the X-M5 black BHphoto page here.
Some stores still accept pre-orders though, such as Adorama here and every now and then Amazon shortly opens GFX100RF pre-orders, too.
But also they will soon stop to take pre-orders.
I guess (not rumor) this is what will happen to all Fujifilm gear once current stock sells out. So if you are interested in any gear, it might not be a bad idea to buy it now before it’s all gone.
Cameras like the Fujifilm X-T5 are made in China, so currently subject to 145% tariffs. Other gear is made in Japan and the Philippines, which have a current tariff rate of 10%, at least until the 90 days deadline is over and after that they might go back to higher tariffs, if Japan and the Philippines are not able to make a deal with the current US administration that avoids this worst case scenario.
Anyway, the little good news: some Fujifilm GFX100RF units have reached US soil before the tariffs kicked in – as we reported here. However, it remains to see if there will be enough units to ship out all pre-orders.
Last year we investigated how much gear Fujifilm launches every year (see list below). The result: between 2 to 4 cameras a year and 4 lenses a year.
So let’s see at which point we are in 2025 so far.
Gear (to be) released in 2025
So we have 4 cameras coming for sure in 2025, which matches Fujifilm’s best years in terms of number of cameras released. And while we can always hope for a 5th camera, it is also possible that in terms of cameras, this is all we get. What is sure: the Fujifilm X-Pro4 will not come in 2025.
If you look at lenses, Fujifilm has pretty much consistently released 4 lenses a year. So far we know of one coming for sure, the Fujinon GF32-90mmF3.5, and one being rumored, the Fujinon XF23mm pancake. If Fujifilm were to match the previous years, then there could be still 2 more lenses coming in 2025.
At this point in time, I have no idea which additional lenses could come, but I hope that maybe sources will reach out to us and give us a hint of what’s to come. And if that happens (and if sources agree), I will share it will all of you here on FujiRumors.
In the meantime, these are the lenses the FR community wants based on Fujifilm’s suggestions, and these are the most wanted lenses based on our own mega survey.
Gear released in 2024 – 4 cameras and 4 lenses
Gear released in 2023 – 2 cameras and 4 lenses
Gear released in 2022 – 3 cameras and 4 lenses
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BHphoto has a huge storage deals running for world storage day
I personally went for the Samsung T9 for compact storage media (and I am very happy with it), and that’s in offer at BHphoto, too.
This is the last day of 15% Sping Savings on Viltrox lenses.
Viltrox Deals – 15% savings (end today)
Accessories
More Third Party Lenses
SmallRig Deals
This is the last day of 15% Sping Savings on Viltrox lenses.
Viltrox Deals – 15% savings (end today)
Accessories
More Third Party Lenses
SmallRig Deals
There are plenty of spring deals running at several stores.
Definitely worth to highlight is the 15% rebate on Viltrox lenses that you can find at Amazon here, BHphoto here and Adorama here that will end April 1.
Best Selling Spring Deals so Far
Viltrox Deals – 15% savings (end April 1)
Accessories
More Third Party Lenses
SmallRig Deals
Amazon has launched its big Spring Sales all over the world.
I have selected some Fujifilm related deals from Amazon USA, Amazon Canada, Amazon Germany, Amazon UK and quick access to Fujifilm deals also at Amazon Italy here and Amazon France here.
You can check out your local Amazon for deals here.
Amazon USA Deals
Amazon Canada Deals
Amazon DE Deals
Amazon UK Rebates
Amazon IT
Amazon FR
The GF lens savings in USA are ending today.
There are GF lens savings also in Europe. However, Europe also has X deals. They end March 31.
Note 1: in UK you can buy X-T50 body or any kit, you’ll save £210 if you add XF23mmF2 or XF50mmF2 to you purchase
Note 2: Amazon IT is an authorized retailer, but make sure it is shipped and sold by Amazon. Amazon UK is not authorized. Also Amazon DE is not listed as authorized, but I see the X-T50 deal anyway (so far) at Amazon DE at the same price of authorized dealers
X-T50 + Lenses
GFX Deals
Down below is the list for the UHS-II type memory cards validated by Fujifilm for the Fujifilm GFX100RF (as well as for GFX100II, GFX100SII, X-H2S and X-H2).
For the best cards for X-T5 check out this article.
*1 Model name could be different depending on the market.
*2 Where xxxx is “JNJIP/GHJIN” in Japan, “ANCIN” in the U.S.A., “CNCIN” in Canada, “ZN4IN” in China, and “GN4IN” for Global.