Top Selling Cameras in Japan in February

These were the top 10 at Mapcamera in February.

  1. Fujifilm X100VI
  2. Nikon Z50II
  3. Ricoh GR IIIx
  4. Ricoh GR III
  5. Sony A7C II 
  6. Fujifilm  X-T50 
  7. Panasonic LUMIX DC-TZ99
  8. Nikon Zf
  9. Leica D-LUX8
  10. Sony A7IV

Also BCN* announced which cameras sold the most in the Japanese market in February. I marked in bold the Fujifilm cameras on this list:
*BCN collects data of about 40% of the Japanese electronics and online stores.

  1. Sony VLOGCAM ZV-E10 II Double Zoom Lens Kit Black
  2. Canon EOS R10 RF-S18-150 IS STM Lens Kit
  3. Nikon Z 30 Double Zoom Kit
  4. Canon EOS R50 Double Zoom Kit Black
  5. Canon EOS R50 Double Zoom Kit White
  6. Sony VLOGCAM ZV-E10 Power Zoom Lens Kit Black
  7. Sony VLOGCAM ZV-E10 II Power Zoom Lens Kit Black
  8. Sony α6400 Double Zoom Lens Kit Black
  9. Fujifilm X-M5 XC15-45mm Lens Kit Silver
  10. Nikon Z50II
  11. Sony VLOGCAM ZV-E10 Double Zoom Lens Kit Black
  12. Nikon Z fc 16-50 VR Lens Kit Silver
  13. Panasonic LUMIX G100D W Kit
  14. Sony α6700 High Magnification Zoom Lens Kit
  15. Nikon Z50II Double Zoom Kit
  16. Sony α6400 Double Zoom Lens Kit Silver
  17. Sony VLOGCAM ZV-E10 II Double Zoom Lens Kit White
  18. Canon EOS R50 RF-S18-45 IS STM Lens Kit White
  19. Canon EOS R100 Double Zoom Kit
  20. Canon EOS R50 RF-S18-45 IS STM Lens Kit Black
  21. OM Digital Solutions OLYMPUS PEN E-P7 EZ Double Zoom Kit Silver
  22. Fujifilm X-T50 XC15-45mm Lens Kit Silver
  23. Panasonic LUMIX G100D K Kit
  24. Nikon Z 30 16-50 VR Lens Kit
  25. Nikon Z 50 Double Zoom Kit
  26. Canon EOS Kiss X10 Double Zoom Kit Black
  27. Fujifilm X-T5 XF16-50mm Lens Kit Silver
  28. Sony α7C II Zoom Lens Kit Black
  29. Canon EOS RP/RF24-105 IS STM Lens Kit
  30. Sony VLOGCAM ZV-E10 II Power Zoom Lens Kit White
  31. Sony α7C II Body Black
  32. Sony α7C II Zoom Lens Kit Silver
  33. Nikon Z f 40mm f/2(SE) Lens Kit
  34. Nikon Z fc 16-50 VR Lens Kit Black
  35. Nikon Z50II 18-140 VR Lens Kit
  36. Nikon Z50II 16-50 VR Lens Kit
  37. OM Digital Solutions OLYMPUS OM-D E-M10 Mark IV EZ Double Zoom Kit Silver
  38. Fujifilm X-T50 XC15-45mm Lens Kit Black
  39. Sony α6700 Body
  40. Canon EOS R10 RF-S18-45 IS STM Lens Kit
  41. Nikon D7500 18-140 VR Lens Kit
  42. Canon EOS R7 RF-S18-150 IS STM Lens Kit
  43. Sony α7C II Body Silver
  44. Nikon Z8
  45. OM System OM-3 12-45mm F4.0 PRO Lens Kit
  46. Fujifilm X-T50 Body Black
  47. Canon EOS R100 / RF-S18-45 IS STM Lens Kit
  48. Panasonic LUMIX G100D V Kit
  49. Nikon D7500
  50. Sony VLOGCAM ZV-E10 Double Zoom Lens Kit White

Japanese Camera Sale Rankings: X-M5 Pushes Fujifilm Above Nikon

BCN

BCN has tracked the sales of camera sales in Japan for January, and here are the results:

  • Sony – 29.7%
  • Canon – 26.3%
  • Fujifilm – 15.9%
  • Other – 28.1

They do mention the Fujifilm X-M5 as an important factor contributing to this growth, which pushes Fujifilm above Nikon.

The Fujifilm X-M5 accounts for about half of the company’s total sales and contributes significantly to the increase in market share

via BCN

MapCamera

Mapcamera reports that the Ricoh GR IIIx was the best-selling camera of January. But four Fujifilm cameras made it into the top 10:

January Ranking of New Digital Cameras

  1. Ricoh GR IIIx
  2. Sony α7C II
  3. Nikon Z50II
  4. Fujifilm X-T50
  5. Fujifilm X-T5
  6. Fujifilm X100VI
  7. Ricoh GR III
  8. Canon EOS R5 Mark II
  9. Fujifilm X-M5
  10. Nikon Z f

Used Digital Camera January Ranking

  1. Nikon Z50
  2. Sony α7III
  3. Nikon Z fc
  4. Canon EOS R5
  5. Nikon Z f
  6. Sony α7IV
  7. Ricoh GR III
  8. Nikon Z6II
  9. Nikon Z5
  10. Sony α6400

Fujifilm Deals in USA and Europe – An Overview

USA Deals – Instant Rebates

GFX Gear

X Series

EUROPE Deals – Instant Rebates

X-T50 + Lenses

GFX Deals

Note 1: in UK you can buy X-T50 body or any kit, you’ll save £210 if you add XF23mmF2 or XF50mmF2 to you purchase
Note 2: Amazon IT is an authorized retailer, but make sure it is shipped and sold by Amazon. Amazon UK is not authorized. Also Amazon DE is not listed as authorized, but I see the X-T50 deal anyway (so far) at Amazon DE at the same price of authorized dealers

Fujifilm Q3 Financial Results: Professional Imaging Segment up 25.6% YoY

The Fujifilm Q3 Financial Results (October-December 2024) have just been shared.

We can see that Instax makes about twice as much revenue as Fuji’s professional imaging segment. That’s impressive, considering that at the same time the R&D investments for Instax products are significantly smaller than for the X and GFX system.

But also the X and GFX series are doing well, as “brisk sales of digital cameras continued to drive revenue growth” with a 25.6% YoY revenue growth.

Professional Imaging – Revenue ¥58.9 billion (up 25.6% YoY)

  • Digital camera sales grew mainly in China. Strong sales of the four models launched last year – X100VI, GFX100S II, X-T50 and X-M5– contributed to higher revenue.
  • Development of our filmmaking camera FUJIFILM GFX ETERNA, which features rich, true-to-life visuals through a large format sensor, is underway, with launch planned in 2025

Consumer Imaging – Revenue ¥110.6 billion (up 7.9% YoY)

  • Revenue increased driven by steady sales of the instax instant photo systems.
  • In addition to the instax mini 12, strong sales of new high-value added products, including the instar WIDE 400 wide format camera launched in July and Link 3, contributed to higher revenue.
  • The instax WIDE Evo, the high-end hybrid instant camera which offers versatile shooting expressions with its most extensive range of effects in the instax series, was launched today (February 6, 2025).

In the Imaging segment, consolidated revenue amounted to ¥426.7 billion (up 15.8% year-over-year). Operating income amounted to ¥115.0 billion (up 29.3% year-over-year). In the consumer imaging business, steady sales of the instax instant photo systems drove revenue higher. In September 2024, we launched the smartphone printer instax mini Link 3, which can print smartphone images on card-sized instax film. Sales grew steadily during the year-end sales season, along with the instant camera line-up. We will continue to expand the world of the instax instant photo system that allows people to enjoy on-the-spot photo printing.

In the professional imaging business, brisk sales of digital cameras continued to drive revenue growth. In November 2024, we launched the FUJIFILM X-M5 mirrorless digital camera, the lightest in the X series. We also announced the development of our first-ever filmmaking camera, the FUJIFILM GFX ETERNA. We will continue to feature outstanding image quality with the large format sensor in the GFX series and the best balance of image quality and size in the X series, providing attractive products for digital camera users and the film industry.

You can access all charts and details at the Fujifilm page here.

A Look into 2025 Fujifilm Rumors (and Beyond) and the Ultimate 2024 Rumor Check

Rumor 2025+ Overview with Rating

Time to check how accurate our rumors were in 2024 and get an outlook on the remaining rumors for 2025 (and beyond) with reliability ranking.

As usual, I will be brutal and merciless in my rumor accuracy rating.

How brutal?

Well, here are two examples.

I told you the X100VI would be basically same in size of X100V despite having IBIS. The difference is 1mm. Well, turns out it is 2mm thicker. So while it is substantially an accurate rumor, I list it as wrong.

Also, we misunderstood a source regarding the X100VI silver color. We needed only 3 hours to clarify this misunderstanding and correct it. But still, for 3 hours only, an inaccurate info was online.

WIth that said, here is how things went:

  • 99 rumors shared in 2024
  • 24 rumors still to be verified
  • 72 correct rumors out of 75 verifiable rumors
  • 3 wrong rumors (normal people would say 1 wrong rumor -not about Fujifilm-, but I am brutal to myself)
  • 96% correct rumors

The Remainng Rumors for 2025 and Beyond

HIGH RATING*
* 75% to 99% correct

** CLICK HERE to Read the Rest of the Article **

Fujifilm Dominates 2024: Outsells Sony, Canon, and Nikon in Map Camera Sales Rankings

I don’t know if there was any year in Fujiifilm’s history, in which they have sold as many cameras as they did in 2024.

Sure, the sales have largely been pushed by the Fujifilm X100VI, which broke all sales records among all brands in the history of mirrorless camera sales.

But there are even more cameras that enjoyed a huge success.

If you look at the MapCamera 2024 sales ranking (one of the largest Japanese camera stores), we can see that the Fujifilm X-T50 placed 2nd. And the two year old Fujifilm X-T5 still holds the 5th spot.

This is surprising, since Fujifilm struggled throughout the year to ship their cameras, especially in Japan (and Asia in general), where the situation was even worst than on other continents.

  1. Fujifilm X100VI
  2. Fujifilm X-T50
  3. Sony A7CII
  4. Nikon Zf
  5. Fujifilm X-T5
  6. Nikon Z6III
  7. Sony α7IV
  8. Canon EOS R6 Mark II
  9. Canon EOS R5 Mark II
  10. Nikon Z8

As far as the other brands goes, I am very happy to see the Nikon Zf so high in the ranking, although we listed 9 reasons why the Fujifilm X-T5 is just the much better pick over the Nikon Zf, with one of them being the lack of lenses with aperture ring, which is a quintessential part of the manual control shooting experience. And sure, no joystick, no dual UHS-II, bigger, heavier, more expensive, no film simulations and other reasons that made the Nikon Zf a no-go for me.

And yet, I hope this will motivate also Canon and Sony to create their own vintage camera versions.

via MapCamera

A Beautiful Film Simulation Recipe, Fujifilm X-T6 Talk, X-Pro4 Truth, the X-M5 Surprise and More – Best of 2024

Unless the rumor of the century drops today and leads to an unprecedented spike in traffic, then we are basically done with 2024 and we can look back at which were the most read articles in 2024.

  1. Fujifilm to Launch Three Cameras within First Half 2024 – But the Biggest Release is Another One ;)
  2. Surprise: Fujifilm X-M5 to be Launched in Second Half of 2024
  3. Fujifilm’s New Camera Coming with New Sensor Size (Never Used Before by Fujifilm)
  4. Fujifilm X-T6 in 2024? Let’s Talk about it!
  5. Fujifilm X-Pro4: Here is the Truth!
  6. This Recipe is Taking the Fujifilm Community by Storm – Classic Cuban Neg
  7. Fujifilm X-E5: The Truth!
  8. List of Fujinon XF Lenses that Get Maximum Benefit from Fujifilm X-H2 (and X-T5) with 40 Megapixel Resolution
  9. Watch Out Fujifilm: Ricoh GRIV Coming First Quarter 2025 and Monochrome Version to Follow Later On
  10. Forget About Fujifilm X-Pro4, X-E5, GFX100SII, X-T40, X80 & Co: the Only Camera Coming February 20 is the Fujifilm X100VI
  11. Fujifilm X-Pro4 not Coming in 2024: The End of Line or the Beginning of Something Very Special?
  12. Fujifilm’s Half Frame Camera has a 1″ Sensor
  13. Fujifilm X-Pro4 (X-Pro5?) Coming with Improved Hybrid Viewfinder (and What I Hope it Will be)
  14. Fujifilm Launches Dedicated Fujifilm Film Simulation Website
  15. CONFIRMED: Fujifilm X100VI Announcement on February 20 (and More?)

Did FujiRumors get it right?

I am surprised to see such a high interest for the Fujifilm X-M5.

A bit less surprising is to see film simulation content on the top of the ranking, especially with Classic Cuban Neg, which has quickly become a Fujifilm users favorite.

This article of 2022 still gets great views, too.

I hope you enjoyed checking out FujiRumors in 2024. And if you want, stick around also in 2025, because I have the feeling it could be a very interesting year.

Love you guys!

Last Day of X-H2/S Bundle Deal (save $1,210) and Other Fujifilm Deals

The huge bundle offer on X-H2/S (free 325 GB CFexpress Type B card and FT-XH file transmitter grip) officially ends today.

The other deals (including the Fujifilm X-T5 rebate) end January 5th, except for the deal on the original XF16-55mmF2.8, which ends February 16.

Cameras (X-H2/S deal ends Dec.29)

Zoom Lenses

Prime Lenses

The Big Accessories Roundup: Kipon 0.62x GFX Focal Reducers, X100VI Protective Case, Batteries, Tilta Factory Tour and More

Flash / Accessories / eBooks

Today we have a major accessories roundup. It goes from batteries, the Fuji X Weekly Protective Case for Fujifilm X100VI / X100V / X100F, tripods and much more.

Also a very interesting Tilta Factory tour by CineD is linked below.

At the very bottom you can find the press release for the Kipon 0.62x focal reducers for GFX.

And since we also talk about batteries, we will refer also to a series of articles on FujiRumors, in which we talked about batteries:

Accessories Roundup

** CLICK HERE to Read the Rest of the Article **

Fujifilm Revives X-H2/S Bundle Deal (save $1,210) and Adds XF16-55mmF2.8 to Current X Deals

Fujifilm has added some deals to the current savings.

They brought back the huge bundle offer on X-H2/S (free 325 GB CFexpress Type B card and FT-XH file transmitter grip), which was live for a few days only during Black Friday. Now it’s online again until December 29.

You also get to save $100 on the original Fujinon XF16-55mmF2.8.

Cameras (X-H2/S deal ends Dec.29)

Zoom Lenses

Prime Lenses